ORIGINAL

Yarra Swim Co.

Our Purpose

To organise the annual ‘Race to Prince's Bridge’, and through this event: Contribute positively to Victoria’s economy and strengthen the identity of Melbourne as the

sporting capital of Australia through the reinstatement of a world-class open water swimming event

Encourage physical activity and, in doing so, promote community fitness and wellbeing Honour the Yarra River's past through the revival and celebration of a forgotten tradition

To rekindle Melburnians’ sense of connection to, and pride in, the Yarra River  

To support existing organisations which are acting to improve the recreational usability, ecological health and public safety of the Yarra River  

To design, implement or support projects which aim to improve the recreational usability, ecological health and public safety of the Yarra River

To encourage Melburnians to question the concept of a permanently polluted Yarra River and promote a concerted push by decision makers to improve the recreational usability, ecological health and public safety of the Yarra River

EDIT BY GEMMA LUSCOMBE 22 Aug 2014

Yarra Swim Co.

Our Objective

To bring back the annual ‘Race to Prince's Bridge’, and through the reinstatement of this world-class, open water swimming event:

Honour the Yarra River's past through the revival and celebration of an old and forgotten tradition

Strengthen the identity of Melbourne as the sporting capital of Australia Contribute positively to Victoria’s growing economy

Environmentally, we wish to: Design, implement and/or support projects, as well as support existing organisations, that act to

improve the recreational usability, ecological health and public safety of the Yarra River Promote a concerted push by decision makers to pay attention to the Yarra as a useful resource

Socially, we wish to: Encourage Melburnians to question the concept of a permanently polluted Yarra River Rekindle Melburnians’ sense of connection to, and pride in, the Yarra River   Promote community fitness and wellbeing by encouraging physical activity