YEARS ofINNOVATION

Spotlight adds display ads on Comcast.net and VOD

long-form sales to its advertising portfolio

Social media platforms fuel User-generated Video Trend

Comcast marks 1 billion Video On

Demand views

Spotlight continues its efforts to

connect major markets through

MSOs

The first version of “Apple TV” Released to stream iTunes content to the TV

Hulu Launches and Roku Releases first device

Comcast Spotlight

is now Effectv.

Comcast launches an unprecedented 100 hours of high-definition

video-on-demand programming

Comcast reaches 10 billion On Demand

views

Spotlight represents DISH and DIRECTV

households for regional sports

networks

Netflix Begins Streaming in move away from DVDs

Comcast On Demand service

tops 3 billion total views

The iPhone Launches, accelerating smartphone adoption

Comcast unveils Xfinity as the new brand for

technology platforms and products

2004

2005

2006

2007

2008

2009

Spotlight begins selling

Xfinity.com display ads

Spotlight reaches an advertising deal with Verizon, continuing to unify advertising

TV Everywhere Online Launches, giving customers an “anytime,

anywhere” entertainment experience

2011

2012

2014

Comcast launches dynamic ad insertion in On Demand

programming, allowing clients to more effectively target their marketing messages

"Xfinity Stream" Launches, allowing users to watch their entire TV line-up on phones,

tablets and laptops, to tune-in to live TV, access their DVR and

watch On Demand

2010

Connected TV usage climbs to 25%1

Comcast launches X1, the next-generation

cloud-enabled television platform

Spotlight represents DIRECTV households for all insertable cable

networks

The Rise of “Second-screening,” with 88% of Americans using their smartphone while watching TV2

Comcast launches the new Xfinity TV

Go app, which enables customers to watch up to 35 television channels over the internet on their mobile devices

Analog TV Goes Dark with switch over to digital broadcasting of terrestrial TV

Spotlight represents DISH

households for all insertable cable

networks

Connected TV users top 100 million in the U.S.3

Comcast acquires FreeWheel to

to enhance advertising tech

portfolio

Netflix Launches on X1

Spotlight launches key products that enhance the power of TV Advertising:

TV Ad Planner is launched as a self-service TV buying option for small businesses

2015

DISH launches Sling TV, ushering in the Rise of Virtual MVPDs

3 out of 4 U.S. Adults use Home Broadband service4

NBCU commits to $1 Billion in Audience-based TV Ad Buys in line with overall industry trends

Majority of premium digital video ad views are sent to the TV screen, highlighting the Increase in OTT and STB VOD Advertising5

In “Golden Age of Content” the number of scripted TV shows rises from 200 in 2010 to almost 500 in 20186

Comcast introduces the voice-controlled TV remote, which

allows customers to navigate on the X1 platform with their voice

YouTube Launches

on X1

2017

Comcast launches Xfinity On Campus, a service

that lets college students watch live TV and On

Demand content on their laptops and mobile

devices

2016

2018

An Amazing Year of Acceleration

2019

2013

Amazon Launches on X1

Audience Intelligence allows advertisers to plan and reach their audiences more effectively

Instant IMPACT measures visits to an advertiser’s website within 30 minutes of a TV commercial running

Addressable Full Avail enables advertisers to target custom audience segments at the household level

The best of digital with the power of TV

Spotlight publishes The New TV a research paper that dispels myths and defines best practices for advertisers in the current TV landscape

Spotlight publishes the TV Viewership Report providing a holistic overview of TV viewing trends across cable, broadcast and premium content

Spotlight helps clients navigate the TV ad journey with its Find, Target, Report and Prove solutions

© Comcast Spotlight 2019

1. eMarketer, 2013 2. Nielsen Cross-Platform Report, 2012 3. eMarketer, 2014 4. Pew Research Center, 2016 Survey 5. FreeWheel VMR, Q2 2018 6 FX Networks Research, January 2018

Comcast Spotlight Launches

Spotlight launches Premium Digital TV and

Video solutions