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You’re so un- -like!
(and you don’t even know it)
Bagels and Beyond!
‘Sup!?
‘Sup!?
Whooo-Pah!
But, I don’t
sell bagels!
Primary+Care+Doctor+Near+Me
22,000 SEARCHES
Evil+Doctor1,600 SEARCHES
Primary+Care+Doctor+Near+Me
4,500,000 RESULTS
Let’s get -like!
Like Brand
28%
Trust Company
28%
Buy/Engage
25%
New Information
10%
Exclusive Content
9%
Why You?
Why You?
Urgency
Allusion
Offers
Relevance/Timeliness
Stories
Why You?
45%How much more content the top 3
results have, as compared with the next
17 results.
Why You?
49%Bounce rate of the domains ranking in
the top 3 positions.
Why You?
65%Of domains ranking for high-volume
stuff are HTTPS.
Why You?
10kHow many more domains referring the
top 2 positions, compared with the next 8.
Why You?
20%More domains link to sites in position 2
than in branded 1st position domains.
Why You?
2x the backlinksPoint to position 1, than position 2.
Why You?
3-3.5# of pages visited per session when users
find you via Google.
Like Brand
28%
Trust Company
28%
Buy/Engage
25%
New Information
10%
Exclusive Content
9%
Why You?
CONTENT!
CONTENT!
CONTENT!(disclaimers aside)
Why You?
LinksGoogle says a formidable link portfolio is
fundamental to organic success.
LinksSkyscraper Technique
Steal Great Ideas
Redirect Links to Home Page
Retrieve Stolen Image Links
Tenant SEO
Rank for Links
Answer HackingGoogle Alerts
Why You?
HTTPSFor the highest-volume keyword groups,
adoption is at his highest.
HTTPSPopularly searched content is going HTTPS fast.
Lower-volume, eh, not so much. Opportunity!
Why You?
Content LengthThe higher the volume, the longer the
page.
Content LengthDon’t type to type.
Buyers expect shorter pages, of broader topics.
Buyers expect longer pages, of long-tail keywords.
Why You?
On-page SEOKeywords in body or title do not strongly
sway rankings.
On-page SEOOver 75% of the top 20 pages have the keyword in
the body and 60% in the title.
Exact-match doesn’t help you.
Semantic diversity ensures relevance to keyword
target.
Why You?
VisitorsBrand building is AS VITAL as SEO efforts.
VisitorsStrong direct traffic is an immutable signal to Google.
Is the brand relevant, not just your content?
The lower-volume, the less direct traffic influences
rankings.
Why You?
BehaviorBrief visits, and lots of bouncing, may
explain lower rankings.
BehaviorShort-lived visits mean it didn’t matter.
High bounce paves a path to lower-bounce
competitors.
Users spend more time (trust) high-ranking sites.
vs.
64K Backlinks
3.5K Root Domains
77 Backlinks
10 Root Domains
vs.
64K Backlinks
3.5K Root Domains
77 Backlinks
10 Root Domains
Principle of Buyer Assumption
linkedin.com/in/scottpdailey
@scottpatrickdailey
@scottpdailey
SCOTT DAILEY, SINGLE THROW MARKETING
