YOU! SUM

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13

A PERSONAL MARKETING NEWSLETTER FROM TUCKER-CASTLEBERRY

JUST FOR

Make This Page Come To Life!Download our Augmented Reality app (See page 2 for instructions).

Win an iPad MiniUse Augmented Reality to identify an object and be entered to win a new iPad mini!

Out Of The ParkSee how the Gwinnett Braves used multi-channel marketing for a grand slam campaign.

top5

<Name>, The Future Is Now!How Augmented Reality is changing your hand held device and marketing future.

A few short years ago our mobile phones offered a single function…making phone calls. Almost six years ago Apple changed the game by introducing the iphone; a computer encased in a hand held device. It offered apps, texting, and web browsing, and yes, it made phone calls too.

Today over 50% of smart phone users now use these phones instead of their desktop computers to access the web, email, social media, etc.

Augmented Reality (AR) is quickly becoming a tool for media and marketers to convey their brand and message in a way never before possible.

To use AR the user must download the app associated with the AR. Once the user turns on the app they use the camera to scan an image associated with the AR. This is called a trigger. When the recognized image is in view on the phone, the AR will pop up. It is usually a video message but its powers are limitless. Like QR codes, AR can give you directions, direct you to a website, point you to a restaurant close by, or show how a piece of clothing or accessory will look on you.

Already 11% of high schoolers and collegians have used an AR app.*AR apps have already surpassed 1.5 MM downloads for both iphone and Android.•Toyota launched a augmented reality for their shopping tool app and saw a 600% increase in downloads.+Apps with AR elements are expected to account for the third-larg-est proportion of revenues by 2015.

For the marketer, AR is a great tool to use in multi-channel marketing. Imagine handing your next prospect a business card that they can scan and a personal video message from you or an informational video about your products or services automatically appears. What about making that great direct mail piece come to life? Imagine what your next catalog could do with AR! The possi-bilities are endless.

Top Five Marketing Uses For Augmented Reality:1. Enhance standard print literature2. As an additional tool to win pitches3. Events and conferences to draw attention4. Bring online campaigns to life5. Enhance point of sale material

AR is a highly interactive way to attract attention and engage consumers; a solid commercial application of the technology can deliver real results to the bottom line and enhance the way end users interact with a company’s products or services.

The Future of Augmented Reality

While we can now use our computer web cameras and our hand held smart devices to access AR the future of this technology is looking bright. Google just introduced Google glasses to develop-ers (coming soon to the public). These glasses allow you to see through your own eyes a world of Augmented Reality. Lightning fast technology along with this eye-wear will provide localized information and will give us an engaging and useful view of the world around us.

Learn more about AR! Search Google/YouTube for Augmented Reality and you will see hundreds of AR uses.

*YPULSE published 2/1/12• LAYER published 4/15/10+Emarketer published 12/14/2011

JUST FOR YOU! www.tuckercastleberry.com SUMMER13

1. Download and install AURASMA app on your smart phone.2. Open your browser on your phone and go to bit.ly/11fwGCP (This will open the app and take you to our channel).3. Open the camera in the app (center icon at the bottom) and put the cover of this newsletter in your screen. Hold steady while cover scans (you will see a swirly image), then wait for the magic to appear. Tip: If nothing happens be sure to retry holding your camera steady on the cover. Make sure the cover is entirely in view in your camera. Give it some time to load and enjoy!

Try AR for Yourself!MAKE THE COVER OF THIS NEWSLETTER COME TO LIFE!

Out Of The Park!How the Gwinnett Braves used Tucker- Castleberry’s multi-channel marketing for a grand slam marketing campaign.

The Gwinnett Braves and 12Stone Church partnered together to provide a special offer to residents in their area…a 1.6 mile radius around Coolray Field. There had been some issues with traffic on Sundays when the Braves had a game and church was letting out. So the two establishments wanted to let the surrounding residents know they understood the traffic issues and wanted to be a “good neighbor” and offered each household up to four tickets, four meal vouchers and a parking pass to the Gwinnett Braves game on Thursday, April 26th. The Braves asked if we could obtain a list of 5,000 households and then mail a postcard to them. We suggested that we set up a campaign so we could identify who those people were and be able to market to them.

