Year 12 Induction - Ethos and PresentationUnit 2_1

OrganisationsOrganisations are a collection of

individuals with a common goal.

Organisations can be profit or non-profit.

ImageAn organisation’s image is their

personality.Organisations use several methods to

convey their image: Logos Colour schemes Fonts Pictures Layout

ColoursWhat do these colours say?

FontsWhat do these fonts tell you?

Times New Roman

Image

EthosEthos is defined as: Culture, philosophy, The disposition, character, or fundamental

values peculiar to a specific person, people, culture, or movement

the distinctive character, spirit, and attitudes of a people, culture, era, etc

the distinguishing character, sentiment, moral nature or guiding beliefs of a people or group

noun spirit, character, attitude, beliefs, ethic, tenor, disposition, personality

EthosHere is a company that you are familiar

with. What is their ethos? How would you describe them?VirginThe Virgin ethos is simple, take on the big boys and do it better. Richard Branson delights in upsetting the apple cart, and putting noses out of joint in stale boardrooms around the globe. "We look for opportunities where we can offer something better, fresher and more valuable, and we seize them. We often move into areas where the customer has traditionally received a poor deal, and where the competition is complacent."

Who is this?But many years ago, one of our activists

bagged a quote from another famous activist, and summed up the ******** ethos: "The optimism of the action is better than the pessimism of the thought."

When we take action against environmental crimes, we also take action against despair.  And there are times when inspiring other people to take action is by far the most powerful outcome that we could hope for.

Who is this? We believe that we’re on the face of the Earth to make

great products. We believe in the simple, not the complex. We believe that we need to own and control the

primary technologies behind the products we make. We participate only in markets where we can make a

significant contribution. We believe in saying no to thousands of projects so

that we can really focus on the few that are truly important and meaningful to us.

We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.

We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.

Your Task Choose an organisation to work with Get 4 documents from the organisation Write 400 words describing the

organisation Write 200 words about the house style

and ethos – referencing evidence in the documents you used

Deadline The week ending 20th Sept