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Your 2011 Chevy Street Team KDWB Team · Chevy and helping to drive listeners into Chevy dealerships. On-air – high frequency schedule on KDW consisting of :60s and :15s driving

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Page 1: Your 2011 Chevy Street Team KDWB Team · Chevy and helping to drive listeners into Chevy dealerships. On-air – high frequency schedule on KDW consisting of :60s and :15s driving
Page 2: Your 2011 Chevy Street Team KDWB Team · Chevy and helping to drive listeners into Chevy dealerships. On-air – high frequency schedule on KDW consisting of :60s and :15s driving

Your 2011 Chevy Street Team KDWB Team:

Art Morales – Clear Channel Director of Sales Todd Kalman – KDWB Sales Manager Rob Morris – KDWB Program Director Barb Hueser – KDWB Promotions Director John Peliska – National Sales Coordinator (Day to Day Program Manager)

The Clear Channel Team has been deeply involved in the Chevy Street Team program in 2008 and 2010. Throughout past programs, the team has worked extremely well with the Chevy team and has continually brought additional opportunities to the table as they arise. We understand the unique aspects of this program and work to fully integrate the Chevy Street Team into elements on KDWB where both Chevy and KDWB will benefit.

Page 3: Your 2011 Chevy Street Team KDWB Team · Chevy and helping to drive listeners into Chevy dealerships. On-air – high frequency schedule on KDW consisting of :60s and :15s driving

KDWB Reaches Your Target: KDWB continues to be the hottest station in the Twin Cities area. With steady gains year over year in prime demos. KDWB is the number one station in the market to hit that young active listener who’s looking to make their first car purchase.

Page 4: Your 2011 Chevy Street Team KDWB Team · Chevy and helping to drive listeners into Chevy dealerships. On-air – high frequency schedule on KDW consisting of :60s and :15s driving

KDWB Three Tiered Plan KDWB will focus on on-air, online and on-site assets to assist the Chevy Street Team in generating awareness about the new Chevy line up, increasing consumers opinion about Chevy and helping to drive listeners into Chevy dealerships.

On-air – high frequency schedule on KDWB consisting of :60s and :15s driving Chevy’s message to the core A18-24 and A18-34 KDWB audience (see attached media schedule). Online – Chevy will receive a guaranteed number of impressions across KDWB.com and DaveRyanShow.com. Chevy banners will run ROS between all banner positions. Chevy will also air a streaming schedule to reach KDWB listeners as they listen online at work or mobile on iHeartRadio. Chevy will also receive a bridge page that will be devoted to Chevy related content. This page can be accessed via key word search from KDWB.com. On-site – KDWB will invite the Chevy Street Team to several events throughout the summer. Please review the proposed events found in this presentation. All events are pending final approval from individual venues. KDWB will also work throughout the summer to deliver additional display opportunities as they become available.

Page 5: Your 2011 Chevy Street Team KDWB Team · Chevy and helping to drive listeners into Chevy dealerships. On-air – high frequency schedule on KDW consisting of :60s and :15s driving

KDWB.COM - Webstats

Oct 2010 Nov 2010 Dec 2010

Website Traffic:

Unique Visitors

197,141 173,244 175,670

Page Views 4,618,134 5,099,797 4,675,302

Streaming Traffic:

Cume

(Avg wk in a mo.)

