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The International Festival Of Creativity - Cannes Lions - is the largest

gathering of worldwide marketing and advertising professionals, as well

as advertising’s most prestigious awards.

• Eachyear,industryfiguresfromtheadvertisingandrelatedindustries

gathertoattendthiseventtocelebratethebestofcreativityinall

majormedia,discussindustryissuesandnetwork.

• Over24,000adsfromallovertheworld,consistingofFilm,Press,

Outdoor,Cyber,Design,PR,Direct,Promo&Activation,RadioandMedia

Lions,FilmCraft,CreativeEffectivenessandTitaniumandIntegrated

areshowcasedattheFestival.

• Auniqueprogrammeofhigh-profileseminars,workshopsandmaster

classesorganisedbysomeofthebiggestnamesintheindustry,is

alsopresented.

• Winningcompaniesreceivethehighly-covetedLionawards,

honouringthemostcreativefilm,press,outdoorandonlineadvertising,

aswellasthebestmedia,PR,design,radio,directmarketingsolutions

andsalespromotion.

• Theimportanceoftheeventisexhibitedbythemorethan500

journalistsfrommorethan50countriesthatcovertheevent.

• The58thFestivalwillbeheldfrom19to25June2011.

Since1992,owingtoaninitiativelaunchedbytwoyoungcreativesfrom

theNetherlands,theFestivalorganisershaveallowedyoungadvertising

professionals(upto28yearsold)toattendtheInternationalAdvertising

FestivalinCannesbyofferingthemareducedregistrationrate,discounted

hotelaccommodation,grouptravelarrangements,andbyencouraging

varioussponsors(mediacompanies,tradepublications,production

houses,etc.)tosupportthemandmakethetripmoreaffordable.

Thenumberofcountriesinterestedinparticipatinghasincreased

tremendouslyovertheyears.ThankstothespecialYoungCreatives

package,over700YoungLionsfrom66differentcountriesattendedlast

year’sevent.

ThereisadedicatedareaforYoungLionsandstudentdelegatescalledthe

YoungLionsZone(YLZ).

Thisincludes:

• AmasterclassProgramme.PreviousspeakershaveincludedDavid

Droga,JeffGoodby,SteveBallmer,BobGreenbergandPiyushPandey

• Interactivekiosksshowcasingallentries

• ExhibitionofwinningworkfromYoungLionsCompetitions

• Achill-outarea

• Exhibitionofwork,focussingonyoungcreativetalent

fromacrosstheglobe

Formoreinformationpleasevisitwww.canneslions.com.

THE INTERNATIONAL

FESTIVAL OFCREATIVITY

YOUNG LIONS

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ELIGIBILITY

GUIDELINES

COMPETITION BRIEFS

PAST YEARS’ CHARITIES

JUDGING

•AllYoungLionsmustbe28yearsofageoryounger,i.ebornonorafter

26June1982

•Participationinthecompetitionisnotautomaticorguaranteed

•Teamswillworkmoreefficientlyiftheyarealreadyfamiliarwiththe

providedequipmentandsoftware

• TheFestivalprovidessometechnicalsupporttohelptheteamsduring

thecompetition,butself-sufficientteamswillworkmorequickly

• Noexternalhelporinfluenceispermitted

• Accesstothecompetitionareaisstrictlycontrolled:onlytheteam

members,authorisedsupportpersonnel,andafewaccredited

journalistsarepermittedentry

• AgoodunderstandingofspokenandwrittenEnglishisrequired

• Competitionbriefswillcontinuetofocusoncharitable,not-for-profit

andCSRobjectives

• Briefsarerevealedtocompetitorsaseachcompetitioncommences

• ThePrintandFilmcompetitionswillbejudgedbytheCannesLions

competitionjuriesintheirrelevantcategories

• TheYoungMarketers,CyberandMediacompetitionswillbejudgedby

aselectedjuryofCreativesandStrategists

2010 Plan-PrintChannel16-CyberPeaceOneDay-MediaWSPA-Film

2009 IFAW-PrintTckTckTck-CyberWorldFoodProgramme-MediaFilmAid-Film

2008 AmnestyInternational-PrintCompetitionUnicefTapProject-CyberCompetitionWarChild-MediaCompetitionMTVSwitch-FilmCompetition

2007 RightToPlay(Sportforpeace)-PrintandCyberCompetitionMTVSwitch-FilmCompetition

2006 InternationalCommitteeOfTheRedCross(FamilyLinks)

2005 UNESCO(LiteracyforYoungAdults)

2004 GlobalBusinessCoalitiononHIV/AIDS

2003 OlympicGames2004

2002 TheInternationalSecretariatforWater

2001 Leuka2000(DevelopacureforLeukaemia)

2000 MédecinsSansFrontières(campaignforaccesstoessentialmedicines)

1999 AmericanFoundationforAIDSResearch(amfAR)

1998 VarietyClubsInternational(Children’sLifeline)

1997 SavetheChildrenFund(childlabour)

1996 WWFWorldWideFundforNature(endangeredseascampaign)

1995 Plant-It2000(plantingandprotectionoftrees)

THE COMPETITION

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Except Young Marketers where the age limit is 30 years.

