YOUR 2020 - d7e3m5n2.stackpathcdn.com€¦ · in December?* That makes your year-end fundraising campaign the most crucial initiative you’ll launch in 2020. Because planning is

FUNDRAISING CALENDAR

YOUR

2020

BOLD BOTANICALS

“Never doubt that a small group of thoughtful committed citizens can change the world: indeed, it’s the

only thing that ever has.” ~ Margaret Mead

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Monday Tuesday Wednesday Thursday Friday Saturday

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2020

SundayNEW YEAR’S DAY

JANUARY

CHINESE NEW YEAR

MARTIN LUTHER KING JR. DAY

CIVIL RIGHTS DAY

PENGUIN AWARENESSDAY

JANUARY MONTH-LONG CELEBRATIONS AND OBSERVANCES: ALZHEIMER’S DISEASE AWARENESS, CERVICAL HEALTH AWARENESS , DRY JANUARY, NATIONAL BLOOD DONOR (USA), NATIONAL GLAUCOMA AWARENESS (USA), THYROID AWARENESS, NATIONAL MENTORING (USA)

Set Up Multichannel Donor Engagement StrategiesMultichannel donors follow you on social media, donate to your cause on and offline, rally their Facebook friends through crowdfunding, and participate in your events. In fact, a multichannel donor contributes 4X as often as an online or offline-only donor. *

To increase the number of donors who give to your organization on multiple channels, reach them on as many platforms as possible. Learn how to encourage all your supporters to expand on the ways they get involved in 4 Strategies to Build Multichannel Donor Relationships at donorperfect.com/multichannel-guide.

*Source: DonorPerfect

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2020

Sunday

WORLD CANCER DAY

FEBRUARY

NATIONAL WEAR RED DAY

PRESIDENT’S DAY

RANDOM ACTS OF KINDNESS DAY

VALENTINE’S DAY

DONOR DAY

DAY OF SOCIAL JUSTICE

LOVE YOUR PET DAY

WORLD WHALE DAY

WETLANDS DAY

GROUNDHOG DAY

SUPER BOWL

NATIONAL FREEDOM DAY

LEAP DAY

RARE DISEASE DAY

POLAR BEAR DAYMARDI GRASNATIONAL EATING DISORDERS AWARENESS WEEK (USA)(23 - 29)

FEBRUARY MONTH-LONG CELEBRATIONS AND OBSERVANCES: BLACK HISTORY (USA), TEEN DATING VIOLENCE AWARENESS, AMERICAN HEART MONTH

Plan Your Spring Fundraising EventReady, set, fête! No matter their generation, at least half of all donors attend fundraising events.* That’s why it’s always a good idea to raise money for your mission through a festive fundraising event that’s perfectly timed with the rising spring temps.

A little strapped for cash this year? Don’t worry! How to Plan a Nonprofit Fundraising Event on a Budget is packed with spend-savvy tips and revenue-generating engagement strategies that will ensure your event garners a spectacular return on investment. Access this free nonprofit planning guide at donorperfect.com/event-guide.

*Source: Nonprofits Source

Launch a Capital CampaignAs your organization grows, capital campaigns are a necessary undertaking to ensure you’re able to best serve your mission. Because capital campaigns are centered around funding large, costly projects, the path to success for these types of endeavors is paved with many necessary milestones.

Fortunately, you can lean on tried-and-true campaign strategies, collaborative, team-based processes, and digital engagement tools that handle much of the heavy lifting for you.

In How to Launch a Successful Capital Campaign, CFRE Robin Cabral walks you step-by-step through turning your organization’s greatest goals into a celebrated reality. Access her expert advice at donorperfect.com/capitalcampaign-guide.

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WILDLIFE DAYREAD ACROSS AMERICA DAY

EMPLOYEE APPRECIATION DAY

INTERNATIONAL WOMEN’S DAY

DAYLIGHT SAVINGS BEGINS

ST. PATRICK’S DAY SPRING EQUINOX

WORLD DOWN SYNDROME DAY

INTERNATIONAL DAY OF FORESTS

WORLD TUBERCULOSIS DAY

DOCTORS’ DAY INTERNATIONAL TRANSGENDER DAY OF VISIBILITY

EQUAL PAY DAY


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2020

Sunday

MARCH

MARCH MONTH-LONG CELEBRATIONS AND OBSERVANCES: NATIONAL WOMEN’S HISTORY (USA), BRAIN INJURY AWARENESS, COLORECTAL CANCER AWARENESS, MULTIPLE SCLEROSIS AWARENESS, RED CROSS, ETHICS AWARENESS (USA), NATIONAL CAFFEINE AWARENESS (USA), NATIONAL NUTRITION (USA)

