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Swissotel the Bosphorus, İstanbul / 15 Şubat 2012
Baran Erdoğan
Business Development Executive
Cloud and Managed Services
IBM Global services
Yeni Nesil İş Modelleri- Bulut Bilişime IBM Yaklaşımı
Agenda
• Cloud Computing-Quick Recap
• Weapons of innovation
– Private Cloud
– Public Cloud
• Innovating business in Turkey with IBM SmartCloud
• Conclusion
Cloud Computing -Recap
Cloud Computing
Cloud computing is a model for enabling
cost effective business outcomes
by using
shared application and computing services.
Cloud Computing
Cloud is a new delivery and consumption model providing visibility, control and automation:
• On-demand self-service
• Ubiquitous network access
• Resource pooling
• Request driven provisioning and scheduling
• Measured service / Pay-per-use
Cloud Computing – Service Models
Services
Software
Hardware
Cloud Components
Business Processas a Service
(BPaaS)
Platform as a Service
(PaaS)
Software as a Service
(SaaS)
Infrastructure as a Service
(IasS)
Cloud Services
Co
mp
on
en
ts
Customers consume business outcomes (e.g. payroll processing, HR) by accessing business services via Web-centric interfaces on multi-tenant and sharedinfrastructures without the need to manage or control the underlying resources
Customers use applications (e.g. CRM, ERP, e-mail) from multiple client devices through a Web browser on multi-tenant and shared infrastructures without the need to manage or control the underlying resources
Customers use programming languages, tools and platforms to develop and deploy applications on multi-tenant and shared infrastructures with ability to control deployed applications and environments without the need to manage or control the underlying resources
Customers use processing, storage, networks, other computing resources with ability to rapidly and elastically provision and control resources to deploy and run software and services without the need to manage or control the underlying resources
Spectrum of Deployment Options
EnterpriseData Center
Private Cloud
ManagedPrivate Cloud
HostedPrivate Cloud
SharedCloud Services
PublicCloud Services
EnterpriseData Center
Third-party operated
Enterprise
Third-partyhosted andoperated
Enterprises Users
� Free� Register� Credit Card� Click to contract
Hybrid
Private Public
Economics of Computing are Changing
Tool to Rethink and ReinventE
ffic
ien
cy
Tra
nsfo
rmatio
n
Rethink IT
Reinvent Business
• Rapidly deliver services
• Integrate services across cloud environments
• Increase efficiency
• Faster time to market for new services
• Focus on differentiated processes
• Meet changing customer expectations, realtime access to technology
IMPROVED OPERATIONS
INNOVATIVE BUSINESS MODELS
20
20
20
19
20
18
20
17
20
16
201
5
201
4
201
3
201
2
201
1
201
0
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9
200
8
200
7
Where are we now?
We’re here
Source: IBM Market Insights Assessment, with IDC, Gartner and other data source inputs and IPR consultation through August 2010
Source: Gartner Report 2010
Weapons of Innovation
Private Cloud
Cloud-Enabled Data Center Model
Service Request & Operations
Self-service UIAdministrators
Virtual Servers, Storage, Network
Service AutomationService Automation ProvisioningProvisioning
MonitoringMonitoring Usage & AccountingUsage & Accounting
BSSBSS OSSOSS
Cloud Administration
Service Management
Dev & Test Zone QA Zone Production Zone• Application Lifecycle
Management• Development Tool
Integration
• Multi-tier infrastructure
• Multi-tier infrastructure• Web / App / Database
Private Cloud Stack
IBM Tivoli
Monitoring
IBM Systems Director / VMControl
Tivoli Service Automation Manager
Tivoli Provisioning ManagerV
M
VM
VM
x86
VMware, KVM, ;LP
AR
LP
AR
Power
PowerVM
VM
VM
System z
zVM
SONAS, SVC, XIV ;
Common management
platform drives
delivery economics
Robust virtualized
infrastructure delivers high
utilization, runtime
choice for workload
IBM Tivoli
Usage andAccounting
Manager
Cloud Management
Cloud Endpoints
IBM Systems and Platform Management drive event information,
energy utilization & monitoring,
availability, etc up to service
mgmt
Service mgmt
Is more effective with
well instrumented,
dynamic platforms
Tivoli Usage & Accounting Manager
pHyp Hypervisor
CPU Memory Disc Network
VMware Hypervisor
CPU Memory Disc Network
Tivoli Service Automation Manager
Provisioning Manager
ServiceAutomation
Manager
Usage &AccountingManager
ServiceRequest Manager
catalog, only
TSAM Web UI TSAM Admin UI Mail Client Linux VM TUAM UI
Tivoli Process Automation EngineOrchestration workflows
AIX VM AIX VM AIX VM Linux VM Win VM Linux VM
Business user selects service offering from
the service catalog (a software stack),
defining the start and end dates when they
need the service. Available capacity is
checked.