14,903 13,732 13,374

AQH (M-F 6a-7p) (Weekly) 707 537 99

Streaming Visits 131,960 128,260 112,508

Time Spent Listening (Hrs per week)

10.5 7.7 10.0

Content Traffic:

VOD Page Views

129,928 145,433 147,958

Page 6: Your 2011 Chevy Street Team KDWB Team · Chevy and helping to drive listeners into Chevy dealerships. On-air – high frequency schedule on KDW consisting of :60s and :15s driving

KDWB On-site Events KDWB has put together a preliminary list of events that would be ideal events for the Chevy Street Team to be on display. These events include: High Profile Concerts (Taylor Swift, Katy Perry, Black Eyed Peas, Backstreet

Boys/KNOTB, Usher, Glee, etc.) KDWB Cinco De Mayo Event KDWB Star Party Lucas Live Dave Ryan 5K Minnesota Aids Walk Minneapolis Great Strides Walk Minnesota State Fair National Night Out Friday Night High School Football Events Dealer Events KDWB Exotic Ball

Page 7: Your 2011 Chevy Street Team KDWB Team · Chevy and helping to drive listeners into Chevy dealerships. On-air – high frequency schedule on KDW consisting of :60s and :15s driving

KDWB Concert Events The summer of 2011 is lining up to be one of the biggest concert summers in recent Twin Cities history! Several high profile acts will be coming through town including Taylor Swift, Katy Perry, Black Eyed Peas, Backstreet Boys/KNOTB, Usher and a special Glee show. KDWB wants to be heavily involved in all of these high profile shows. As a partner to KDWB, the Chevy Street Team will received placement at these shows when approved by tour management and venue management. Placement could be guerilla style or as a official partner at a KDWB on-site pre-party. Either way, these concerts will draw a HUGE number of highly energized potential customers for Chevy to interact with!

Page 8: Your 2011 Chevy Street Team KDWB Team · Chevy and helping to drive listeners into Chevy dealerships. On-air – high frequency schedule on KDW consisting of :60s and :15s driving

KDWB Cinco De Mayo Event Every May 5th, the Dave Ryan In The Morning Show puts on a HUGE Cinco De Mayo party! 2011 is sure to be another big event. In past years, these events have been held at a local Acapulco Mexican Restaurant location and each year they’ve gotten bigger and better. The Chevy Riders will receive placement at this high profile station event and will have an opportunity to interact with the most dedicated KDWB listener all day long!

Page 9: Your 2011 Chevy Street Team KDWB Team · Chevy and helping to drive listeners into Chevy dealerships. On-air – high frequency schedule on KDW consisting of :60s and :15s driving

KDWB Star Party KDWB’s Star Party is without a doubt the signature event of the year! It’s a star studded and private event featuring today’s hottest music and most popular artists. This year marks the 23nd annual KDWB Star Party – it’s not just another concert, it is the place to be! Approximately 3,000 KDWB listeners will attend the most exclusive party in town at a TBD location in May. Over the years, Star Party has welcomed the hottest acts in music including Pink, Jay-Z, 50 Cent, Taio Cruz, Ke$ha and B.o.B, T-Pain, Kelly Clarkson and Flo-Rida and Rihanna

This is a CALL-IN and WIN ONLY. NO TICKETS WILL BE SOLD!

The Chevy Street Team will receive prime placement outside of the venue with an opportunity to interact with winners. In addition to display placement, Chevy will also receive an allotment of tickets to be used for dealership promotions.

Page 10: Your 2011 Chevy Street Team KDWB Team · Chevy and helping to drive listeners into Chevy dealerships. On-air – high frequency schedule on KDW consisting of :60s and :15s driving

KDWB Lucas Live Every Friday afternoon beginning in late May though mid August KDWB’s Lucas will broadcast LIVE from an outdoor deck or patio at different locations all summer! This is a change from last year. Lucas will be at a different location each week. This will present the Chevy Street Team with an opportunity to interact with dedicated KDWB listeners from all different parts of the Minneapolis/St. Paul area. These broadcasts are an invitation to listeners to join us for a Happy Hour complete with drink and appetizer specials, HUGE prizes and, a chance to get out of work early on Friday’s and party with KDWB and the Chevy Street Team!! Est. attendance per event: 300-400.

