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Yard Credentials, event design specialists.
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YardCredentials
Tuesday, February 14, 12
Design becomes a playground to work. Yard, located in Neo Psychiko since 2009, is a production house focused on modern thinking and corporate solutions.
The of!ce
Tuesday, February 14, 12
The initial idea was to work as friends and feel at home. Warm hospitality for all, clients and colleagues, is vital for us. The of!ce
Tuesday, February 14, 12
From the !rst glance
When creating, we like to experience the emotions you feel when you lay down in a back yard watching the stars on a summer night. We always seek the fun aspect of a project; with great passion and in a happy mood.
We all have the same strong incentives. We work together to deliver the unexpected; originality becomes self evident in our ideas.
We are the Yard Team, full of energy to create, design and implement along with our clients.Why Yard?
Tuesday, February 14, 12
OurPersonalitiesWe say that we understand and practice the magic of design in all its aspects. We are passionate about light; lighting designers and lighting architects help us be unique in every project. We create and follow new trends, we love to search. We stay a long time on the go for new venues and undiscovered places. We are persistent when it comes to taste. It has to be a delicacy even within a fast food budget. And of course, we all agree that music is the key to open up the heart.
We discuss and listen, so as to help our clients take better decisions, we like to say that we understand and guide. In the end, we believe in open-mind results to astonish.
Tuesday, February 14, 12
Our Philosophy Be original in all shorts of budgets.
Our core philosophy revolves around communicating the essence
of a brand by means of personalized experience.
Our extensive network of contacts, both locally and internationally,
enables us to manage projects with precision and ease.
Tuesday, February 14, 12
ServiceOffered
Turn Key Event Solutions/Strategic Planning/Concept/Branding/Creative Design/Setting Design/Special Constructions/Production Execution/Audio Visual Productions.
Tuesday, February 14, 12
Adel Saatchi & Saatchi
Advocate / Burson-Marsteller
Anorthosis Famagusta F.C.
Asset Ogilvy
ANT1 Group
City of Athens
Coca Cola
Emporiki Credicom
Emporiki Bank
EDEE
Feelgood Entertainment
Fox Media Services
Frank Advertising
HSBC
Hellenic Postbank
HEPO
Imako
Kraft Foods
Media Strom
Ministry of Infrastructure, Transport and Networks
Ministry of Interior Decentralization & E-government
Microsoft
New Acropolis Museum
NIKE Hellas
Notos Com
Pernord Ricard
Piaggio
V & O Communication
Valuecom
Vichy
Wind Hellas/Q mobile
ClientS:
Tuesday, February 14, 12
Recent Works
Tuesday, February 14, 12
google engage
Tuesday, February 14, 12
Client:Valuecom for Google.
LOCATION:Michael Cacoyannis Foundation.
Challenge::To create an event to introduce to all attendees google's services:
Google +, Google Hangout and Google Insights for Search.
Attendance:120 guests from pr and advertising agencies.
googleengage
Tuesday, February 14, 12
google engage
Tuesday, February 14, 12
google engage
Tuesday, February 14, 12
Client:Valuecom for NIKE.
LOCATION:NOS at Kifissia/OAKA Agora Kalatrava/Dais/House of Hoops by Footlocker.
NIKEKobe Bryant
Challenge::To welcome and host in Athens the most famous contemporarybasketball player, Kobe Bryant, in a series of events held by NIKE in multiple venues to honor him.
Attendance:+2700 peoplein total at all venues.
Tuesday, February 14, 12
NIKE Kobe Bryant 2011 Athens Tour/Welcome and host in Athens the most famous contemporary basketball player.
NIKEKobe Bryant
Tuesday, February 14, 12
NIKEKobe Bryant
NIKE Kobe Bryant Main Event/ A Court Area to act as a terrain for hosting a series of basketball games.
Tuesday, February 14, 12
NIKEKobe Bryant
NIKE Kobe Bryant Main Event/ An Express NIKE Area to act as a product zone and lounge.
Tuesday, February 14, 12
NIKE Kobe Bryant Dais Clinics/ Create an event in order to host Kobe Bryant’s meeting with 64 young basketball athletes who later played in the basketball
tournament held at OAKA.
