YoungEster Magazine

8/8/2019 YoungEster Magazine

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Microsoft Word Tips -

How to print Word document or make PDF that includes a background

Word 2010

1. On the File menu, click Options.

2. On the Display menu, click to select the Print background

colors and images check box under Printing Options, and then

click OK .

Word 2007

1. Click the Microsoft Office Button, and then click Word Options.

2. On the Display menu, click to select the Print background colors and images check box

under Printing Options, and then click OK.

Word 2003

To work around this issue in Word 2003 or when you use Word 2003 as the e-mail editor in

Microsoft Office Outlook 2003, turn on the Background colors and images option. To do this,

follow these steps:

1. On the Tools menu, click Options, and then click the Print tab.2. Click to select the Background colors and images check box, and then click OK.

Word 2002

Method 1: Use the Printed Watermark feature

To work around this issue in Word 2002, use the Printed Watermark feature. To do this, follow

these steps:

1. On the Format menu, point to Background, and then click Printed Watermark.

2. In the Printed Watermark dialog box, use one of the following methods:

* To insert a picture watermark, follow these steps:

1. Click Picture watermark.

2. Click Select Picture.

3. Click the picture that you want to use as a watermark, and then click Insert.

4. Click to select the Washout check box if it is not already selected, and then click OK.

Note The Washout feature adjusts the brightness and contrast on the image to make

the image less visible behind the text.

* To insert a text watermark, follow these steps:

1. Click Text watermark.



2. In the Text box, type the text that you want to use as a watermark.

Note You can also select the text that you want to use as a watermark by clicking the

text in the Text list.

3. Select the other options that you want to use with the text watermark, such as Font,

Size, and Color, and then click OK.

Method 2: Use Microsoft Internet Explorer

To work around this issue when you use Word 2002 as the e-mail editor in Microsoft Outlook

2002, follow these steps:

1. Open the e-mail message that contains the background that you want to print in Outlook

2002.

2. On the File menu, click Save As.

3. In the Save As dialog box, follow these steps:

1. In the Save as type box, click Web Page (*.htm; *.html).

2. In the File name box, type a new name for the message.

3. In the Save in box, select the folder in which you want to save the HTML copy of the e-

mail message.

4. Click Save.

4. Close the e-mail message in Word 2002.

5. Start Internet Explorer.

6. On the File menu, click Open.7. In the Open dialog box, click Browse.

8. Locate and then click the HTML copy of the e-mail message that you saved in step 3, and

then click Open.

9. In the Open dialog box, click OK to open the HTML copy of the e-mail message in Internet

Explorer.

10. On the Tools menu, click Internet Options.

11. Click the Advanced tab.

12. In the Settings list, under Printing, click to select the Print background colors and images

check box.

13. Click OK to close the Internet Options

Dialog box.



Recipes -

Plank salmonPlank-cooked fish is a

real treat and dates

back to when the

native tribes of the

Northeast and

Northwest would

plank salmon and

other fish over a

wood fire. Nowadays,

planks can be

purchased in gourmet

shops, kitchen stores

and evensupermarkets.

4 (about 1 pound each) whole Arctic char, salmon or trout, cleaned

8 sprigs fresh tarragon 8 sprigs fresh dill 8 sprigs fresh parsley 8 stems fresh chives

Salt and freshly ground white pepper to taste

8 lemon slices

Soak two 8-by-16-inch untreated cedar planks in water for at least 30 minutes before smoking.





is an environmentally pleasant source of power and is probably the most extensively-used

renewable supply of energy. This green power is generated by driving generators from the force

of falling water. How a lot power is produced will rely on the out there water stream and the peak

that the water falls. The quick flowing water powers the water wheels that drive mechanical

processes. That is remodeled into mechanical energy. The turbine’s rotation spins

electromagnets which generate current in stationary coils of wire. The current is then sent

through a transformer where the voltage is amplified for lengthy distance conduction over

energy lines. Water energy dispenses about 60 occasions lower than a coal plant and 30

occasions less greenhouse gasoline than gas energy plants. Wind Energy: Wind power is

generated utilizing the wind. Wind generators are used to generate the energy. The wind blows

the propeller inflicting it to turn and this causes the turning of a generator to supply electricity.

