Yo!star Camp

YO!Star CampEVENT CONCEPT PROPOSAL

This proposal created & designed by Milestone Communication – March 2011

Y O ! S t a r C a m p E v e n t 2 0 1 1 I C o p y r i g h t © M i l e s t o n e . A l l R i g h t R e s e r v e d

CONCEPT

TIMELINE

EXECUTION

NEXT STEP

BRIGHT UP TALENTS!


The concept 1: Bright up talents!

• YoMost - Empower the late teen (young adult) to “rise & shine” and help them to

bring out the vitality.

• Create the unique events for youth/active people to explore and shine their own

talents.

• A chance for them to connect a new network with their own admirable idols, have

been trained by idols and experts for long-lasting vitality in life.

WANT TO SHINEYOU

LIKE A

TO BE ONE OF US?

YO!Star

DO YOU WANT

SHINE

VITALITY

Trong khỏe, ngoài trẻ, sáng bừng sức sống

BRING OUT THE VITALITY IN

YO!Star CampINNER HEALTH

What is YO!Star Camp?

YO!Star Camp is a play ground for late teen (from 18-22yo) and give them a chance to express their talent.

Young talent one can connect to Celeb as well as can be trained by Celeb

YO!Star Camp is a journey where late teen

can find out their inside talent.

to “rise & shine” and help them to bring out the vitality.

YoMost - Empower the late teen (young adult)


01 JOURNEYYO!Star Camp journey will be happened in 2 months from start to end with many

activities for all youth.

Time: 02 days

Location: Romana Resort – Phan Thiet Province

Transportation: by Train

THE CAMP


04 ROUNDs

AUDITION

ROUND 1

FINAL SHOW

ROUND 2


05 FIELDs

SINGERMC MODEL ACTOR DANCER


The BIG Prize- MC for 1 program of Yeah!1 TV (or YanTV) & 01 MC Skill Training course

- 01 album record & 01 Singer Training Course

- Professional Model contract with Venus & 01 Model Training Course

- Actor contract for 01 film of Galaxy & 01 Actor Training Course

- Dancer Training Course in Singapore

Besides, Winner will have the YO!Star title , gift from YoMost & 20.000.000

VNĐ cash.

WILL SHINE

With YO!Star Camp

LIKE A

STAR

PR

Event

Online

Outline

TimelineW1 Apr W2 Apr W3 Apr W4 Apr W1 May W2 May

ObjectiveBuild awareness and excitementYO!Star Camp

Generate interest to join in camp through PR & Print.Drive traffic to audition round by onlineOffline activities & event create a BIG BUZZ

Remind event & brand message by PR

Teaser Banner on Mass Media

Website

Article in content page to remind consumer about event & product

Run TVC & Print through campaign

Create a Microsite for AuditionViral Video

Social Network link

Offline: Flash Mob

Offline: Street Hunting

Timeline

PHASE 1 PHASE 2 PHASE 3

AuditionViral

• 5 Fields: Model, dancer, singer, MC,

• Create Microsite• Video clip of register• Crazy clip

Semi finalParty

• Depart Vehicle: Train• Exchange food• Semi final contest.• Party with Celeb• Game: “Yo!Tỏa sáng”

(Free Style)• Dancing

Morning activitiesSecond ground

Final

• Game: “Tìm báu vật” to get Ipod

• 50 selected candidates

• 2nd round to get 10 for final

• Final show in night

AUDITION ROUND

Microsite Content

Create a Microsite for Audition Round: www.yostarcamp.com

- Microsite is the space for target can share their talent & get voting from online user

- Target can get prize if they have the most video & picture voted

- Judge board will evaluate & give them a chance to join in YO!Star Camp to be come a REAL Star with their

vitality

Home Page

Audition Zone

Game Zone

YoMost’s Product

http://www.yostarcamp.com/

AUDITION ZONETarget will upload their video clip to their own space on www.yostarcamp.com

With 05 fields of talent:

- MC: upload their free talk about a HOT topic

- Singer, actor: upload their video

- Dancer : upload their video by group (04 – 08 persons in group)

- Model: upload their picture album (08 pose) & a catwalk video

Online User will vote for their favorite talent.

http://www.yostarcamp.com/

EVALUATION - SELECTIONJudge board will select talent who will have a chance to join the camp & with talent who is most voted by OU.

- MC: 20 peoples & 10 by voting

- Singer: 80 peoples & 20 by voting

- Dancer: 08 groups & 04 by voting

- Actor: 50 peoples & 30 by voting

- Model: 70 peoples & 30 by voting

Selection will be announced at Flash Mob show

VOTING- Online User (OU) will vote for their favorite talent. OU will have a chance to get

gift everyday & every week when vote for a talent (or a clip).

