The background of the website is of the band members names and finger prints . By doing this the audience automatically know they are on the right page as it gives a direct link to band information. The style in which this is done is to show rebellion, the finger prints connote that the band members have been arrested therefore portraying them a s disobedient; this creates the stereotypical impression of a rock band. The stereotypical view of the band would have been used for the marketing scheme as it creates an easy connection to the target audience or teenagers/young adults who are trying to be rebellious themselves

There is clear advertisement of the band here. This is a large piece of the website as the band relies on selling albums. The large picture enables people to have quick and easy access to the bands new album.

This resembles the back of their album. By doing this it creates a repetitive theme the audience can recognise and associate with the band. This makes it easier for the band to be identified, so the audience are more likely to find them if they had little knowledge of the m before.

A story linking to the band raises awareness of each individual band member and creates a better connection between the audience and band. This is because they feel as if they know more about them than the average person, therefore, making them feel closer to the band and more likely to keep up to track with buying merchandise , albums and going to see gigs. So this can be seen as a marketing scheme.

The different selection options allow the audience to move around the website more. It makes the specific information required easier to find and read. Keeping the audience easily updated. News- will be an option that keeps the audience members regularly informed with what the band is doing. Therefore, creating a more personal feeling between the band and listener. Live dates- This option would be used to advertise when the next gigs are on and give the latest tour dates to eager fans (which would sell their tickets faster). Gallery- Would be fan and professional shots of the band. Music store- Gives quick and easy access to the listener into buying the bands album or song, as this is easy to find the sales would increase as it’s convenient, it skips straight to specific songs rather than going round other website e.g. ITunes. Sign up- Would be the option which a fan could give their information to and get direct information form what the band is doing , new songs and tour dates. Making it so the fan wouldn't have to keep checking the website and would get first look at tickets. Buy now- Is the option that allows the fan to directly buy merchandise and several other products the band do to raise more awareness and sell more tickets.

The tags at the bottom link to social networking sites which allow the audience to share the website and raise awareness of the band, so this would be done to help marketing. The small icons also make the transition convenient and easy.