Year 10 Retail Business

Unit 3 – Lesson 4

Lesson Objectives

• Will be able to evaluate the importance of the functional areas

Evaluation ~ GCSE Grade A*

• Will be able to propose additional duties that could be included in the functional areas

Synthesis~ GCSE Grade A

• Will be able to analyse the similarities and differences between the functional areas

Analysis ~ GCSE Grade B

• Will be able to demonstrate understanding by using examples/cases

Application ~ GCSE Grade C

• Will be able to explain the functional areas – Sales & Marketing

Comprehension ~ GCSE Grade D

• Will be able to recall the different functional areas

Knowledge ~ GCSE Grade E

Functional Areas

Functional Areas

Sales

Warehousing

Customer Service

Marketing

Administration

Finance

Human Resources

ICT and System Operations

Sales Department

Organising sales promotions

Responding to customer enquires

Selling the product or service to customers, either over the telephone or face-to-face

Preparing quotations or estimates for customers

Negotiating discounts or financial terms for business customers

keeping customer records up to date

Marketing Department

Carrying out Marketing research to obtain feedback on potential and existing products and/or services

Analysing market research responses and advising senior managers of the results and implications

Promoting products and services through a variety of advertising and promotional methods e.g. press, TV, online, direct mail, sponsorship

Obtaining and updating a profile of existing customers to target advertising and promotions appropriately

Producing and distributing publicity material

Designing, updating and promoting the company website

Similarities and Differences between the functional areas

Looking at the two functional areas

What similarities and differences can you see?

Create a table in your book!

Lesson Objectives

• Will be able to evaluate the importance of the functional areas

Evaluation ~ GCSE Grade A*

• Will be able to propose additional duties that could be included in the functional areas

Synthesis~ GCSE Grade A

• Will be able to analyse the similarities and differences between the functional areas

Analysis ~ GCSE Grade B

• Will be able to demonstrate understanding by using examples/cases

Application ~ GCSE Grade C

• Will be able to explain the functional areas – Sales & Marketing

Comprehension ~ GCSE Grade D

• Will be able to recall the different functional areas

Knowledge ~ GCSE Grade E