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starts hereadventure
Your
Hej*Congratulations! Your online application was successful, and your journey towards a career at the LEGO Group has begun. To help you prepare for what’s ahead, and to get you even more excited about becoming part of the LEGO® family, we’ve put together this pack. It’s full of information about who we are, what we stand for, how we work, and what your career at the LEGO Group could be like if you end up getting the job.
Read. Enjoy. Explore. And good luck!
*Hej is how we say ‘hi’ in Denmark.
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What’s
insideThis icon means there’s more to explore. So whenever you see it, get clicking.
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Who we area familybusiness
We’re
1932
20,000+ # #1 1
Behind the world-famous bricks, you’ll find a global business with a rich history and a bright future.
We were founded in
There are We’re the We’re the
toy company in the world
most reputable brand in the world, too.*
and have been for four generations
by a Danish carpenter called Ole Kirk Kristiansen
LEGO® colleagues worldwide
Here are a few important things to know about us.
*According to the Reputation Institute’s 2021 RepTrak®100 survey.
Our locationsHQ in Billund, Denmark4 global hubs (Enfield - Connecticut, USA, London - UK, Shanghai - China, Singapore)Digital office in Copenhagen37 sales offices worldwide5 manufacturing sites - Billund (Denmark), Jiaxing (China), Kladno (Czech Republic), Monterrey (Mexico), Nyíregyháza (Hungary)500+ LEGO Retail Stores worldwide
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Our historyFrom a carpenter in his workshop to a global brand, we have a wonderful story to tell.
1932Ole Kirk Kristiansen establishes his business in Billund, Denmark.
1934The company adopts the name LEGO®, from the Danish words ‘Leg godt’, which mean ‘play well.’
1935The first LEGO wooden toy is made.
1953The name LEGO is printed inside our bricks for the first time, and we apply for the registration of the trademark.
1955The revolutionary ‘LEGO system of play’ is launched - creating a new play platform.
1968The first LEGOLand opens, in Billund.
1978The first Minifigures are produced.
1988The first official LEGO World Cup building championships are held.
1999We launch our Star Wars range.
2018Lots of birthdays! The LEGO brick turns 60. LEGOLAND Billund turns 50. And the mighty minifigure turns 40.
2019Opened 150 branded stores and celebrated our 500th store opening taking the total to 570 stores globally.
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What we’re made of
Above are the four generations of the Kirk Kristiansen family who’ve owned the LEGO Group from the start. And below are Kjeld and Thomas - the third- and fourth-generation owners.
Since Ole Kirk Kristiansen founded his carpentry business in 1932, the Kirk Kristiansen family have played a leading role in the business. This continues today, with our 4th generation owners. This means that the values, beliefs and traditions that Ole created still guide us today. To set these values in stone, the family created the LEGO® Idea Paper. It describes their fundamental belief that children are our role models. It also sets out our mission, vision, values and promises. As such, it’s the guiding star for everything we do.
Put it all together, and you get our brand framework.
Belief Children are our role models
Inspire and develop the builders of tomorrow
A global force for establishing and innovating Learning-through-Play
System-in-Play
Imagination - Creativity - Fun - Learning - Caring - Quality
Play Promise Joy of building Pride of creation
Only the best is good enough
Partner Promise Mutual value creation
Planet Promise Positive impact
People Promise Succeed together
Mission
Vision
Idea
Values
Promises
Spirit
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How all our brands fit togetherThere are many different parts that come together to create the overall LEGO® brand. As you’d expect, they all fit together beautifully. And together, they create a world of career opportunities.
The LEGO brand
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Our productsMeet the themes and sets that get the world creating. We have our own ranges, and plenty of partnerships with other iconic brands. On this page are just a few of our most popular themes today.
Almost everyone’s got a favourite LEGO® theme or set. Which one’s yours?
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Meet ourExecutive Leadership TeamHere are the people who set the direction for the business we’re all proud to be part of. If you want to get to know them a bit better, click on the link below.
