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Turn a Visitor into a CustomerYour One Stop Digital Marketing Shop

TABLE OF CONTENTSWho We are

Tools

Services

PPC (Pay Per Click)

Social Media

Web Development

SEO (Search Engine optimization)

Technology

Domain Hosting

Email Hosting

Call centre services

Software Development (Desktop Applications)

Creative

Logo (Brand Reputation)

Graphic Design

Clients

INTEGRITYI n n o v a t i o nPartnershipTransparencyRELIABILITYSimplicity

Who we are:Your Online Conversation Digital Marketing has been working with local businesses for over 15 years.We are a team of marketing experts (we help our clients develop their online strategy), math’s geeks (this helps with the spreadsheet analysis that comes from Google) and computer nerds (by far the cool-est part of our business but no-one ever gets to see them) that have a passion for helping business appear in the right places at the right time online. Our mission is to provide you the right solution for your problem. Whether your goal is to attract new customers, engage with new markets or strengthen relationships with existing custom-ers, we’ll build a solution to deliver precisely what you’re looking for.

The company has its HQ in London

Our other offices are in Amsterdam Leeds Karachi

We are:

What sets us apart?Expertise – we have industry expertise in a wide variety of sectors

from Pharmaceuticals to Tourism.

Customized Solution – we will tailor our team and adapt to your requirements speedily.

Experienced – our team is highly experienced in our work. Be it Pay Per Click advertisement, Social Media, Web Design,

Analytics or SEO.

Our clients tend to work with us because we are trustworthy. We produce results according to the client’s desires, make magic happen with both PPC and SEO and send some pretty reports with graphs that go up. Usually!

With a couple of clicks you can add fully-featuredonline store to your site. Sell your products online by

combining YOC with wooCommerce

WooCommerce

Understand your audience: With YOC you can addtracking code to individual pages or the entire site.

Google Analytics

YOC is translation-ready and supports WPML:Translate your website into multiple languages.

WPMLCreate unlimited custom contact forms with the free

Contact Form 7 plugin.

Contact form 7YOC supports two of the most popular slider plugins:

Meta Slider and Revolution Slider work out of the box.

Meta Slider and Slider Revolution

Works well with one of the most popular SEO plug-insfor WordPress

WordPress SEOReady for Gravity Forms: easily integrate the mostpopular form solution for the WordPress platform.

Gravity Forms

More than 7 million people trust MailChimp to runtheir mailing lists. Intergrate one of the most Popular

email marketing tools.

MailChimpRun your next email marketing campaigns with

AWeber: YOC Makes integration of opt-in forms easy.

AWeber

YOC works with some of the most popular tools and plugins

WHAT WE DOOur approach blends the optimum mix of digitalmarketing disciplines to achieve your business and marketing objectives in the most effective way.

SERIVICESWE OFFERYOC creates marketing tools that not only look good but they also work! We have seen a direct increase in conversion, working with your themes. We will definitely recommend you!Pat Nathan Solicitor / Quality Conveyancing

PPC - Pay Per ClickWe create and implement effective paid campaigns; pay per click, remarketing and display advertisement that are focused on customer’s problems. Our innovative optimizationstrategy techniques maximize the ROI

SOCIAL MEDIA

WEB DESIGN AND DEVELOPMENTWe have over 15 years of Web Design techniques to ensure a strong online call to action and interaction with your clients on your website

SEARCH ENGINE OPTIMIZATIONUsing advanced SEO techniques, for desktop and mobile, we give your site the building blocks it needs to succeed and the powerful sustainability to reach and retain the top positions

We use an extensive range of Social Media techniques to ensure your customers and your reputation are being managed well on all the major Social Media sites

TECHNOLOGYWe provide you with the Domain Hosting, Email Server Hosting, Call Center Service and Software development that work swiftly with the latest gadgets giving the best user experience

CREATIVEWe think outside the box when it comes to think creative. We have a team of people who brainstorm ideas from scratch that can be molded into brilliant product

PPC - Pay Per Click

PPC stands for Pay Per Click and is a form of onlineadvertising that is used to increase your business's visibility to targeted users and drive traffic through to your website. When you search for something in Google, you may notice the links that appear at the top and down the right hand side of the page. Here’s how it looks,

PPC campaigns are one of the quickest and most effective ways to drive traffic to your website, they will target the right customers at the right time, providing an excellent return on investment.

PPC - Pay Per Click

Our team of PPC experts is experienced in managing high performing campaigns for clients from a wide range of industries. We understand that PPC is not all about clicks, instead concentrating on the cost per acquisition (CPA) and return on investment (ROI) for your business.