They are often installed wherever there is a good provide of strong wind. The extra wind towers

and the bigger the propellers, the more wind, and the extra electricity is produced.

When individuals begin studying in regards to the different D.I.Y. guidebooks he or she will

uncover implementing these units shall be very inexpensive. For not more than a couple

hundred bucks an individual will create his or her very own green vitality source. This expense is

extra economical than if people had those mechanisms put in professionally. Moreover, folks

might uncover simply how easy these green energy home enhancements shall be to make and

put in using a superior do it your self guide. Normally people can put collectively these

apparatuses within just a few hours utilizing typical tools plus supplies from group hardware

shops.

Thus, a person may resolve to put in a pair ways or assemble larger apparatuses of her or his

favored tactic to be able to fully eliminate power costs.



Natural Ventilation –

Most naturally ventilated greenhouses have been designed by experience, with little engineering

input. This is due to a previous lack of real data. Engineers at Ohio State have been

aerodynamically modeling some of the newest double poly, multi-span greenhouses. These

same engineers have also tested designs in a commercial grower greenhouse with some very

positive results.



How Natural Ventilation Works

Natural ventilation in greenhouses functions primarily by wind blowing in one side and out the

other. Wind can also create a vacuum pressure along the roof to “suck” the air out while letting

air in the same vent or into the side vents. A secondary, much smaller effect is that of buoyancy,

which predominates on hot, low wind days. In all cases, it is important to have at least one very

effective inlet with multiple outlets; and that the air moves from inlet to outlet through the

plants for good ventilation. For gutter-connected multi-spans, a combination of windward side

vents and continuous leeward roof vents tends to result in the most effective ventilation design.

For retractable roof designs, open windward side vents are as important as the open roof area to

achieve mid-summer cooling.

The Role of Buoyancy

Buoyancy has many examples, such as wood rising to the surface of water because it is less

dense that the water. Also, most know from experience that hot air rises because it is less dense

that cool air. However, most are surprised to learn that MOIST AIR RISES BECAUSE IT IS LESS

DENSE THAN DRY AIR! The reason for the confusion is that water in its liquid form is very dense;

water as a vapor is less dense that the surrounding air and rises to form clouds in the

atmosphere. Therefore, the combination of hot moist air in a naturally ventilated greenhouse

must have a smooth path up and out. The slightest entrapment will stall the natural ventilation

process on a low wind day.

The Role of Wind

Wind with a little buoyancy is the ultimate system driver. The ultimate test of a naturalventilation system design its response to a “no wind” day. Most people can think of moments on

hot days when it feels as though there is “no wind.” Such days have been recorded for nearly 20

years on precision weather stations in Ohio by taking hourly data 16 feet above the ground.

From this data, Ohio State engineers have found most of the “no wind” cases occurred when the

outside temperature was less than 75 degrees Fahrenheit. From 75-80 degrees Fahrenheit, there

was approximately one hour in t five years of “no wind” and above 80 degrees Fahrenheit, there

was always a measurable wind above 1 mile/hour with the average being approximately 5

miles/hour. Therefore, “no wind” ventilation tests were designed by the engineers to be 1.0

miles/hour. In other words, if a greenhouse ventilates well at 1.0 miles/hour, it is a very good

design and will ventilate better at higher wind speeds. (At 1.0 miles/hour near plants, one will

tend to see very slight movements of plant leaves.)

Solar Radiation & Shading

Solar radiation drives the whole natural ventilation process, including the outside wind. Solar

radiation provides the heat to the internal greenhouse air and forces the plants to transpire

water vapor. Excess solar radiation above 50% of clear day noon levels, however, requires some

form of shading for most climates. Often the shading is put on the outside as a paint or shade

net. It can also be done with a porous horizontal shade screen or net inside the greenhouse. With

internal shades, it is very important that the ventilation air enters the side-wall openings and



travels up through the shade-screen to carry the heat out the roof vents.

