YodaCan’t talk right but can kill you so don’t make fun of him.

How did he become Super?• Yoda became a Jedi• The force• Yoda’s powers are the force• Weaknesses are that he is 900 years old. • http://

www.youtube.com/watch?v=MFEjcvIRMDo&safety_mode=true&persist_safety_mode=1&safe=active

Demographics• Age- 900• Man- Alien• Married- no• Education- Jedi

Geographics• Lives in Star Wars on Dagobah. • Has an accent but there are no other characters who have that

accent.

Pyschographics• Old and Wise

Similar or Different• Most people are not like Yoda because they are not 900 years

old and are not aliens. Same with me• This makes the character appeal to consumer’s imaginations

Who owns the rights• Lucasfilms owns the rights to Yoda. This includes George Lucas• 20th century Fox owns the rights to the Star Wars Movies.

• Yoda has been used to make PSAs in the past

Products• http://

www.amazon.com/Vandor-18-Ounce-Ceramic-Star-Wars/dp/B003VYAHV4/ref=sr_1_2?ie=UTF8&qid=1323279203&sr=8-2

• http://www.amazon.com/Star-Wars-Justice-T-Shirt-X-Large/dp/B002CR78RM/ref=sr_1_7?s=apparel&ie=UTF8&qid=1323279472&sr=1-7

How is Yoda Marketed?• Yoda is marketed by the selling of toys, clothes, movies, books,

and other items• Is the mascot for the profitable Star- Wars Franchise. • Novelty Products are very profitable

• Some Yoda Products are inappropriate for a school of work environment. http://www.youtube.com/watch?v=BtfejKs_mI4&safety_mode=true&persist_safety_mode=1&safe=active

How would I Market Yoda• I would market yoda much the same way as he is currently

marketed• I would create a sitcom called “that’s so Yoda” that will engage

a new generation of consumers. • I would sell high end products to appeal to hard core fans.