A service request is generated, forwarded to
SRM. This acts as an audit trail for who
requested what, how much and when.
1
23
4
5
6
6
7
8
9
11
Administrator approves the request if
necessary (many levels of approval are
possible with customisable workflow), and
reservation for the resources is made.
Triggers Mgmt plan hypervisor
selection, resource reservation, writes
metering record when completed,
tracks relationship of VM to requestor.
Drives fine-granular TPM workflows
for aix, windows, Linux VM(x86/System p & z) creation.
Creates AIX LPAR definition on HMC,
deploys image from NIM, connects to
VIO storage, applies network IP / VLAN,
security, and instantiates OS & SW
stack.
Creates VM machine from image
template, and applies network IP/
VLAN, security credentials, and
instantiates OS & SW stack.
Virtual machine is started
and becomes ready to use.
Security credentials, and
network access details
are emailed to the
requestor
Provisioning event is
recorded with accounting
details so that resource
usage can be tracked.
Usage reports can be analysed many
ways and traced to service offering,
requestor, and resources. Details could
be fed to billing system to generate
invoices.Overall timeline from request to operational virtual
machine, can be from 5 mins to 60+ mins
(depending upon size of image payload)
10
TUAM applies rate and cost
information to resource
usage details to generate
financial reports.
IBM Cloud on İzmir BCRS Center
IT Service management� Availability� Information security�Capacity
Management� Performance
management
Cusotmer Satisfaction� IBM Quality � Focus on your
services instead of infrastructure
CAPEX�Hardware�Software
Operational investments� IT Infrastructure Management�Help Desk�Data Center
What do we provide İzmir Cloud
• Production systems
• Disaster Recovery systems
As a Summary:
• Your whole IT infrastructure
What workloads are inside İzmir Cloud
Sanallaştırma KatmanıVirtualization layer
Operating system layer
Middleware/Database Layer
Hardware layer
Network Layer
Cusotmer
IBM
Application Layer
Backup
Monitoring
ISEC
Kapasite Yöneti
mi
Performance
Management
Availability
Management
IT Service Management
Incident/Problem/change
managemen
t
İzmir Cloud General Overview
Smart Business Desktop Cloud
HYPERVISOR+
Workplace shifting: Anywhere IT
APPS
Manage
Self-Service and Consume DATA
Any Device | Any Location | Online or Offline
Any or No Client OS | Desktop OS or Application
Centralized | Secured | Utilized
Cost Efficient | Green
OS
Mapping User Groups
Data Entry WorkersLimited
Customization/ apps
15% 15%Structured Task
WorkersStandard/Adv.Customization/
apps
Shared Services
Virtual Client
Knowledge workersLimited multimedia
and device redirection
30% 30%Knowledge
workersStd/Adv.
multimedia and device
redirection, mobile
Knowledge workersMobile,
disconnected
10%
Traditional Distributed PC/Laptop
Fullstream Client Streaming
Workstation Blade
Power Users
EngineersTraders
Full Spectrum of Sample End User Use Cases
Virtual Client withOffline Mode
IBM Smart Desktop Cloud view
User data
Active Directory
AppsE-mail
Work-at-home
Access Fabric
Tablets, Thin clients &Repurposed PCs
Remote office Desktops
Desktops on Android/ iPAD !
