YORHealth AC2010 CharlesKing Pt

7/30/2019 YORHealth AC2010 CharlesKing Pt

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This presentation was used at the YOR Health AnnualConference and presented by a professional in his/herrespected fields of science, medicine, sports, etc.

This presentation should only be used as it was originally

intended in its entirety. This presentation should not bemodified or altered in any way as to misrepresent thepresenters message

This presentation has been made available for the sole

purpose of documenting the information provided at ourAnnual Conference.

Please note:


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Dr. Charles W. King

YOR HealthAugust, 2010

10 FACTUAL CONCEPTS

of Network Marketing

Establishing the Credibility of

Direct Selling and Network Marketing


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The Professional Network Marketer

Must Develop

A STRONG BELIEF SYSTEMRegarding theCredibility of the Network Marketing Industry

In-Depth Knowledge of the GENERIC NETWORKMARKETING PROCESS OF RELATIONSHIP

MARKETING

A PASSION FOR AND KNOWLEDGE ABOUTthe

Companys PRODUCTS AND SERVICES

A Comprehensive Understanding of the Companys- UNIQUE MARKET POSITIONING STRATEGY- INTERNAL POLICIES AND PROCEDURES


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The Focus of this Session

BUILD YOUR

BELIEF SYSTEM

IN NETWORK MARKETING


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A Positioning Challenge

10 Selected Factual Concepts

The Credibility of Network Marketing:


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FACTUAL CONCEPT #1:

Word-of-Mouth Communication is

the Most Powerful Communication

Medium in the Marketing Discipline


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Word-of-Mouth--Buzz:

A New Vision Academic Research1940-2010

Applied Experiments: 1980-2010

Segmentation/Target Marketing

Innovators / Opinion Leaders / Taste Makers

Corporate Research

Viral Marketing...SPREADING THE IDEA...

ANATOMY OF THE BUZZ...ETC...ETC...ETC

WOMMA... Word-of-Mouth Marketing Assn


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FACTUAL CONCEPT #2:

Direct Selling is Historically

Well-Established as a Sales

Channel in the Marketing Discipline


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Direct Selling

Distribution of Goods & Services:

Through Personal Explanation & Demonstrations

Away From Fixed Business Locations

Primarily in the Home or Office

Of the Customer/Buyer


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The Evolution of Direct Selling

Colonial America: The Yankee Peddler

1840s: Wholesaling and Retailing Channels Develop

The Yankee Peddler Declines...BUT...

1880s: Formal Direct Selling Organizations Emerge

1920s: A Selling Profession Develops

2010+ : Recognized Distribution Channel


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FACTUAL CONCEPT #3:

Direct Selling is:

A $114 Billion(US$) Industry Worldwide(WFDSA2008January, 2010)

Involving Over65.0 Million DistributorsWorldwide (WFDSA 2008-January, 2010)

16 Countries Do Over $1 Billion(US$)in Direct Sales Annually


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The Billion Dollar + Countries in Direct Selling:

A Global Analysis 2008*Country

United States 29.60 15.100

Japan 22.84 2.700

Brazil 10.10 2.028

Germany 8.87 .778Korea 7.00 3.089

Mexico--# 6 Globally 4.40 1.900

*WFDSA Statistics Report,, January, 2010

Retail SalesUS Dollars(Billions)

Number ofSales People

(Millions)


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A Global Analysis 2008*

United Kingdom 3.56 .419

Italy 3.37 .365

Russia 2.86 4.414

France 2.40 .242

Malaysia(2006) 1.03 4.000

*WFDSA Statistics Report, January, 2010



(Millions)

Country


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A Global Analysis 2008*

Taiwan 1.64 4.111Thailand 1.58 5.400

Colombia 1.50 .867

Canada 1.18 .609

Australia 1.17 .714

TOTAL GLOBAL 114.00 65.000

*WFDSA Statistics Report, January, 2010



(Millions)

Country


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FACTUAL CONCEPT #4:

Outlook for Global Growth

Population

India 1.0 Billion-- $600 Million Direct Sales

-- 1.37 Million Distributors

China 1.3 Billion Latin America 700 Million

Total Estimated 3.0 Billion

Global Area


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Major Global Growth in

Developing CountriesPopulation

Global Developing Markets 3 Billion

20%--30% Middle/

Upper Middle Class 600-900 Million

*United Nations Estimates-2008


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FACTUAL CONCEPT #5:

Network Marketing as a Channel of

Distribution Has a 65+ Year History

Dating Back to Circa 1941


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History of Network Marketing:

1930s to 1940s: Multi-Level Marketing/NetworkMarketing is Born

First Company ?: Different Perspectives

The Most Powerful Early Pioneer:Nutrilite Products (California Vitamin Company)1934-1941

Nutrilite Brand2010--Amway

Conclusion: 69 + Year History of Success


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FACTUAL CONCEPT #6:

$ 28.13 Billion in Direct Sales (2009)

Involving Over16.1 Million Distributors (2009)

26% of Global Direct Sales (2009)

The United States is the LeadingDirect Selling Country in the World with:


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97.1%of All Direct Dollar Sales

99.6% of All Direct Sales Persons

94.2% of all Direct Selling Firms...

Network Marketing Dominates

Direct Selling (2009)


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FACTUAL CONCEPT #7:

Network Marketing as a Channel of

Sales and Distribution is Based on

A Well Defined Business Model


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Network Marketing Allows:

Individual sales persons to:

Direct sell products and earn retail

commissions... Recruit, train and manage other

persons to sell products...

Earn commissions from the productsales of those recruits


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Network Marketing Involves...

Personal Use of Product

Retailing of Product

Building and Managing a SalesOrganization to Sell the Product


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Network Marketing Industry Provides:

A Broad Array of Products

An Established Infrastructure and Supply

Chain

Trained Distributors

High-Tech Information Channels

Access to International Markets


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FACTUAL CONCEPT #8:Network Marketing is Integrating

The Internet with Traditional

Word-of-Mouth Communication


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FACTUAL CONCEPT #9:

Network Marketing has been recognized

as a Legitimate Channel of Distribution by

the Federal Trade Commissionand the

United States Justice Department


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FACTUAL CONCEPT #10:

The Network Marketing Industry is

Increasingly Recognized in the

Major Public Financial Markets of

the United States


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Financial Community View of Direct

Selling/Network Marketing Industry Steady Annual Worldwide Growth

Healthy Cash Flow

High Return on Investment (ROI)

Long Term International Growth

Long Term Upturn in Market Valuations:Increases of over 100%+ in Stock Price for SomeIndustry Companies


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The Public Company Syndrome

30+ Companies Publicly Listed

Published Performance Benchmarks

More Companies Going Public

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YORHealth AC2010 CharlesKing Pt