- OU can comment on video clip, send clip to friend or download clip for ringtone,

wallpaper…..

- The Vote from OU will select talent join in the CAMP

- Online User give chance to talent

STREET HUNTINGSome hunting groups with camcorders go around big cities to do interview

the “vitality” faces, then post to microsite/ website.

Interview concept:

- Attack the good looking boys/ girls to ask the know-how of keeping vitality.

- Introduce them the other way of helping vitality by drinking YoMost which help

inner health. And educate them the habit of uses!

- 10minutes/ case.

How to Why are people interesting?

- If the interviewees keep the part of Yo-Most bar code (on packaging)/ a special

sticker of campaign. They will receive right away a special gift from Yo-Most.

- If the interviewee has not used, they will receive a block of Yo-Most.

To create the WOM, awareness and create usage habit!

Flash Mob Show

Offline Activities: Flash Mob to announce selection

- Organize Flash mod show at some crowded shopping mall in Ho Chi Minh City.

- Target & consumer will have a chance to meet YO!Celeb, who will join in YO!Star Camp as Team Leader & Judge.

- Selection talent will be announce in Show.

- Audience can get some KOOL gift from YoMost

Diamond Plaza

Vincom Plaza

Parkson Hung Vuong Plaza

Tax Trade Center

Now Zone Center

YO!Celeb

Thanh Hằng

MODEL

Bình MinhĐàm Vĩnh Hưng Mỹ Tâm

SINGER

YO!Celeb

MC ACTOR

Tuấn Nam

Thùy Minh

Thành Lộc

Hồng Ánh

DANCER

John - Khánh Thy

Viral Clip : Dare to Shine - Target dream to be a STAR like one of YO!Celeb.

- Example: clip record the body performance like Thanh Hằng, with a long legs & wonderful body……. but in the

end , the face is not Thanh Hằng.

- And the Tag line will show:

ARE YOU READY FOR

YO!StarCamp?

The first day

Ho Chi Minh06:00 AM

Phan Thiết11:30 AM

Rental 05 railroad wagon. One field

will have 01 wagon.

All YO!PreStar will start their journey

On train activities: The Secret Round - Each wagon will have 03 members of YO!Star Camp. YO!PreStar will be announced about the journey and some

tip for them in the camp.

- YO!Mem will organize some game to make a happy atmosphere on the trip.

Game 1: for YO!PreStar introduce about themselves

Game 2: for YO!PreStar show their talent & get connect with other in tour

During the tour,

YO!Mem will mark

all YO!PreStar in

wagon base on

their performance

in game & their

vitality.

Give mark to

YO!PreStar when come

to Phan Thiet. This

mark will plus with

Round 01 to select

candidate to Round 02

FOOD EXCHANGE CHECK IN

- YO!PreStar come to YO!Star Camp at Romana Resort. They come to Food Court to exchange food & drink by

YO!Card first.

Check in: - Each field will have 01 area to live, with 05 YO!Prestar in one room.

Concentrate:

- All YO!PreStar gather at the main stage on 14:00

- YO!Celeb will welcome and lead team for the first round

12:00 14:00

Venue

The Romana Resort

Situated on a private mountain and surrounded by the sea, Romana Resort & Spa provides

breathtaking vistas of the bay and mountain.

YO!Stage

YO!Stage

ROUND 1- YO!PreStar will perform their talent on stage.

- 01 group with 10 YO!PreStar. With the schedule : Singer > Actor > Dancer > Model. MC

will lead the contest. Judge board will mark to each YO!Prestar after the performance.

Contest Methodology:

- Singer: 01 minute for one song.

- Actor: Judge board give a topic, actor perform in 1min after 30sec for preparation.

- Dancer : perform with group, 1 song and 3 min for one group.

- Model : 10 model in 1 collection.

15:00 19:00

Top 50 YO!PreStar will be kept in secret to make the attraction to all

YO!Star Party20:00 22:00

YO!Celeb Switch-over PerformanceYO!Celeb have a wonderful show in the party.

They will switch-over their professional field and performance in a strange role.

àm become a

HipHop Dancer

YoMost want to thell with YO!PreStar “Anyone can be shined, the most important is you have enough vitality and confident to shine or not?”

Game: YO!Shine- 01 Ipad for the Most Shine Talent in the Party.

- All YO!PreStar can do anything to make attraction with everybody.

- The winner is the most voted by all YO!PreStar at the end of the party

DJ Show fire upthe crowded

at the beach

End of first day

The second day begin

YO!PreStar exchange food & drink for the final day.

7h30All people will gather the main stage for a wonderful

& rebellious game.

08:00 09:00

- All YO!PreStar join in the Game to find “The Pirate’s Treasure”

buried in sand of the beach.

- Hints will give by YO!Celeb, all participant must discover the

next hint to find the way to get treasure.

