YOU - Touching the Life of Soldiers and Families

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Marketing, Advertising & Commercial Sponsorship

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  • Marketing, Advertising & Commercial Sponsorship Fort Buchanan

  • INDEX

    DFMWR touching the life of Soldiers and Families 1

    3DEMOGRAPHICS touching the life of Soldiers and Families

    9SPONSORSHIP touching the life of Soldiers and Families

    5ADVERTISING touching the life of Soldiers and Families

    This is an unofficial publication produced by the Marketing, Advertising & Commercial Sponsorship Office,

    DFMWR, Fort Buchanan.

    Telephone 787-707-3703/3711 Fax 787-707-3715

    Sponsorship email: mariana.urrutia@us.rmy.mil

  • INDEX

    DFMWR touching the life of Soldiers and Families 1

    3DEMOGRAPHICS touching the life of Soldiers and Families

    9SPONSORSHIP touching the life of Soldiers and Families

    5ADVERTISING touching the life of Soldiers and Families

    This is an unofficial publication produced by the Marketing, Advertising & Commercial Sponsorship Office,

    DFMWR, Fort Buchanan.

    Telephone 787-707-3703/3711 Fax 787-707-3715

    Sponsorship email: mariana.urrutia@us.rmy.mil

  • DFMWR

    1

    FortBuchananDirectorateofFamilyandMorale,WelfareandRecreation

    The Army Directorate of Family and Morale, Welfare and Recreation (DFMWR) is a comprehensive network of support and leisure services designed to enhance the lives of Soldiers, their Families, civilian employees, military retirees and other eligible participants. Over 250 employees strive to deliver the highest quality programs and services at Fort Buchanan - from

    family, child and youth programs to recreation, sports, entertain-ment, travel and leisure activities. DFMWR exists because the U.S.

    Army is committed to the well-being of the community of people who serve and stand ready to defend our country.

  • Demographics touching the life of Soldiers and Families

  • DEMOGRAPHICS

    3

    FortBuchananDemographicsFort Buchanan is an energetic military installation with a primary focus of meeting the needs of all. It serves and supports Active Duty, Reserve, and National Guard Soldiers, Air Force and U.S. Navy Reserve personnel, Department of Defense civilians, veterans, retirees, and military family members. The installation also supports some 32 federal agencies stationed in Puerto Rico and the U.S. Virgin Islands.

    NOTE: An average of 160,000 vehic les enter the installation monthly based

    on statistical data from traffic control at the installations gates .

  • Advertising touching the life of Soldiers and Families

  • PaidAdvertisingProgramNow is your chance to reach your military customers through DFMWRs On-Post

    Advertising! Our program allows you to place your companys message and product

    into the hands of thousands of supported community members- Soldiers, Family

    Members, Reserve components, allied forces, students, retirees and Civilian employees.

    Web Advertising Our recently launched website is becoming one of

    our primary communication tools at Fort Buchanan.

    It is a compilation of all current Fort Buchanan

    FMWR activities, programs and events. All banner

    advertisements can be hyperlinked to your website.

    www.buchananmwr.com

    ADVERTISING

    5

  • ADVERTISING

    6

    Banners Banners are placed at a traffic intersection on a main road of the installation. The fence is situated next to highly visited facilities like the tennis courts, picnic areas and Banco Popular Bank. The stop light there gives vehicle passengers enough time to read the messages from a reasonable distance. Banner size, 7 width by 4height (company must provide banner, DFMWR can provide banner for an additional cost).

    Electronic BillboardThe brand new LED electronic billboard is located at the 2nd gate entrance by our first-rate Golf Course Complex. Its location has remarkable visibility from all angles.

    On Post AdvertisingFort Buchanans on post advertising locations are strategically chosen based on high visibility and traffic both vehicle and pedestrian. Fort Buchanan has an average monthly traffic of 160,000 vehicles and more than 3,000 visitors every week.

  • Discounts available in agreements for 3 + months.

    Banner Billboard Website

    1 month $250.00 $250.00 $250.00

    3 months $625.00 $625.00 $625.00

    6 months $1,200.00 $1,200.00 $1,200.00

    1 year $2,000.00 $2,000.00 $2,000.00

    AdvertisingAnnualPricePackages

    ADVERTISING

    7

    Live & Explore DFMWR Events and Information Guide

    DFMWR Live & Explore is a full color monthly insert publication with a circulation of 8,000 copies. It highlights DFMWRs program offerings, ongoing activi-ties and seasonal events that compose the social and recreational life of Fort Buchanan. Live & Explore is Island wide distributed to all military related facilities.

