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You CAN become Metric Mavens Ashley Boyd Campaign Director, MomsRising MomsRising.org Mamás Superándose

You CAN become Metric Mavens

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You CAN become Metric Mavens. Ashley Boyd Campaign Director, MomsRising. Mamás Superándose. MomsRising.org. Metrics don’t fall from the sky. Organizational Mission Top Line Goals Key Results Areas Associated Metrics. Mission & Top Line Goals. - PowerPoint PPT Presentation

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Page 1: You CAN become  Metric Mavens

You CAN become Metric Mavens

Ashley BoydCampaign Director, MomsRising

MomsRising.org

Mamás Superándose

Page 2: You CAN become  Metric Mavens

Metrics don’t fall from the sky

Organizational Mission

Top Line Goals

Key Results Areas

Associated Metrics

Page 3: You CAN become  Metric Mavens

Mission & Top Line Goals

• MomsRising Mission: To build a more truly family-friendly nation, as well as to work toward the economic equality of women and mothers.

• MomsRising Top Line Goals:  Grow the movement, garner media coverage to change the culture, win legislative policy changes, engage with traditionally underrepresented communities, experiment and learn new online and on-the-ground tactics, and listen to and serve our members/our constituency.

Page 4: You CAN become  Metric Mavens

Focus on Key Results Area #1Goal: Grow the Movement

Matching Key Result Area (#1): MomsRising is building a strong multicultural movement of people who care about family economic security and well-being.  

Associated Metrics: We Wanted to Learn So We MeasuredHow fast are we adding members? New members per unit of time

Are we losing members? Unsubscribes per unit of time

Are we diversifying membership? Collaborations with multicultural orgs

Page 5: You CAN become  Metric Mavens

Medicaid Action Alert #1

Page 6: You CAN become  Metric Mavens

Metrics Review Process

• Metrics Monday Review of spreadsheet (we’ll take a peak at this shortly!) – full staff

• Qualitative feedback (email, Facebook comments, blog comments, etc.)– full staff

• Deeper analysis – issue teams

Page 7: You CAN become  Metric Mavens

Qualitative Feedback

Page 8: You CAN become  Metric Mavens

What’s going on?Hypothesis (Based on Historical Data)

• Call to action didn’t focus on urgency of the issue and our opponents

• Additionally, we’re facing a unique media & political context creating a drumbeat about threats to the country as a result of the growing federal debt

Page 9: You CAN become  Metric Mavens

Medicaid Action Alert #2

Page 10: You CAN become  Metric Mavens

Metric Mondays – Action Alert Metrics

Ashley Boyd
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Page 11: You CAN become  Metric Mavens

Metric Mondays – Website Metrics

Ed Walz
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Page 12: You CAN become  Metric Mavens

Metric Mondays – Social Media Metrics

Ed Walz
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Page 13: You CAN become  Metric Mavens

Building on Successful Messaging

Ed Walz
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Leveraging Personal Stories

Page 15: You CAN become  Metric Mavens

Leveraging Personal Stories

Page 16: You CAN become  Metric Mavens

Q & A

• Questions• Resources to share• Ideas/Reflections

Page 17: You CAN become  Metric Mavens

Final Thoughts

• Measuring is important but what you measure is really important.

• No “one-size-fits-all” metrics for all situations or organizations.

• Choose metrics that will give you the information you need to meet your specific organizational goals/mission.

Page 18: You CAN become  Metric Mavens

Thank [email protected]