Final Picture-CCRACloud ServiceDeveloper
Cloud ServiceConsumer
Cloud Service Provider
Se
rvice D
elive
ry Po
rtal
BSSBusinessSupportServices
Offering Mgmt
Order Mgmt
Accounting & Billing
Customer Mgmt
Entitlements
Contract Mgmt SLAReporting
Pricing / Rating
Peering & Settlement
Subscriber Mgmt
Service OfferingCatalog
Invoicing
OSSOperationalSupportServices
Service Automation Mgmt
Virtualization Mgmt
Reporting & AnalyticsMetering
Se
rvice D
eve
lopm
en
t Po
rtal
Common Cloud Platform
Security & Resiliency
Consumer Administrator
Consumer Business Manager
Partner Clouds
Customer In-house IT
Service Def. & Developm.. Tools
Image Creation Tools
Developer
Service Definitions
Software-as-a-Service - e.g. Lotus LiveCloud
ServicesPlatform as-as-Service - e.g. Desktop Cloud
Use
r In
terfa
ce
Service User
Infrastructure-as-a-Service - e.g. Compute Cloud
Virtualized Infrastructure – Server, Storage, Network
Managed E
nvironment
Managem
ent Environm
ent
O
Operational Console
Provisioning
Monitoring & Event Mgmt
Service Delivery Catalog
Configuration Mgmt
Continuity Mgmt, Backup / Restore Asset Mgmt
Service Request Mgmt
Service Level Mgmt
Image Lifecycle Mgmt
Capacity, Perform. Mgmt
Incident, Problem & Change Mgmt
Service Provider Portal
Service Business Manager Service Operations Manager
AP
IA
PI
24
Public Cloud
IBM SmartCloud Enterprise
IBM delivery centers
Customer Serversand personal computers (PCs)
Internet
Customerfirewall
IBM unique security and authentication model
IBM firewall
• Enterprise virtual IT infrastructure
• IBM owned and managed
• Enhanced security
• Pay-per-use
What is inside?
The solution provides the following:� Choice of nine virtual server configurations
� Choice of Microsoft® Windows® Server and Linux® operating systems
� Choice of preconfigured software from which to build private image libraries
� Option to add multiple blocks of persistent storage
� Network isolation options (such as VPN/VLAN)
� Premium support options as a supplement to forums
� Choice of six sites (US – two sites, Canada, Germany, Japan and Singapore)
Payment options:� Pay-as-you-go
– Per hour usage charges for virtual servers, software images, persistent storage and static Internet Protocol addresses
– Per gigabyte charge for Internet data transfer
� Reserved capacity packages with preferred server pricing
The production site is at ibm.com/cloud/enterprise
More information on the offering atibm.com/cloud/solutions/enterprise
Three simple steps for compute resources in minutes
Step 1
Click and choose the service you need
Step 2 Step 3
Choose the hardware and usage configuration
Application provisioned and ready to run
Standard software images
Middleware and operating systems:
middleware
IBM Lotus®IBM WebSphere®IBM DB2®, Informix® and Cognos®IBM Tivoli®
32-bit and 64-bit Linux®SUSE Linux Enterprise Server (SLES) 11
Red Hat Enterprise Linux (RHEL) 5.5
Microsoft ® Windows® Server
Windows Server 2003 and 2008
Development and test tools:
IBM Rational® software
; requirements, collaboration, quality, build and assets
Aviarc and Servoy
... development tools
To learn more about IBM SmartCloud Enterprise, visit: ibm.com/cloud/solutions/enterprise
WHAT IS NEXT?
IBM SmartCloud Enterprise +
– Provides a core set of multi-tenant services to manage virtual server, storage, network and security infrastructure components including managed operational production services
– Dynamic pricing on an image per month service basis.
– Standardized platform & management services, capacity, and scalability via a portal based service catalogue.
– SBCE+ will provide foundational infrastructure for many other solutions and workloads, such as ISV’s, SaaS, PaaS, SAP, and numerous other plays.
O a managed, hosted, cloud infrastructure and services, via an IBM owned & architected, standardized, multi-tenant, private access, secured, hosted infrastructure.
.
