Yearly Analysis of the Repository September 2011

8/3/2019 Yearly Analysis of the Repository September 2011

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Repository onMaternal Child Health in India

Developed and Managed by

National Child Health Resource Centre (NCHRC)National Institute of Health and Family Welfare (NIHFW)

New Delhi



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Key Features (1)

Launched in July 2010

Collection & management of 600 resource materials

Free/open access to full text document or resource

material for all usersChild health information focuses on children 0-5 years ,while Maternal health information focuses on theperinatal periodRelevance of information from the public healthperspective



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Key Features (2)

Updated information – published from the year 2000onwards

Categorization of information into specific Topics &

ThemesAbstract, Keywords, Source & Year of Publication foreach document along with cover page photograph

Thesaurus (standardized vocabulary) & Link keywords

IEC/BCC Gallery of more than 200 resources



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Categorization

TOPICS

• Maternal health• Newborn child health• Immunization• Nutrition•

Diseases• General information

Each topic divided intoTHEME

Policies, programs,guidelinesTechnical publicationTrainings

Statistical informationScientific articleIEC/BCC Gallery



5www.childhealthindiainfo.com / www.childhealthindia.info

http://www.childhealthindiainfo.com/

http://www.childhealthindia.info/

http://www.childhealthindia.info/

http://www.childhealthindiainfo.com/



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Aim

To find the trends of accessibility by type of visitors,location, timing

To find the trends of utilization of information in therepository



Methodology

• Secondary data analysis• Data was extracted from Google analytics data source• For the time period of July 2010 to June 2011.• Monthly & quarterly categorization of data



Indicators• Total no. of visits to the site.• No. of absolute unique visitors.• Average time spent on the site.•

Bounce rate• Sources of traffic• Visitors by country•

Visitors by cities in India



2490

6292

8854

10077

11880

0

2000

4000

6000

8000

10000

12000

14000

July - Sept 2010 Oct - Dec 2010 Jan - March 2011 Apr - June 2011 July - Sept 2011

Total no. of Visitors

Total no. of visits



0

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

July - Sept

2010

Oct - Dec

2010

Jan - March

2011

Apr - June

2011

July - Sept

2011

Number of Unique visitors

Unique visitors



0

1

2

3

4

5

6

7

July - Sept

2010

Oct - Dec

2010

Jan - March

2011

Apr - June

2011

July - Sept

2011

Av. Time sites (MIN.SEC)

Av. Time sites (MIN.SEC)



Bounce rate• It is a important metric that is crucial to understand the

behaviour of traffic• It tells you the percentage of visitors leaving a site

without visiting any other pages before a specified session-timeout occurs

• It is an important indicator for the website performance.• Bounce Rate is categorized as:

if < 20 = excellent20-40 = very good40-60 = good60-80 = normal>80 = not good

• The site has shown an average bounce rate of 40 % (verygood) in the last one year (Range 52.96 to 38.7%)



29.32

42.23

44.93

38.82

21.47

0

5

10

15

2025

30

35

40

45

50

July - Sept 2010 Oct - Dec 2010 Jan - March 2011 Apr - June 2011 July - Sept 2011

Bounce Rate %

Bounce rate %



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Direct traffic• The visitors who

directly access the

website by usingthe URL. In this itshows a peak of 28% initially thanslowly dropped to

min. of 20%

Referring site• No. of visitors who

access the

repository throughreference of someother sites

Search engine• Visitors who

accessed the site

through somekeywords usingsearch engines likeGoogle, yahoo,bing etc.

The website can be accessed by Direct Traffic mode – anindicator of a very specific search.Referring site – the site viewed by clicking on the links on someother site and through Search Engines – like Google, Bing, andYahoo etc.The website has been accessed by traffic mode by 20% while50% is through search engines and 30% is through referring

sites.



15

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

quarter 1 quarter 2 quarter3 quarter 4

27.95

17.2 17.520.79

41.9

19.216.0

27.430.1

63.5

66.5

51.8

F i g u r e s i n

%

Direct traffic%

Reffering site%

Searchengine% Months

Sources of Traffic to the site



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Topics/

Themes

Maternal

Health

Newborn

and ChildHealth

Immunization Nutrition General

Information

Diseases Total

Policies, programsand guidelines

12 17 16 17 22 18 102

Technical Publications 39 58 19 59 39 21 235

Training 11 36 15 11 23 25 121Scientific

Articles 26 45 9 19 4 16 119

Statistical Information 10 7 5 2 4 0 28

Total 98 163 64 108 92 80 605

Repository Catalogue till August 2011



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THANK YOU!!!

Documents

Yearly Analysis of the Repository September 2011