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HigHligHtsYear Two Achievements Work began on the Master Plan
OpenedfirstphaseoftheDelawareRiverTrail
Opened Washington Avenue Green
GroundbreakingfortheRaceStreetPier
New riverboat entertainment cruise operation, The Philadelphia Belle, joins attractions at Penn’s Landing
DebutednewRiverStageontheGreatPlaza
Fundedandproducedwellroundedseasonof freesummerprogramsfeaturingfreeconcert by the Philadelphia Orchestra
DRWCreceived2010HispanicChoiceAward
DRWCteamedupwithPECtointroduce newkayakprogramforPhiladelphia RecreationCenterCamps
SwanboatsjoinedkayaksinthePenn’s Landing Marina
Successfullyre-opened17thSeasonoftheBlue CrossRiverRink
FundedandcontinuedproductionofTwice theFireworks,TwicetheFunonNYE
Secured$5MillionGrantfromtheWilliam Penn Foundation
includeswanboatingaswellasextendedhoursof operation.Outdoorenthusiasts,families,andkayakers ofalllevelswereabletorentboatsandenjoytheriver inasafeandsupervisedenvironment.
Inadditiontobeingavailabletothepublic,DRWCandPECwereabletofundandofferfreekayakingandswanboatingforPhiladelphiaParksandRecreationcampers,enablingurban teenagers to enjoy the river and to help them be more activeandfit.ThefunbeganwithaneducationalscavengerhuntthroughouttheIndependenceSeaportMuseum,whichisfilledwithnauticalart,artifacts,andintricateshipmodels.Followingthescavengerhunt,campershadtheoptionofparticipatinginahalf-hourintroductorykayakingprogram orridingonthewaterinfoot-pedaledswanboats.
Winter ProgrammingThiswinter,theBlueCrossRiverRinkatPenn’sLandingsuccessfullyre-openedforthe17thseason.Thisannualprogramcontinuestowelcomethousandstothewaterfronteach winter.
InearlyDecember,MayorMichaelA.NutterannouncedthattheDelawareRiverWaterfrontCorporationwouldcontinuetoproducenotonebuttwofireworksshowsonNewYear’sEve,December31,2010,duetothegeneroussupportofnewpresentingsponsor,SugarHouseCasino.Inadditiontothetraditional show at midnight, there was an earlier show at 6:00PM,deliveringTwicetheFireworks,TwicetheFun.
MayorNutter,togetherwithCamdenMayorDanaRedd,spokeaboutthisexcitingopportunityforbothcities.Bothshows were choreographed to unique soundtracks and launchedfrombargesinthemiddleoftheDelawareRiverwithviewsfrombothPhiladelphiaandCamden.Visitorswereencouragedtocomedowntoeitherwaterfronttostayfordinner,stayforthenight,orstayfortheweekend.
Thetremendoussuccessofthisyear’sNewYear’sEveprogrammingwasduetothegeneroussupportofSugarHouseCasinoandthepartnershipbetweenDRWC,theGreaterPhiladelphiaTourismMarketingCorporation,theCityofPhiladelphia,theCityofCamden,Cooper’sFerryDevelopmentAssociation,KYWNewsradioandCBS3.
WelookforwardtodevelopingmorecooperativeprogrammingwithourpartnersontheCamdenWaterfront.
Year two ReportTheDelawareRiverWaterfrontCorporation(DRWC)hashadmanymajoraccomplishmentsoverthepastyearwhichweresignificant inthemselves.Buttheyarealsopartofalargernarrativeabouthow avisiongetscreated,howitisembracedbykeyelectedofficials, civicassociations,foundersandpartners,andthenhowitgetsimplemented.Inthiscase,thevisionistheCivicVisionforthe CentralDelaware,atwoyeareffortthatwasledbyPennPraxis, anarmoftheUniversityofPennsylvaniaSchoolofDesign,and fundedbytheWilliamPennFoundation.Thisefforthadtheactiveinvolvementofseveralthousandparticipantswhowantedtohave theCityresidentsandvisitorsgainaccesstothebeautifulDelawareRiverandhavetheopportunityforactiveandpassiverecreationalong its banks. The vision also involved creating new economic developmentopportunitiesfortheCityanditsresidents.