Accelerate Your Monthly Giving ProgramDon’t be afraid to ask your supporters to become monthly donors - it’s what’s trending! Having a monthly donor program makes funding your cause easy for your donors, so it’s no surprise that monthly giving revenue has increased by 40% in recent years.*

Create your monthly giving program today with DonorPerfect’s free Monthly Giving Starter Kit. Get yours at donorperfect.com/giving-guide. Once your program’s launched, the Monthly Giving Marketing Kit has you covered with the tricks to getting the word out about this effortless way to give. Get your copy at donorperfect.com/marketing-guide.

*Source: Network for Good

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AUTISM AWARENESS DAY

GOOD FRIDAY

APRIL FOOLS’ DAY

WORLD HEALTH DAY

EASTER SUNDAY DOLPHIN DAY ART DAY

TAX DAY

VOLUNTEER APPRECIATION WEEK (19 - 25)

MOTHER EARTH DAY

MARINE MAMMAL RESCUE DAY

THANK YOU THURSDAY

INTERNATIONAL DANCE DAY

WORLD CREATIVITY AND INNOVATION DAY

WORLD PENGUIN DAY

MALARIA DAY

ARBOR DAYVOLUNTEER RECOGNITION DAY

GLOBAL YOUTH SERVICES DAY


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2020

Sunday

APRIL

APRIL MONTH-LONG CELEBRATIONS AND OBSERVANCES: ALCOHOL AWARENESS, AUTISM AWARENESS, NATIONAL YOUTH SPORTS SAFETY (USA), PARKINSON’S AWARENESS, STRESS AWARENESS, TESTICULAR CANCER AWARENESS, HABITAT AWARENESS, DONATE LIFE, MATH AWARENESS

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MEMORIAL DAY

WORLD MEDITATION DAY

NO TOBACCO DAY

SENIOR HEALTH AND FITNESS DAY

SPACE DAY

LOYALTY DAY

INTERNATIONAL ASTRONOMY DAY

INTERNATIONAL NURSES DAY

NURSES’ WEEK (6 - 12)

NATIONAL DAY OF PRAYER

MELANOMA DAY

FIREFIGHTERS’ DAY

PUBLIC SERVICE RECOGNITION WEEK (3 - 9)

ARMED FORCES DAY

ENDANGERED SPECIES DAY

CINCO DE MAYO

TEACHER APPRECIATION WEEK (5 - 8)


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2020

Sunday

MAY

WORLD LUPUS DAY

MOTHER’S DAY

WOMEN’S HEALTH WEEK (10 - 16)

WORLD MIGRATORY BIRD DAY

TURTLE DAY

MAY MONTH-LONG CELEBRATIONS AND OBSERVANCES: MILITARY APPRECIATION, ASIAN AND PACIFIC ISLANDER HERITAGE, BETTER HEARING AND SPEECH, CLEAN AIR, FOSTER CARE, MENTAL HEALTH AWARENESS, NATIONAL BARBEQUE (USA), NATIONAL ARTHRITIS (USA), NATIONAL ASTHMA AND ALLERGY AWARENESS (USA), LUPUS AWARENESS, CYSTIC FIBROSIS AWARENESS, BIKE, NATIONAL PHYSICAL FITNESS AND SPORTS (USA), NATIONAL TEEN PREGNANCY PREVENTION (USA)

Send a Direct Mail CampaignSure it’s old fashioned, but it turns out snail mail is still trending when it comes to the way you engage your donors. And when you pair direct mail with one or more digital communication methods like email or social media, your response rate could increase by an incredible 118%.*

The key to maximizing your ROI on direct mail campaigns is to tailor your ask to the medium, segment your mailing list to target your messaging, and lean on time-saving tools to help you lighten the load of manual labor. Learn how in CRFE Robin Cabral’s guide Creating a Winning Direct Mail Campaign. Access the guide at donorperfect.com/directmail-guide.


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ENVIRONMENT DAY

WORLD OCEANS DAY

CANCER SURVIVORS DAY

AGAINST CHILD LABOR DAY

WORLD BLOOD DONOR DAY

FLAG DAY

AMERICAN EAGLE DAY

REFUGEE DAY

SUMMER SOLSTICE

WORLD RAINFOREST DAY

FATHER’S DAY PUBLIC SERVICE DAY


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2020

Sunday

JUNE

JUNE MONTH-LONG CELEBRATIONS AND OBSERVANCES: LGBTQ+ PRIDE, CHILDHOOD CANCER AWARENESS, PROFESSIONAL WELLNESS, ADOPT A CAT

Get Social with a Buzzy Crowdfunding CampaignAs more and more donors engage with the causes they care about online, nonprofit organizations are discovering the power of crowdfunding, a socially-driven fundraising strategy that equips donors to raise money for an organization.