NIKEKobe Bryant
Tuesday, February 14, 12
NIKE Kobe Bryant House of Hoops by Footlocker /An event for the opening of House of Hoops by Footlocker.
NIKEKobe Bryant
Tuesday, February 14, 12
Pavlidis 150 yearsChocolate Museum
Tuesday, February 14, 12
Client:Asset Ogilvy for Kraft Foods.
LOCATION:The HUB.
Challenge::A unique idea to celebrate the 150 years of the oldest Greek chocolate bar.
Attendance:+15.000 visitors through the weekend.
Pavlidis150 years
ChocolateMuseum
Tuesday, February 14, 12
Pavlidis150 years
ChocolateMuseum
The crowd visiting the Museum through the weekend exceeded 15.000. Order, safety and a little bit of patience guaranteed that each one
of them had the opportunity to visit the first Chocolate Museum in Greece.
Tuesday, February 14, 12
Pavlidis150 years
ChocolateMuseum
The pedestrian street connecting the HUB with the old Pavlidis factory was transformed to welcome the visitors. A big mock up of
a Pavlidis chocolate bar waited the crowd at the entrance of the Museum.
Tuesday, February 14, 12
Pavlidis150 years
ChocolateMuseum
Pavlidis 150 years Chocolate Museum /A historical retrospect including exhibits,
banners, ground plans and many morehistorical elements guided the crowd through thecourse of chocolate from 19th century till today.
Tuesday, February 14, 12
Pavlidis150 years
ChocolateMuseum
3 chocolate fountains, 1,5 m. high, offered delicious treats to the guests.
Tuesday, February 14, 12
Pavlidis150 years
ChocolateMuseum
Simulation of the production line. It explained, step by step, the different phases through which chocolate goes while in factory until the moment that it finally ends up in our familiar package. A special designed machine offered the visitors a bar of chocolate at the mere push of a button.
Tuesday, February 14, 12
Pavlidis150 years
ChocolateMuseum
Guided tours, held ingroups of 50 people,
gave visitors theopportunity to dive intoa variety of information
about chocolateand their favorite brand.
Tuesday, February 14, 12
Pavlidis150 years
ChocolateMuseum
Pavlidis 150 years Chocolate Museum / Reconstruction of the original set that was created for the recent TVC. Visitors had the opportunity to enjoy a photo shoot and take the photos as memorabilia.
Tuesday, February 14, 12
Pavlidis150 years
ChocolateMuseum
Packaging exhibition designed
by students of BAKALO. Visitors
voted for the best design.
An original construction dedicated
to the new package explained
the reasons why the
previous foil package
had to be given up.
Tuesday, February 14, 12
Pavlidis150 years
ChocolateMuseum
Children played, laughed,entertained themselves,
ate countless bars of chocolates andcreated memorabilia at the ChildrenísArea of the Chocolate Museum. In the
end they wrote dedications addressingtheir favorite chocolate.
Tuesday, February 14, 12
Pavlidis 150 yearsSpin off projects
Tuesday, February 14, 12
Pavlidis150 yearsThe Mall
Athens
Tuesday, February 14, 12
Pavlidis150 years
MediterraneanCosmos
Thessaloniki
Tuesday, February 14, 12
Coca Cola "Randez-vous"
for Special Olympics
Tuesday, February 14, 12
Client:Asset Ogilvy for Coca Cola.
LOCATION:Olympic Stadium – Festival Area.
Challenge::To bring together athletes and crowd in the most influential, interesting, and joyful place in the Common Domain. The Coca Cola area was created and inspired under the umbrella of “Happiness”. Under the fact that this year Coca Cola celebrates its 125 years. Under the notion that we have to welcome and treat a special crowd.
Attendance:+10.000 visited in total. +1.500 people from all around the world visited the kiosk per day.
Coca Cola"Randez-vous" forSpecial Olympics
Tuesday, February 14, 12
Coca Cola "Randez-vous"for Special Olympics
Coca Cola "Randez-vous "for Special Olympics / Inside the tents, colors, several materials, brushes, stickers etc. gave every attendee the chance to make his own tailor-made Contour Bottle and his own paper bubble and create a memory to last.