Creatingthevisionandengenderingpublicsupportforthevision wasthecriticalfirststeptowardrealization.Buttherewereother crucialelementsinvolvedaswell:theadoptionofthevisionby keyelectedofficials;thecreationofaprofessionalorganization thathadasitssolemissiontheimplementationofthatvision;and theinitialfundingtodesignandbuildearlyactionprojectsthatwillbegintotransformthevisionintoreality.
MayorMichaelNutter,alongwithCityCouncilmanFrankDiCicco,playedthekeyleadershiproleinhavingtheCityofPhiladelphia adopttheCivicVisionastheblueprintforthedevelopmentoftheCentralDelawareWaterfront.Hethentookthenextsteptocreateanewnon-profitorganization–theDelawareRiverWaterfrontCorporationandchargeditwiththeimplementationofthevision. Heappointed16directorswithspecializedexpertiseinrelevantfieldstoprovidethegovernanceandoversightsothatDRWCcouldactin
aprofessional,open,transparent,andaccountablefashionandalongthewaygetalotdonewithlimited resources.
Overthepastyear,withtheongoingsupportoftheMayor,theCouncilman,theCommonwealth,theCentralDelawareAdvocacyGroup(CDAG),the William Penn Foundation, Penn Praxis and thePennsylvaniaHorticulturalSociety,DRWChascompletedaseriesofwhatweretermedas“EarlyActionProjects.”Theseprojectsincludedthecreationofaninterimbiketrailalongthesouthernpartofthewaterfront;thedesignandconstructionofawonderfulnewparkcalledWashingtonAvenueGreen;andcomingsoontheopeningoftheRaceStreetPier.
DelawareRiver WaterfrontCorporation Board of Directors Rina CutleR Deputy Mayor for Transportation and Public Utilities for the City of Philadelphia
avi D. eDen Consultant with a background in finance and law
teRRY gillen Director, Federal Legislative Affairs for the City of Philadelphia
JaY R. golDstein, viCe CHaiRman Founder, President and CEO of Valley Green Bank
alan gReenBeRgeR Deputy Mayor for Planning & Economic Development
William P. HankoWskY Chairman, President and Chief Executive Officer of Liberty Property Trust
miCHael i. HauPtman Partner, Brawer & Hauptman Architects
alan P. Hoffmann President, VITETTA Architects/Engineers
gaRY J. JastRzaB Executive Director of the Philadelphia City Planning Commission (PCPC).
William R. milleR, iv CEO, Ross Associates, Inc.
Donn g. sCott, BoaRD CHaiRman Regional Vice-President, Wells Fargo, NA
maRilYn JoRDan taYloR Dean, PennDesign, University of Pennsylvania
William l. Wilson Principal-in-Charge, Synterra Ltd.
Diane Dalto Woosnam Chairman, Pennsylvania Council on the Arts
ellen Yin Owner, Fork Restaurant and Fork:etc
maRio zaCHaRJasz Co-founder and principal, PZS Architects, LLC; President of Puente Construction Enterprises, Inc.
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Lookingaheadto2011: Master Plan unveiling RaceStreetPieropening RaceStreetConnectorcompleted Landscapeimprovementscompletedfor theGreatPlaza,increasing green space Marina improvements completed including dredging,installationofecofriendlysiltbarrier and wave attenuation system, and new docks
NextgenerationofprojectsidentifiedintheMaster Planandfundraisingtoimplement
RaceStreetPierGroundbreaking-Picturedlefttorightare–JamesCornerof JamesCornerFieldOperations,PennsylvaniaHorticulturalSocietyPresidentDrewBecher, MayorMichaelNutter,StateSenatorLawrenceFarnese,CouncilmanFrankDiCicco, MarilynJordanTaylor,CouncilmanatLargeJamesF.Kenney
AnnualNewYear’sEvePartyonIceattheBlueCrossRiverRinkwhileSugarHouseCasinopresentedTwicetheFireworksandTwicetheFun!
