1001 South Third StreetLouisville, KY 40203

For info about this and other events, visit: KDF.org

You can be part of the U.S. Bank Great BalloonFest.SM

One of Louisville’s most beloved traditions, the U.S. Bank Great BalloonFestSM garners extensive media coverage and attracts tens of thousands of spectators each year. Since 1973, the event has continued to grow and is now bigger than ever with five family-friendly events, including the hugely popular Great Balloon Glow and Great Balloon Race.®

As an entrant or sponsor, your business or organization will not only benefit from community-wide exposure, you’ll support one of Louisville’s favorite springtime spectacles.

U . S . B A N K

GREAT BALLOONFESTSM

You can be part of the stories they tell.

SPONSORED BY

KDF.ORG

1001 South Third StreetLouisville, KY 40203

For info about this and other events, visit: KDF.org

You can be part of the U.S. Bank Great BalloonFest.SM

One of Louisville’s most beloved traditions, the U.S. Bank Great BalloonFestSM garners extensive media coverage and attracts tens of thousands of spectators each year. Since 1973, the event has continued to grow and is now bigger than ever with five family-friendly events, including the hugely popular Great Balloon Glow and Great Balloon Race.®

As an entrant or sponsor, your business or organization will not only benefit from community-wide exposure, you’ll support one of Louisville’s favorite springtime spectacles.

U . S . B A N K

GREAT BALLOONFESTSM

You can be part of the stories they tell.

SPONSORED BY

KDF.ORG

CORPORATE ENTRANT AMENITIESCorporate entrants receive one of the most comprehensive race packages in the country, including the amenities listed below and exposure to more than 60,000 spectators.

TELEVISION EXPOSURE— Local and regional news coverage in an average of

426 stories, with a total media value of $1,338,283 and a viewership of 6.5 million

— National news coverage averages 28 stories, with an estimated viewership of more than 180,000

— A one-hour special on the U.S. Bank Great Balloon Glow

— 250 television spots promoting the balloon events on a local broadcast affiliate

— Entrants who participate in the school visits program may receive additional exposure

RADIO EXPOSURE— 100 pre-recorded :30 radio spots

— 20 live liners

— Fifty 30-second promotional announcements

— Live broadcast from the U.S. Bank Great Balloon Glow and Great Balloon Race®

ELECTRONIC MEDIA EXPOSURE— Company listing on the official KDF website

— The Kentucky Derby Festival® website, KDF.ORG, registers 414,514 average unique users each year

— The website receives nearly one million page views each year

PRINT EXPOSUREYour company will be listed in the following print publications:

— The Derby Festival® Official Guide in The Courier-Journal (3,347,340 impressions)

— Derby Festival® Official Program (230,000 impressions)

— U.S. Bank Derby Festival® Great BalloonFestSM Official Program (Distribution: 10,000)

— Derby Festival® They’re Off!® Luncheon Program (Distribution: 2,000)

— Derby Festival® Press Kits

— Listing in numerous Derby Festival® publications for corporate entrants

U.S. Bank Great Balloon Crew Challenge A great opportunity for team building.

U.S. Bank Great Balloon Glimmer A “mini” glow, part of Kroger’s Fest-a-Ville.SM

U.S. Bank Great Balloon Rush-Hour Race Extensive media opportunities for sponsors.

U.S. Bank Great Balloon GlowLargest spectator balloon event.

U.S. Bank Great Balloon Race®

The one that started it all in 1973!

PRIZES/AWARDS— Pilot trophy and cash awards

— Consecutive Year Awards every five years

— Overall Winner receives complimentary entry into next year’s event

— Recognition in the U.S. Bank Great BalloonFestSM Official Program, The Courier-Journal and the official Derby Festival® website

PACKAGES INCLUDE:— Tickets to various events/luncheons

— Exclusive BalloonFestSM Merchandise, including 35 personalized corporate balloon pins, 4 patches, wearables, and a personalized Louisville Stoneware plate

— HOT AIR VIP Lounge is open throughout the event for all entrants & pilots

— Hotel rooms at Crowne Plaza Louisville

— Propane provided for each event

PLEASE NOTE: Television and radio exposure based on average figures and results. This year’s exposure may vary and is subject to change. Amenities, distribution, and impressions may vary from year to year.

The stories you tel l happen here. KDF.ORG

5 GREAT EVENTS

CORPORATE ENTRANT AMENITIESCorporate entrants receive one of the most comprehensive race packages in the country, including the amenities listed below and exposure to more than 60,000 spectators.

