Topic: YourEmpowermentToDesignSpeaker:AleksandraRotarRose, dean,NICC InternationalCollege of DesignTakeaways from the talk:●Design is a fieldwhere you aresupposed to carve out your ownpath. It is highly individualistic.Youhave to empower your ownselves in this field.●Design students have theopportunity to start earning veryearly and facultiesmust helpthem. Put up your designs and artwork on forums like Postergully.●Think out of the box.

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CAMPUSTHETELEGRAPH THURSDAY 19 MAY 2016XXCE

Topic: BeyondFearSpeaker: PratishNair, co-founder of ThePrahladKakarSchool of Branding&EntrepreneurshipTakeaways from the talk:●Weare all dead scared andthat’s themain problem.Weare scared of taking risks.Weare scared of embarrassmentandwhat peoplewill say.Weneed to let go of this.●You are used to doingwhatever people ask you to do. Don’t let others influenceyour choices and decisions.●Trynew things.Never give the answer “let’s see”when you’re asked to try something new.

Topic: KolkataYouth: SocialMedia toBusinessSpeakers: (L-R)SoumyaMukherji, co-founder,MadAboutDrama; RimbikDas, founder, The IndianArtist; AbhishekBajaj, co- founder, ZeroInfy.com; TanmayMukherjee, bloggerBongpen;AnirbanSaha, founder, KolkataBloggers.Takeaways from the talk:● It is important for the youth to use socialmediawell formarketing. The confidence tomarket something should comefrom the quality of work.●Socialmedia should be used to not only reach out to awideraudience but also to get clients on board.●Build your company’s brand before your ownbrand. If thebrand becomes famous, youwill automatically become famous.●Create content that is unique and different fromeveryoneelse. Content is kingwhile the design is queen.

Topic: EducationLeadershipPanelSpeakers: (L-R)PradipChopra, chairman, iLead;ImranZaki, president of Facesandmentor of Edutainment;DebasishBiswas, chairman,LincolnEducationPvt. Ltd(India); Cecil Antony, chiefmentor andmanaging trustee,NSHMKnowledgeCampus;AmitabhaDatta, director,CalcuttaMedia Institute;UjjwalK. Chowdhury, contentdirector, Edutainment Summit,and director, UnitedworldInstitute of Media&Communication. Thatwas thefirst panel at TheEdutainmentShow, organised byEventCapital, a division of LaqshyaMediaGroup, and partnered byThe Telegraph at ThePark.Takeaways from the talk:●You cannotmove forward inyour field of workwithoutstrong content.●You should find out aboutvarious career options toexpand your horizons and soshould your parents.●Convert your passion intoprofession.● India is the second largestmarket after theUS in onlineeducation.●Custom learning, communityinclusive engagements andlibrarywith e-books are some oftheways inwhich studentswilllearn in future.

Topic:ShamianaShort FilmSession: OscarWinningShort FilmsShowandArt,Craft &Business ofShort Films.Speakers: (L-R)ModeratorGhazalaYasmin, head ofthe department of media, AliahUniversity; CyrusDastur, founder, ShamianaArts.Takeaways from the talk:●TheOscars are not only for feature films.●There is a sudden increase in the popularity of shortfilms not because it is easy tomake and light on thebudget, but because everyone has a story to tell.●Most short films are self-funded.●Putting up your short film onYouTube is not the bestway to gain popularity. Youmust send it to numerousfilm festivals to get credibility.● In case youhave a lowbudget, you can get your filmsfunded through the Public ServiceBroadcastingTrust(PSBT) or FilmsDivision (FD). Pitch your ideas to theseorganisations and you can get themoney and recoveryour losses too (if there are any).