Aerodynamic Models

Ohio State agricultural engineers have computer modeled both multi-span sawtooth and curved

roof designs with top vents at different locations. They are leasing sophisticated computer

software similar to what has been used in aerodynamic car designs. The technique essentially

places a greenhouse cross-sectional profile into an electronic wind tunnel. With an emphasis on

multi-spans, variables studied have been greenhouse widths, roof and side vent locations, vent

opening widths, windward side profiles, internal and external shading systems, internal

temperature profiles, and benching for various wind speeds and directions. With the highest

speed PC computers available, the calculation process is so complex that a single run may take

anywhere from 8-48 hours of continuous calculations!

An On-Farm Test

The author of this article helped a small Ohio grower (Quailcrest Farm, Wooster, OH) consolidate

Quonset houses and plan a four and one-half span, gutter connected, naturally ventilated,

production and retail facility. The greenhouse uses a combination of windward (west) side vent

and leeward roof vents. During the summer of 1998, temperature, humidity, wind, and solar

radiation sensors were placed inside the greenhouse by a graduate student to evaluate the

design. The greenhouse was modeled aerodynamically and evaluated for both westerly and

easterly wind flows. For westerly winds, 90% of the wind came in the west side vent and 10%

the first roof vent. The outlet percentages were 3% for roof vent1, 13% for roof vent 2, 30% for

roof vent 3, and 54% for roof vent 4. Uniform temperatures were measured throughout theentire greenhouse at all times. The volumetric air exchange for this period was predicted to be

0.9 air changes per minute with inside temperatures never exceeding outside by more than 5

degrees Fahrenheit. In most cases, the inside temperature was within 2 degrees Fahrenheit of

the outside. For easterly winds (reverse flows), 95% of the air came in the east side roof vent 4,

4% came in roof vent 3, and 1% came in roof vent 2. The outlets were 2% for roof vent 3, 7% for

roof vent 2, 41% for roof vent 1 and 50% for the west side vent. Again, uniform temperatures

were measured throughout the entire greenhouse with no temperature being more than 5

degrees Fahrenheit above the outside. Average air exchange for an easterly wind was predicted

to be half that of a westerly wind at the same velocity. East winds, however, tended to have

higher velocities making the actual air exchanges similar to west winds.

Retail buyer and grower responses to the Quailcrest Farm greenhouse have been extremely

positive. All doors are typically open on warm and hot days allowing easy access for browsing

customers and plant toting employees. While the greenhouse was sometimes 5 degrees warmer

than outside during the hottest part of the day, the greenhouse was still more comfortable than

outside due to the 50% or more shading from direct solar radiation.

Future Work



More work should be done to size and specify full-scale greenhouses, including retractable roof

designs. Side vent placement to prevent plant damage and short-circuiting to the first roof vent

is still being evaluated. Alternative shading techniques such as internal nets are also being

studied for use in naturally ventilated greenhouses in both humid and arid desert climates. While

span width studies have been limited by computer memory and speed, this problem is changing

with each new computer.

The engineers and horticulturalists also want to improve the aerodynamic models to account for

plant influences. The possibility exists that growers and manufacturers will eventually be able to

give the Ohio State engineers a sketch or layout of a proposed greenhouse design and get an

“instant” aerodynamic evaluation of both fan and naturally ventilated systems.

Future Farming-

The paper's author, Fred Kirschenmann, Distinguished Fellow for Leopold Center for Sustainable

Agriculture, Iowa State University, states that industrial agriculture assumes:

* Production efficiency can be best achieved through specialization, simplification and

concentration

* Therapeutic intervention is the most effective way to control undesirable events

* Technological innovation will always be able to overcome production challenges

* Control management is the most effective way to achieve production results

* Cheap energy will always be available

As we enter the 21st century most, if not all, of these assumptions must be questioned. The

degraded condition of ecosystem services was detailed in the UN "Millennium Ecosystem

Assessment Synthesis Report" (2005). The report also anticipates that during the next 50 years

demand for food crops will grow by 70 to 85% and demand for water by between 30 and 85%.

