Graphics Standards Guide

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The following guide is an essential reference toolused to build the Génome Québec brand and ensure its consistent presentation.

It contains the main features of our organizations's brandand includes instructions on various branding elements, such as corporate logos, colours and typography.

Anyone creating material for the Génome Québecbrand is asked to read this document and carefullyfollow its guidelines.

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The Génome Québec corporate logo reflects the different variations of the Genome Canada logo.

Corporate logo

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The Génome Québec corporate logo can be depicted horizontally or vertically to better adapt to various types of formats.

UseOrientation

IDENTITÉ HORIZONTALE

Preferred orientation

Limited vertical space

Used side by side with otherhorizontal logos

IDENTITÉ VERTICALE

Limited horizontal space Used side by side with othervertical logos

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Three colours can be used for the Génome Québec corporate logo. The logo kit includes all the variations of the corporate logo in the three approved versions: colour, black and white, white (reversed).

UseColours

IDENTITÉS EN COULEURS

On light background

For on-screen display and colour printing

IDENTITÉS EN NOIR

On light background

For on-screen display or

black-and-white printing

IDENTITÉS EN BLANC (RENVERSÉ)

On dark background

For on-screen display andcolour and/or black-and-white printing

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_CMYK Files for printing (recommended) E.g., brochure, roll up, etc.

_PMS Files for high-quality printing E.g., official letterhead, etc.

_RGB Files for on-screen display E.g., Wesite, newsletter, x. site Web, infolettre, PowerPoint presentation, etc. )

.eps Vector-based file used when a high-resolution logo is required Graphic design software such as Adobe is needed to preview and open these files.

.jpg Image-based file with white background E.g., Website, newsletter, Office suite, etc.

.png Image-based file with transparent background E.g., Website, newsletter, Office suite, etc.

TYPES DE COULEURS

FORMATS DE FICHIERS

The corporate logos come in several colours and formats. Here is a brief glossary to help you when browsing the logo kit.

UseGlossary

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A white space equivalent to the height of the letter “G” must always be protected on all four sides whenever using the corporate logo.

ClearanceZones

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A minimum size is required for all six versions of the logo. This ensures the readability of all graphic elements and enhances visibility.

Minimum Sizes

1.5”1.25”

0.75”0.70”

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While the use of the corporate logo does allow for some flexibility, certain uses are prohibited in order to ensurebrand consistency and recognition. The following modifications are formally prohibited.

Prohibited Uses

NE PAS DÉPLACER LES ÉLÉMENTS.

NE PAS UTILISER LE LOGO EN COULEUR SUR UN FOND FONCÉ.

NE PAS AJOUTER D’EFFET.

NE PAS UTILISER LES PICTOGRAMMES FOND FONCÉ SUR UN FOND PÂLE.

NE PAS MODIFIER LES PROPORTIONS.

NE PAS DÉFORMER.

NE PAS UTILISER LES PICTOGRAMMES FOND PÂLE SUR UN FOND FONCÉ.

NE PAS UTILISER LA SIGNATURE SEULE.NE PAS UTILISER LE « G » SEUL.

NE PAS UTILISER LE LOGO DANS D’AUTRES COULEURS QUE CELLES DE L’IDENTITÉ.NE PAS FAIRE DE ROTATION.

NE PAS UTILISER L’ILLUSTRATION D’ADN SUR UNE PHOTO.