Y I P P I E Y A R D + D E L L A F O O D L A B

T A C T I V A T E + D E L L A I N W Y N W O O D

There is a palpable craving for physical community, culture, and great food.

We are not proposing to launch a finite, linear entertainment space, but instead an entirely new

medium to bring people together.

From how the space is launched to the way camaraderie generating activities are structured, the

Yippie yard + della food lab will be about providing space and nourishment for the doers, the creators,

and those focused on living life to the fullest.

T A C T I V A T E ’ S Y I P P I E Y A R D

Sophisticated savagery

Battle and brawl with special operations veterans and the creative community of Miami

Create a community and culture of rigor, camaraderie,

and resilience

D E L L A B O W L S F O O D L A B

Radically delicious healthy, and affordable food in an urban oasis

Vibrant, globally-inspired plant-based bowls served on site and delivered within a five-mile

radius

Innovative food lab approach based on real-world, real-time collaborative dining experiences

with target community

O P P O R T U N I T Y

Miami is in the throes of a cultural reformation and is establishing a reputation as a growing hub for start-up

businesses and innovation. The city’s infrastructure is rapidly changing to accommodate this shift with the introduction of organizations like WeWork, NeueHouse, and Rokk3r Labs.

One of the main attractions of Miami is the healthy lifestyle it offers, yet there is still a significant void in the fields of

alternative entertainment and accessible health food.

To ensure Miami’s sustainable cultural development, creative dining and entertainment options need to keep pace with market trends and Miami’s promising start-up ecosystem.

M I S S I O N

Tactivate and della bowls aim to launch a pop-up venture in Wynwood focused on providing a holistic,

healthy, and activity-centric entertainment and dining option.

T H E V E N T U R E

We are combining forces to create a shabby-chic yard game and healthy dining environment in

Wynwood where physical entertainment, nutritious food, and training are meshed into one seamless and

highly differentiated experience.

This hybridized experience combines offerings that consumers are unaccustomed to

experiencing together.

B A T T L E + B R A W L

Elite military special operations veterans training and yard game offerings

Physical training modalities that combine military tactical and resiliency training with whole body

endurance workouts

Alternative educational classes: Permaculture in business, urban escape and evasion, silent disco yoga, urban agriculture, urban wild edibles and

foraging walks, and survival training

Unconventional adult yard games including Battle Balls, inflatable sumo suit wrestling, inflatable

boxing gloves

Bi-weekly morning training sessions

Off-grid infrastructure including bicycle-powered smoothie bar and solar power

E A T + D R I N K

Delicious, nutrient-rich food served in a fun atmosphere at an affordable price

Quick service restaurant format with efficient delivery and catering services

Private events and dinners

Shabby chic décor and lounge ambiance

Collaborations with local producers and craftsmen for rotating beer and cocktail

installations

T A C T I V A T E T E A M

Luigge RomanilloAir Force Pararescueman

Founder, ADAPTAGEAR

Matt TalbotFormer Air Force Pararescueman

Mathew GriffinFormer Army Ranger

Co-founder, Combat Flipflops

Chris KlafteneggerAir Force Pararescueman

Former Navy Recon Corpsman

Matt SutterfieldSERE Instructor

T A C T I V A T E A D V I S O R S

Vilas DharLegal Counsel, Tactivate

Co-Founder, Dhar Law

Lou HaackFormer Air Force Pararescue CMSgt

Joi ItoDirector, MIT Media Lab

Craig MullaneyFormer Army Ranger

New York Times best-selling author Rhodes Scholar

Anthony SandbergFounder, OCSC Sailing

Peter ThumFounder, Ethos Water and Fonderie 47

Former Director, Starbucks Foundation

D E L L A T E A M

Jeffrey BranaDirector of Culinary Operations

Gena HamshawMenu Designer and Nutritionist

Juan RochaixRestaurant Operations and Brand Strategy Consultant

Laura KatzBrand Strategist and Creative Director

Trina SargalskiPublic Relations Strategist

D E L L A A D V I S O R S

Romy DruckerMarketing Strategist

Shikhar GhoshHarvard Business School Senior Lecturer, Entrepreneurial Management

Beth KaplanPresident and COO, Rent The Runway

Dan KatzOwner/Operator and Founder, Meatball Kitchen

Jim RudolphPrincipal, McKnight Realty Partners

Zach Weprin

Co-Founder, FUSIAN Sushi

R E L E V A N T E X P E R I E N C E

Co-Founder of Brooklyn Boulders (Somerville and Chicago), a venture that built and launched large-scale hybrid climbing and innovation centers across the country. In two years, he launched over 70,000 sq. ft. of space using strategies that yielded over 3500 pre-sale members prior to grand openings with zero traditional ad or marketing spend

Conceptualized and launched the Active Collaborative Workspace, an unconventional internationally recognized collaborative workspace model built on the premise that physicality stimulates innovation and creativity. The model is designed to blur the lines between work, life and play

Launched Tactivate, an initiative which cross-pollinates special operations veterans and the startup ecosystem

Ten years of diverse experience in the health and wellness sector

Evaluated gaps in the healthy fast casual space and gained essential experience at concepts such as Freshii, Meatball Kitchen, and Fusian fast-casual chains

Successfully tested della bowls concept, menu, and COGS assumptions with ~500 customers in focus groups at Harvard Business School, and pop-up events and catering in Miami, Boston, and Cincinnati

Harvard MBA, 2014

J E S S E L E V I NFounder, Tactivate

D E L L A H E I M A NFounder, della

FastCo

Active Workspaces

CNN

Urban Daddy

Boston Magazine

Chicago Tribune

NPR/WLRN

Miami New Times

P R E S S

W E N E E D A N A D V O C A T E … A C H A M P I O N , A N D W E N O M I N A T E Y O U .