Yearbooks started as school scrapbooks.

Modern yearbooks serve many functions.

Photos and words are the tools to tell the story.

The story of the year focuses on people, not events.

Each yearbook is a package.

Students make up the primary audience.

The secondary audience includes faculty and parents.

What students want is a consideration.

Readers do have general expectations.

7 C’s | The game plan for a winning yearbook program.

REFERENCE BOOK | A yearbook records all students, faculty and staff by providing portraits.

FUN BOOK | Allowing readers to submit photos increases interest and sales of the yearbook.

HISTORY BOOK | History is captured through the eyes of teens with photos and direct quotes.