The results were astounding with a response rate of 12.62%. We utilized a direct mail campaign that offered personalized URLs (pURLS) to direct their neighbors to an online survey to claim their tickets. People had to fill out the short survey in order to receive their tickets.

The promotion was such a success that the allotted tickets for that night hit capacity…2,200 people! The offer was closed at 3:00 PM on the day of the game. When additional people went to their pURL after 3:00 PM, they were told the offer for Thursday, April 26th was sold out, however, they would receive the same offer for a game the following week…Tuesday, May 1st. Sixty eight (68) additional people hit their pURL landing page and requested the offer for the following week (this was an additional 260 people). The Gwinnett Braves now have a list of 631 households around the ballpark they can market to throughout the season either via direct mail or email blasts.

Download The Free CaseStudy For This Report atbit.ly/10W0AgC

JUST FOR YOU! www.tuckercastleberry.com SUMMER13

Meet Tuck!Tuck Tucker is president of Tucker- Castleberry, Inc. He is a father of 3 and resides in Atlanta, GA.He loves to fish and golf.

He is also our featured “star” on the cover in our AR app.

Check out his blog where he always has something to say...www.tucktuckerblog.com

To show you more capabilities of how Augmented Reality can be used, ar23d.com, an innovated applications and gaming company has launched an iOS app AR Basketball. If you own an iPhone or iPad (Win an iPad mini-see back page) you can download the app. To play you will have to print out the marker (PDF). Or use the one below. The game is free on the iTunes app store. They also have some other unique uses of AR on their website. (Note: The AR app downloaded from the cover will not work. You must download the AR Basketball app.)

To Play:Scan the QR Code or download AR Appon your iPhone.

Marker: Open the app and scan the marker below. The game will appear on your phone. Hoops away!

Augmented Reality Gaming

Tucker Mail is our sibling company, providing direct mail services for your printed needs. Tucker Mail offers a full range of postal mailing capabilities. Services include ink jet addressing, single and duplex laser imaging, wafer sealing, inserting and complete postal consultation. We have just added an envelope press that will print both sides on an envelope in full color and with variable data!Combined with the printing services Tucker-Castleberry offers, this duo offers digital printing, variable data imaging, offset printing, trimming and folding.

Direct mail still targets and reaches your audience with proven results. Combined with multi-channel marketing such as QR Codes, Augmented Reality and other resourses ensures an even greater return.

Why Direct Mail?It allows you to communicate with an individual on a one-to-one level. You can ask for direct information and get trackable responses.

Mail is engagingConsumers spend on average 10 minutes or more reading direct mail.

Mail is a tangible form of advertisingIt places a physical presence for your business in your customer’s home or office and allows you to literally put your product in their hands.

Mail can be targeted to reach very specific audiencesAlmost every individual, household and business in your area can be reached by mail.

Mail supports and deepens brand relationshipsBy building awareness as part of integrated campaigns.

Learn more about Tucker Mail. Visit us online at www.tuckermail.com or give us a call 770-452-3113.

Direct Mail Delivers Results!

Find the MysteryImage for achance toWin an iPad Mini!Scan the iPad mini above using the Augmented Reality App (see front cover for instructions). A surprise image will appear.

About This Issue: Printed at Tucker-Castleberry in Atlanta, GA on Accent 100# Text. Printed on the NexPress using variable data and dimensional ink. Video shot with iPhone 5 and edited with Adobe Premier 6 Pro. Augmented Reality app created in house using Aurasma.

Some photography provided by Deposit Photos. © 2013 Tucker-Castleberry, Inc. All rights reserved.

Visit http://eepurl.com/AePYf to fill out your entry form. Be sure to tell us what you see.Winner announced July 31, 2013.