Your Business eZine | Liverpool | February 2010

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This month brings you the best kept secret in Liverpool - Madelainartz (aka Maddy). Maddy is popular with local celebrities through her art and over coming adversity has made her success taste all the sweeter. Our Friends from IAW are branching out to IAV - that stands for It's About Video. It seems such a natural addition to their line of services as they are now well and truly established in the industry. The Passion of Liverpool is flowing through this edition as Val Price of Pride In Liverpool shows us how communities and businesses are improving the surroundings. All backed up with an interview with Cllr. Steve Rotheram - Award winning Lord Mayor of Liverpool 2008 now Councillor for the Labour Party. This Months networking is extra JUICY with the launch of an exciting and fresh new breakfast meeting with Juice Networking.

Transcript

<ul><li><p>LIVERPOOL</p><p>Madalainartz</p><p>PRIDEIN</p><p>LIVERPOOL</p><p>INTERVIEW:Cllr STEVEROTHERAM</p><p>IAV</p><p>February 2010</p></li><li><p>Proud To Be Sponsored By:</p><p>Your Business eZine Calendar Goes Live!This new state of the art calendar is accessible on the move and is compatable for viewing on most, if not all mobile devices and all computers. The esy functionality enables you to select your region, month, or day. Once you have found your event, there are numerous ways to contact to organisors to book your place or get more information.</p><p>Once youve found the event youre going to attend. Share it. </p><p>Tell your friends and colleagues where youre going to be and invite them along too. Use the Share bar on each of the pages to select a service you would like to extend the event to your friends and followers.</p><p>Soon you will be able to submit your event directly onto the calendar for others to see and share but for now well have to ask you to email us at: info@yourbusinessezine.com and quote Event in the subject field. You can find the events calendar at:</p><p>www.yourbusinessezine.com/calendar</p></li><li><p>Cover Madalianartz</p><p>Team TalkCorporateImage</p><p>Have your Say</p><p>Madalainartz</p><p>Ask The Expert BusinessCoach lifecoach Solicitor TaxAccountant HumourConsultant InternationalTradeOurpanelofexpertsareofferingtheirexpertisetothemembers.Alsogetaninsighttowhattheyseeeffectingusthismonthandwhatadvicetheyhave.Wealsointroduceournewexpert.</p><p>Pride In Liverpool</p><p>Technology For businessAppleTabletGooglePullFromChina</p><p>John Haynes meets Steve Rotheram</p><p>Bradbury Fields</p><p>Its About Video</p><p>NetworkingWeseewhateveryonegotuptoinJanuary</p><p>Calendar(nowMovedtoWebsite)</p><p>Juice Networking</p><p>Offers To Readers</p><p>Contact Us</p></li><li><p>TEAMTALKTEAM TALKIts a new year and most of us have undertaken a diet, joined a local gym, and been shopping frantically at the January sales. Thats it, Im going to lose two stone and slip into a size ten dress for the March Lifestyle Awards!. This is what I found myself mumbling into my mirror last week. With a new wardrobe full of crisp shirts and sharp suits for those special meetings, Im guessing its pretty much unanimous that image, to the major-ity of us, is very important. After working for a pe-riod of time within a top end retail shop, Im more than aware just how much people are prepared to spend to get that smart, professional look. And their spot on.</p><p>So why would your business image be any different?</p><p>So many of us who have an established company forget just how important it is for us to keep our branding image symbolic and fresh. As a business owner, you want to ensure that everyone who meets you forms a strong, positive first impression, because after all a brand is a company's face to the world, and let me tell you, first impressions are lasting and deep. </p><p>There are so many different formats on which your brand or logo can appear, in fact its really only limited by your imagination. Websites, business cards, advertising on anything from tube stations to cinemas and eZines! Every time you present yourself to the wider world, its essential you look and feel your best. You wouldnt dream of attend-ing a meeting with a potential client in your old jeans, a hole ridden jumper and a hangover. Thats just bad form. Branding really is about presenting your best, your all, your everything. </p><p>The Apple brand is a great example of how a company has managed to keep their iconic logo </p><p>while subtlety upgrading its image of an apple on rainbow stripes to the same image in striking monochromatic. This gives a reassuring yet mod-ern feel, thus allowing them to inform their custom-ers about changes in the company, while keeping its reputation. According to Sinclair (1999) Brands it seems, alongside ownership of copyright and trademarks, computer software and specialist know-how, are now at the heart of the intangible value investors place on companies. </p><p>I have regularly searched for a particular service or product on the internet, and in just a fraction of a second, would hit the back button when viewing a website that looked dated and a tinkle tacky. To me this is essentially an example of the service I would receive from that company, or the quality (or lack) of the product being sold. Now I know thats not always the case, but would you trust a dentist with green teeth? How many of you have been try-ing to find a nice bottle of wine, to then pick the one with the