TELEVISION EXPOSURE— Local and regional news coverage in an average of

426 stories, with a total media value of $1,338,283 and a viewership of 6.5 million

— National news coverage averages 28 stories, with an estimated viewership of more than 180,000

— A one-hour special on the U.S. Bank Great Balloon Glow

— 250 television spots promoting the balloon events on a local broadcast affiliate

— Entrants who participate in the school visits program may receive additional exposure

RADIO EXPOSURE— 100 pre-recorded :30 radio spots

— 20 live liners

— Fifty 30-second promotional announcements

— Live broadcast from the U.S. Bank Great Balloon Glow and Great Balloon Race®

ELECTRONIC MEDIA EXPOSURE— Company listing on the official KDF website

— The Kentucky Derby Festival® website, KDF.ORG, registers 414,514 average unique users each year

— The website receives nearly one million page views each year

PRINT EXPOSUREYour company will be listed in the following print publications:

— The Derby Festival® Official Guide in The Courier-Journal (3,347,340 impressions)

— Derby Festival® Official Program (230,000 impressions)

— U.S. Bank Derby Festival® Great BalloonFestSM Official Program (Distribution: 10,000)

— Derby Festival® They’re Off!® Luncheon Program (Distribution: 2,000)

— Derby Festival® Press Kits

— Listing in numerous Derby Festival® publications for corporate entrants

U.S. Bank Great Balloon Crew Challenge A great opportunity for team building.

U.S. Bank Great Balloon Glimmer A “mini” glow, part of Kroger’s Fest-a-Ville.SM

U.S. Bank Great Balloon Rush-Hour Race Extensive media opportunities for sponsors.

U.S. Bank Great Balloon GlowLargest spectator balloon event.

U.S. Bank Great Balloon Race®

The one that started it all in 1973!

PRIZES/AWARDS— Pilot trophy and cash awards

— Consecutive Year Awards every five years

— Overall Winner receives complimentary entry into next year’s event

— Recognition in the U.S. Bank Great BalloonFestSM Official Program, The Courier-Journal and the official Derby Festival® website

PACKAGES INCLUDE:— Tickets to various events/luncheons

— Exclusive BalloonFestSM Merchandise, including 35 personalized corporate balloon pins, 4 patches, wearables, and a personalized Louisville Stoneware plate

— HOT AIR VIP Lounge is open throughout the event for all entrants & pilots

— Hotel rooms at Crowne Plaza Louisville

— Propane provided for each event

PLEASE NOTE: Television and radio exposure based on average figures and results. This year’s exposure may vary and is subject to change. Amenities, distribution, and impressions may vary from year to year.

The stories you tel l happen here. KDF.ORG

5 GREAT EVENTS

CORPORATE ENTRANT AMENITIESCorporate entrants receive one of the most comprehensive race packages in the country, including the amenities listed below and exposure to more than 60,000 spectators.

TELEVISION EXPOSURE— Local and regional news coverage in an average of

426 stories, with a total media value of $1,338,283 and a viewership of 6.5 million

— National news coverage averages 28 stories, with an estimated viewership of more than 180,000

— A one-hour special on the U.S. Bank Great Balloon Glow

— 250 television spots promoting the balloon events on a local broadcast affiliate

— Entrants who participate in the school visits program may receive additional exposure

RADIO EXPOSURE— 100 pre-recorded :30 radio spots

— 20 live liners

— Fifty 30-second promotional announcements

— Live broadcast from the U.S. Bank Great Balloon Glow and Great Balloon Race®

ELECTRONIC MEDIA EXPOSURE— Company listing on the official KDF website

— The Kentucky Derby Festival® website, KDF.ORG, registers 414,514 average unique users each year

— The website receives nearly one million page views each year

PRINT EXPOSUREYour company will be listed in the following print publications:

— The Derby Festival® Official Guide in The Courier-Journal (3,347,340 impressions)

— Derby Festival® Official Program (230,000 impressions)

— U.S. Bank Derby Festival® Great BalloonFestSM Official Program (Distribution: 10,000)

— Derby Festival® They’re Off!® Luncheon Program (Distribution: 2,000)

— Derby Festival® Press Kits

— Listing in numerous Derby Festival® publications for corporate entrants

U.S. Bank Great Balloon Crew Challenge A great opportunity for team building.

U.S. Bank Great Balloon Glimmer A “mini” glow, part of Kroger’s Fest-a-Ville.SM

U.S. Bank Great Balloon Rush-Hour Race Extensive media opportunities for sponsors.

U.S. Bank Great Balloon GlowLargest spectator balloon event.

U.S. Bank Great Balloon Race®

The one that started it all in 1973!

