You Know It’s Going to Be a Bad Day When a 60

Minutes Camera Crew Is Waiting for You at Work

- A Case Study of Chicken Contamination Publicity

by

Dean G. Fairchild and Roger A. Dahlgran

Suggested citation format:

Fairchild, D. G., and R. A. Dahlgran. 1996. “You Know It’s Going to Be a Bad Day When a 60 Minutes Camera Crew Is Waiting for You at Work - A Case Study of Chicken Contamination Publicity.” Proceedings of the NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management. Chicago, IL. [http://www.farmdoc.uiuc.edu/nccc134].