Tuesday, February 14, 12
Coca Cola "Randez-vous"for Special Olympics
Coca Cola "Randez-vous "for Special Olympics / A History Corner surrounding the main backdrop educated and entertained people by presenting
all retro Coca Cola advertisements.
Tuesday, February 14, 12
Coca Cola "Randez-vous"for Special Olympics
CGI views of the Coca Cola "Randez-vous for Special Olympics" pavillion.
Tuesday, February 14, 12
KrafT FoodsHellas Meeting 2011
Tuesday, February 14, 12
Client:Asset Ogilvy/Kraft Foods Hellas.
LOCATION:Porto Carras Thessaloniki.
Challenge::It was required to create a platform to communicate all brands effectively and with respect to their campaigns. The overall concept was “I love New Kraft, one big snacking metropolis”.
Attendance:Employees and Internal Audience.
KrafT FoodsHellas
Meeting2011
Tuesday, February 14, 12
KrafT FoodsHellas
Meeting2011
View of the central stage and part of the brand installations.
Tuesday, February 14, 12
KrafT FoodsHellas
Meeting2011
Walk & Talk
CGI views of thethe multi-brand
exprerience createdin respect to all
Kraft brands.
Tuesday, February 14, 12
KrafT FoodsHellas
Meeting2011
Walk & Talk
450 attendees, dividedin 9 groups, had the
opportunity to walk throughthe New Kraft Metropolis,
experiencing in 20 minutesevery brand.
Tuesday, February 14, 12
KrafT FoodsHellas
Meeting2011
Walk & Talk
All brands ofKraft Foods were
presented in unique,custom designed
areas and activities.
Tuesday, February 14, 12
KrafT FoodsHellas
Meeting2011
A speed painting performance and a contemporary dance act were the main ingredients of the closing show.
Tuesday, February 14, 12
KrafT FoodsHellas
Meeting2011
The Singing Waiters performance made the Lacta Love-it and Chock n' Cake launch by the pool an unforgettable experience.
Tuesday, February 14, 12
Book Presentation and Exhibition
Tuesday, February 14, 12
Client:Asset Ogilvy.
LOCATION:Benaki Museum.
Challenge::To present in an artistic way the material of
the book “Certain Realities by Lizi Manola”.
We created a presentation in the café of
the Museum with speeches by Travel Editors
and Photography Experts.
The Exhibition was installed in 20 invisible
in the dark frames in the open air area of the Museum,
so as to show the pictures floating in the air.
4 big lighting balloons completed a magic atmosphere
which impressed all attendees.
BookPresentation
andExhibition
Tuesday, February 14, 12
Book Presentationand Exhibition
Tuesday, February 14, 12
Book Presentationand Exhibition
Tuesday, February 14, 12
Q for Schoolwave
Tuesday, February 14, 12
Client:Frank for Wind Hellas.
LOCATION:Water Circus – Faliro Bay Complex.
Challenge::To create a pavilion and a paintball arena
in order to enhance Q Mobile’s sponsorship
for the 2011 Schoolwave Festival.
Attendance:+5000 people in total.
Q for Schoolwave
Tuesday, February 14, 12
Q for Schoolwave
Tuesday, February 14, 12
Sons Of AnarchyFX PARTY
Tuesday, February 14, 12
Client:Asset Ogilvy for Fox Media Services.
LOCATION:Bar Intrepid FOX.
Challenge::An impressive launch for the FX dynamic series “Sons of Anarchy”. A series full of bikes and action. We created a party in the night club Intrepid Fox, to secure the rocking mood. Real Harley bikes from the Greek Harley Club filled the place, “Cyanna” gave an unforgettable live, the amazing S.Piros, Rock DJ mixed lines of the series with music that brake all rules, live tattoos performance and girls dancing. It a was a Thursday to remember.
Sons OfAnarchyFX PARTY Attendance:
Media, VIPs, FX Clients.
Tuesday, February 14, 12
Sons Of Anarchy FX PARTY
Tuesday, February 14, 12
KINECT Launch
Tuesday, February 14, 12
Client:Microsoft.
LOCATION:Sotovikis Workshop.
Challenge::Launch the new era in home entertainment wrapped up with an interesting and cozy feeling.
Attendance:All sorts of press.