- The game end when the last treasure is found.

IpadIphone LV bags PSP

YO!Celeb Training 09:00 11:00- All YO!PreStar will have a training with YO!Celeb.

- YO!Celeb will train performance skill & sharing experiences to all.

Top 50 Announcement 11:00- Announce Top 50 and the rule of 2nd round

- Give YoMost gift for the rest of YO!PreStar

11:30 13:00 Launch & preparation

ROUND 2Like Round 1, With the schedule : Singer > Actor > Dancer > Model> MC. Judge board

will mark to each YO!PreStar after the performance.

Contest Methodology: - MC: perform their skill in the popular show in TV

- Singer: perform half of song with live music.

- Actor: 4 YO!PreStar perform in a play with topic give by Judge Board

- Dancer : 02 group/round and perform. DJ will play a song and Judge Board will select winner.

- Model : Model perform their free costume on stage, photographer take their picture and judge board

give mark with their performance and picture

14:00 16:00

Announce the Final list of YO!Star Camp16:30

FREE TIME 17:00 19:00- Free time for all YO!PreStar to enjoy beach & sea before the final.

- Top 10 will prepare for the final show with YO!Celeb.

The Vitality Show

DJ warm up the showwith fire performance

The Vitality ShowShow Schedule: MC > Singer > Dancer > Actor > Model.

Contest Methodology:

- MC: Lead the show with a YO!Celeb

- Singer: Perform a single song & duet song

- Actor: 05 YO!PreStar create a play & perform on stage

- Dancer : Group perform their favorite song & dance move.

- Model : perform 3 category : Ao Dai , Bikini & Dress

Judge board will give comment & mark to each YO!PreStar after the performance.

YO!Celeb Performance & Award

The 3rd day

Ho Chi Minh

Phan Thiết

WE FOUND

IN THE SHINED

YO!Star Camp

SEE YOU IN 2012


The concept 2: From -lasting vitality!

• YoMost - Empower the late teen (young adult) to “rise & shine” and help them to bring out the

vitality.

• Create the unique event for the youth - active people to remark their “red line” of being

mature young adult in both mentality & physical to explore and freely shine their own.

• A chance for them to connect a new network with their own admirable idols, and receive the

great chance for long-lasting vitality in life.


Strategy for option 2st -

Celebrating

Top 10 winners to compete to get the 3 biggest dreams

Support 300 wishes to become true,

200 winners to Yo-Camp, announce top 10 best cases

Send their “1st thing to do” wish


Campaign Periods

• How?

Send the “1st thing to do” wish (value is under VND 2,000,000) in any kinds of type: video, photos, poem, writing,…to microsite/ website.

• The criteria: meanings of wishes, and the way to convince

• How to select the winners (divided by regions):

By voting: 100 winners

By prestige judge board: 200 winners


Campaign Periods

• How:

The top 500 “1st thing to do” wishes to be supported with an amount of money (equal to the wish value, but under VND

1,000,000) to make them become true.

All “wish-come-true” actions will be reported in websites.

• How to select the 200 winners for Yo-camp:

By voting: 50

The flashmob led by the idols to announce the rest 150

• How to hook other non-participants to vote & keep their interest in the contest?

Prizes for voting: Ipad, Digital camera, laptop

2 tickets to Yo-Camp!


Campaign Periods

YO-camp and The bigger dreams shine up!


Campaign Periods

• What are activities?

Before Yo-camp: the 200 winners have to “prepare by their own ways” to

show their biggest but feasible dream in life then send in advance to organizer.

The YoMost train to start the journey which there are lots of fun, healthy, crazy

and always shining activities in the beach to remark their “red-line” of being

mature young adults.

The trip is fully reported in the website and mass relevant media.

Yo-camp and The bigger dreams shine up!


Campaign Periods

• How to select the top 10 big dreams to final list?

By scanning the best ones in advance before the trip (20)

By judging through their performances at the Yo-camp.

• Dream orientation: may be within in 5 fields (MC, dance, singing, actor/ actress, model) which seems to interpret our “vitality” message the most!



Campaign Periods

• How to judge the top 3 winners?

The top 10 qualified nominates have to “prepare by their own ways” to show their biggest but feasible dream on stage to convince judge board & participants to get the biggest prizes.

• What is the biggest prizes?

The value equal to the dream, but not over USD 10,000.

Total 3 prizes.

• What are key activities in the vitality night at Yo-camp?

The contest of the biggest dream & winner announcement.

Key moment of firework cheering the Yo-camp.



Campaign Periods

• The case study of 3 winners (the successful case) in real life will be kept tracks to periodly report on media channels as special cases to create the “gloat” from others, and this will be the strong base

Keep tracks of The vitality!


THANK YOU

Documents

Yo!star Camp