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You Only Think You’re Like Google : Comparative User Experience of Discovery Platforms. Rice Majors Faculty Director of Libraries Information Technology University of Colorado, Boulder AMICAL Conference – April 2012 – American University of Sharjah. Purpose(s) of study. - PowerPoint PPT Presentation
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YOU ONLY THINK YOU’RE LIKE GOOGLE : COMPARATIVE USER EXPERIENCE OF DISCOVERY PLATFORMS
Rice MajorsFaculty Director of Libraries Information TechnologyUniversity of Colorado, Boulder
AMICAL Conference – April 2012 – American University of Sharjah
Purpose(s) of study Create a “common good” set of data
Vendors lack access/resources for consistent & comparative studies
Many libraries lack access/resources to carry out studies (especially comparative)
Working on a campus, I have relatively easy access to study participants
Pursuing this research justified acquiring usability resources we can use for other purposes
Study design & methodology Task based testing with undergraduate
students Usability software (Morae)
Video capture of actions taken Video/audio capture of “thinking aloud”
Survey instrument Tested against five discovery tools /
next-gens
Partner libraries James Madison University (EBSCO
Discovery Service) University of Colorado Boulder (Encore
Synergy) Vanderbilt University (Primo Central) Arizona State University (Summon) Auraria Library, Denver (WorldCat Local)
Participants Undergraduate students only
Library student employees were excluded
28 participants in total January 26-March 17, 2011 Each participant tested one interface only
(to avoid “learning”)
Participant tasks1. Find three books on a particular topic
toward writing a paper. 2. Find three articles on a particular topic
toward writing a paper – two articles must be peer-reviewed.
3. Find recordings by a particular artist. Remind yourself to look at these again later.
4. The library doesn’t own the book “[title].” Have the library get this book for you.
Survey Instrument 7 Likert items assessing perceptions of ease of
use: I was able to find what I need for these tasks using
this discovery platform If I were doing my own research, I would be able to
find what I needed using this discovery platform [etc] Short answer questions:
What is easy to use about this platform? What is hard to use about this platform? What one change would make the biggest
improvement to this discovery platform?
Perceptions of ease of use
Highly Positive
Positive Neutral Negative Highly Negative
0%10%20%30%40%50%60%70%80%
EDSEncorePrimoSummonWCL
Features appreciated – all Finding different
types of resources & narrowing search (12)
Ability to email books & articles (7)
Found relevant articles/results (2)
Ability to save records for later
Smooth interface to library website
Simple interface Integration with
consortial borrowing Clearly labeling
peer-reviewed articles
Comments specific to each product Summary recommendations for each
product are based on consensus of study participants only
Where there are fewer recommendations, there was simply less consensus on what issues to address
Note that some vendors have meanwhile addressed some of the issues documented here Testing was done January 26-March 17,
2011 Plausible that vendors heard similar
feedback from existing and potential customers
Product-specific feedback EBSCO Discovery
Call it something else
Connect users to ILL / resource-sharing more easily
Make it clear[er] how to use the structured search boxes
Address the need to login just to perform searches
Encore Synergy Simplify / streamline
the interface Add an advanced
search option Primo Central
Make it easier to find options in “additional services”
Connect users to ILL / resource-sharing more easily
Product-specific feedback Summon
Make it easier to find & use email option
Connect users to ILL / resource-sharing more easily
Address misconception of “add results beyond your library collection”
Rely less on link resolver technology
Make it clear[er] when/why options reset
WorldCat Local Make it easier (in
several ways) to use email option
Connect users to ILL / resource-sharing more easily
Make it clear[er] when/why options reset
Improve layout (e.g. so it’s clear[er] when an abstract isn’t available)
Feedback for all products1. Introduce further enrichment options to
allow patrons to evaluate resources (c.f. Amazon)
2. Make it possible/intuitive to add all results to a list & export all results
3. Provide context so that it’s clear what has been searched (& what is not included)
4. Partner (better) with libraries on who does what
5. Make it easy to get help (“ask a librarian” etc.)
Inadvertent findings Jargon & library practices
Do know what “interlibrary loan” is Do not know what “government publications”
or “electronic resources” are, nor the catalog nickname
Musings about “book” qua “book” Want FRBR solutions (maybe)
Participant behavior Will type anything into the search box Will look for expected features
Issues with study design User defined success Inescapable testing of information
literacy Students already have multiple
frameworks for using library catalog software
Library implementation choices Library website design choices
More information & intentions
“Highlights” video footage to demonstrate findings (available on request)
Article forthcoming in Library Trends Follow up studies
Involve students from several campuses, with different article database providers and different discovery tools
Use multiple implementations of each interface
More tasks (with randomization of order)
THANK [email protected]
Rice MajorsFaculty Director of Libraries Information TechnologyUniversity of Colorado, Boulder
AMICAL Conference – April 2012 – American University of Sharjah