Yoo2 Final

DESIGN + ORIGINALITY + CELEBRATION + LOCAL SOUL

CELEBRATE LOCAL ORIGINAL DESIGN.


LOCAL PLACES + LOCAL PEOPLE


LOCAL PLACES + LOCAL PEOPLE

MORRO SANTA MARTA ARTWORK

SELARON STAIRS PARQUE LAGE

THROUGH

VIRTUAL REALITYVIRTUAL REALITY

…AND HOW IS IT GOING TO HAPPEN?

VIRTUAL REALITY STRATEGY

WHITE ROOM

NYC LND HKG

TASTE MAKERS VR EXPERIENCE APP

TOP 500 CUSTOMERS WORLDWIDE

100 RIO TASTEMAKERS

APPLE STORE

GOOGLE PLAY


WHITE ROOM

NYC LND HKG



100 RIO TASTEMAKERS

APPLE STORE

GOOGLE PLAY

AEROLITO IS A VIRTUAL REALITY STARTUP BASED IN PORTO ALEGRE, BRAZIL.

THE COMPANY WILL BE RESPONSIBLE FOR CREATING YOO2 VIRTUAL REALITY EXPERIENCE, INCLUDING THE CAPTION OF THE IMAGES AND PROGRAMING THE APPS AND HOT SITE.

COST: 75K


WHITE ROOM

NYC LND HKG



100 RIO TASTEMAKERS

APPLE STORE

GOOGLE PLAY


WHITE ROOM

NYC LND HKG



100 RIO TASTEMAKERS

APPLE STORE

GOOGLE PLAY

HONG KONG LONDON NEW YORK CITY

WHITE ROOMTHE WHITE ROOM IS ALL WHITE MINIMALIST ROOM, IN WHICH WILL BE SET UP INSIDE YOO HOTELS BRANCHES LOCATED IN HONG KONG, LONDON AND NEW YORK.

THE GUEST WILL HAVE THE CHANCE TO EXPERIMENT ORIGINAL PLACES IN RIO THROUGH VIRTUAL REALITY TECHNOLOGY.

COST: 20K


WHITE ROOM

NYC LND HKG



100 RIO TASTEMAKERS

APPLE STORE

GOOGLE PLAY

TOP 500 YOO V.I.P. CLIENTS AND 100 RIO TASTEMAKERS WILL RECEIVE AN INVITATION BOX INCLUDING A PERSONALIZED VIRTUAL REALITY CARDBOARD WITH INSTRUCTIONS TO EXPERIENCE YOO2 RIO VIRTUAL REALITY TOUR. A KEY CARD TO ACCESS YOO2 EXCLUSIVE AREAS DURING THE PRE-LAUNCH MONTH WILL ALSO BE INCLUDED. COST: 50K


WHITE ROOM

NYC LND HKG



100 RIO TASTEMAKERS

APPLE STORE

GOOGLE PLAY

THE GENERAL PUBLIC WILL ALSO BE ABLE TO EXPERIMENT THE VIRTUAL REALITY TOUR THROUGH OUR MOBILE APPS AVAILABLE ON THE APPLE STORE AND GOOGLE PLAY.

DIGITAL MEDIA CAMPAIGN STRATEGY

KEY WORDS SET DESIGN ART

EXOTIC TRAVELING

CONTEMPORARY GASTRONOMY

UPSCALE GOODS

GEO TARGETING + PROGRAMATIC

MEDIASEARCH / ADWORDS

PR/ BLOGSDIGITAL

STRATEGIES

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LANDING PAGE CONTENT

Rio Original Landmarks Guide

Virtual Reality Experience

About Yoo2 Design/ Philippe starck

LEADSE-MAIL

MARKETING

RETARGET DISPLAY ADS

YOUTUBE ADS

VISUAL STRATEGY WORKFLOW


EXOTIC TRAVELING


UPSCALE GOODS



PR/ BLOGSDIGITAL

STRATEGIES

LANDING PAGE




About Yoo2 Design/ P

LEADSE-MAIL

MARKETING


YOUTUBE ADS

DIGITAL CAMPAING GOAL: CREATE BRAND AWARENESS AND RELEVANCE AMONG POTENTIAL CUSTOMERS.