KINECTLaunch
Tuesday, February 14, 12
KINECTLaunch
Tuesday, February 14, 12
KINECTLaunch
Tuesday, February 14, 12
HSBC Advance
Tuesday, February 14, 12
Client:Asset Ogilvy for HSBC Bank.
LOCATION:Seventh Sky.
Challenge::High profile corporate event targeted in technology for the launch of the new HSBC Advance Product.
Attendance:300 HSBC guests from the business, science and art industry.
HSBCAdvance
Tuesday, February 14, 12
HSBC Advance
Tuesday, February 14, 12
ANT1 new
program launch
Tuesday, February 14, 12
Client:ANT1 TV.
LOCATION:Theatron Ellinikos Kosmos.
Challenge::An impressive show to present the new, dynamic TV program of the year.
Attendance:Media, Advertising and Celebrity Industry.
ANT1new
programlaunch
Tuesday, February 14, 12
A party that lasted till the early hours amazed guests with the 4 big installations
dedicated to the block-buster shows of the
upcoming year. A real cat walk referring to Next Top Model, a real concert stage was dedicated to X-Factor and the venue’s permanent
architectural blocks transformed into 16
cooking benches totaling the number of the Top Chef
contestants appearingon the show.
ANT1new
programlaunch
Tuesday, February 14, 12
NIKECapture the
Moment
Tuesday, February 14, 12
Client:Valuecom for Nike.
LOCATION:Technopolis Gazi.
Challenge::Party to celebrate the Marathon anniversary and host the announcement of the winner of the Photographic competition “Capture the Moment”.
Attendance:NIKE consumers, celebrities and media.
NIKECapture the
Moment
Tuesday, February 14, 12
NIKE Capture the Moment
Tuesday, February 14, 12
NIKE Capture the Moment
Tuesday, February 14, 12
Global Smurf Day
Tuesday, February 14, 12
Client:Feelgood Entertainment.
LOCATION:Alsos Stratou.
Challenge::To create an event that will intrigue all Greek Smurf fans and bring them together on June 25th, said Global Day of Smurfs. To gather more than 250 Smurf fans with the intention to get all smurfishly dressed up and participate in the global attempt for a Guinness Record. Moreover, to attract interest and create buzz for the forthcoming movie.
Attendance:+600 people in total. 290 Smurf Fans.
GlobalSmurf Day
Tuesday, February 14, 12
GlobalSmurf Day
The shape of a Smurfwas the intended formation
for the visitors counting towards the Guinness Record. The intended
formation was coveredon video from above
creating a powerfulimage for the event.
Tuesday, February 14, 12
GlobalSmurf Day
At the end of the day the Greek Smurfs, along with
Smurf fans all over the world, shattered the
previous Guinness Record, since 4.861 Smurf Fanswere gathered globally
at the same time.
Tuesday, February 14, 12
GlobalSmurf Day
The visitors got paintedand dressed up.
Then they browsed aroundthe installations amusingthemselves at the sound
of cheerful and upbeat music.
Tuesday, February 14, 12
NIKE Free Game
Tuesday, February 14, 12
Client:NIKE.
LOCATION:The Mall Athens.
Challenge::A competition with a fun aspect
to make people experience the
NIKE FREE technology that lasted 6 days.
The purpose was to try the new NIKE free shoes
and we thought why not creating a game that
you can try them on and be convinced to purchase.
So the main idea was to create a buzzing
atmosphere that will attract audience.
An innovative game to combine sports and pleasure.
NIKEFree Game
Attendance:Open to public event.
Tuesday, February 14, 12
NIKEFree Game
Taking up 196 sq. m, the installation was divided in several 4m and 2m length platforms. Each platform was constructed of a different surface material.
Tuesday, February 14, 12
NIKEFree Game
The architectural structure divided this rhomb in two. Each side was a pace lap that someone had to run, jump and try to finish in order to push first the red button in the last platform.
Tuesday, February 14, 12
Coca Cola Christmas
at SOS Village
Tuesday, February 14, 12
Client:Asset Ogilvy for Coca Cola.
LOCATION:Cultural Centre, S.O.S. Village.
Challenge::Designing a warm, welcoming and fun set of activities
for the children at S.O.S. Village.
