YMCA Fredericton – Strategic Planning Process

Activity Timing

Review member satisfaction survey April 2013

Staff - SAM self appraisal process May, 2013

Endowment Board strategic planning session, interviews

June 2013

E-Survey to members, donors, volunteers, staff (n=198) August 2013

Board retreat September 2013

Further consultation? October 2013

Staff meeting October 2013

Board Approval November 2013

Draft Mission Statement - Oct 2013

Our YMCA is a leading charity that works in

partnership with our community to promote a healthy spirit, mind and body and the basic

rights and needs for all.

Healthy people for healthy communities.

Draft Vision for Impact

Draft Values

• Inclusion – We cherish the strength that comes from diversity and support each other’s growth and well-being. We continually evaluate our actions and policies to be as inclusive as possible.

• Respect - We recognize the potential and

uniqueness of every person and ask that everyone uses respect as their measure of the day.

Draft Values

• Partnership - We work cooperatively and in a socially responsible manner. We value each other’s contributions, needs and rights.

• Integrity – We practice fiscal responsibility, transparency, honesty and accountability in everything that we do.

FREDERICTON YMCA – EMERGING PLAN – DRAFT

New Members

Inspired to Join

Current Members Retained

New or Expanded Programs

Connected to New

Communities

Knowledgeable and Engaged Staff,

Volunteers, Members and

Donors

Increased Support For Our Cause

Stronger Brand

Supportingthese results

Enhanced Member Relations

Consistently High Quality

Programs

New Health Based

Programs (seniors, families)

New Social Enterprises

(e.g. healthy eating)

Effective Fund Raising Linked to

our Cause

High Quality Marketing,

Communications

Will support these changes

And ultimately this vision

Healthier Children,

Teens and Adults

Healthier Communities

By implementing these local Initiatives

Consistent YMCA Program Approach

New Targeted Programs

New Community Partnerships

Strong Volunteer and Staff Training

StrongBrand Management

Strengthen Our Impact Extend Our Reach Increase Our Capacity Build Our Brand

Increased

Understanding of YMCA

Key Initiatives - Draft

1. Consistent YMCA Program Approach - enhanced member relations, high quality programs

2. Strong Brand Management - high quality marketing and communications, effective fund raising linked to our cause, increased understanding of YMCA

3. Community Partnerships - new social enterprises, new health based programs

4. Strong Volunteer and Staff Training – knowledgeable and engaged staff, volunteers, members and donors

5. New Targeted Programs - new health based programs, seniors, families