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Teamswillbemadeupoftwoyoungmarketersfromaclientorganisation

aged30yearsorunder(bornonorafter26June1980).

Eachteamwillbeexpectedto:

• Produceabrief(maximumtwopages)thatwouldbepresentedto

anadvertisingagency.Forthiscompetition,theadvertisingagencyis

representedbyaselectjuryofCreativesandStrategists

• Giveamaximumfive-minutepresentationtothejuryusingPowerPoint.

Amaximumofeightslidesareallowed(titleslideoptional-mustform

partofeightslides).Thejurywillhaveamaximumoffiveminutestoask

questionsimmediatelyfollowingthepresentation

Teamswillbejudgedontheclarityofthebrief:theknowledgeitdisplaysabout

theproduct/service,theclientorganisationanditsaims,andthespecificaimsof

thecampaign.ThecompetitionwillbejudgedbytheCreativesandStrategists

selectedbytheFestival.

Pleasenotethat,toensureafaircompetition,thedetailsoftheproduct/

serviceforwhichtheteamsneedtocompilethebriefwillremainasecret

untiltheFestival.

Thecompetitiontimetableisasfollows:

• Wednesday22June,12:00-14:00 Trainingandbriefing

• Wednesday22June,14:00-20:00 Competition

• Thursday23June,08:30-20:00 Competition

• Friday24June,09:00onwards Teampresentationstothejury

Gold,SilverandBronzemedalswillbepresentedtothewinnersduring

theFilm,FilmCraft,TitaniumandIntegratedLionsAwardsCeremonyon

Saturday25June.

• Gold,SilverandBronzewinnersareexpectedtobeattheGrandAudisteps

for11:30onSaturday25Junetohavetheirphotostaken

• TheGoldwinnerswillreceiveafulldelegateregistrationtoCannesLions

2012,includinghotelaccommodationdonatedbytheFestival

How Does It Work?

The Winners

YOUNG MARKETERS COMPETITION

SUPPORTEDBY

YOUNG LIONS COMPETITION SCHEDULE 2011

SATURDAY 18 JUNE

15:30 Team Registration/YL Print Training Young Lions Competition Area

17:00 YL Print Briefing Young Lions Competition Area

SUNDAY 19 JUNE

08:30–20:00 YL Print Competition Young Lions Competition Area

16:00 Team Registration/YL Media Training Screening Room

17:00 YL Media Briefing Screening Room

MONDAY 20 JUNE

08:30–20:00 YL Media Competition Young Lions Competition Area

09:00 Judge YL Print Salles de Press

16:00 Team Registration/YL Cyber Training Young Lions Briefing Room

17:00 YL Cyber Briefing Young Lions Briefing Room

TUESDAY 21 JUNE

08:30–20:00 YL Cyber Competition Young Lions Competition Area

09:00 onwards Judge YL Media Young Lions Briefing Room

19:30 Media, Outdoor and Radio Lions Awards Ceremony Grand Audi

WEDNESDAY 22 JUNE

10:00 Judge YL Cyber Young Lions Competition Area

12:00 Young Marketers Training Young Lions Briefing Room

13:00 Young Marketers Briefing Young Lions Briefing Room

13:00 Print, Media and Cyber Winners Photo Shoots Grand Audi - Front Steps

14:00 Young Marketers Competition Young Lions Competition Area

16:00 YL Film Training Young Lions Competition Area

17:00 YL Film Briefing Young Lions Competition Area

19:30 Press, Cyber and Design Lions Awards Ceremony Grand Audi

THURSDAY 23 JUNE

08:30 - 20:00 Day 1 YL Film Competition Young Lions Competition Area

08:30 - 20:00 Young Marketers Competition Young Lions Competition Area

FRIDAY 24 JUNE

08:30-18:00 Day 2 YL Film Competition Young Lions Competition Area

09:00 Judge Young Marketers Young Lions Competition Area

SATURDAY 25 JUNE

09:45 Judge YL Film Young Lions Competition Area

11:30 Film and Young Marketers Winners Photo Shoot Grand Audi - Front Steps

19:30 Film, Film Craft, Titanium and Integrated Lions

Awards Ceremony

Grand Audi

Young Lions Print Young Lions Media Young Lions Cyber Young Lions Film Award Ceremony Young Marketers

PARTNERS