Y GentXt?% of teens who use each method of

communication daily

0

10

20

30

40

50

60

cell calls email talking TEXTING

2007

2008

2009

Things to know: How many text messages do Americans send??

YEAR Number of text messages sent per month in US2000: 14 million2005: 10 Billion 2009: 135 BILLION

Things To Know:

• Motor vehicle accidents are the leading cause of teen deaths.

• One out of 5 16 year olds will be in a crash

Statistics Top Ten - Causes of death in older teens.

Texting while Driving

• Dialing• Emailing• Twitter• Texting (both reading and responding)• Updating social networking sites• Surfing the Web

The Problem

• 46% of teen drivers admit to texting while driving

• #1 teen driving distraction• VTII: 8-23 times increased risk of crash • AAA: 50 times greater risk • NSC: 200,000 (up to 1M) crashes due to

texting per year

The Problem

• PEW STUDY: 73% of teens admit to being in a car when driver is texting.

• NOVICE DRIVER TEXTING STUDY: Driver’s eyes off road 400% more time

GENTXTING TRIVIA: I C $$$$$

Many accidents caused by texting while driving are “minor” with damage to the body of one or more cars. What is the average cost of an accident without injury?

A. Minimal, less than $100 per carB. $100-$500 per carC. About $1000 per carD. Over $2000 per car

TEXTING TRIVIA: I C $$$$$

Most accidents caused by texting while driving are “minor” with damage to the body of one or more cars. What is the average cost of an accident without injury?

D. Over $2000

The Problem: What is the cost?

• Possible or non-incapacitating Injury: $26,000- $54,000

• Incapacitating injury: $67,000-$214,000• Death: Over $1,000,000

Why is Texting and Driving Dangerous?

There are three types of distraction involved while texting and driving:

• Eyes off Road: When you text and drive, you may look at things but you won’t SEE them.

• Hands off Wheel: Swerving; Inability to quickly steer away from unexpected hazards.

• Mind off driving: New research shows that only one complex task can be done at a time.

Driving “Blind”

Driving “Blind”:

• One of the biggest problems with texting while driving is something called “Inattention Blindness.”

• Inattention blindness means you are looking at something but you don’t actually see it.

• http://www.youtube.com/watch?v=vJG698U2Mvo

This is what you see undistracted…

This is what you see with the distraction of a cell phone…

OVER 50 RESEARCH STUDIES ON CELL PHONE USE WHILE DRIVING

• Do not “see” 50% of objects on the road• Slower speed to compensate for attention to

texting or talking.• Slower braking time• Drift in and out of lanes• Forget to check mirrors and instruments• At intersections, fail to look at stop lights and

to look to the right.

What you think you know… but don’t:

• “I can get better at texting while driving.”You cannot get better at texting

while driving• “I’m multitasking!”

If you are trying to do two complex things at once,

your brain automatically switches between the two activities—

leaving one activity unattended. • “It won’t happen to me”

Things to think about:

• You are not an exception…. Be AWARE of the real risks.

• Be more focused with distracted drivers on the roads around you!

• One crash affects many people, NOT just you!!

How twd has affected others:

• Reggie Shaw, 19, was on his way to work when he caused a car crash that killed two men. He was texting his girlfriend …

• For the uncut version: YouTube, 1085 ECHO

10-85 Echo

-2009 Zero Fatalities

STOP TEXT & DrIvE

STRATEGIES

G2GDrive, TTYL: Strategies 4 Teens

“STOP. DROP. DRIVE.”

• Turn your cell phone off, or to silent mode.• “Drop” your cell phone out of reach.• “Stop” driving. Pull into a safe area, then text.• Have a designated texter.

STRATEGIES: CAN PARENTS INFLUENCE TEEN DRIVERS?

• Young driver survey: 66% of teens say their parents can influence their use of a cell phone while driving.

• Pew Internet Survey/ Gen tXt focus groups: misconceptions about parents being experienced drivers who can text and drive safely

Strategies 4 Parents

• Be a good role model• Encourage your teen to speak up• Parent-teen contracts with enforced

consequences• Cell phone blocker technology• Advocate at State and local levels• Advocate for insurance discounts

Strategies

“STOP. DROP, & DRIVE.”

BECAUSE…It’s the

LAW!!!www.oklegislature.gov

Strategies: Cell Phone Blocking Technology

All allow 911, have auto reply-” I am driving”1. Software tracks cell phone’s GPS; stores

messages ($5-$10/mo)2. Software allows phone’s speaker to read aloud

and auto reply messages to respond hands free. ($3-$10/month)3. Hardware device installed in car detects car

running ($99.95 one time)– Recommended reading: David Pogue, New

York Times

BE THE NEW GENERATION!

• Support us in our mission to stop texting while driving in our community.– Call or email your state government officials to

urge them to change the laws– Educate your friends, relatives, church groups– Encourage your teens to join our group. We have

lots of exciting activities coming up.

– Learn more at www.mygentXt.org