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Wedding Gowns and Communications
Weddings are rituals and rituals are communications!
A ritual is a SYMBOLIC FORM OF COMMUNICATIONowing to the satisfaction people
experience through itsREPITITION
and it is acted out in a SYMBOLIC FASHION
over time.
The Wedding DressA costume
The Wedding DressSingle-
purpose article of clothing
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The Wedding Dress
Worn by the bride during the marriage ceremony
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The Wedding DressWorn by
the bride during the marriage ceremony
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The Wedding Dress Has huge
communications power QuickTime™ and a
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The Wedding Dress Has huge
communications power QuickTime™ and a
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The Wedding Dress Has huge
communications power
Communications Aspects of Wedding Gown
Different from daily wear!
COMMUNICATES:Very Special
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White has all sorts of Communications
PowerPurityVirtueWealth
Innocence of GirlhoodUnsullied heart
In 1849, Godey’s Lady’s Book said:
Custom has decided, from the earliest ages, that white is the most fitting hue, whatever may be the material. It is an emblem of the purity and innocence of girlhood, and the unsullied heart she now yields to the chosen one.
Wedding Gowns haven’t always been White
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Nor are they white in all cultures
Nor are they white in all cultures
All Started with Queen Victoria’s Wedding in 1840
1840’s wedding of Queen Victoria to Albert of Saxen -- HUGE INFLUENCE
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Queen Victoria’s Dress Gave Us White
Queen Victoria’s Dress Gave Us White
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Married in white,You will have chose all right.Married in grey, You will go far away.Married in red,You’ll wish yourself dead.Married in blue, you will always be true.Married in pearl, you’ll live in a whirl.Married in green, Ashamed to be seen. Married in yellow, Ashamed of the fellow.Married in brown, You’ll live out of town.Married in pink, Your sprits will sink.
Industrial Revolution brought about change.
By the 1890’s there were:
DEPARTMENT STORES Everyone could access a wedding dress
A number of women’s magazines.
White become the official color.
More prosperity
Not Every Bride Wore White
Frontier brides Wore more practical dresses that could be worn after the wedding
Wedding Gowns Became More Elaborate As Decades Wore
on Edwardian brides took traditions of their Victorian ancestors to new EXTREMES.
WWI – extravagance halted.
Coco Chanel – POWERFUL FORCE.
Introduced the SHORT wedding dress in 1920’s with LONG TRAIN.
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Edwardian brides took traditions of their Victorian ancestors to new EXTREMES.
WWI – extravagance halted
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War halts extravagance in general.World War II Wedding Photo
WWII Wedding Photo.
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Coco Chanel – POWERFUL FORCE.
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Introduced the SHORT wedding dress in 1920’s
with LONG TRAIN.
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Depression: Brides Got Practical
Brides made due with “best” dress for wedding.
1950’s – large wedding dream!
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1950’s – large wedding dream!
Famous bride of the 50s?
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1950’s – large wedding dream!
Famous bride of the 50s?
1950’s – large wedding dream!
1950’s – large wedding dream!
Wedding Shoes Communicate a Lot, Too.
Anglo-Saxon marriages, when father gave the bride to the groom, he handed him the bride’s shoe.
Wedding Shoes Communicate a Lot, Too.
The groom touched the bride’s head with her shoe as a token of authority.
Wedding Shoes Communicate a Lot, Too.
In France, the groom would rest his foot on his bride’s shoes throughout the wedding ceremony, to show his authority.
Abduction and Little Privacy
Groomsmen would help abduct the bride Wedding party would charge the bride for the garter because it was such a symbol of good luck
Wedding party would accompany the couple to their marital bed.