Page 11: Your 2011 Chevy Street Team KDWB Team · Chevy and helping to drive listeners into Chevy dealerships. On-air – high frequency schedule on KDW consisting of :60s and :15s driving

KDWB Charity Walks Throughout the summer, KDWB participates in a number of Charity Walks including the Dave Ryan 5K (Sept), the Minnesota Aids Walk (May) and the Great Strides Walk (May). These walks are a great opportunity to interact with people who are dedicated and active in their communities. The Chevy Street Team will have an opportunity to have vehicles on display at all three events during the registration phase of each event. If other charity walks become available, KDWB will invite the Chevy Riders to additional events pending approval.

Page 12: Your 2011 Chevy Street Team KDWB Team · Chevy and helping to drive listeners into Chevy dealerships. On-air – high frequency schedule on KDW consisting of :60s and :15s driving

KDWB National Night Out The 27th Annual National Night Out is a unique crime/drug prevention event sponsored by the National Association of Town Watch. This event is generally scheduled in August. KDWB would invite the Chevy Street Team come along as the station visits area block parties to deliver food and prizes. This is a great way to interact with families along with KDWB.

Page 13: Your 2011 Chevy Street Team KDWB Team · Chevy and helping to drive listeners into Chevy dealerships. On-air – high frequency schedule on KDW consisting of :60s and :15s driving

KDWB Minnesota State Fair It’s time for the Great Minnesota Get-Together and all the excitement that goes with the Fair. KDWB will work with the Chevy Street Team to cross promote both the KDWB booth and the Chevy area at the State Fair. This could be a promotion centered around a text to win opportunity with a bounce back or a KDWB personality appearance to help drive KDWB listeners to the Chevy area! The MN State Fair attendance reaches over 1 million visitors each year!

Page 14: Your 2011 Chevy Street Team KDWB Team · Chevy and helping to drive listeners into Chevy dealerships. On-air – high frequency schedule on KDW consisting of :60s and :15s driving

KDWB Friday Night Football KDWB’s Friday Night Football games are going to be the hottest tickets in town for the biggest rivalries in the Twin Cites area and the Chevy Street Team can be a part of the action! Every Friday night for 6 weeks there will be a rival football game between local high schools, and KDWB is going to be there to broadcast live! The football season will run from early Sept. through mid Oct. KDWB and the Chevy Street Team will be at a total of 6 games over the 6 weeks. At half time of each game, the KDWB crew takes over the field or parking lot. We will pre-select a contestant to join in on a huge contest. The contest requires the contestant to throw a football through a Chevy vehicle window “x” amount of yards away. If they do it, they win the grand prize of a $25000 College Scholarship!

Page 15: Your 2011 Chevy Street Team KDWB Team · Chevy and helping to drive listeners into Chevy dealerships. On-air – high frequency schedule on KDW consisting of :60s and :15s driving

KDWB Chevy Dealer Events KDWB understands the importance of getting our listeners to go to their local Chevy dealer to take a test drive of the new Chevy line up. In an effort to make sure our listeners drop by their favorite dealer, KDWB will conduct one 2 hour personality appearance per month of the campaign. Chevy will select the appropriate dealership and the KDWB promotions team will meet up with the Chevy Street Team on their turf and encourage our listeners to come down to see what Chevy has to offer. These events will be promoted on-air and on KDWB.com.

Page 16: Your 2011 Chevy Street Team KDWB Team · Chevy and helping to drive listeners into Chevy dealerships. On-air – high frequency schedule on KDW consisting of :60s and :15s driving

KDWB Exotic Ball The Chevy Street Team campaign will finish strong with the much anticipated

KDWB Halloween Exotic Ball presented by the Chevy Street Team. This exciting

Halloween Party has been an annual event with KDWB for several years. Held at

Valentino’s in South Saint Paul, the Exotic Ball is one of the hottest Halloween

Parties in the area, showcasing up-and-coming musicians along with cash-prize

giveaways for best costumes. The Chevy Street Team will be given the opportunity

to have the latest Chevy models on display for all party goers to check out.

Estimated attendance of 1200!