No clue what you’re talking about. Yes, but not totally sure what it is. Heck yes. Love it when the bass drops.

EDM stands for electronic dance music.It encompasses a variety of electronic music, including everything from '90s techno to modern subgenres such as dubstep, house, trance, and trap. EDM also includes club mixes and DJ collaborations.

Do you subscribe to any EDM artists’ channels on YouTube?

Yes No

Yes

Yes

No

No

You’re not alone. Viewership through subscriptions is skyrocketing:

In 2014, subscribers to EDM channels on YouTube went up

60% on smartphones

77% on TVs

175% on gaming

devices

EDM is crazy popular. There were nine EDM collaborations on Billboard Hot 100 year-end list in 2014.

On YouTube, the official versions of these mega-hits generated big numbers:

What about Ariana Grande, Ellie Goulding, and Pharrell—popular artists who have been featured on EDM hits?

EDM Songs on Billboard Hot 100 for 2014:

Have you ever searched on Google for how to become a DJ or remix a song?

Maybe it’s just a matter of time. Turns out two of the top ten most popular questions on Google Search about EDM relate to making or producing music.

I've probably been listening

to EDM without even

knowing it.

Interesting, but I don't really pay attention to the Billboard Hot

100 artists.

Alright, you got me.

I may have watched a video

or two on YouTube.

Nope! I’m allergic to

pop music. My taste is what people would call

“unique.”

Totally. I dream of turntables.

Out of curiosity, are you under the age of 25?

Almost 25. How'd you know?

Makes sense. People under the age of 25 view the most EDM content on YouTube.

As an older millennial (someonebetween 25 and 34), you're part of the EDM audience segment with the largest growth in 2014.

EDM artists, such as Calvin Harris, Avicii, and Zedd, tend to get more likes and shares on a per-video basis than popular mainstream artists.

We’ve touched on a lot. What would you like to learn more about?

Actually, that's not surprising. According to YouTube data, interest in EDM among folksages 35 to 49 grew 80% from January to July in 2014.

Not so much,but I'm under 35.

Are you a DJ, event producer, or from a record label?

Nah, I just like listening.

and I could use some tips on

how to get started

on YouTube.

Let me see what EDM is all about.

I'll grab my headphones!

Would love to get some

inspiration for how to build my brand on

YouTube.

Explore some of the best EDM channels

on YouTube.

Check out our guide for the Top YouTube Strategies

for Electronic Music.

Visit the video page on Think with Google

to keep up with the latest research and trends related

to video advertising.

#15 “Turn Down for What”DJ Snake & Lil Jon

#15 “Turn Down for What”DJ Snake & Lil Jon

#22 “Wake Me Up!”Avicii featuring Aloe Blacc#22 “Wake Me Up!”Avicii featuring Aloe Blacc

#28 “Latch”Disclosure featuring Sam Smith

#28 “Latch”Disclosure featuring Sam Smith

#33 “Summer”Calvin Harris

#33 “Summer”Calvin Harris

#37 “Break Free”Ariana Grande featuring Zedd

#37 “Break Free”Ariana Grande featuring Zedd

#60 “Hey Brother”Avicii

#60 “Hey Brother”Avicii

#71 “Animals”Martin Garrix

#71 “Animals”Martin Garrix

#82 “La La La”Naughty Boy featuring Sam Smith

#82 “La La La”Naughty Boy featuring Sam Smith

#94 “Stay the Night”Zedd featuring Hayley Williams

#94 “Stay the Night”Zedd featuring Hayley Williams

15

20

25

30

thinkwithgoogle.com

You’re not alone. About 21% of U.S. adults say their favorite thing about YouTube is that it gives them access to music they can’t find anywhere else.

2.3 billion VIEWS8.4 million LIKES

Nope, but I love

the music.

Sources: Estimates based on Google/YouTube internal data (January 2014–July 2014) and Google Consumer Survey of U.S. adults. Future results may differ.

Got it. I didn't

realize this kind of music was so big.

Like Daft Punk's "Get Lucky," right? Love that

song. I guess I am into EDM.

Do you consider yourself tech-savvy?

Makes sense! EDM fans are more likely than their peers to be online, engaging in tech-savvy behaviors such as these:

• Buying music and ebooks, or downloading apps to a tablet or smartphone

• Playing action/adventure video games

• Following a brand on a social network

• Using the internet and TV concurrently

HAVE YOU HEARD OF

EDM?