Volatile weather conditions predicted to be part of emerging climate change will make it difficult

to sustain highly specialized cropping systems which require relatively stable climates. To keep

agriculture productive, farmers likely will need to adjust quickly. If we can design farming

systems that are less energy intensive, more resilient in the face of unstable climates, and that

begin to out-produce monocultures by virtue of their multi-species output, the economic

advantages of such complex farming operations might be an incentive to change.



A few farmers already operate successful, complex farming systems based on biological

synergies and adaptive management. One is Takao Furuno's duck/fish/rice/fruit farm in Japan. He

produces duck meat, duck eggs, fish meat, fruit, and rice without any purchased outside inputs,

using a highly synergistic system of production on the same acreage where he previously only

produced rice. And, in this new system, his rice yields have increased up to 50% over previous

yields from an energy-intensive rice monoculture. Joel Salatin, of Polyface Farms near Swoope,

VA, has developed a rotational grazing production system featuring pastures containing at least

40 varieties of plants and numerous animal species. Salatin's farm uses little fossil fuel, yet the

farm is highly productive. The 57-hectare farm annually produces 30,000 dozen eggs, 10,000 to

12,000 broilers, 100 beef animals, 250 hogs, 800 turkeys, and 600 rabbits.

A study by George Boody and colleagues has calculated, on a watershed basis, that diverse,

synergistic farms can be profitable and simultaneously benefit the environment. They showed

that when farms are converted from corn/soybean monocultures to more diverse operations, net

farm income can increase by as much as 108% while generating significant environmental and

social benefits. Principles that might guide postmodern farms are almost diametrically opposed

to those supporting industrial agriculture. They may need to:

* Be energy conserving

* Feature both biological and genetic diversity

* Be largely self-regulating and self-renewing

* Be knowledge intensive* Operate on biological synergies

* Employ adaptive management

* Feature ecological restoration rather than choosing between extraction and preservation

* Achieve optimum productivity by featuring nutrient-density, and multi-product synergistic

production on limited acreage

Rice on the seventh floor. Wheat on the twelfth. And enough food within an 18-story tower to

feed a small city of 50,000.

Vertical farms, where staple crops could be grown in environmentally friendly skyscrapers, exist

today only in futuristic designs and on optimistic Web sites. Despite concerns over sky-high

costs, however, an environmental health expert in New York is convinced the world has the

know-how to make the concept a reality — and the imperative to do so quickly.

With a raft of studies suggesting farmers will be hard-pressed to feed the extra 3 billion people

swelling the world’s ranks by the year 2050, Columbia University professor Dickson Despommier

believes a new model of agriculture is vital to avoid an impending catastrophe.



A Potential Solution: Farm Vertically

The concept of indoor farming is not new, since hothouse production of tomatoes, a wide variety

of herbs, and other produce has been in vogue for some time. What is new is the urgent need to

scale up this technology to accommodate another 3 billion people. An entirely new approach to

indoor farming must be invented, employing cutting edge technologies. The Vertical Farm must

be efficient (cheap to construct and safe to operate). Vertical farms, many stories high, will be

situated in the heart of the world's urban centers. If successfully implemented, they offer the

promise of urban renewal, sustainable production of a safe and varied food supply (year-round

crop production), and the eventual repair of ecosystems that have been sacrificed for horizontal

farming.

It took humans 10,000 years to learn how to grow most of the crops we now take for granted.

Along the way, we despoiled most of the land we worked, often turning verdant, natural

ecozones into semi-arid deserts. Within that same time frame, we evolved into an urban species,

in which 60% of the human population now lives vertically in cities. This means that, for the

majority, we humans are protected against the elements, yet we subject our food-bearing plants

to the rigors of the great outdoors and can do no more than hope for a good weather year.

However, more often than not now, due to a rapidly changing climate regime, that is not what

follows. Massive floods, protracted droughts, class 4-5 hurricanes, and severe monsoons take

their toll each year, destroying millions of tons of valuable crops. Don't our harvestable plants

deserve the same level of comfort and protection that we now enjoy? The time is at hand for us

to learn how to safely grow our food inside environmentally controlled multistory buildings withinurban centers. If we do not, then in just another 50 years, the next 3 billion people will surely go

hungry, and the world will become a much more unpleasant place in which to live.