  • Sponsorship touching the life of Soldiers and Families

  • SPONSORSHIP

    9

    CommercialSponsorshipProgram

    The Fort Buchanan DFMWR Marketing Department invites you to participate in our various sponsorship and advertising opportunities. These will benefit the Army community as well as increase your companys visibility within the military market. Commercial Spon-sorship revenues are used to support vital DFMWR programs and events at Army installa-tions including childcare, fitness and recreation opportunities for Soldiers and Families.

    The Mission of the Army Commercial Sponsorship Program is to create a positive partner-ship between government and the private sector. It is designed to meet your business goals while fulfilling our program needs. Sponsors have a wide variety of events and programs to choose from to effectively target their demographics and showcase products and services. Sponsorship can support in full or partial financially and /or with goods and services (in-kind).

    Sponsors benefit from:

    Access to Military Market

    Display of products, sampling and signage

    Opportunity to introduce new products to the community

    Reinforced brand recognition and loyalty

    High profile visibility

    Public address recognition

  • SPONSORSHIP

    10

    PostWideSpecialEvents$1,000 eachSponsor Benefits 10 x 10 exhibit space on-site Opportunity for attendee data collection via approved forms Signage at event Sponsor name or logo in event promotional materials Stage mentions during event To provide prizes for drawings

    4th of July Independence Day CelebrationFort Buchanans largest event of the year. The family friendly outdoor event consists of live entertainment, carnival rides, games, a parade, food and bever-age kiosks, artisans and a spectacular fireworks finale. The military community from all around the island participates of this unique celebration.

    Date: July 4th Place: Fort BuchananTime: 3:00 pm - 11:30 pm Attendance: 6,000

    Winter Holiday Celebration Fort Buchanans Holiday Season kick-off event. A Christmas Parade begins the afternoon with Santa and the Three Kings greeting the community. The Antilles High School Choir and other live entertainment provide the musical backdrop. The family oriented outdoor event consists of rides, food and bever-age kiosks and a variety of inflatables. Date: December Place: Fort Buchanan Time: 4:00 pm - 11:30 pm Attendance: 1,500

  • FacilitySpecialEvents$ 800.00 each

    Sponsor Benefits 10 x 10 exhibit space on-site

    Sponsor name or logo in event promotional materials

    Opportunity for attendee data collection via approved forms

    To provide prizes for drawings

    Signage at event

    Explosive Wheels Auto Show Fort Buchanans Auto Show where the Army community gets

    a first hand look at the Automotive Industrys trends, products and demos.

    Date: April Place: Automotive Skills Center Time: 9:00 am - 3:00 pm Attendance: 300

    SPONSORSHIP

    11

  • SPONSORSHIP

    12

    FacilitySpecialEvents

    Armed Forces Fun Run & Fitness Fair May is designated by the Department of Defense as the month to honor men and

    women who protect our country and defend our freedom. At Fort Buchanan, all branches of the Armed Forces are honored with a Fun Run. Runners

    from the Armed Forces Troops, Cadets, Veterans and Civilians run 2-miles across the base led by the Garrison Commander.

    This year a Fitness Fair will accompany the Run with showcases the benefits of a healthy lifestyle. Various booths are available

    with health and fitness representatives to talk about preven-tion, awareness and exercise trends. There are also several conferences and classes about health and wellness that are free of charge. Children are encouraged to attend with their parents.

    Date: May Place: Cabaa Picnic Area Time: 6:00 am - 2:00 pmAttendance: 500

  • ANNUALPROGRAMS $1,500 each

    Sponsor Benefits: Sponsor name or logo on all promotional materials (including DFMWR Live & Explore section)

    Promotions and sampling subject to approval Opportunity for attendee data collection via approved forms

    To provide prizes for drawings Signage at facility

    B.O.S.S. Better Opportunities For Single Soldiers

    The mission of the BOSS program is to enhance the morale and welfare of single soldiers, increase soldier retention, and sustain combat readiness through the fulfillment of community service, recreation, and leisure events. The events and activities of the Boss Program are planned by a council who works in conjunction with the Fort Buchanan DFMWR Advisor and Command Sergeant Major. The events are geared towards fitness, arts & crafts, outdoor recreation, library, travel, and community projects.

    SPONSORSHIP

    13

  • SPONSORSHIP

    14

    ANNUALPROGRAMS SportsandFitness Sport and Fitness provides Fort Buchanan with a variety of recreational programs. The 17.000 sq. ft. center is equipped with its own racketball and basketball / volleyball courts with tennis courts on base. The cardiovascular and weights area are equipped with top of the line machines and it offers group fitness programs with the latest techniques. Services include lockers, showers and saunas.

