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Yahoo CES for Marketers

Survival Guide

David Pogue’s Tips for Tackling CES Like a Tech Expert

Yahoo Tech Editor-In-Chief offers marketers his tips for powering through the tech industry’s biggest event

CES is the biggest trade show in North America. Seven

football fields’ worth of booths. 3200 exhibitors. It’s

bright, it’s deafening, it’s thousands of giant flat panel

TVs stretching up to the ceiling. Your feet are basically

bloody stumps by the end of the week!

All of it is meant to show the press and the

industry what the coming year in consumer tech will

look like. Often, you slap your forehead at the silliness

of some of these attempts (you’ll see a lot of curved TV

sets this year). But you can’t deny that here, all under

one roof (well, five roofs), is the entire industry, opening

the kimono.

TIPS FOR SURVIVING CES

• Your phone battery will go quickly. Carry one of those

backup chargers, like the MyCharge Jolt2000M or the Anker

Second Generation Astro.

• WiFi is hard to come by. Consider a MiFi or a tethering

cellphone plan.

• Taxi lines are absurd. Make sure to leave a LOT of time

before each appointment that’s not on the Convention

Center grounds. Consider hotel shuttles or Uber, although

Uber can be spotty in some parts of the city.

• Drink a lot of water. Bring a reusable water bottle that you

can fill at the water fountains.

1Yahoo CES Survival Guide

One time, at CES...“

I was hanging out with some other journalists late in

the day; we decided to go get dinner together. But

we didn’t have reservations anywhere, so we started

walking from restaurant to restaurant within the hotel

complexes. All of them had 2-hour waits, or worse.

We spent over an hour just trying to get into any

place for dinner—no luck.

Finally, we all went up to one writer’s hotel room and

made a massive room-service order. The eight of us

had dinner sitting on her bed. Desperate times, but

lesson learned, make your reservations early.

KEEP AN EYE OUT FOR THESE TRENDS

• Wearable computers, glasses, watches. Nobody’s made this

work yet.

• Fitness wearables. These are far more successful and

popular—and they’ll be doing a lot more than tracking

footsteps. Look for bands that measure your heart rate,

blood oxygen, skin temperature.

• Curved TVs. Again.

• Ultra 4K TVs. Four times the resolution of HDTV (Not

mentioned by the vendors: There’s nothing to WATCH in 4K.)

• Internet of Things, aka “household devices you can control

with your phone.”

• Self-driving cars.

”

Want a review of what was hot at CES 2014?

Check out Yahoo Tech’s The Best of CES 2014.

2Yahoo CES Survival Guide

Here's how to eat like a local in Sin City for everything from client dinners to team drinks

Need to impress a client over a fancy dinner or talk

business over a craft cocktail? Here's where to eat and

drink in Las Vegas, no matter what you're craving. But

once you decide, avoid the long waits and the dinner

rush by making reservations now. Trust us, you’ll be

glad you did.

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Yahoo Food Cooks Up Answers to All of Your CES Business Dining Needs

2. When you’re at Tech West and craving breakfast

3. When you want to treat yourself after a long day

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Have a hankering for breakfast, but it's

lunchtime? Pantry, the 24-hour

restaurant in the Mirage hotel, serves

up everything from pancakes to

fried chicken.

Treat yourself to fried egg–topped beef

tartare or wood-roasted suckling pig at

Bazaar Meat, a new steakhouse concept

from Spanish chef José Andrés in the

SLS Las Vegas Hotel. Each menu is

emblazoned with a quote from the

colorful chef: "I will eat whatever makes

me feel like a lion!”

Yahoo CES Survival Guide

Japanese izakaya Raku Grill is the place

for charcoal-grilled robatayaki dishes,

including bacon-wrapped enoki

mushrooms and apple-marinated lamb

chops. If steak is more your speed, hit up

Michael Mina’s Stripsteak for, you

guessed it, well-marbled steak and single

malt Scotch. And for classic French

cuisine, linger at Daniel Boulud’s DB

Brasserie over a plate of steak frites.