PRIZES/AWARDS— Pilot trophy and cash awards

— Consecutive Year Awards every five years

— Overall Winner receives complimentary entry into next year’s event

— Recognition in the U.S. Bank Great BalloonFestSM Official Program, The Courier-Journal and the official Derby Festival® website

PACKAGES INCLUDE:— Tickets to various events/luncheons

— Exclusive BalloonFestSM Merchandise, including 35 personalized corporate balloon pins, 4 patches, wearables, and a personalized Louisville Stoneware plate

— HOT AIR VIP Lounge is open throughout the event for all entrants & pilots

— Hotel rooms at Crowne Plaza Louisville

— Propane provided for each event

PLEASE NOTE: Television and radio exposure based on average figures and results. This year’s exposure may vary and is subject to change. Amenities, distribution, and impressions may vary from year to year.

The stories you tel l happen here. KDF.ORG

5 GREAT EVENTS

1001 South Third StreetLouisville, KY 40203

For info about this and other events, visit: KDF.org

You can be part of the U.S. Bank Great BalloonFest.SM

One of Louisville’s most beloved traditions, the U.S. Bank Great BalloonFestSM garners extensive media coverage and attracts tens of thousands of spectators each year. Since 1973, the event has continued to grow and is now bigger than ever with five family-friendly events, including the hugely popular Great Balloon Glow and Great Balloon Race.®

As an entrant or sponsor, your business or organization will not only benefit from community-wide exposure, you’ll support one of Louisville’s favorite springtime spectacles.

U . S . B A N K

GREAT BALLOONFESTSM

You can be part of the stories they tell.

SPONSORED BY

KDF.ORG

U . S . B A N K K E N T U C K Y D E R B Y F E S T I V A L ®

GREAT BALLOONFESTSM

2015 EVENT SCHEDULEThursday, April 23

U.S. Bank Great Balloon Crew Challenge @ Waterfront Park (Optional)U.S. Bank Great Balloon Glimmer @ Waterfront Park (Optional)

Friday, April 24U.S. Bank Great Balloon Rush-Hour Race @ Bowman Field

Position DrawFuel Up Dinner

U.S. Bank Great Balloon Glow @ Kentucky Expo Center

Saturday, April 25U.S. Bank Great Balloon Race® @ Bowman Field

Awards LuncheonContingency Windows for Race and Glow

Sunday, April 26Contingency Window for Race @ Bowman Field

*All schedule information is subject to change. Final details will be sent with confirmation packets.

INVOICE

c Check Enclosed (Payable to: Kentucky Derby Festival®)

c Please Bill Me

c Credit Card: Discover MasterCard Visa American Express

Card # Exp. Date

Name on Card

Signature Date

Please attach a color photo of the balloon to this application. This application does not guarantee entry into the U.S. Bank Great Balloon Crew Challenge, Great

Balloon Glimmer, Great Balloon Rush-Hour Race, Great Balloon Glow or Great Balloon Race. Once accepted, the Kentucky Derby Festival will send an agreement to the Corporate Contact. A separate pilot addendum will be provided by Derby Festival and must be forwarded to the balloon pilot.

When complete, send this form to:Kentucky Derby Festival®

Attn: BalloonFest 1001 South Third Street

Louisville, KY 40203

c U.S. Bank Great BalloonFestSM (includes all five events). Pilot, balloon & banner fees not included. Early registration – By February 16, 2015

c Regular Registration – After February 16, 2015

c U.S. Bank Great Balloon Crew Challenge c U.S. Bank Great Balloon Glimmer (includes hotel)

Space is limited. First come, first served.

TOTAL:

$2,000

$2,250

FREE

$350

U . S . B A N K K E N T U C K Y D E R B Y F E S T I V A L ®

GREAT BALLOONFESTSM

APPLICATIONTo apply, fill in the information below.

CORPORATE COMPANY NAMEThis name will be listed in your contract.

COMPANY BALLOON NAME/ENTRANT BALLOON NAMEThis name will appear in all printed materials.

CORPORATE ENTRANT CONTACT NAME & TITLEThis name will appear in contract & all correspondence information.

If a third party will act on behalf of Corporate Entrant, a written statement must be presented to the KDF Office.

COMPLETE ADDRESS OF CORPORATE ENTRANT CONTACT

Mailing/Delivery Address

City State Zip Code

Business Phone Number

Business Fax Number

E-mail

How many consecutive years have you, as the sponsor, participated in this event (including this year)?

PILOT INFORMATION (if known)

Name

Company

Address

City State Zip Code

Telephone

E-mail

How many consecutive years has this pilot participated in this event (including this year)?

Official contracts will be sent immediately after your application has been received. Confirmation packets will be mailed after February 16, 2015.

Space is limited. First come, first served.

CONTACT CHELSEY ADKINSON CADKINSON@KDF.ORG OR 502-572-3855

FOR MORE INFORMATION.