If this concept is new to you, it’s well worth a try. That’s because every donor who chooses to set up a nonprofit crowdfunding page through DonorPerfect raises an average of $568 simply by asking their family, friends, and colleagues to give to their page, which directly sends all money and donor information right to your organization.*

Learn more about this growing giving trend and get the communication templates you need to launch your very own crowdfunding campaign in Your Nonprofit Crowdfunding Campaign Kit. Access it free at donorperfect.com/crowdfunding-guide.


Optimize Your Donation Form StrategyYour online donation form is done just right. It’s mobile-friendly, branded with your logo, includes a photo, and tells a story. But as perfect as your donation form is, does it really matter if no one sees it?

With online giving increasing 8% each year, it’s crucial to boost your form’s visibility however you can.* Instead of solely relying on your email campaigns and homepage to spotlight your donation form, try some new and creative strategies to ensure it gets the attention it deserves. Check out 25 Ways to Spotlight Your Donation Form at donorperfect.com/sharemyform.


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INDEPENDENCE DAY

PARENTS’ DAY

NATIONAL THERAPEUTIC RECREATION WEEK (5 - 11)


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2020

Sunday

JULY

JULY MONTH-LONG CELEBRATIONS AND OBSERVANCES: JUVENILE ARTHRITIS AWARENESS

Start Planning Your Year-End CampaignDid you know that nearly one-third of total annual giving happens in December?* That makes your year-end fundraising campaign the most crucial initiative you’ll launch in 2020. Because planning is no easy task, it’s best to start early so you can benefit from the time and focus you’ll need to set your goals, map out your to dos, prep your database, create your donor segments, and craft your campaign.

Fortunately, you don’t have to go at it alone. Visit Your Year-End Fundraising Destination, a free nonprofit resource hub with strategies, checklists, and templates to help your team get started at donorperfect.com/yearend-guide.


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NATIONAL NONPROFIT DAY

SENIOR CITIZENS DAY

HOMELESS ANIMAL DAY

HUMANITARIAN DAY

WOMEN’S EQUALITY DAY

INTERNATIONAL DOG DAY

LION DAY ELEPHANT DAY

INTERNATIONAL YOUTH DAY

INTERNATIONAL CAT DAY

BREASTFEEDING WEEK (1 - 7)


NOTES:

2020

Sunday

AUGUST

AUGUST MONTH-LONG CELEBRATIONS AND OBSERVANCES: AMERICAN INDIAN HERITAGE, CHILDREN’S EYE HEALTH AND SAFETY, NATIONAL BREASTFEEDING (USA), NATIONAL IMMUNIZATION AWARENESS (USA)

Maximize Major Giving for Year-EndMajor donors may only make up just 1% of your overall donor base, but they have an enormous impact on your organization’s overall revenue and success. That 1% of donors give gifts that represent 64% of total dollars raised.* Their sizable gifts are what get your projects off the ground, so it makes sense to prioritize these donors in all of your engagements. But who are your major donors? What philanthropic efforts have they made in the past? What’s their capacity to give to your organization?

You don’t have to work for the FBI to get this kind of information. Learn what you need to uncover these details at donorperfect.com/majorgiving-guide.


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DAY OF CHARITY

LABOR DAY SUICIDE PREVENTION DAY

PATRIOT DAY

INTERNATIONAL DAY OF PEACE

WORLD RHINO DAY

FALL EQUINOX

WORLD HEART DAY

YOM KIPPURWORLD RIVERS DAY

ROSH HASHANA


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2020

Sunday

SEPTEMBER

SEPTEMBER MONTH-LONG CELEBRATIONS AND OBSERVANCES: ALZHEIMER’S AND BIODIVERSITY, HEALTHY AGING, AND LEUKEMIA AND LYMPHOMA AWARENESS

Get Set for Giving Tuesday#GivingTuesday is when many donors decide to give to an organization for the first time, probably because it’s a hard celebration to miss, especially if you live on social media. In 2018, #GivingTuesday was mentioned 14.2 billion times!* With all of the buzz, how do you make your campaign stand out? And how will you keep the momentum going beyond the big day?