• IBM hosted IaaS with committed SLAs; management above the hypervisor with ITIL-based practices
• Shared management environments
• Shared or dedicated managed environments: IBM hardware (p- and x-), with IBM (PowerVM) and VMWarevirtualization managers
• Integration with existing IBM Strategic Outsourcing delivery tools and processes
IBM Smart Cloud Enterprise +(plus)
Management,support anddeployment
Security and isolation
Availability andperformance
Technology platform
Payment andbilling
Enterprise data center
Hosted private cloudManaged private cloud
Enterprise
Shared cloud services
A
Enterprise
B
• Standard set of software images (OS, middleware, databases) offered in fixed sizes and SLA packages
• Server create/modify/destroy requests through web portal as pre-approved changes
• Cloud based ITIL processes such as image lifecycle mgmt, asset/license mgmt, and configuration mgmt
Capacity Service Category Software Image Managed Services
64-bit System x Virtual Machine
8 CPU, 16GB RAM, 384GB Storage
99.5 Silver SLA
24-hr service request fulfillment
RHEL Linux 5.4
DB2 Enterprise Edition v9.7.1
Enterprise(includes base and essential service
package)
A-La-CarteStandard MW/DB Monitoring
Standard MW/DB Patch Management
+
How to create SmartCloud Enterprise+ Virtual Machine
Client Portal
Capacity (server / storage)
Service Category
SoftwareImage
ManagedServices+ +
Service Level Package Options
PackageVM
AvailabilitySLA
Infrastructure Services
Bronze 98.5% • 32-bit and 64-bit System x – Windows & Linux• 64-bit System p - AIX• Any VM sizes• 24-Hour Service Request Fulfillment
Silver 99.5% • Includes Bronze Infrastructure Services, plus• Selectable location for VM Deployment• VM Mobility Support
Gold 99.7% • Includes Silver Infrastructure Services• Storage mirroring• 48-Hour Total Service Request Fulfillment• Automated Restart on VM failure
Platinum 99.9% • Includes Gold Infrastructure Services• Storage replication across 2 locations• 72-Hour Total Service Request Fulfillment
Websphere Application ServerWebsphere Portal and Lotus WCMWebsphere sMashWebsphere MQDB2 Enterprise EditionInformixLotus DominoLotus Forms TurboLotus Web Content ManagementIBM Mashup Center
•Operating Systems – x86•Red Hat Enterprise Linux 5.2 – 5.5 (32 and 64-bit)
•SUSE Linux Enterprise Server 11 for x86 (32-bit and 64-bit)
•SUSE Linux Enterprise Server 10 SP2 for x86_64
•Windows Server 2008 R2 Datacenter with pay for use licensing (Windows Server 2008)
• Operating System – pSeries
• AIX 6.1
•IBM and non-IBM software will be included in the service catalog
Rational Asset Manager Rational Build Forge Rational Quality Manager Rational Requirement ComposerRational Team Concert Apache TomcatMySQLMS SQLMS ExchangeMicrosoft Internet Information ServerOracle Weblogic
Operating System and Software Images
Base Level of Managed Services Provided•Operating Systems Monitoring and Management
• Monitoring of OS Components
• Patch Management
• Anti-Virus on Windows OS
• OS License Management
• OS Level Security and Compliance
• Security Policy Management
• Security Compliance Support
• Audit Support Management
• Regulatory Program Management
• ITIL based Managed Services
• Service Catalogue
• Service Request or Activation and Deactivation (SA&D)
• Incident, Problem and Change Management (with support for Integration Services)
• Event Management
• Configuration Management
• Asset Management
• Management above the Operating System (e.g. database and middleware)
• Monitoring and response to alerts
• Patch Management
• Vulnerability Management for Managed Environment• Scanning using IBM commercial offering
• Response to alerts and events
• Business Continuity/Disaster Recovery service for the managed environment with customer definable RPO/RTO
• Customer Help Desk Integration with Integration Services
Optional Managed Services
Innovating business in Turkey with IBM SmartCloud
Please visit us in Demo AreaHear their story from them
• P1M1 - Business Optimization in Cloud
• EKARE - Carbon Footprints on Cloud
• LABRİS – Enterprise Security on Cloud
• IBM – Transform your company with cloud
CONCLUSION
• Cloud could be a next innovative step for your business and IT
• Please visit our team in cloud demo area and lets look for next steps together.
• Think cloud before innovating!!
THANK YOU!!
Any Questions?
Swissotel the Bosphorus, İstanbul / 15 Şubat 2012
MSP03050-USEN-07 internal +BP