Niels B. Christiansen Chief Executive Officer
Carsten Rasmussen Chief Operations Officer
Julia Goldin Chief Marketing Officer
Loren I Shuster Chief People Officer &
Head of Corporate Affairs
Colette Burke Chief Commercial Officer
Jesper Anderson Chief Finance Officer
Atul Bhardwaj Chief Digital &
Technology Officer
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The Leadership Playground curious
brave
focusedWhatever your role or level, you’ll be encouraged to lead. And we’ll invest in you to become a better leader. If you join us you’ll hear all about the Leadership Playground, including how to become a Playground Builder in your team.
listening, learning, experimenting, and creating opportunities by exploring new ideas.
caring, acting with courage, standing by decisions and learning from mistakes.
staying true to our purpose, prioritising action, and delivering on commitments.
Leadership here isn’t a position - it’s an act. It’s a way of doing things that brings the best out of people. To make sure we create and live our own kind of leadership, we came up with something we call the Leadership Playground. It’s an inclusive model for everyone to be seen, heard, valued and respected. It’s built around the three behaviours opposite. And it’s here to create a shared style of leadership that can:
Energise Everybody Everyday
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How will you work here?It’s simple - it’ll be up to you. All our offices and hubs are set up in different zones, and most have activity-based working. Most don’t have a fixed desk, so just find the setting that’s right for you and the work you’re doing. If it makes you more productive, go for it!
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Living our valuesAll across our business, all around the world, you’ll find our values being brought to life. Here are a few examples.
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We’re building inclusion capability We’ve created a leadership model that ensures we energise everybody every day. You can read more about it on page 10.
We’re helping all our people play their partThrough task forces, events and communications, we’re building awareness and ownership at all levels, for everyone.
And we’re inspiring all children to learn through play We do this by making sure all our creative content reflects society, and the whole range of children who play with LEGO bricks around the world.
We’re improving our HR People tools and processes We continue to invest in new learning and career development solutions, so that everyone here can realise their full potential.
We’re measuring the progress we’re makingWe’ve set ourselves ambitious targets for colleague belonging, inclusion and satisfaction, which we track through our engagement surveys.
We’re balancing global and local priorities Our Diversity & Inclusion Council, which represents colleagues from around the world, helps drive forward inclusion projects across the organisation.
How we’re building diversity and inclusionInclusion at the LEGO Group is a journey, and we’re all on it together. Focusing on two global priorities, valuing differences and improving representation, we’re evolving our behaviours and processes every day. And, whether it’s by joining a campfire, contributing to an initiative or leading by example, you’ll become part of the progress we’re making.
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What’s ahead for usIn 2032, we’ll be celebrating our centenary. We’ve got a bold vision for where we want to be, and what we want to be known for, by then. We’ve also got a clear plan for how we’ll get there. And if you end up joining us, we’ll tell you exactly what this plan is.
2022
2023
2032
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Building for tomorrowWe’re playing our part in building a sustainable future and making a positive impact on the planet our children will inherit.
For example…
We installed
3,570 solar panelson the roof of our Kladno factory.
We’re making more and more of our packaging from
renewable or recycled materials.
3,100 LEGO employees
across 26 countries volunteered in activities to support children in 2019.
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Our purpose and culture make working at the LEGO Group a truly rewarding experience. Our benefits package does too. Depending on the role you do and where in the world you work for us, you can expect to be offered benefits such as:
Discountfor our colleagues on our products
allowance
It’s competitive and we run a bonus scheme for colleagues
Life & Disability insurances
and wellbeing initiatives, such as fresh fruit and on-site gyms in some locations
community engagement days
Annual leave
Pay & Bonus
Insurances
Health
Local
Paid childcare and caregivers leave options
FamilyLEGO® benefits
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Everyone’s journey into the LEGO Group is different. Yours will vary according to what role you’re applying for, and what methods suit you best. Don’t worry though - your recruiter will talk to you about all of this.
However, it’s very likely that you’ll find yourself doing some or all of the steps opposite.
A virtual meeting
Face to face interviews
Some roles may involve an
online assessment to check you’ve got the skills we’re looking for.
Most roles involve a
case study and presentation where you can really impress us.
with your recruiter and/or hiring manager either on the phone or on a video platform that you’re most comfortable with.
with the recruiter, hiring manager and relevant stakeholders.
What’s next?
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Stay connectedWant to find out even more about us, and keep in touch with our latest news and events? Here are a few links that’ll help.
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Goodbye(for now)
We hope you found this useful, and we look forward to meeting you soon. Good luck.
And remember, be awesome!
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