• Our core focus is to write a Quality Ad copy which will increase your Quality Score (QS = CTR x Ad Relevance x LP experience). Higher the QS, less the ad will cost

• Using ad extensions improve the Ad Rank because it provides more information to your audience

• Derive results immediately

• You only pay when someone clicks on your ad

• Cost of advertising is totally in our control

• We regularly use negative keywords so that your ad doesn’t appearto irrelevant keyword search

• Reaching right customer at the right time

• Every click is measurable

PPC - Pay Per Click

On Being Google Partner

We are a proud Google Partner digital marketing agency. Google Partner status can be earned bygetting certified in their adwords exam, filling out company profile, spending certain amount of money with on Adwords and most of all following bestpractices outlined by Google in managing adwords account. We are entitled to receive latest data on current search and other trends and get trainings about Google’s latest products and updates. Having a Google Partner badge on our website is a symbol of trust for our clients.

The team here at Your Online Conversation Digital Marketing is highly experienced in managing social media marketing campaigns for businesses & industries. We make sure that your social media marketing objectives aligned with your business objectives. Our wonderful team of social media managers will set up your social media pages, ensuringyour branding and values remain consistent from site to site.

SOCIAL MEDIA

Why do you need social media?

• 93% of shoppers buying decision are influenced by social media

• 71% of web users are more likely to purchase from a brand that they follow on social media

• 68% of consumers are likely to purchase after reading a positive review about a product or service

• Facebook drives 23% of all traffic across the entire inter-net

• Almost one-quarter of Facebook users check the site FIVE TIMES or more per day

• 77% of B2B companies have acquired new customers through their Facebook presence

• Two new users join LinkedIn every second

• Instagram provides highest engagement rate per follower

• More than 70% of Pinterest’s user base is femaleSo if you’re not active on social media, you are missing out on something REALLY BIG!

SOCIAL MEDIA

Whether you simply want your website to act as a brochurefor your bricks and mortar store or you want your customers

to be able to purchase your products online,you will need an aesthetically pleasing,highly functional design

that appeals to your customers.When it comes to engaging with potential customers online, user

experience is everything.

WEB DESIGN AND DEVELOPMENT

WEB DESIGN AND DEVELOPMENT

You need website because;

• If you don’t have a website, you are losing business online

• If your web design isn’t user friendly, it’ll drive away your traffic

• If your website isn’t mobile friendly, your bounce rate will increase

• If your page is taking more than 3 seconds to loadvisitor will go away

• If your website doesn’t have a clear Call To Action (CTA), you will generate less leads

• If you’re website is not indexed with Google, people won’t be able to search you

• Images and videos sizes can impact your websiteperformance

A well-optimized SEO campaign is just like a well-oiled machine. Even if your website is well

designed, it does not guaranteesuccess in online business.

Our aim is to optimize your website for humans and for search engines too, from its technical health and

architecture to content and online popularity.The purpose is to have your company rank at the top

of search results when people searchfor your products or services.

SEARCH ENGINE OPTIMIZATION (SEO)

Comprehensive Analysis

We complete an in-depth analysis of your website, crawling every page on your site and looking in every nook and cranny for anything which may not be complying with Google's best practices or any-thing which could be hindering optimal user experience and in breach of Google's SEO guidelines.

Keyword Research

Keyword research involves identifying the most relevant keywords for your site to rank for. Intelligent research for keywords is the backbone of any SEO campaign and something no website should go without. We advise keywords to our clients on the basis of their business objective.

CLICKSWEB

409

IMPRESSIONSWEB

18,000

CTRWEB

2.27

POSITIONWEB

11.20

Google Average Position Google Average Position Trendline

01/22/16 01/29/16 02/05/16 02/12/16 02/19/16 02/26/16 03/04/16 03/11/16 03/18/16 03/25/16

0.0

7.5

15.0

22.5

30.0


SEO allows you to;

• Target people who are looking for what you offer

• Decrease your customer acquisition costs over time

• Reflect your business prominence with high rankings

• Improve Click Through Ratio (CTR) due to higher ranking in search engine

• Build brand awareness because higher relevant traffic

• Increase your Conversion Rate

• Develop trust and credibility among your customers


Optimization

At this stage of the process, we take this comprehensive research and analysis and optimize all your SEO elements on your website. It includes both On-page and Off-page optimi-zation. On-page optimization is one of the most crucial aspects of the whole SEO process and looks at how your website data and content is structured. Whereas Off-page optimization includes good amount of quality and relevant inbound links from authoritative websites.

Analytics and Reporting

Before undertaking the project, we analyze the traffic on your website. If the Google Analytics code isn’t installed yet, first thing we do is paste Analytics code on your website for future web investigation. We track your progress through Google Analytics, we keep one eye on Google Webmaster Tools at all times for any reported SEO issues and use a variety of in-house software to track your campaigns and visibility. Our team compile monthly SEO reports and keep you updated on your progress and make any recommenda-tions based on information collated throughout the month.


Page Speed Test

Page load speed can affect your site ranking. Site speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions. The ideal load time is around 3 seconds or less.

