3
Yes You Can With These Easy Social media site Advertising Pointer Social Media: the newest wave of internet marketing genius. If you need a new way to market your business, or perhaps you've been hearing a lot about these sites for businesses and you'd like an idea of how to go about it, then this article is for you. It will walk you through ways to use these sites to advertise your business, company or product. Make sure your blog has excellent content that engages, educates, and inspires. A great blog serves as the cornerstone of your social media marketing. When you create content that people cannot wait to read, they will keep coming back. The bottom line is that good content is what is behind any type of media, and social media marketing is no exception. Use Facebook to get some very low cost marketing opportunities. Make a professional business account or create a business fan page. Take some time to learn seo basics look up your competitors on Facebook to see how much of a presence they have, and what they did to get that. Do not copy what they did, but use their page as an example for what is working or what is not. If you use Twitter as a promotion means for your business, make certain you respond regularly to your followers. Whenever questions get asked answer them, and express gratitude to anyone that mentions you. These interactions help build stronger relationships between you and your followers. You will also establish yourself as a real person and not just a business entity. To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they http://www.seoinc.com/search-engine-optimization spend their internet hours. Pitch your tent there. Have a goal for your social media marketing campaign. You need to set a goal of why you are stepping into the social media market. Do you want to be on the cutting edge of marketing for boosting sales, or do you truly want to have a more powerful relationship and engage with your customers? Setting a goal before starting can direct you towards the best strategies to achieve them. Several services are available to assist you in managing your Twitter followers. There are many variations of the different services available, but the basic functions allow you to follow anyone that follows you, as well as un-follow those who don't actually follow you within a certain amount of time. These services can also help you organize your lists, and find the right people to interact with. Add a link to your Facebook page or a 'like' button with a Facebook feed on your blog or website. You can easily find HTML codes for these in the settings of your Facebook profile. This will allow your visitors to 'like' your page and subscribe to your posts without having to look you up on Facebook.

Yes You Can With These Easy Social media site Advertising Pointer

Embed Size (px)

Citation preview

Page 1: Yes You Can With These Easy Social media site Advertising Pointer

Yes You Can With These Easy Social media site AdvertisingPointer

Social Media: the newest wave of internet marketing genius. If you need a new way to market yourbusiness, or perhaps you've been hearing a lot about these sites for businesses and you'd like an ideaof how to go about it, then this article is for you. It will walk you through ways to use these sites toadvertise your business, company or product.

Make sure your blog has excellent content that engages, educates, and inspires. A great blog servesas the cornerstone of your social media marketing. When you create content that people cannot waitto read, they will keep coming back. The bottom line is that good content is what is behind any typeof media, and social media marketing is no exception.

Use Facebook to get some very low cost marketing opportunities. Make a professional businessaccount or create a business fan page. Take some time to learn seo basics look up your competitorson Facebook to see how much of a presence they have, and what they did to get that. Do not copywhat they did, but use their page as an example for what is working or what is not.

If you use Twitter as a promotion means for your business, make certain you respond regularly toyour followers. Whenever questions get asked answer them, and express gratitude to anyone thatmentions you. These interactions help build stronger relationships between you and your followers.You will also establish yourself as a real person and not just a business entity.

To make sure your social marketing campaign is reaching your customers, find out where theycongregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, youmight be better off looking at LinkedIn or even YouTube. Poll your customers and find out wherethey http://www.seoinc.com/search-engine-optimization spend their internet hours. Pitch your tentthere.

Have a goal for your social media marketing campaign. You need to set a goal of why you arestepping into the social media market. Do you want to be on the cutting edge of marketing forboosting sales, or do you truly want to have a more powerful relationship and engage with yourcustomers? Setting a goal before starting can direct you towards the best strategies to achieve them.

Several services are available to assist you in managing your Twitter followers. There are manyvariations of the different services available, but the basic functions allow you to follow anyone thatfollows you, as well as un-follow those who don't actually follow you within a certain amount of time.These services can also help you organize your lists, and find the right people to interact with.

Add a link to your Facebook page or a 'like'button with a Facebook feed on your blog orwebsite. You can easily find HTML codes forthese in the settings of your Facebookprofile. This will allow your visitors to 'like'your page and subscribe to your postswithout having to look you up on Facebook.

Page 2: Yes You Can With These Easy Social media site Advertising Pointer

Make sure your blog postings appear as partof your LinkedIn page by using its blog feed function. You are able to post something, and it showsup as updated in LinkedIn. This is a time saver, since you can reach your blog audience and yourLinkedin followers simultaneously.

Before beginning a social media marketing campaign you should consider purchasing guides to leadyou in the right direction. A guide includes information about the leading social media sites. It willgive you all that you need to know from the basics of setting up a page to strategies to increasingtraffic.

Invest in ad space on Facebook or other websites. These ads are targeted towards users who haveused certain keywords related to your business in their status updates. You should get a lot oftargeted visitors who will learn about your products even if they do not decide to 'like' your page.

Videos are a great content for your social media marketing. Demographics show that video is thelargest and fastest growing online application. You can make your old articles and posts into videopresentations using screen capture and presentation tools available on the web. Add them to yourYouTube profile and link them to your social media pages.

To spark feedback and activity in your social media marketing, run polls with interesting questions.Facebook has a good feature for this. Polls often go a little viral within social media, but also serveas good conversation starters with your subscribers and followers. It can also yield treasure trovesof statistics you can use to target your demographics better.

Remember that there is going to be negative feedback for you when you market on social media aswell. Social media is awesome when you get praise, but there is also a negative side. Don't ignoreunhappy customers. Address their concerns and criticism.

When considering a company blog, don't forget to invite in a guest blogger from time to time. Aguest blogger can add new interest to your site and really pick up the conversation. They can helpyou re-engage an audience if your blog has slowed or stalled, and they might bring in a newcustomer or two as well.

If you need to establish an email mailing list, using a social media site is a great way to do it. Getyour followers and fans to provide an email address to you for future mailings in exchange for anentry into a contest where prizes and discounts will be given away.

Open the lines of communication with your Facebook audience. A large part of social mediamarketing is the social aspect. Keep that in mind and go out of your way to respond to everyFacebook comment, inquiry, or message that is posted for you. You will quickly gain interest on yourpage when you do this.

Let everyone on your email list know that you are on Facebook. You likely already have a mailinglist, if you have been marketing online for a while. Using this resource, you can send everysubscriber a link to your Facebook business page. This helps existing customers find your socialmedia sites.

Now that you have gained a better understanding of social media marketing, you can begin toimplement it into your business plans. These suggestions are certain to aid you in developing the

Page 3: Yes You Can With These Easy Social media site Advertising Pointer

next step as you diagram your marketing needs. Treat yourself and your customers to the fabulousworld of social media.