• AcompletelynewparkatPenn’sLandingwhichwill stretchcontinuouslyfromFrontStreettotheriver’sedge, spanningacrossI-95onnewdeckingovertheinterstate andColumbusBoulevard.
• Significantecologicalrestorationforthesouthernand northernendsofthewaterfrontwherepiersare substantially degraded.
• AnewplanforColumbusBoulevardwhich accommodatesmultiplemodesoftravelincluding vehicular, bicycle, pedestrian, and transit running the lengthofthewaterfrontandconnectingbacktothe centerofthecity.
• Ahierarchyofconnectorstreetstoreconnectthe cityandneighborhoodstothewaterfront.Upper-tier streets connect directly to parks or other key events on thewaterfrontandsecond-tierstreetsprovideseamless connectionsforalluserstothewaterfront.
• Zoningrecommendationsincludingproposedbase zoningaswellasadditionalwaterfrontrecommendations forheight,street-frontagerequirements,organizationof open space, etc.
• Developmentsiterecommendationsthatidentifynew street and block plans and recommend densities and buildingform.
• Inclusionofwealth-buildingstrategiesforminority-owned, women-owned,anddisadvantagedbusinessesforevery aspectoftheproject.
• Orderofmagnitudecostestimatesandphasingplansto completethelong-termbuildoutoftheplan.
OncecompletedandapprovedbytheDRWCBoardofDirectors,theplanwillbepresentedtothePhiladelphiaCityPlanningCommissionandCityCouncilforapprovaland/oradoption. Additionally, when the master plan is unveiled in Springof2011,anewgenerationofdesignandconstructionprojects will also be announced to immediately begin mplementationofthenewplan.
Programmingsummer ProgrammingDRWCremainssteadfastinitscommitmenttofreepublicprogrammingonthewaterfrontatPenn’sLanding.AlleventsproducedbyDRWCarefreetothepublic.
The2010seasonincludedthedebutofthenewRiverStageatPenn’sLandingwhichfeaturedstate-of-the-artlighting
andaudiosystemsthatbroughtanewlevelofconcertstothewaterfront.ThisnewstagewasbuilttobeabletoaccommodatethefullPhiladelphiaOrchestra,whichmadeitsRiverStagedebutonJuly3,2010followedbyfireworks.ThenewstagewasfundedbytheDelawareRiverWaterfrontCorporationandhostedavarietyofnationalartistsintherock,jazz,gospel,andclassicalgenresinitsfirstseason.
The2010summerprogramseasonincludedelevendifferentmulticulturalfestivalscelebratingtherichdiversityoftheGreaterPhiladelphiaRegion,marqueeconcertsfeaturingfamilyentertainment,R&Bandjazz,largescalemoviescreenings, and maritime events.
Inaddition,LiveNationproduced18concertsonthenewRiverStageandFestivalPiergreatlyexpandingliveentertainmentopportunitiesonthewaterfront.
Ofworthynote,theDelawareRiverWaterfrontCorporationwasawardedFAVORITEENTERTAINMENTDESTINATIONbytheHispanicChoiceAwards.
DRWCcontinueditspartnershipwithThePennsylvaniaEnvironmentalCouncil(PEC)tobringthekayakprogrambackforasecondseason.Theprogramwasexpanded
Startingearlyin2010,DRWCalsoundertookthedevelopmentofaMasterPlanfortheentiresixmilestretchofthe CentralDelaware,whichistheareadefinedbyOregonAvenueintheSouthtoAlleghenyintheNorth,andfrom I-95totheriver.Thateffort,whichwasfundedbya$1milliongrantfromtheWilliamPennFoundation,allowed DRWCtohireaworld-classteamofurbanplannersanddesignfirms.DRWChashadtwolargescalepublicforums andcountlesssmallerstakeholderandcommunitymeetings,toinsurethattheworkisfaithfultothecivicvisionand has sustained community input and support.
