Your Blog; Readers & Search Engines

Kevin M. BrettJ452

April 23, 2013

Blogging: Alive and Well• 54.1 million WordPress sites

• 327 million subscribers

• 2.5 billion pages

• 500,000 new posts daily

• 400,000 comments daily

Digital, Yes• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• “Bots”/Web “Spidering”• How Many Readers?• How Many Page Views?• Search Engine Positioning?

Analog, TooGood Old-Fashioned Journalism Matters!

Headlines Matter!• “The Trouble with Widowers”• “It’s Not You; It’s Me”• “Competing Against the Dead”• “Smile on the Lips Before Tears in the

Eyes”

Leads Matter

• Get to the Point; Inverted Pyramid• More “Thumb Sucker” Than Hard News• What, Where, When, Who, Why & How• Not Lame. Not Boring. Not Predictable.• Draw Reader Into Conversation

Tags Matter• Uncle Phil• Phil Knight• Nike• Chip Kelly• Autzen• Rose Bowl• Just Do It!

Stakeholders Matter• Facebook Friends• Twitter Followers• LinkedIn Connections• LinkedIn Groups• WordPress Subscribers

Credibility Matters• Do you have “standing?”

• Can you be a “thought leader?”

• Where do you have credibility?

• What are your strengths?

• What are your weaknesses?

Respect Matters

• Be Provocative; Not Notorious• Be Offensive Without Being Offensive• Eschew Invective, Name Calling, Slurs• Have Thick Skin …To a Point• Demand Respect; Offer Respect