Topic: TheRole of Digital Communication inBuildingBrandSpeakers: (L-R)MrityunjoyChatterjee, director, Amity School ofCommunication,AmityUniversity; KanchanDatta, president,Advertising ClubCalcutta; Surojit Sen, associate vice-presidentand client services director—digital, J.Walter Thompson,Calcutta; SamratMukherjee, founder andCEO,Crow’sNest;ChandradeepMitra, CEO, PipalMajik;Mahul Brahma, head,corporate communications and branding formjunction;MaheshMotwani, executive vice-president, BPN-LintasMediaGroup;DebasishBiswas, honorary chairman, LincolnUniversity andLincolnEducationPvt Ltd (India).Takeaways from the talk:●We’ve gone frombeing the download generation to being theupload generation.●We live in aVUCAworld: Volatile, Uncertain, Complex,Ambiguous.● “MomentMarketing” is the key phrase these days. Capture amoment in your campaign that touchesmany people and feel theemotions yourself.●Acontrarian states that traditionalmedia actually allows you togomass in awaymost socialmedia postswill not. You’ll reachmore people via an ad in the newspaper.●The questions youhave to ask yourself are:What tocommunicate, how to communicate, is it relevant content, is itimpactful and does it have that “hatke factor”?

Topic:MediaEducation 2.0Speaker: JayantaMukherjee, dean, ThadomalShahani Centre ForMediaAndCommunications,MumbaiTakeaways from the talk:●Students nowadays trust virtualmediumslikeWhatsApp andFacebook. These are thefuture classrooms.●Teachers should take to interactingwithstudentsmore on these platforms.●A topic discussed in a class should be taught differently. It can goon to become a “trending topic” onTwitter.●YouTube sessions should be used as textbooks and for lectures.● Inmedia studies, students should be taughtmore abouttrendmakers and trendsetters. Current topics should be given asassignments so that the students enjoyworking on it.

Topic:Role of CommunicationToday inScience and Scientific TemperSpeaker:Dhrubajyoti Chattopadhyay, vice-chancellor, AmityUniversityKolkataTakeaways from the talk:●Scientific temper is away of life—anindividual and social process of thinking andacting— that uses a scientificmethod,whichmay include questioning, observing physicalreality, testing, hypothesising, analysing, and communicating.●Virtual reality, live videos, satellite classes, online tests, onlinetutorials give you job and learning comfort fromhome.

EDUCATION AND ENTREPRENEURSHIP STARREDONDAYONEOF THE EDUTAINMENT SHOW AT THE PARK

Topic: MergingCreativitywithEntrepreneurshipSpeaker:MonaSengupta, AhavaCommunicationsTakeaways fromthe talk:●Anentrepreneur issomeonewho thinksbig, ideates andinnovates. He has tobe a leader and abeliever.●Don’t hit the panicbutton too soon. Takeinspiration frompeople like J.K.Rowling,whowasrefused by 20publishers before herbook got accepted.●Youmust becreative.Makingsomething out ofnothing is anentrepreneur’s job.●Make your passionyour profession andworkwill seemsimpler.

Text: Ramona Sen, Rupsha Bhadra and Medha DeyPictures: B. Halder

Topic: Radio as acareerSpeakers: JimmyTangree, Friends FMhead, andMousumiGhosh, FutureMediaSchool directorTakeaways from thetalk:●The radio is not just about playing greatmusic andsounding sexy. The radio is about connectingwithpeople.●As a radio jockey you can be a friend to the people.You can be everything fromagony aunt to relationshipcounsellor and if you love playing cupid, there’ll beplenty of opportunity.●The things youwill hear, the pain and joy youwillwitness,willmake you a better humanbeing.

Topic:FutureOf Education—Scientific CareerCounsellingThroughFingerprintMappingSpeaker:Ushoshi Sengupta, 2010MissUniverse India and founder,Tapashi Education Services (TES)Takeaways from the talk:●Each child is as unique ashis/her fingerprint. TheBiologicalAptitudeTest (BAT) isa branch of sciencewhere you getto know the intrinsic qualities andtalents of a child, helping themchoose a career.●Each personhas nine kinds of intelligence in differentproportions.● Knowledge is power andkids nowunderstand the value ofit. Parents need to respect their opinion and decisions.●Mindmapping through fingerprints is beneficial forchildrenwith special needs.