inviting, glossy label, with (lets be honest) no real idea of what sits beneath the cork? </p><p>Ill repeat it again, Its about looking your best! Just as you would make sure you have showered, shaved and done your hair before work, so should your brand image be sharp to impress your cus-tomers. Every brand has and needs an arch rival. Andrew Collinge and Charles Worthington, Coke has Pepsi, and where would Superman be without Lex Luther. Healthy competition motivates you to be bigger and better than the rest. </p><p>To be noticed, you need to capture your customers attention with eye catching designs, succinct con-tent and most importantly an apt image. Do your research on what your existing customers think. Feedback is essential, and be sure to ask experts for advice, because if your going to do it, do it prop-erly. There are many different ways in which you </p></li><li><p>TEAMTALKTEAM TALKEm</p><p>maDolan</p><p>submit Your Comments to Emma by emailing her atteamtalk@yourbusinessezine.com</p><p>while subtlety upgrading its image of an apple on rainbow stripes to the same image in striking monochromatic. This gives a reassuring yet mod-ern feel, thus allowing them to inform their custom-ers about changes in the company, while keeping its reputation. According to Sinclair (1999) Brands it seems, alongside ownership of copyright and trademarks, computer software and specialist know-how, are now at the heart of the intangible value investors place on companies. </p><p>I have regularly searched for a particular service or product on the internet, and in just a fraction of a second, would hit the back button when viewing a website that looked dated and a tinkle tacky. To me this is essentially an example of the service I would receive from that company, or the quality (or lack) of the product being sold. Now I know thats not always the case, but would you trust a dentist with green teeth? How many of you have been try-ing to find a nice bottle of wine, to then pick the one with the inviting, glossy label, with (lets be honest) no real idea of what sits beneath the cork? </p><p>Ill repeat it again, Its about looking your best! Just as you would make sure you have showered, shaved and done your hair before work, so should your brand image be sharp to impress your cus-tomers. Every brand has and needs an arch rival. Andrew Collinge and Charles Worthington, Coke has Pepsi, and where would Superman be without Lex Luther. Healthy competition motivates you to be bigger and better than the rest. </p><p>To be noticed, you need to capture your customers attention with eye catching designs, succinct con-tent and most importantly an apt image. Do your research on what your existing customers think. Feedback is essential, and be sure to ask experts for advice, because if your going to do it, do it prop-erly. There are many different ways in which you </p><p>can improve your image, each and every one indi-vidual to your business. </p><p>Many of you at this point are breaking out in a sweat, thinking about just how much this is going to cost. What you need to ask yourself is just how much its going to cost your company if you dont do it? Whether youre a new business or re-brand-ing your existing one, there are ways and means to doing this at a reasonable price. Many companies have different bespoke packages available to suit your needs and your budget. As well as finding the right company, look into funding. There is still plen-ty of opportunities for you re business out there.</p><p>I will leave you with a quote from David F.DAlessandra </p><p>Ultimately, a strong brand message has a lot in common with a bucking bronco. Its not going to stand still for a second it has to change constant-ly as the times and the competition do but once youve managed to get on top of it, you do not want to let go. </p><p> David F. DAlessandro, Brand Warfare</p><p>2009 was a difficult year for many, but I feel with the right attitude and the correct image, 2010 is go-ing to be a hit! Keep smiling guys, The times they are a-changing x</p></li><li><p>Keep your eyes (and bananas) peeled, because the Mankey Monkeys are on the loose! Over 100 unique, crazy, funny Monkeys are taking up resi-dence in venues across the city for the next few months. Their mission? To put a smile on your face, and show everyone what Liverpool can do when businesses work together!</p><p>So what can we expect to see on the Monkey Map? SuperMonkeyBanana? Check. Blinging Chimphuahua? Check. Shankly Monkey? Check. Monkey made of bricks? Check. ChipMonkey? Check. Washed-up-stuntman Monkey? Check. Half-fish, half-Billy Butler Monkey with a comb over? Of course. There'll even be a Monkey we can only see on TV! He'll be the latest star of a proper national TV show, we'll tell you about that in the next issue.</p><p>Mankey Monkey is a HUGE, city-wide, charity art project headed by the creative magicians at Hal-langen Art, along with web marketing genii It's About Websites and friendly media moguls Your Business eZine.</p><p>They receive no public funding whatsoever, and everyone involved is giving their time and services for free. Financially, they are supported solely by businesses and organisations of Liverpool and Merseyside, who are fostering the Mankey Mon-keys while they're on show.</p><p>As well as being fun and entertaining, and keep-ing up Liverpool's amazing positivity since 2008's Capital of Culture year, the project is a testament to the strength of the city's business community. In a testing time for everyone, from major corpora-tions to one-man-bands, so many are seeing the benefit of working together, supporting the city as a whole, with one of the wackiest ideas the city has ever seen.