Upload
veinternetmarketing
View
42
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Learn the online habits of site visitors, improve your language, and work towards conversion supplemented by superior web design techniques to achieve outstanding web content goals. - PowerPoint PPT Presentation
Citation preview
You Don’t Have to be a Genius to be Able to Develop a Persuasive Web Content
www.virtualemployee.com
Nowadays people who’ve access to Internet and looking to purchase items obtain product, service and company information through websites. In fact, everything is online these days.
www.virtualemployee.com
On the web, the first thing they get to read, see and watch are all a matter of content that are informative and useful. Web content serve as the point of initial contact with visitors.
www.virtualemployee.com
Developing persuasive web content is essentially an art. It’s about presenting an offer that readers can’t refuse, and convincing them why it’s in their interest to do business with you.
www.virtualemployee.com
Main ingredients of compelling web content are:
www.virtualemployee.com
Know thy readers Beautify your language Work on design part Aim for high conversion
Developing persuasive web content is essentially an art. First off, know the reading habits of your audience
Almost 80% of site visitors don’t read; they scan a web copy
Writing for them is a challenge but not impossible Condense the message you want to convey in one
sentence in bolded fonts in the form of headlines
www.virtualemployee.com
KNOW THY READERS
www.virtualemployee.com
Use as many subheadings as permissible before each paragraphs
Follow the inverted pyramid rule of copy placing your most crucial points on top followed by those in lesser degree
This way, readers will get all your main points on reading the top parts
KNOW THY READERS
You got to believe in the beauty of language if you want an outstanding web content
It should be discernible, readable, and easy on eyes A free-flowing and interrelated content is a must for
quick grasp
www.virtualemployee.com
BEAUTIFY YOUR LANGUAGE
www.virtualemployee.com
It should be a delightful experience to read your web copy They should not only use the right template or format but
also be keyword-rich The goal is to deliver a memorable visual treatment to all
readers
BEAUTIFY YOUR LANGUAGE
Superior web design techniques compensate web content; they go hand in hand
Content writing and web designing are a close-knit activity
Use enough white space in your content to avoid cramming
www.virtualemployee.com
WORK ON DESIGN PART
www.virtualemployee.com
Break up content into small paragraphs so that readers don’t get easily bored going through endless piles of texts
Usage of large fonts to highlight specific products and/or services is recommended
WORK ON DESIGN PART
You not only attract site visitors, you also move them into action; that’s the ultimate purpose of a web content
Achieving a high conversion rate is the function of SEO and SMO which is impossible without content
Offer consumers a solution that dispels their erstwhile reservation and doubt about using a particular brand
www.virtualemployee.com
AIM FOR HIGH CONVERSION
www.virtualemployee.com
Show them visual proof of what you’re capable of doing that can change their lives
Tell them how they can justify their purchase from you
AIM FOR HIGH CONVERSION
Carefully chosen words and content in other forms have the power to launch your web to great heights of brand marketing and promotion beyond your expectations. They’re enough to generate interest in your business and lead to long-term partnership.
www.virtualemployee.com
www.virtualemployee.com
CALL TO ACTIONMake your web content an engine of growth
Address: 501 Silverside Rd, Suite 105 Wilmington, DE 19809 United States
Contact No.: (+1) 877 697 8006