Get the tips, templates, and best practices you need to plan and launch a scroll-stopping #GivingTuesday campaign just in time for December 1st. Everything you need is all in one place at donorperfect.com/givingtuesday-guide.Source: Giving Tuesday

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ANIMAL DAY WORLD HABITAT DAY

CEREBRAL PALSY DAY

MENTAL HEALTH DAY

HOMELESS DAY

INDIGENOUS PEOPLES’ DAY

COLUMBUS DAY

DAY OF RURAL WOMEN

FOOD DAY

GLOBAL CAT DAY

END POVERTY DAY

HALLOWEENNATIONAL CAT DAY


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2020

Sunday

OCTOBER

OCTOBER MONTH-LONG CELEBRATIONS AND OBSERVANCES: BREAST CANCER AWARENESS, DOMESTIC VIOLENCE AWARENESS (USA), LGBTQ HISTORY (USA), CYBER SECURITY, DOWN SYNDROME (USA), ENERGY AWARENESS (USA), HUNGER AWARENESS (USA), LEARNING DISABILITIES AWARENESS (USA), SIDS AWARENESS (USA)

Polish Your Social Media PresenceSlacking on social media? You could be missing out on generous donations, enthusiastic volunteers, and passionate advocates for your cause. In fact, 55% of people who engage with nonprofits on social media decide to support them in some way.*

From creating eye-catching assets to establishing a consistent posting plan, your social media strategy can elevate your organization’s brand and generate awareness around the awesome work you’re doing on the daily. Learn how to grow and retain your donor community by checking out 10 Social Media Best Practices for Nonprofits at donorperfect.com/socialmedia-guide.


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VETERANS’ DAY

DAYLIGHT SAVINGS TIME

KINDNESS DAY DIABETES DAY

DAY FOR TOLERANCE

UNIVERSAL CHILDREN’S DAY

PANCREATIC CANCER DAY

SMALL BUSINESS SATURDAY

END VIOLENCE AGAINST WOMEN DAY

THANKSGIVING DAY

BLACK FRIDAY

CYBER MONDAY


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2020

Sunday

NOVEMBER

NOVEMBER MONTH-LONG CELEBRATIONS AND OBSERVANCES: NATIONAL NATIVE AMERICAN HERITAGE IN THE USA, THE GREAT AMERICAN SMOKE OUT, AWARENESS, AND LUNG CANCER AWARENESS

Double Down on Donor RetentionIt’s a common misconception that it’s the quantity of donors that matters. The money you’ll spend to acquire a new donor actually costs more than what that person will eventually give. That’s why mastering the art of retaining and engaging your current donors is so crucial to your organization’s success.

Retaining your valuable day-one donors is all a matter of reaching out to them on a regular basis and telling them the two most magical words in the nonprofit world: thank you. Learn the strategies behind setting up long-term donor retention systems in a free guide by fundraising expert Pamela Grow called Your Donor Retention Toolkit. Get your copy at donorperfect.com/retention-guide.

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#GIVINGTUESDAY

AIDS DAY

PEOPLE WITH DISABILITIES DAY

VOLUNTEER DAY

HUMAN RIGHTS DAY

HANUKKAH FIRST DAY (10 - 18)

MOUNTAIN DAY

MIGRANTS DAY

HANUKKAH LAST DAY

CHRISTMAS DAY KWANZAA(26 - 1ST OF JAN.)

CHRISTMAS EVEHUMAN SOLIDARITY DAY

WINTER SOLSTICE


NOTES:

2020

Sunday

DECEMBER

TURN TODAY’S BIG IDEAS INTO TOMORROW’S INCREDIBLE OUTCOMES

GET A DEMO OF DONORPERFECT AT DONORPERFECT.COM/DEMOS

OR CALL 800.220.8111.

As you decide on the fundraising and donor engagement initiatives you pursue this year, it’s important to consider the software you’ll need to make them successful. Have you found your match yet?

DonorPerfect Fundraising Software is rated #1 by Software Advice in a recent survey in which nonprofit professionals ranked donor management solutions on the categories that matter most to them:

Functionality Customer SupportEase of Use Value

Learn why thousands of nonprofit organizations trust DonorPerfect to help them launch successful campaigns, confidently take on new ideas, and achieve their annual fundraising

goals. Visit donorperfect.com or give us a call at 800.220.8111.

Documents

YOUR 2020 - d7e3m5n2.stackpathcdn.com€¦ · in December?* That makes your year-end fundraising campaign the most crucial initiative you’ll launch in 2020. Because planning is