    Annual RunsThe Sports and Fitness Program offers 4 major runs throughout the year for Active Duty, Federal, DoD employees and their Family Members. There is an average attendance ranging from 50 to 80 people per race.

    St. Patrick's 6 mile run (March) Armed Forces Day Fun Run (May) Perimeter 5.2 mile run (August) Turkey Trot 6 mile run (November)

    Army Ten Miler Fort Buchanan Team Starting in January of each year, the Sports and Fitness Program invites all inter-

    ested active duty community members to participate in training sessions for the Army Ten Miler. This group trains under the supervision of a volunteer coach who monitors the progress of the group members. A final tryout is held in June to determine which (8) members will comprise the Fort Buchanan Team. The criteria used are based on best run times and their attendance to practices. The Army covers all travel expenses for the team.

    Date: October Place: Washington DC

  • SPONSORSHIP

    15

    Hispanic Heritage Celebration: OctoberHalloween Spooktacular: October Oktoberfest: October

    ANNUALPROGRAMS FortBuchananCommunityClub&ConferenceCenterThe Community Club and Conference Center serves as the cornerstone for the Directorate, Family and Morale, Welfare and Recreation Program. The facilities are transformed for various events throughout the year: New Years, Valentines Day,

    Easter Sunday and Mothers Day to name a few. It is also the site for many Garrison events. This is a facility primarily here for the use of our Soldiers, Retirees and their

    Families. Weekends are witness to many weddings, Quinceaera (Sweet Fifteen) Parties and other Social Events.

    Super Bowl Party: February Retiree Appreciation Day: May Army Earth Day: April

    FortBuchananBowlingCenterFacility with state of the art equipment with 18 lanes certified by the PBA standards. It offers a variety of adult mixed leagues that run year round and a junior program for children ages 6 to 21. Group activities such as corporate parties and birthdays are common place at the Bowling Center.

    Island Wide Tournament: April Anniversary Tournament: August Bowling with Santa: December

  • SPONSORSHIP

    16

    AnnualPrograms

    Child,YouthandSchoolServicesCYSSProgram provides quality child development options to reduce the conflict between parental responsibilities and unit requirements. It offers the military community appropriate child and youth program that are afford-able, accountable and available through a seamless delivery system.

    Month of The Military ChildApril is designated by the Army as Month of the Military Child where children are recog-nized for challenges faced in their families. Events are held at the installations school and program facilities like: educational seminars, sports and recreational activities.

    Family Day and Easter Egg Hunt: Event for military children and parents, with activities like face painting, inflatables, clown show, character count carnival, among others. The Easter Bunny hides surprises for children to collect. There are prizes, snacks and refreshments for all children.

    Date: April Place: Cabaa Picnic Area Time: 10:00 am - 3:00 pm Attendance: 500

  • AnnualPrograms

    YouthSportsProgram offers opportunities for children ages 4 to 18 encouraging activities that promote social interaction, personal development, recreational and instructional skills. Sports activities are provided by trained staff and volunteer coaches.

    Youth Sport Seasons:Approx. 200 players per sport

    Baseball: March May Basketball: September November Soccer: November January

    SPONSORSHIP

    17

    PostLibrary Fort Buchanans Library provides the military community effective services and current, retrospective and multimedia materials in all subject fields to support morale, welfare and recreation plus, education and training programs.

    Library Open House April Attendance: 250Story and Craft Hour Every Month Attendance: 50

    Fun Runs: One mile races celebrating Holidays and special Military occasions. Approx. 100 participants.Leprechaun Fun Run: March Pursuing Victory with Honor: MayAmericas Armed Force Kids: October Turkey Fun Run: November

  • SPONSORSHIP

    18

    AnnualProgramsGolfCourseA first class course consistent with the established standards of the United States Golf Association (USGA). The nine-hole course provides an 18 hole round of over 6300 yards with a rating of 72 and a slope of 128. It has every-thing you might need to play a round - electric carts, pull carts and rental clubs. In addition to the course, our driving range is available with nine hitting stations along with practice greens, bunkers and a five hole par three practice course. A Snack Bar and Pro Shop are open daily offering service to golf enthusiasts.

    End of Month Madness: Last Friday of the month Tax Day Tournament: April

    TheWaterSpoutThe only year-round aquatics center on a U.S. Army base. This facility has a pool 0 to 4 ft.

    with an Octopus Ride, featuring a closed 130 ft. water slide and an open one 125 ft. , lily pads, net crossing, fun umbrellas, deck and shade areas with lounges, picnic tables. It is designed for a variety of activities. Professionally trained...

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