Your Customized Strategic

Marketing Plan

Renata & Luis Menendez

(239) 410-7372

In today's market, price is not the only contributor for a property not selling.

The real problem is poor marketing....

That's why we provide a custom strategic marketing plan to fit your property's needs.

To sell properties at the highest level in today's market, traditional

methods are not as effective as before . That's why we have made a

strategic move to better promote and service our sellers. As a Certified

Marketing Specialist, my job is to concentrate only on marketing

properties and my partner, Renata Menendez Broker Associate, will be

responsible to keep home sellers informed, help with negotiations, and stay

on top of the paperwork for a smooth closing. Our new strategy

increases the number of potential buyers seeing the property

with better offers. Another benefit is that you get the personal

attention that you deserve.

Renata & Luis Menendez

(239) 410-7372

The “Your Choice” Pricing Plan

You will have a choice to choose a price plan that fits

your property and your needs.

Placing your home at Market Value

will bring a good amount of buyers

that will pay around the price of

your home with little difference.

This can create lots of traffic and

multiple offers. You have the choice

of rejecting lower offers and waiting

for the full price. In some cases with

multiple offers you can receive

offers at market value or even

higher. This is an option for sellers

who need to sell quickly.

This option is for the seller that has

time to sell and that is waiting for a

cash buyer that is willing to pay over

Market Value. This option will reduce

the number of serious buyers seeing

your property because it might be out

of their price range. Some sellers use

this approach to test the market. If no

traffic to this property is acquired the

price is usually adjusted after the first

week or two.

To determine your market value and sell your property at the

highest level we offer two choices.

We will provide you with MLS Data of what buyers are

paying for homes in your neighborhood. Then we will

break it down to age and size with similar

characteristics. To help us decide the market Value

based on what buyers are paying.

For unique homes or for homes in areas that don’t have

the MLS Data to support a good market value. We

offer a that would be paid by us at

closing. * For Property priced over $ 150,000

Renata & Luis Menendez

(239) 410-7372

All the information provided would be for us to better market and price your home. It will

also be used throughout all of our marketing system. You will see how everything comes

together as you continue to view our Customized Marketing Plan System.

We will provide you with a Seller Perspective worksheet. On this sheet you would tell us

what are the top 5 reasons you like your property. Anything that you think the new

buyers will appreciate from living in your property. We will also discuss anything that you

can see that may effect you property value.

Renata & Luis Menendez

(239) 410-7372

Visual Strategic Marketing System

Visual Marketing is how thousands of

buyers will see your property online.

That’s why we have to be strategic on

how we visually market your property to

the highest level.

How will buyers see your property?

· tips to bring out the best of your property.

· of the property including your home perspective input.

· we will decide together wish would be the first photo for the listing and

load up to 25 selected high quality photos into our MLS to offer a more comprehensive visual

description of your property. The right selection of these photo is the most important part of

our visual marketing. This photos would be how potential buyers will see your property online

and help your property standout from the competition.

· for social media, Internet Classifieds and website.

· with our Company Upgrade Enhance. To make your

property stand out from the non-enhanced homes that may be competing with your

property.

· Provides a quality, rich media Internet based

showcase effectively market a seller’s home and to attract buyers to express interest

in their property. VisualTour.com System also promote in large range of sites that the

MLS doesn’t promote..

· We monitor the results of our Visual Marketing by tracking Internet traffic. We will talk more about Internet

traffic in our Internet Marketing System.

Renata & Luis Menendez

(239) 410-7372

Internet Marketing System

In order to see if our marketing plan is working I can keep you updated with Statistics on

how your home is showing online. We keep track of Realtor.com, Craigslist, Backdoor, You

Tube and most important Visual Tour.com. This information helps to determine how the

marketing plan is working and if we need to make any adjustments.

According to The National Association of Realtors 89% of all home

buyers search for there home on the Internet. As a Certified

Marketing Specialist I dedicate lots of time to make sure we extend

our marketing well over the top real estate websites. Our Internet

Marketing System is where the Home Seller Perspective and Visual

Marketing System all come together to provide your property with

Maximum exposure and a comprehensive visual view of your

property that will Market your Property At the Highest level.

Your property will show in Local, National and International Real

Estate websites that are associated with it. Most local Real Estate companies big

and small companies use the IDX System on their websites. This means that

your property will be displayed in most local real estate companies. That’s why

it’s so important our Strategic Visual Marketing System.

· We will promote your property in the enhanced section of

Realtor.com. Your property may offer a small video introduction introducing

the visual tour, your property’s detailed listing information and photo showcase.

· It places your property in many extra real estate websites that

are virtual tour driven and it shows in almost all the real estate websites.

· You will receive a powerful Visual Tour for your Facebook

account and Email Account to send to all your friends and family.

· We will send a mass e-Newsletter to Cape Coral, Fort Myers

board of realtors and all our network from past clients and to an out of state

Realtor database.

· Your property will be posted on YouTube.com

· Your property details and virtual tour will

be also advertised on classified websites.

Open House Marketing System

· We will send Open House Postcards to your neighbors.

· Open house E-newsletters to Local Realtors and local past clients.

· Place an ad on the newspaper about your Open House.

· Strategic conversation topics for potential buyers. Using the information from our home seller perspective we

create topics to mention to all open house attendees.

· Provide them with a colored flyer with information to the Virtual Tour, Barcode and individual website.

· Try to obtain information from Open House attendees to thank them for

coming and to continue promoting your home.

Renata & Luis Menendez

(239) 410-7372

· Answer all your questions on the listing agreement in

detail.

· Seller Net Sheet: Is created to give you different scenarios

for you to have an idea of how much money you will net

when the home is sold. We will also give you a net sheet

from the start and with every offer received.

· Keeps you informed on showings. Calls agents for

feedback and will inform you what the potential buyers said

about your property.

· Stays current with properties that have been sold around

your area so we can adjust the price if needed.

· Shows your home to potential buyers generated from our

Strategic Marketing Plan.

· Presents you all offers: Discusses all plus and minuses from

each offer. Make sure buyers pays cash or has a qualified

letter from a financial institution.

· Inspection: Present for inspection so that the inspector can

explain problem that we might need to be concern about.

· Keeps track of title work and the buyer’s finances to be

one step ahead if any problem comes up.

· Reviews the HUD Statement with you to make sure it’s

correct.

· Is present at closing to make sure everything goes smooth,

and to find answers to any questions you may have.

· Home Seller Perspective Sheet

· 3 Choices Strategic Pricing Plan

· Visual Marketing System

· Internet Marketing System

· Strategic Home Staging / Merchandising

· Open House Marketing System

Renata & Luis Menendez

(239) 410-7372