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You CAN become Metric Mavens. Ashley Boyd Campaign Director, MomsRising. Mamás Superándose. MomsRising.org. Metrics don’t fall from the sky. Organizational Mission Top Line Goals Key Results Areas Associated Metrics. Mission & Top Line Goals. - PowerPoint PPT Presentation
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You CAN become Metric Mavens
Ashley BoydCampaign Director, MomsRising
MomsRising.org
Mamás Superándose
Metrics don’t fall from the sky
Organizational Mission
Top Line Goals
Key Results Areas
Associated Metrics
Mission & Top Line Goals
• MomsRising Mission: To build a more truly family-friendly nation, as well as to work toward the economic equality of women and mothers.
• MomsRising Top Line Goals: Grow the movement, garner media coverage to change the culture, win legislative policy changes, engage with traditionally underrepresented communities, experiment and learn new online and on-the-ground tactics, and listen to and serve our members/our constituency.
Focus on Key Results Area #1Goal: Grow the Movement
Matching Key Result Area (#1): MomsRising is building a strong multicultural movement of people who care about family economic security and well-being.
Associated Metrics: We Wanted to Learn So We MeasuredHow fast are we adding members? New members per unit of time
Are we losing members? Unsubscribes per unit of time
Are we diversifying membership? Collaborations with multicultural orgs
Medicaid Action Alert #1
Metrics Review Process
• Metrics Monday Review of spreadsheet (we’ll take a peak at this shortly!) – full staff
• Qualitative feedback (email, Facebook comments, blog comments, etc.)– full staff
• Deeper analysis – issue teams
Qualitative Feedback
What’s going on?Hypothesis (Based on Historical Data)
• Call to action didn’t focus on urgency of the issue and our opponents
• Additionally, we’re facing a unique media & political context creating a drumbeat about threats to the country as a result of the growing federal debt
Medicaid Action Alert #2
Metric Mondays – Action Alert Metrics
Metric Mondays – Website Metrics
Metric Mondays – Social Media Metrics
Building on Successful Messaging
Leveraging Personal Stories
Leveraging Personal Stories
Q & A
• Questions• Resources to share• Ideas/Reflections
Final Thoughts
• Measuring is important but what you measure is really important.
• No “one-size-fits-all” metrics for all situations or organizations.
• Choose metrics that will give you the information you need to meet your specific organizational goals/mission.
Thank [email protected]