EXOTIC TRAVELING


UPSCALE GOODS



PR/ BLOGSDIGITAL

STRATEGIES

LANDING PAGE





LEADSE-MAIL

MARKETING


YOUTUBE ADS

DIGITAL CAMPAIGN GOAL: CREATE BRAND AWARENESS AND RELEVANCE AMONG POTENTIAL BRAND LOVERS.

CAMPAIGN BUDGET:

105K


EXOTIC TRAVELING


UPSCALE GOODS







PR/ BLOGSDIGITAL

STRATEGIES

LANDING PAGE

LEADSE-MAIL

MARKETING


YOUTUBE ADS

SET OF WORDS/ INTERESTS OF TARGETED AUDIENCE


EXOTIC TRAVELING


UPSCALE GOODS







PR/ BLOGSDIGITAL

STRATEGIES

LANDING PAGE

LEADSE-MAIL

MARKETING


YOUTUBE ADS

DIGITAL MARKETING TOOLS


EXOTIC TRAVELING


UPSCALE GOODS







PR/ BLOGSDIGITAL

STRATEGIES

LANDING PAGE

LEADSE-MAIL

MARKETING


YOUTUBE ADS

PR CAMPAIGN FAMOUS DESIGN/ ART

AND INNOVATION BLOGS


EXOTIC TRAVELING


UPSCALE GOODS







PR/ BLOGSDIGITAL

STRATEGIES

LANDING PAGE

LEADSE-MAIL

MARKETING


YOUTUBE ADS



ART F CITY

HYPENESSWOOSTER

COLLECTIVE


EXOTIC TRAVELING


UPSCALE GOODS







PR/ BLOGSDIGITAL

STRATEGIES

LANDING PAGE

LEADSE-MAIL

MARKETING


YOUTUBE ADS



BUDGET: 20K


EXOTIC TRAVELING


UPSCALE GOODS







PR/ BLOGSDIGITAL

STRATEGIES

LANDING PAGE

LEADSE-MAIL

MARKETING


YOUTUBE ADS

GEO TARGET ART/DESIGN EVENTS WITH PROGRAMATIC

MEDIA DISPLAY



EXOTIC TRAVELING


UPSCALE GOODS







PR/ BLOGSDIGITAL

STRATEGIES

LANDING PAGE

LEADSE-MAIL

MARKETING

YOUTUBE ADS


MEDIA DISPLAY




EXOTIC TRAVELING


UPSCALE GOODS






PR/ BLOGSDIGITAL

STRATEGIES

LANDING PAGE

LEADSE-MAIL

MARKETING

YOUTUBE ADS


MEDIA DISPLAY

ONLY PEOPLE WITH SHARED INTERESTS FOR ART AND DESIGN THAT ARE AROUND THE EVENT DURING

THE SELECTED DAYS.


EXOTIC TRAVELING


UPSCALE GOODS







PR/ BLOGSDIGITAL

STRATEGIES

LANDING PAGE

LEADSE-MAIL

MARKETING


YOUTUBE ADS


MEDIA DISPLAY

BUDGET: 45K


EXOTIC TRAVELING


UPSCALE GOODS







PR/ BLOGSDIGITAL

STRATEGIES

LANDING PAGE

LEADSE-MAIL

MARKETING


YOUTUBE ADS

“RIO BOUTIQUE HOTEL” “RIO DE JANEIRO DESIGN”

“RIO DE JANEIRO ART” “RIO ROOFTOP BAR”

BUDGET: 30K


EXOTIC TRAVELING


UPSCALE GOODS







PR/ BLOGSDIGITAL

STRATEGIES

LANDING PAGE

LEADSE-MAIL

MARKETING


YOUTUBE ADS

LEADS


EXOTIC TRAVELING


UPSCALE GOODS







PR/ BLOGSDIGITAL

STRATEGIES

LANDING PAGE

E-MAIL MARKETING


YOUTUBE ADS

LEADS


EXOTIC TRAVELING


UPSCALE GOODS




About Yoo2 Design/ Philippe starck



PR/ BLOGSDIGITAL

STRATEGIES

LANDING PAGE

E-MAIL MARKETING


YOUTUBE ADS

LEADS


EXOTIC TRAVELING


UPSCALE GOODS







PR/ BLOGSDIGITAL

STRATEGIES

LANDING PAGE

E-MAIL MARKETING


YOUTUBE ADSRE-IMPACT LEADS

BUDGET: 10K

THANK YOO

Documents

Yoo2 Final