Profile

StrengthOver the past 3 years, Yeah1 has transformed

into a Multi-platform mediachannel providing 360 degree coverage of

Teen’s lifestyles. The first locally

produced

channel with one of the most popular

online community of members and

. A

for Teen and the events

Most interactive online community

Hottest Teen TV programming –

Yeah1 Countdown, Hot Music, K-Pop

Zone, 2!Idol…

Loyal Fans – Fan Clubs nationwide

Dynamic Leaders

Young and Creative Team

CAPABILITIES

Gateway to Teen communication

Persuasive from the inside-out

Leading Channels to reach the Teen community

Multi-Channels communication campaign at minimum cost

Yeah1 Communicates their language

Audience Portrait

Teens and twenties:15-24 60% Female and 40% Male

Active Social Easy Going Intelligent Creative Confident

K4-14 years15%

15-24 years40%

25-34 years15%

35-44 years10%

45-54 years11%

55 years +9%

Yeah1’s Channels

Magazine

TV

Online

• STYLE&STAR

• THOI GIOI PHALE

MUSIC• IMUSIC

• YEAH1 MUSIC

• YEAH1 COUNT DOWN

• KPOP ZONE

• HOT MUSIC

LIFE• 360 YEAH

• MC CHANEL

• 51JOB

• TEEN SPORT

• TEEN DIARY

ENTERTAINMENT• 8 STORM

• 2!IDOL

• LEO’S SHOW

• IMOVIE

YEAH1 TV 360 DEGREE COVERAGE OF TEEN LIFE STYLE

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

Rtg%

Shr%

[TNS REPORT (2)] (13 - 25 years|HCM-METER| 4th Quarter Monday - Sunday)

TNS Ratings Yeah1 TV

Yeah1’s Nationwide Coverage

Yeah1 officially broadcast nationwide on VTC

digital network- and on cable system

SCTV-• In addition to receiving signal on digital recievers, VTC

Network also appears on :

• Satellite VinaSat , HTVC and Tây Đô Cable System

Hà Nội và Đồng bằng Bắc Bộ, 18,600,000

Hai Phong, HaiDuong, Quang Ninh

1,600,000

North Mountain Region, 800,000

Central North Region 1,000,000

Central Region 3,000,000

HCMC, Mekong Delta, South Region

5,000,000

VTC NETWORK TOTAL AUDIENCEOVER 30,000,000 VIEWERS

Source VTV.com.vn

Let’s Chat with LeoThe Leo Show is an international style talk showthat focuses on young & dynamic 16-35 year old where they

share their lifestyle viewpoints, activities, and

social issues through conversations with celebritiesthey admired.

Yeah1’s Featured Program

One of Yeah1’s hottest programming. 2! Idol is a game/talk show format created

for stars and their fans to interact with each other through humorous

games and challenges. A truth or dare from fans to the their

Idols.

Yeah1’s Featured Program

Yeah1 Teen is a visually appealing publication that is a trendy must have for teen.

Publishes monthly on the 20th

Circulation of 20.000/month

Distributes at125 schools, 300 Yeah1 points and news stands nationwide

Yeah1.com is an online hot spot for teens with a

news portal and an interactive forum of

400,000 members with the largest Teen Model

Club in Vietnam (600 Teen Models).

An interactive community that allows us to gain

valuable feedback and insight which helps us

better understand our audience.

2010 OVERVIEW

Prepared by

Icon of theNext Generation

Yeah1’s Mission

Yeah1's Pride - Youth's PrideSelf Identification

Self Affirmation

Self Orientation

I'm a Yeah1 Generation!

2010 Goals

• Set the standard for Yeah1’s Pride

– Responsible

– Talented

– Stylish – Sophisticated

– Oriented

• Re-enforce the credit of parent & social

2010 Direction

Edutainment

through the fun

we guide the way

Activities Plan

No. Key Activities Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11

1Yeah1 - Teen Sharing

2Yeah1 Festival HCMC Da Nang Ha Noi

3Yeah1 Unplugged

4Yeah1 Award

5Yeah1 Hiphop Supper Nova

6Yeah1 Generation Connection

7Yeah1 Fashion Show

8Yeah1 Sing it

9Yeah1 Hallowen

10Yeah1 XY concert

DETAIL ACTIVITIES

Prepared by

Yeah1 Style Card

• Build Yeah1 Membership

• With many benefit from the high class

brands for youth

• Yeah1 Style Card is sponsored by Viet

A bank – be biggest gold bank of VN

-> is also for payment

• Loyalty program for consumer with

benefit from cooperate brand.

Yeah1 Birthday - Yeah1 Award

• Timing : Mar 2010 - Jan 2011

• Concept :

– Teen vote for their famous brand

– Build super Teen brands association

– Build Yeah1 membership card with many

benefit from Teen choice brands

• Format :

– Online voting

– TV show to introduce Teen most wanted

brand

– Trade Fair

Yeah1 Birthday – Teen Sharing

• Timing : Jan – Feb 2010

• Concept :

– Sharing happiness with unlucky kid in orphan houses

– Yeah1 Birthday party with

– Teen and parent together

• Format :

– Teen world donation

– Teen brand donation

– Offline party – Live broadcast

Yeah1 Youth Festival

• Timing : March + June +

Nov 2010

• Concept :

– Yeah1 Teen Fair - Orientation

– Introduce Yeah1 programs

– Nationwide in HCMC – Da

Nang – Ha Noi

• Format :

– Fair

– Mobile event

Yeah1 Unplugged

• Timing : March - Oct 2010

• Concept :

– Reborn the unplugged movement

of the 80s-90s

– Contest

– A playground for high school and

university

• Format :

– TV show

– Mobile events

Yeah1 Hip-hop Super Nova

• Timing : Apr - June 2010

• Concept :

– Hip-hop contest

– One of the annual famous

tournament of Yeah1

• Format :

– Tournament

Yeah1 Generation Connection

• Timing : May – June 2010

• Concept :

– Connect the generation gap

– Help parent to understand their children

– Be their friend and guide their way

• Format :

– Talk show on TV with cele-parent,

experts, Teens

– Role play - Teens try to be parent in one

day

– Job orientation seminar

Yeah1TV Birthday - Fashion show

• Timing : June - Dec 2010

• Concept :

– Updating Fashion trends

– Teen casting to be chosen to

Yeah1 series fashion show

– Coordinate with Teen most

wanted fashion brands

• Format :

– TV show

Yeah1 "Sing it"

• Timing : Aug - Sep 2010

• Concept :

– English singing contest

– Cooperate with “Trung Uong Doan”

• Format :

– Contest

Yeah1 Web Birthday - Halloween

• Timing : Oct - 2010

• Concept :

– The famous annual event of Yeah1

– Celebrate the Yeah1.com birthday

– Kutie – Pretty Devils

• Format :

– Offline party

XY Concert

• Timing : Dec - 2010

• Concept :

– All Stars in one night

– Be Star for one day

– Gathering all most wanted stars of Teen

• Format :

– Voting for Teen super stars

– Pass challenge to be limited attendant

for the exclusive awarding night

– All Stars Party

Icon of theNext Generation