Yahoo! Mobile & Broadcast Surround

An integrated part of our daily habitsMOBILE IS

Smartphone Habits

Est. Market Size

Get weather information

Watch video

Get national news

Get sports information

Access entertainmentcontent

Get financialinformation

Read newspaper content

Access lifestylecontent

Read magazinecontent

Get stock market/business info

Online Publisher’s Association, August 2012

11MM

50MM

% of smartphone users

YAHOO! GLOBAL MOBILE UU’s

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

Apr ‘11 Aug’11 Dec ‘11 Apr ‘12 Aug ‘12

211MMMonthly UU’s

April ‘11 October ‘12

76% of the US Smartphone Audience visits Yahoo! to

MAKE THEIR DAILY HABITS ENTERTAINING AND INSPIRING

Yahoo! SitesDisney Online

Microsoft SitesESPN

AOL, Inc.Comcast NBC Universal

Glam MediaFox News Digital Network

CBS InteractiveViacom Digital

89

40 80

MINUTES PER MONTH101

NEWS, SPORTS, FINANCE, AND TO CONNECT WITH FRIENDS

50 100

Mobile experiences that are re-imagined for every device

Show Live Demos: Yahoo Mail, Flickr, Sportacular, Shine, OMG

Mobile Advertising should be Personal, Fun and Enhance the experience

The Yahoo! DifferenceIS THE RIGHT MIX OF WHAT CONSUMERS WANT

TARGETING CREATIVECONTENT

DAYPART

Login-Based TargetingYAHOO! IS THE LARGEST PUBLISHER IN MOBILE WITH

CARRIER DEMO GEO DEVICE BEHAVORIAL CUSTOM

Two thirds of mobile and tablet users expect a “personalized and targeted” ad experience

Images

Products

CTAs

Personalize creative with

SMART ADS

Messages

Consumers want more "playful" and "fun" ads on tablet and mobile devices

“I think ads on this device should feel more playful and fun than ads on other devices”

% Strongly agree/agree

Yahoo! Helps you develop dynamic creative that drives

GREATER AWARENESS14

Paranormal Activity 32011 AdWeek Mobile MediaPlan of the Year

Mobile Content Module

Broadcast Surround – Yahoo! Enhanced TV

23M US iPad Users41% Reach1

90M US Mobile Users76% Reach2

2.5M Monthly active users of our Standard CTV Platform1 171M US PC Users3 1Yahoo! Internal data, Nov 2012 (Note, iPad reach is global)

2ComScore Mobile Metrix, Nov 2012

3 ComScore Media Metrix, Nov 2012

Delivered and DiscoveredACROSS ALL SCREENS

BROADCAST SURROUND:YAHOO! Smart TV

BROADCAST SURROUND:IntoNow

Thank You