Las Vegas the tourist mecca of the World is set to begin development of the World’s first vertical

farm. The $200 million dollar project is designed to be a functional and profitable working farm

growing enough food to feed 72,000 people for a year and provide another tourist attraction to

the city that does everything in a larger than life way.

The World currently uses about 80% of the available farm land and 60% of the earth’s population

lives near or in an urban environment so the logical choice for farming is to go up for land where

the environment can be controlled and where distribution is local. Las Vegas is seen as the

perfect location for this project by Nevada State officials who would like to demonstrate their

sustainability and environmental awareness instead of projecting an image of waste and excess.

Although the project initial cost is high at $200 million, with annual revenue of $25 million from

produce and another $15 million from tourists the 30 story vertical farm would be about as

profitable as a casino with operating expenses only being about $6 million a year.

There would be about 100 different crops grown ranging from strawberries to lettuce even

miniature banana trees could be grown from each floors specially controlled environment. The



products would go straight to the casinos and hotel properties and be a very visible and

desirable addition to the overall Las Vegas experience. Design details should be worked out in

2008 and the project could open its doors by the middle of 2010.

African Golden Cat-



The African Golden Cat is a medium sized cat and can grow to 90cm in body length and weigh

up to 18kg. Although its name implies a golden coloured coat the golden cat is polymorphic - itsbase coat coloration varies extensively depending on its location -ranging from a golden/reddish

brown to slate/silver grey. A report of a golden cat in captivity even suggest that the base colour

of the fur can change from one colour phase to the other over a period of time depending on the

age of the cat and various environmental stimuli. The under sides of the chin, chest and

abdomen are usually lighter and in some cases almost pure white - in some individuals the head

and body is spotted. Its long tail, which measures up to 40cm, is marked with dark line along the

top and ends in a brown or black tip. The head caries distinctive light markings around the eyes

and above the mouth - the small ears are dark coloured on the rear face.

Studies made in the late sixties found that although both red/brown and grey/silver phases were

found equally in most parts of the range, distinct variations in coat markings, such as overall

spotting or spotting on the back, were found to be restricted to West African locations. Golden

cats found east of the range however, appeared more uniform in colour, carrying only spotted

markings on the sides or belly. It was suggested that the two groups represent separate

subspecies - Profelis aurata celidogaster found in West African regions and Profelis aurata aurata

from Central and East African locations. As many as 4% of golden cats studied were found to be

melanistic and were located throughout the range.

The primary habitat of the golden cat appears to be the Tropical Rain Forest belt which traverses



the African equator, however penetration into the adjoining tropical Dry Forests and Savannah

scrub is also in evidence. To the east of its range in Uganda the golden cat has been known to

inhabit regions up to 3500 meters and be present as far east as the Mau Escarpment in western

Kenya. Although the golden cat is said to prefer virgin forest, reports from around the Bwindi

Mountain Gorilla National Park in South West Uganda suggest that the cat is equally at home in

secondary forest areas where logging activities had led to an initial decline in many of the

herbivore prey species and an increase in human activity.

These cats are typically found in two different colors - red or gray which were once thought to be

two separate species. Their cheeks, chin and under parts are whitish in color with their belly and

inner sides of limbs marked with a variable amount of dark spotting. Body coloring ranges from

chestnut through fawn to silver, with varying marking: spotted all over, spots on the back and

neck, no pattern except on flanks, and no pattern except for their belly. The African Golden Cat's

head is relatively small sporting a large muzzle, with beautiful eye coloration with irises from

green to golden brown, ears are rounded with black backsides. Melanistic individuals have been

known to occur.

Prey consists of rodents, monkeys, duiker, hyrax, other small ungulates and a variety of birds

usually taken by stalking and rushing at ground level. Fortunately, the African Golden Cat adapts

well to logged areas which provides a dense secondary undergrowth which they favor. These

type of man-made "edge environments" contain a high density of rodents. However, primary

forest without human disturbance is their optimal habitat. African Golden Cats rank high in the

local religious beliefs of the Cameroon pygmy tribesman who carry their tail as a talisman toprotect them when hunting elephants. It is said that their fur is so valued for tribal robes, it is not

usually traded by the indigenous people. In fact, these cats are so prized by the locals, these

same tribesman will not reveal their location to researchers.