1. When you want to wine and dine a client

6. When you’re at Tech East and need a caffeine boost

5. When treating your teamof whiskey connoisseurs to a fun night out

4. When only pizza will do

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For barrel-aged craft cocktails, visit

Oak & Ivy, which boasts an impressive

menu of whiskey and whiskey-based

cocktails. But if kitsch is what you’re

after, amble over to the colorful,

exotically decorated Frankie’s Tiki

Room. Fun fact: Its designer, “Bamboo

Ben,” is the grandson of Eli Hedley,

who designed the famous Walt Disney

Enchanted Tiki Room.

To sate a pizza craving, head to Dom

DeMarco’s Pizzeria & Bar, which uses

Brooklyn-worthy water in its pizza dough

courtesy of a special filtration system.

Yahoo CES Survival Guide

The Perq at the SLS hotel brings the third

wave coffee movement to Vegas with

high-quality, artisanal brews conjured

alongside local specialty roaster Lamill

Coffee. Salads, panini, quiche, and Danish

are also on offer.

Yahoo Travel Shows You How to Plan Like a Pro for CES

Upgrade your business travel smarts from bundle-wrapping to where to stay in Las Vegas

We all know that business trips can be stressful, especially

for big events like CES. Still deciding on where to stay or

how to get to the Strip from the airport? Not sure what to

do when you have some free time? Not to worry, we’ve got

you covered. Here are some tips to keep your travel

stress-free and under control.

PACKING TIP TO AVOID WRINKLY CLOTHES

WHERE TO STAY

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This is Vegas. You expect your hotel to be a little city unto

itself. We are in love with the SLS Las Vegas Hotel & Casino

these days because it has absolutely everything we want. This

elite new spot caters to a variety of tastes without sacrificing

any of the cool. The rooms are spacious and have excellent

views of the strip and when it comes to dining there you can't

go wrong. Do yourself a favor and make a reservation at José

Andrés’ Bazaar Meat. Seriously. What are you waiting for?

On a budget? The El Cortez Cabana Suites are a great value

in a town that has a lot of pricey lodging.

Try bundle-wrapping to avoid wrinkles. It’s a technique that

involves wrapping clothes around a central object to avoid

the folds that cause wrinkles in the first place.

Yahoo CES Survival Guide

WHEN YOU HAVE SOME FREE TIMEHANDY VEGAS TIPS

Go to Yahoo Travel for more of our recommendations on what to do in Las Vegas and 10 rules for flawless travel.

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Think downtown Vegas is all pawn shops and motels? Think

again. You'll have to experience Fremont Street in downtown

Las Vegas to believe just how serious this neighborhood's

Renaissance really is. From its hip bars and bistros to light

shows and musical acts lining the streets on most nights of the

week, this is considered THE most happening place in Sin City

right now.

Take 30 minutes and ride the High Roller, the new 550-foot-tall

observation wheel at Caesars’ LINQ shopping and

entertainment district. It’s the world’s tallest observations

wheel and you are going to want to take a selfie at the top.

Trust me. Let me offer you a High-Roller pro-tip: Make sure to

get the car with the bar. 30 minutes never seemed so long

without a drink. And if you're going for the margarita, don't get

the double. It will run you more than $30 bucks.

If I can offer you one piece of Vegas advice that you actually

take, this is it— find respite from the crowds and noise an hour

away in the red-rock desert formations at Valley of Fire State

park or the Red Rock Canyon National Conservation area. It is

worth it!

• Your hotel doesn’t offer an airport shuttle? Try taking the

Route 109, a regional transit bus that will pick you up at

McCarran International Airport and take you right to the Strip.

• Of course, you can always take a taxi. Most of the taxis take

credit cards these days, but check before you get in.

• Uber is always an option, but we've found that it can be

spotty in some parts of the city.

• Don’t be that annoying tourist. Here are some tips to not piss

off a Las Vegan. Here’s a hint: don’t shout “Vegas, baby!”

Yahoo CES Survival Guide

Yahoo Style Editor-in-Chief Has Your CES Outfits Covered From A to Zee

Joe Zee shares his minimalist approach to mastering CES style

There is never a dull moment in Las Vegas, especially if

you're attending a conference like CES. I always say that

if you look good, you feel good, so it's important to

come armed with the necessities. And there's no need

to compromise your style while attending the

conference. Here are some tips and tricks to help you

prepare for your trip.