Whencompletedthisspring,theMasterPlanwillnotonlycreateaframeworkforthelongtermtransformationof thiswonderfulstretchofRiverfront,butwillalsosetforthalistofpriorityprojectsthatDRWCwillundertakeoverthe nextfiveyearsinordertocontinuethemomentumthathasbeenestablishedbythe“EarlyActionProjects”andtoprovidekeybuildingblocksfortheimplementationoftheultimateplan.Therecentannouncementofanextraordinary$5milliongrantfromtheWilliamPennFoundationwillallowDRWCtoacceleratesomeofthoseprojectsfromafiveyeartoatwoyearhorizon.
DRWCintendstoleveragethesegrantfundsateveryopportunitybyobtainingmatchinggrantsfromvarious governmentalagenciesandfoundationssothislistofexcitingprojectscansystematicallybemovedfrom concept to design to construction.
2011promisestobeaverybusyandanexcitingforDRWCandforallofitsstakeholderorganizationsandsupporters.
master Plan for the Central Delaware River WaterfrontTheMasterPlanfortheCentralDelawareRiverWaterfrontisanambitious$1millionplanningefforttoestablishrecommendationsfortransformingsixmilesofthewaterfrontbetweenOregonandAlleghenyAvenues.Thistransformationwillbeaccomplishedthroughaseriesofdetailed recommendations on land use, transportation, zoning,development,economicdevelopment,andasystemofparksandtrails.TheplanningbeganinJanuaryof2010andwillbecompletedandpubliclyunveiledinSpringof2011.Overthepastyear,DRWChasheldtwolarge-formatpublicforumsaswellasnumeroussmallerfocusgroupsandcivicclustermeetingstogatherinput.Inaddition,DRWChasbeenmeeting,eitherindividuallyor in groups, with various stakeholders including property and business owners, neighborhood civic associations, citydepartments,nonprofits,andspecialinterestgroups.
Themasterplanningteam,ledbyCooperRobertson&Partners,theOlinPartnership,KieranTimberlake,andHR&AAdvisorspresentedadraftopenspaceplan,alternativesforthreedevelopment“nodes,”andtransportationrecommendationstotheDRWCandthepublic.Aftersignificantinputfromthepublicandstakeholdersinthefallof2010,theteamisnowbeginningtofinalizetheplan,thekeycomponentsofwhicharethefollowing:
• Aseriesofneighborhoodparksalongthesixmile waterfront,spacedapproximately½mileapart.
• Waterfrontparksconnectedbyacontinuousmulti-use recreational trail and additional trail types inserted where appropriate, such as commuter bicycle lanes and separate pedestrian walking paths.
Continued from Page One...Year Two Report
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WashingtonAvenueGreenatPier53OpeningCeremony–Picturedlefttorightare: DirectorofPhiladelphiaGreenforthePennsylvaniaHorticulturalSociety AmandaGreen,TomCorcoran,MayorMichaelNutter,CityCouncilman FrankDiCicco,EnvironmentalArtistStacyLevy
Summer2010sawthedebutofthenewRiverStage on the GreatPlazaatPenn’sLanding
RaceStreetPierComingMay2011
OnJuly3,2010,DRWChostedaPhiladelphiaOrchestraFreeNeighborhood ConcertatPenn’sLandingfollowedbyfireworks–Picturedlefttorightare: JayR.Goldstein,AllisonVulgamore,PresidentandCEOofthePhiladelphia Orchestra,MayorMichaelNutter,TomCorcoran
RaCe stReet ConneCtoR -Asitsfirstnewprojectof2011,DRWCplansto
joinOldCityandthenewRaceStreetPierwiththeRaceStreetConnector.
Acombinationofdesignelementsareproposedtoenhanceconnectivity
to the river and to improve the pedestrian and bike experience, including
a dedicated bike lane, signage, benches, bollards, curb realignments,
increased sidewalk widths, crosswalks, plantings, and a dramatic light
screenalongtheright-sidewalloftheunderpasses.Aninteractivelight
screenwillunifythespacesunderneaththeexpresswaysaboveanddraw
peopletothewaterfront.
BefoRe BefoRe
afteR afteR