In Uganda's Bwindi National Park eradication of the Leopard has left the African Golden Cat the

dominant carnivorous predator in the area. Hunting is prohibited in only 12 of the Golden Cat's

26 range countries at present.

Primarily due to its dense rain forest habitat very little is known of the lifestyle and biology of the

golden cat. Most reports suggest that golden cat is a solitary and crepuscular hunter but

sightings of a golden cat stalking the mainly diurnal black-fronted duika in South West Uganda

suggest that the cat may well be active during daylight hours in parts of its range. Apart from

duika and other small antelope it is thought that the main part of the golden cats diet is made

up of rodents, tree hyraxes and birds. There are conflicting reports of the golden cat foraging

close to human habitation - sources around the Bwindi National Park in Uganda have confirmed

that the preying on domestic poultry and livestock is common, whilst research in the Tai National

Park in the Ivory Coast suggest that domestic predation is a rare occurrence. Small monkeys are

also known to be taken by the cat which may suggest that although thought of as mainly

terrestrial, the golden cat is also active in the lower branches of the forest canopy and can climb



well.

The little that is known of the golden cats biology and reproduction is gained from captive bred

animals - the litter size is small, usually consisting of 1-2 young and are born after a gestation

period of approximately 75 days. The kittens have a daily weight gain of approximately 30g per

day and are weaned at about 14 weeks - the golden cat reaches maturity at about 18 months of

age.

Zoological name: Profelis aurata

Species: The African golden cat has long been regarded as closely related to the Asian or

Temminck’s golden cat, but a recent review of cat taxonomy by Wozencraft (1993) separates the

two into different genera.

Two subspecies are described:

- F. (P.) a. aurata (Congo to Uganda )

- F. (P.) a. celidogaster (West Africa )

Each of the subspecies has two different characteristic coat patterns. P. a. celidogaster: Type 1 is

spotted all over; Type 2 has indistinct spots on the back and neck, with a few large, clear flank

spots. P. a. aurata: Type 1 has no pattern on the neck and back, but has numerous small spots on

the lower flanks; Type 2 has virtually no pattern except on the belly.

Presence on the planet: African golden cats are found in central Africa up to 3,600 metres in high

deciduous rain forest, alpine moorland, and along water courses extending into the drier more

open areas. They occur from Senegal to the Ivory Coast and Gabon, and south to northern

Angola, and through the north east Congo basin through Ruwenzori to Uganda and Kenya (the

Mau forest). They seem to prefer moist forest with dense growth.

Habitat: The primary habitat of the golden cat appears to be the Tropical Rain Forest belt which

traverses the African equator, however penetration into the adjoining tropical Dry Forests and

Savannah scrub is also in evidence. About 12 years.

Reproduction and Offspring: Unknown. One instance of a tribesman finding a den found a

mother with 1 kitten. Some reports of captive animals indicate a gestation approximately 78

days, with newborns weighing 6.5-8 ounces at birth. Eyes open around 6 days; they are weaned

between 3-4 months, and reach sexual maturity around 23 months.

Diet: Prey is thought to be taken by stalking and rushing, mainly at ground level. Scat analysis in

Zaire found 51% rodents and 20% ungulates, such as small deer. Their diet includes small to

mid-sized mammals such as rodents, monkeys, duiker, hyrax and a variety of birds. They may

also scavenge other predators’ kills. Sharing much of their range with the leopard Panthera



pardus, the golden cat takes smaller prey than its much larger cousin.

IUCN status: The African golden cat has an IUCN (International Union for the Conservation of

Nature and Natural Resources) status of Insufficiently Known and due to its relatively restricted

natural habitat must be considered at risk until more data is available as to its true population

and distribution.

Life span: 15 years

Unveil the mystical wildness !

