edItORIaLStateMeNtDESSERT PROFESSIONAL is a trade publication delivered bi-monthly to 32,000 dessert professionalsconsisting of pastry chefs, frozen dessert retailers, chocolatiers, bakers, caterers and other industryprofessionals.Ourmissionistopromote,displayandenhancethecultureofdessertsandbakinginNorthAmericabyprovidingvaluableinformationdesignedtoenhancecustomersatisfactionandcompanyprofit.

DESSERT PROFESSIONAListheresourceforthisever-growing,ever-in-demandpooloftalented,creativeandinfluentialfoodartists,andaforumfortheexchangeoftheirideasandtechniques.

EACH ISSUE CONTAINS: • Recipesandtipsfromthefinestprofessionalsinthecountry,writteninbothouncesandthemetricsystem. • In-deptharticlesonpastrykitchen/bakeryprofitability,icecreamtrends/profitability,equipment, beverages,tabletoppresentationsandculinaryschoolcurricula. • Interviewswith,andarticlesfromthetopprofessionalsinthefield. • Step-by-steptechniquesfromthemasters. • News,trendsandcompetitionupdates.

MEDIA KIT 2012

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PUBLISHED SIX TIMES A YEAR • A HAYMARKET GROUP LTD. PUBLICATIONwww.dessertprofessional.com

December 2011

dessertprofessional.com

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ProfessionalDessert December 2011

dessertprofessional.com

$5.95

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Professional

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December 10/19 11/2

adSpecsFull-PageSpreadLiveArea.....................15”x10”Full-PageSpreadwithBleed*................16.5”x11.375”Trimmingto..............................................16”x10.875”

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½ PageVerticalLiveArea.......................3.5”x10”½½ PageVerticalwithBleed**...............4.125”x11.125”Trimmingto............................................... 4”x10.875”

1⁄3VerticalLiveArea.................................2.25”x10”1⁄3VerticalwithBleed**...........................2.75”x11.25”Trimmingto...............................................2.625”x10.875”

1⁄3SquareLiveArea...................................4.25”x5.5”1⁄3SquarewithBleed**............................4.875”x6.625”Trimmingto...............................................4.75”x6.5”

1⁄3HorizontalLiveArea............................7.25”x3.5”1⁄3HorizontalwithBleed**......................8.25”x4.25”Trimmingto...............................................8”x4”

2⁄3Vertical....................................................4.625”x10”

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1⁄12Square....................................................2.25”x2.25”

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