HOW TO PACK LIKE A MINIMALIST

• To maximize the space in your luggage, choose clothes

that are fashionable and functional. Always bring an

arsenal of basics like two button-up shirts, one blazer and

a pair of trousers.

• Include pieces with similar color schemes that you can

mix and match, wear and re-wear.

• Pack one pair of pajamas, two pairs of shoes, and a bag

of toiletries for good measure. Voila! (For the ladies, we

recommend one pair of heels and one pair of flats.)

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HOW TO DRESS TO IMPRESS

When you attend a conference like CES, you do so with a

purpose – to learn, create impressions, or establish new

connections. So wearing appropriate outfits is paramount and

confidence is key.

Whether you’re a lady or a gent, throw a structured blazer over

a crisp button-up with trousers for an outfit that can take you

from client meetings and the CES floor to a late dinner. It might

look something like this:

Las Vegas style is synonymous with sequins, feathers, and

jewels. While the aforementioned trimmings may not be ideal

for CES, there’s no harm in incorporating some glitz and glam

into your daily looks. Here are four accessories that can take

you from the conference to a night out on the town.

For the men, take a similar approach. Just make sure the fit is right.

ACCESSORIES THAT TAKE YOU FROM DAY TO NIGHT

For more style tips, go to Yahoo Style for 5 easy ways to de-wrinkle clothes and the strangest (and smartest) stain-removing tips.

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Bobbi Brown’s CES Beauty Basics

Yahoo Beauty Editor-in-Chief provides the inside scoop on looking polished in a pinch

When I think of Las Vegas, I think of seeing Elvis with

my mother in the 70’s, and bringing his cigars home as

a souvenir. But you’re flying into town for CES—

a whirlwind event in a nonstop town that’s changed

quite a bit since The King shook his hips on stage. You

want to look your best, but you also want to have fun.

Armed with these on-the-go beauty tricks, you’ll know

what to pack, how to experiment, and exactly where to

go to refresh and recharge—and I don’t mean

your phone.

MUST-PACK BEAUTY ITEMS

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Your beauty products have to last all day long at CES.

Make sure to bring:

• A long-wear formula brown eye pencil (it’s softer than

black, more conference than club)

• An easy-to-apply cream blush

• A BB cream to cover your bases: moisturizer, sunscreen,

and coverage in just one step.

Yahoo CES Survival Guide

TRY THESE BEAUTY LOOKS FOR DAY AND NIGHT

Regardless of the look, my motto is: be who you are. Beauty is about so much more than makeup, so be confident and comfortable in your skin.

WHERE TO GO FOR A BEAUTY FIX

For more of Bobbi’s tips and beauty hacks, head over to Yahoo Beauty.

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For day:A classic, neutral face always looks

professional. We enlisted celebrity

makeup artist Fiona Stiles to create two

versions of this look. A subtle smoky eye

looks modern and confident, like you

made an effort without spending an hour

in the makeup chair.

For night:A jolt of red lipstick is the easiest way to

transition from day to night. Before

heading to dinner, swipe some on, then

define your eyes with a bit of black

eyeliner and sweep some silver sparkle

eye shadow on your eyelid—this is

Vegas, after all. (Not comfortable with a

bold red lip? Try a muted red lip instead.

And while we’re at it, here’s a tip to

make sure your eyeliner doesn’t budge.)

For a manicure

Not surprisingly, there’s nothing more pampering than the Four

Seasons Hotel Spa. Drop in for a manicure, stay for the soothing

atmosphere.

For a blow out

The Salon at the Bellagio is known for their blow-outs. Their

most famous? The "Bellagio Blow Out,” but they’ll happily style

your hair however you prefer.

For a relaxing spa treatment post-CES

Head to the Red Flower Hamaam at the Cosmopolitan Hotel &

Spa and experience a centuries-old practice of detoxification

and relaxation. Don’t blame us when you don’t want to leave.

Yahoo CES Survival Guide

Enjoy CES!Visit advertising.yahoo.com for all of our CES 2015 coverage.

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