</p><p>Eirin Hallangen-Lake at Hallangen Art hints at the future, Since 2008, people have seen what art can do for the city. Not only does it entertain, brighten things up, and even support charities - but brings a direct financial boost. Businesses are starting to see public art as an exciting, original way of raising their own profile, and that of their city. Liverpool's image is now a cultured, vibrant, cosmopolitan place and we aim to keep it that way. I'd say 'watch this space', but then I'd have to slap myself.</p><p>The Monkeys will be on display for the next few months, then they will go into a GRAND CHARITY AUCTION to raise money for Alder Hey Imagine Appeal. Monkey Maps will be available soon in Tourist Information Centres and locations through-out Liverpool.</p><p>Stay up to date with all Mankey Monkey news and events at www.mankeymonkey.com www.facebook.com/mankeymonkey.</p><p>READY, STEADY, MANKEY, MONKEY</p></li><li><p>Design | Print | Websites | Marketing</p><p>... are delighted to be an official sponsor of Your Business E-Zine</p><p>Unit 9b | Mayflower Ind. Estate | Liverpool Road | Formby | Merseyside | L37 6BUTel. 01704 835800 | Fax. 01704 872285 | Email. marketing@oceancreative.eu | Web. www.oceancreative.eu</p><p>Contact us to see how working with Ocean can make all the difference to you and your business. </p><p>Funding Available, please ask for details.</p></li><li><p>HAVE YOUR S A Y</p></li><li><p>ThissectionoftheeZineisforourmem-berstodoexactlywhatthetitlesug-gests,HaveYourSay.Ifyouramemberyoucansubmityourcomments/opin-ions to haveyouray@yourbusinessezine.comandwhereverpossible,wewillpublishit.</p><p>Your Piece can be about anything you wish(provided its not slanderous), it could be afunnystoryoraseriouspointyoumayliketomake. It canevenbeacommentabout thiseZine,goodorbad,itsentirelyuptoyou.</p><p>Sogetyouthinkingcapon,anddontforgetthateverypiecewepublish,theauthorgetsacreditaswellasalinktoyourwebsite.(theonlythingwedontexceptinthissectionisasalespitchforyourbusiness)</p><p>Bepreparedforareply.Anythingwedopub-lish,wemayalsopostareplyto.</p></li><li><p>HAVE YOUR S A Y</p><p>How well do small business owners know their online marketing agency? More importantly, how well do they know you? It's no longer good enough that they know all about online marketing and send you some graphs or pie charts at the end of each month. Your online marketing agency needs to know all about you and all about your target audi-ence.</p><p>If you've been getting meaningless stats on a monthly basis, the reluctance to trust and invest in internet marketing is understandable. However, your investment is more important this year than ever. As your competition gets stronger and stron-ger you need to be prepared to invest more than ever because the opportunities are there to be had.</p><p>So how do you make sure you're making the right choice this year when choosing or reviewing your online marketing agency?</p><p>Start by getting a feel for how in tune they are with your business - do they really understand what you do and what you want?</p><p>Invest in an agency that can turn strangers into customers. Invest in an agency that quickly be-</p><p>comes more like your online marketing director than a supplier. Don't just ask how much money did you make me last month, ask how much more money are you going to make me next month? We call it our monthly Jerry Maguire' meeting. Show me the money'.</p><p>Don't just talk about the performance last month - ask, what can you tell me about my competition? What can you tell me about my target audience that I don't know? How can you make my online estate (website or websites) convert more oppor-tunities and work harder for me in the future?</p><p>Your online marketing activity could transform your business this year if you choose the right partner to help you carry out the right conversion strategy to improve your performance each month and gener-ate more and more business online.</p><p>Remember, if you think marketing is expensive, you're doing it wrong. We say this at least once a day every day - It's not the tools you use but how you use them.'</p><p>By Brian AdamsPh:Creative</p><p>www.ph-creative.com</p><p>Choosing an Online Marketing Agency</p><p>The Germans have slated it, the French have slat-ed it, and now Microsoft themselves have slated it - So I think it really is time that you ditched Internet Explorer and got something better!</p><p>What's all this about then?</p><p>In a recent blog post, Microsoft are recomending </p><p>that users not only upgrade their browser to the latest version, but should also seriously consider upgrading their entire operating system to some-thing newer than Windows XP.</p><p>"We recommend users of IE6 on Windows XP up-grade to a new version of Internet Explorer and/or enable DEP. Users of other platforms are at </p><p>It's Time To Say Goodbye To IE</p></li><li><p>haveyoursay@yourbusinessezine.com</p><p>reduced risk. We also recommend users of Win-dows XP upgrade to newer versions of Windows."</p><p>Although I am a long time Mac user, I always run a system or virtual machine with a windows installa-tion for testing. After downloading the Windows 7 beta, and taking it for a test drive - it is by far the best version of Windows available today...</p></li></ul>