A slow page load is penalized by the search engines and has an impact on your ranking, both on mobile and desktop de-vices. Google says: “A search result for a resource having a short load time relative to resources having longer load times can be promoted in a presentation order, and search results for the resources having longer load times can be demoted.”

Our web development team has proficiency in developing websites with rich media pictures which take less than a second to load on desktop and mobile. We use all the rele-vant tools to find out which element of the website is ham-pering to reduce the load time.


TECHNOLOGY

Domain Hosting:

Host with us, and relax. Your Online Conversation have been one of the popular domain hosting compa-ny with the best dedicated servers which are well structured and optimized giving clients a percentage of the quickest facilitating administrations available. Our aim is to provide international standard services to our clients. We provide hosting for StandardWindows based; outfitted with the most recent inno-vations and elements accessible.We provide all kind of CMS hosting like magento, wordpress, Joomla, .net hosting, Simple HTML and HTML 5. If your web site needs to update largequantities of information via the web, you will need a database to store your information. There are many different database systems available for web hosting that we provide which are MySQL, SQL and Oracle. Searching for new elements and can't discover it any-where?? Look no further,because Your Online Conversation unquestionably has it.

TECHNOLOGY

Email Server Hosting:

Our premium mail hosting services protect your critical business communications and provide you with the peace of mind that your mail will always be available. From one mailbox to several thousand for your entire organization, we offer dedicated email hosting and web mail hosting services that are designed for businesses at any stage of growth. Access your email using popular desktop client appli-cations like Microsoft Outlook and Office 365. Email hosting is fully compatible with wireless devices including Android, BlackBerry and iOS (iPhone & iPad) mobile operating systems. Optional Mobile Syncenables users to synchronize email, contacts and calendar data between webmail and smartphone devices.

TECHNOLOGY

Call Center Services:

Our company delivers all types of customer care services including voice, live chat & email support and toll free response services. Our outsourced call center services give an ascent to the efficiency of your business. We invest heavily in our call center officials as we trust them to be the most essential part in our associations which is directly in charge for handling the customers and providing call center outsourcing services. We provide trainings and work-shops where we create scenarios to give our officials a real-time learning that inculcates the skills vital for superior call center services. Whether you require customer services or want to run a telemarketing campaign for your product or service, you can trust us and be assured of receiving cost effective and focused call center outsourcing solutions.

TECHNOLOGY

Software Development (desktop application):

Desktop applications stands for outwardly rich, extremely quick and responsive programming. In our team, we sustain best practices in desktop applica-tions advancement keeping in mind the end goal to dependably pull off that additional mile which trans-forms a strong desktop application thought into a business sector sensation. Our team of software developers builds significant standalone products from scratch, developing an attractive end user prod-uct. We value practical solutions, beautiful and intelli-gent designs, clean code, good architecture, and above all we are committed to the success of your company.

CREATIVE

Logo (Brand Reputation) :

Logo is a unique identity to any company;our designers create graphical and typographical symbols that represent your product or service. We brainstorm and storyboard a brand identity for your business, keeping in mind the demographics.Gathering detailed information ensures we mirror your idea as it had been conceived in your mind.The logos we design for our clients are not just beau-tiful and eye catching; they also stand out from the rest to help the businesses grow and expand.Our motto is to deliver best logo design solutions with quick turnaround time and at most affordable rates.

TINTING

Polani Global Technologies (SMC-Pvt) Ltd.

olani

Travel & insurance

Travel & insurance

So~SafeWater Technologies

CREATIVE

Graphic Design:

A designer might be certified in Photoshop, but that does not mean they aren’t creative. Knowing thesoftware inside out is quite handy to speed up your workflow, but what’s the use if you lack the right side of the brain? Your Online Conversation is filled with creative like-minded people who know how to think out the box.With that in mind we strive to incorporate your vision of design with our creativity. This is to insure that the proper branding process allows your name to have a lasting impression on the web, in print, and in other places where you might employ your graphics. All tasks are done by our team of designers anddevelopers, so we can say that all the work is done with dedication and devotion. From logo design to print design and everything in between.

OUR CLIENTS

AIRPORT CONNECTIONS

QUALITY CONVENYANCING MANOR CABS

COMEFLYPAK

PERFECT TEETH

WISE UTILITY SMILE360

CAFEZEE

TINT KINGHAJJ & UMRAH

CARGO WORLDWIDE

HORIZON FOSTERINGSURYA INTERIOR DESIGN

HELLO KARACHI

FLIGHT CLAIMS

ZAIDI & CO

MAX SHELF

RAINBOW INTERNATIONAL

AVIVA VISAFlightClaimsHotline

Zaidi&Co

Get the most powerful online marketing solution from YOC today!

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yoc profile new 01-04-20 WIP Preview