Attendance:Children of various ages (3 – 18).
Coca ColaChristmas
at SOS Village
Tuesday, February 14, 12
Coca Cola Christmas at SOS Village / Children enjoyed 3 different engaging activities (decorating gingerbread houses, painting clay ornaments & creating festive garlands made of candies).
Coca Cola Christmasat SOS Village
Tuesday, February 14, 12
Coca Cola Christmas at SOS Village / 12 natural Christmas trees decorated the venue. After the event the trees remained at the village and were planted by the families.
Coca Cola Christmasat SOS Village
Tuesday, February 14, 12
Tuesday, February 14, 12
Client:Valuecom for Nike.
LOCATION:Environmental Awareness Park "Antonis Tritsis", Alsos Sygrou.
Challenge::A demanding series of outdoors running events, produced on a 6-month basis on behalf of NIKE. The attending runners enjoy a different running course of 10 km each time, set in various locations inside Athenian parks.
Attendance:An average of 1200 people per event.
Tuesday, February 14, 12
Tuesday, February 14, 12
Tuesday, February 14, 12
Tuesday, February 14, 12
Absolut ELYX
Tuesday, February 14, 12
Absolut ELYX
Client:Valuecom for Pernott Richard.
LOCATION:Seventh Sky.
Challenge::First European Launch of the new super premium Absolut vodka.
Attendance:VIPs.
Tuesday, February 14, 12
Absolut ELYX
Tuesday, February 14, 12
Absolut ELYX
Tuesday, February 14, 12
Absolut Vodka
Tuesday, February 14, 12
Client:Pernod Ricard (Brand Absolut) & TBWA Advertising Agency.
LOCATION:King George Hotel.
Challenge::Project concept & scenography created a unique atmosphere.
The flow of the event and the demanding technical requirements
were given high priority.
Attendance:Salesmen.
AbsolutVodka
Tuesday, February 14, 12
AbsolutVodka
Tuesday, February 14, 12
AbsolutVodka
Tuesday, February 14, 12
In Style & LO REALFashion Show
Tuesday, February 14, 12
Client:IMAKO.
LOCATION:The Mall Athens.
Challenge::High profile event with several sponsorsand a great number of VIPs.20 models and 15 styling assistants had to be accommodated.
Attendance:VIP Guests, open to public.
In Style& LO REAL
FashionShow
Tuesday, February 14, 12
In Style& LO REAL
FashionShow
Tuesday, February 14, 12
Anorthosis FamagustaThe 99 years event
Tuesday, February 14, 12
Client:Anorthosis Famagusta.
LOCATION:Spyros Kyprianos Stadium in Lemesos.
Challenge::High profile sports event for the celebration
of Anorthosis’ 99 years, multilayered approach,
coordination of several teams.
Attendance:100 VIP Guests, open to public.
AnorthosisFamagusta
The 99years event
Tuesday, February 14, 12
AnorthosisFamagusta
The 99years event
Tuesday, February 14, 12
New Acropolis Museum Opening Ceremony
Tuesday, February 14, 12
Client:Ministry of Culture.
LOCATION:New Acropolis Museum.
Challenge::High quality and national importance event, facilitation of
420 VIP guests, co-ordination of several teams, event
and production management both for the Pre-Events and
the Main Event. Co-ordination of the various teams that
worked together for the execution of the events (Hospitality,
Transport, Creative, Audiovisual, Live Coverage), responsibility
for taking care of the seating arrangement for the opening
ceremony, the co-ordination of the museum guided tours and the
seating arrangement and facilitation of the dinner.
Attendance:420 VIP Guests, Media.
New Acropolis
MuseumOpening
Ceremony
Tuesday, February 14, 12
New Acropolis
MuseumOpening
Ceremony
Tuesday, February 14, 12
InternationalIMMigrants Day
Tuesday, February 14, 12
Client:Advocate / Burson - Marsteller.
LOCATION:Koumoundourou Square.
Challenge::Cultural and social open event, on behalf
of Advocate S.A and the Ministry of Interior,
Decentralization and E-Governance for
the celebration of International Immigrants
Day on December 18th in Athens.
Attendance:Open to public.
