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Young Entrepreneur Network
Creating a Level Digital Playing Field for Economic Development in Small Towns
Homestead Interprises“Hometown e-Commerce in a Distributive Work Network
Built by Youth”
©
Distributive Work: A New Ballgame in a New Economy
Distributive work is a tech-enabled pattern of work, requiring new skills, new tools and new ways to function
Work is distributed in a hub-and-spoke system to small towns and farms
Training of e-workers is web-based and creates a seamless process –- E@rn-Le@rn-Le@d -- in their hometowns
Principles of Distributive Work Create new entrepreneurial work with
good pay on performance Grow rural retainable talent Develop a hi-tech way to distribute
work to small towns or farmsteads Outsourced contracts bring work here Compete by quality of person-&-place
Qualities of New Work Home-centered Web-based Flexible schedules Scalable in flow Paid on performance Skill-based earnings Team networks Own your work
Entrepreneurship Outsourced work Independent
contractors network Gain competitive
skilled workforce Niche markets for
specialized skills 24/7 global services
New e.Media Field of Play Builds “Experience Economy”
Positions have new names & functions Principles of on-line team play and interactive
marketing are similar to the field of play on a baseball diamond: Challenge is know the competition at bat, pitch to
keep ahead and to practice a team response to each possible play
Action starts from the pitcher’s mound and team score is played out at home base
Consumer is “catcher” who calls for the pitch Outfield players back-up each play and take their
turn at bat
Town Homepage
Town FM RadioRegional AM Radio
Portal Website
E-Networks
AffinitiesCustomers
Tourists
Youth
Entrepreneurs
Coaches
Trainee Consumers
Radio-Tech Specialist
Radio ProductionMentors
Web Marketing
Content Specialist
Hospitality Specialists
Support Center Ops Media Specialist
Human Resource & Tech Specialists
New Game Strategy Places Youth on the Pitcher’s Mound Youth are a driving force on Internet Youth have the tools in hand to
participate in the digital world Web-based e-commerce can be done
in North Dakota as well as anywhere If pay is good, ND e-workers can
compete – even dominate -- a distributive work system nationally
Town’s Homepage is Home Base in e-Commerce Town’s homepage is a business card The quality of the homepage shows
the “league” you play in Presence of a homepage is a start but
how one markets it is what counts On-line mentors coaching high school
youth in web-based marketing and convergent media are the tools to tap the “experience economy” markets
Town’s FM Radio Hosts a Community Voice to Tourists FM unlicensed radio station costs less
than $1000, can be computer generated and operated by youth 24/7
Programming can unite a small town and reach tourists when they are close-by
Radio in RVs, cars, near the coffee pot, opens imagination for timely marketing
Youth and city services can use radio/web to inform a community, to entertain, to train and to protect assets
Portal Website Profiles DakotaTalentscape.com A collection of web pages as a portal is
being developed by youth for state-wide talent in six divisions and 90 categories: Home e-Business Tech Tutoring Ag-eBiz Communications Tourism Artisans
DakotaTalentscape.com is a GNDA New Economy Initiative built by youth
Partner with Regional AM Radio Enables Web-Casts
Regional marketing through AM radio broadens the reach for tourism and trade in the area and many stations offer web-casting to coastal/global markets
Convergence of Internet phone-web-radio and wireless is the future … today
Time-slotted web-casts can promote regional stories/events to distant markets
E-Networks Support the In-Field: Youth-Women-Mentors Women entrepreneurs operate about
60% of main street storefronts in small towns in North Dakota
Women generally represent the “social capital” in rural communities
Collective on-line e-networks of women, youth & mentors build strength, depth & critical mass in ND
Customers are Central in the Field of Play of e-Commerce Customer as a “player” is central to
e-commerce – personalized/inclusive Customer Relationship Management
is key to attracting and retaining sales
Friendly, quality services are in demand in web-based support service
In tourism, these “host” qualities are essential to promote quality people-to-people “net-guide” experiences
Affinities are Extended “Family” with Roots in Place
Affinity marketing is based on some bond as a group, such as kinship, former classmates
Heritage or family roots are “warmest” market potential for a hometown networks
Pre-retirement and young family age-groups (25-35) are best for recruiting people to return
Affinities can also produce mentors, ongoing customers or investors who sponsor youth
Funded by Green Thumb Rural Revitalization Project
Training Coaches & Reserves Stand-by to Guide, Relieve
Coaching, not supervision, is required for independent contractor status for entrepreneurs in a rural co-op culture
Training* includes skill-building for positions and for team-play
Reserves need to be ready to step in, if needed, to revitalize the team spirit
A Digital Scoreboard Posts the Score and Highlights
The scoreboard is where team performance becomes visible
Computers display statistics, data, time, results and even replays
Internet enables web-cam conferencing for training and management meetings
Web-based work frees individual to fulfill service and to relate to the customer
The Vital Role of Tech Centers to a Community Tech Centers are crucial to local growth
thru resources, training and synergy Tech Centers benefit from mutual
interchange of ideas and innovations As a network, Tech Centers offers
critical mass as hubs for distributive work and for sharing resources, such as training, expertise, or lessons learned
Three Examples of Incubating New e-Business Maddock Tech Center generated 50 jobs
with payroll of $983,000 in community last year
AgrImages grew a national market FM radio concept developed for Centennial Village Vision Network incubated 3 e-Biz:
oowebdesign (a youth business) Homestead Interprises (home-based network) DakotaTalentscape.com is being built by
Young Entrepreneur Network (GNDA initiative)
Maddock, Stanton, Mayville
Three Tech Centers* as a Network grew 3 Enterprises National Tech Support Center
A training program for distributive work HomeLand Services
Distributive work through outsourced contract with California company for background checks
An evolving project – called RADAR Rural America Development And Revitalization
project – identifying and supporting emerging new e-business and tracking enterprises on a virtual “radar screen”
Counterbalance Out-Migration by Highlighting In-Migration Spotlight new workers who move here Re-direct out-migration of investor
money to in-state opportunities Treat each tourist as a future
customer, an envoy and a potential investor
Market quality of people-and-place Build long-term customer relationships
Dovetail with GNDA ‘Smart Prairie Strategy’ & ‘Maddock Model’ Measure against 6 GNDA strategies:
Attract and grow new companies Build an innovative work force Stimulate entrepreneurship Improve access to capital Enhance quality of place Build connective infrastructure
Maddock Model is partnering between EDC- entrepreneurial enterprise-workforce groups
Coined by East Central Technology Corridor
Out-of-the-Box Marketing and Networking a Positive Image “Homelands” image is powerful – a quality
lifestyle, “Way America is Supposed to be”* Create exchanges – internships in marketing,
“iCorps” – affinity of ND-hosted international students as future market leaders
Open “Homeland Services” office in Silicon Valley with outsourcing counterpart in ND for quality workforce, safe data-storage, and a smart way to expand a service business
Summary of Key Points Tech Centers are nucleus for growth Distributive work includes small towns Youth participation early-on is vital Quality services grow competitive edge Good pay-on-performance develops pros Radio gives breadth to towns and
tourism Le@rn-E@rn-Le@d creates healthy future
For more Info, contact us Maddock Business &
Technology Center Bruce Terpining,
president, EDC Laura Every,
IT coordinator (701) 438-2283 E-mail:
Homestead Interprises Dr. Larrie Wanberg [email protected] 1-888-870-0899
HomeLand Services Carl Jungberg Maddock Site Manager (701) 438-2700
HomeLand Services Mike Lang, Stanton Site Manager Sakakawea Tech Center(701) 745-3200