The Pygmy people in Cameroon use its tail as a talisman to protect them when they hunt. They

use their skins in ceremonial robes. Hunting for their skins does not deplete their numbers

greatly; their primary threat is deforestation. Hunting of this cat has been banned in the

following countries: Angola, Benin, Burkina Faso, Congo, Ghana, Ivory Coast, Kenya, Liberia,

Nigeria, Rwanda, Sierra Leone, and Zaïre. Hunting is regulated in Gabon, Liberia, Togo, and there

is no protection in Congo, Sierra Leone, Cameroon, Central African Republic, Gambia, Guinea

Bissau, Senegal, Tanzania, and Uganda.



7 Harsh Realities Of Blogging

Day three of BlogWorld kicked off with a killer content from three people I personally have a

huge amount of respect for – Brian Clark, Sonia Simone and Darren Rowse. I also have giant

crushes on them (especially Sonia), but that’s besides the point. The three were on hand to

unleash seven harsh realities of blogging for bucks. Because even though combing social media

and business isn’t rocket science, there are some misconceptions that people often mess up.

Here’s the hot seven.

1. Free is not a business model: People think that blogging means giving away lots of free

content and waiting for the money to magically appear. Unfortunately, it doesn’t work that way.

Yes, blogging means giving away free content but what it is, is an attraction strategy. Your

content attracts people by giving them something that they want. Good content is like

advertising. You need to have a business model. You don’t necessarily need to know what it is

immediately, but you have to know that people are buying things related to what you’re talkingabout. You can develop products, develop software, give them new content or even repackage

content you’ve already given them for free. It doesn’t matter. People think that others won’t buy

information because so much is given away from free. That’s not true. You can tell people 90

percent of everything and they’ll pay money to get the final 10 percent.

2. The push-button Internet Cash Machine is on the fritz: When Darren Rowse launched his first

eBook he made 150k in seven days. It felt like the Internet was a cash machine, but then he

remembered he had been blogging for seven years before that and he had been developing his

photography site for 2.5 years. The Internet will make you money if you build something that is

real and that matters. That’s what bloggers need to focus on.

3. You are not scalable: Yeah, so this was a big one for me. According to Sonia, we should not

try to model ourselves after Chris Brogan or Gary V because they have alien DNA. They’re not

real people. You (probably) ARE a real person. That means you’re going to get to a point where

you need to set better boundaries around yourself and how you connect with people. That’s just

part of growing up. You want to have a brand about trust…but you also want to have a life. You

can’t be on 24/7. You can’t be connected to your people 100 percent because then you can’t

take care of yourself. Social media will take everything you give it. If it’s taking more than you

can give then you have not set a boundary. Holy freakin’ amen.

4. No one actually wants that much authenticity: Nobody wants to know the details of who you

were with last night (srsly, please stop tweeting about this), what you had for breakfast, your



bodily functions, etc. This is part of that having boundaries things. Sonia says there’s an art to

being strategically fucked up. She uses Johnny B Truant and Naomi Dunford as the poster

children for this. They share a lot, but they don’t share everything – they don’t share the stuff

that’s boring. They maintain their authority but they’re also human and funny. Brian mentioned

that you can be the real you, but what if no one likes the real you? He must have noticed me in

the audience because he mentioned my Copyblogger belly dancing post where I advised not to

be the real you, but to be the best you. He believes that.

5. Social media hates selling…but you have to sell: What you’re selling in social media is you.

Not that you’re great, but that you have value and something to offer. You have to promote your

content before you build enough of an audience that they’ll promote it for you. Use social media

to get people exposed to what you’re doing. People may hate to be sold, but they love to buy.

6. A blog is not a business: It’s not a business until you make it one. Darren’s whole outlook on

blogging changed when his wife gave him an ultimatum – he had six months to make a full-time

living from blogging or he had to give it up. That’s when he started contacting advertisers, when

he started analyzing his stats, and when he started everything he had always put off doing. He

made his blog a business.

7. No one is reading your blog: If no one is reading your blog it’s because there aren’t enough

people interested in what you’re talking about OR you’re not writing about your topic in a way

that’s fresh. Either way, you need to change it. You don’t need to attract every reader on the

Internet; you just need a couple thousand who really like you.

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YoungEster Magazine