InternationalIMMigrants Day
Tuesday, February 14, 12
InternationalIMMigrants Day
Tuesday, February 14, 12
'XMAS 2009
Tuesday, February 14, 12
Client:Municipality Of Athens.
LOCATION:Syntagma Square/Zappeion.
'XMAS2009
Challenge::A high profile event for the Municipality
of Athens with a new, eco-friendly concept,
unique lighting and set design and large
scale installations for 25 days of operation.
Attendance:Open to public.
Tuesday, February 14, 12
'XMAS 2009
Tuesday, February 14, 12
'XMAS 2009
An event with worldwide coverage, interactive content for children 5 to 14 years old, 500 theatrical performances and 500 music workshops for a period of 25 days.
Tuesday, February 14, 12
'XMAS 2009
Tuesday, February 14, 12
New Year's EveEvent 2009/2010
Tuesday, February 14, 12
Client:Municipality Of Athens.
LOCATION:Syntagma Square.
NewYear's
EveEvent2009/
2010
Challenge::An open to public event with national and
worldwide coverage, televised live set up,
4 performances, unique light design and
a highly specialized personnel of 90 people
in the production crew and artists.
Attendance:Open to public.
Tuesday, February 14, 12
New Year's EveEvent 2009/2010
Tuesday, February 14, 12
SMALL SCALEPROJECTS
Tuesday, February 14, 12
Terra Nova Launch
Tuesday, February 14, 12
Client:Fox Media Services.
LOCATION:Golden Hall.
Challenge::An empty shop at the Golden Hall was transformed into an original Terra Nova scenery to act as photo-opportunity for visitors who were introduced to the new Steven Spielberg TV show. Rocky mountains, blue horizons, a lot of tropical trees and a dinosaur created an otherworldly image that captured the gaze of everyone. Monitors projected the trailer of the new series, helping guests get into the mood.
TerraNova
Launch Attendance:Open to public / VIPs.
Tuesday, February 14, 12
FX TERRA NOVA
Tuesday, February 14, 12
SMALLSCALE
PROJECTS
lacoste:Pop up store designed
for Lacoste focusing
on Unconventional Chic.
Placed at Golden Hall,
The Mall Athens and
Hirs Arcade, Thessaloniki.
Tuesday, February 14, 12
SMALLSCALE
PROJECTS
Balux: Indoors & outdoors
decoration for
NIKE's sponsorship at
the Balux Home Project.
Tuesday, February 14, 12
SMALLSCALE
PROJECTS
KIX:Window created
for NIKE at KIX.
Tuesday, February 14, 12
SMALLSCALE
PROJECTS
Emporiki Bank: Pavllion designedfor Emporiki Bank.
Placed at Ecotech 2011and Artoza 2011.
Tuesday, February 14, 12
SMALLSCALE
PROJECTS
ATTICA:Window created
for NIKE at Attica.
Tuesday, February 14, 12
Special Constructions
Tuesday, February 14, 12
Special Constructions
12,5 m length with an embedded podium, 4 frameless plasma screens, 9 TFT monitors, 2 frameless plasma screens embedded in the backdrop and lighted floor to glow in the dark.
Tuesday, February 14, 12
Special Constructions
A 45 meters long installation. Constructed of 280 tailor-made wooden pallets and shaped after the NIKE swoosh.
Tuesday, February 14, 12
Special Constructions
2009 – 2010 Athens Christmas tree made of 180 real trees and 5,5 tons of iron construction.
Tuesday, February 14, 12
Special Constructions
Info Kiosk for Athens Municipality targeted on nature and its needs. Real trees and grass formed a little garden. A construction of wood with the intention to be recycled formed the space.
Tuesday, February 14, 12
Crowd Management
Tuesday, February 14, 12
Crowd Management
Demanding crowd management, 100 special guests to go on stage in a quick and efficient arrangement in order to ensure our final stage frame. 200 children from football academies formed number 99 in front of the stage. The stage area was designed in order for the audience of 3000 to watch from a first class perspective.
Tuesday, February 14, 12
Crowd Management
Design and execution based on V+O concept -Ripple Effect-. 5000 people watched. The 3 day Convention had lots of production
and crowd management challenges.
Tuesday, February 14, 12
The after effect
Tuesday, February 14, 12
The after effect
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