XML Sweden "Location Based Services" Program

XML SWEDEN LOCATION BASED SERVICES

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Dear Friends,

Please accept our warmest welcome to X|Media|Lab Sweden: Location Based Services.

X|Media|Lab events are held all over the world with our signature themes of bringing together cross-platform, cross-disciplinary and cross-cultural collaborations.

XML: Location Based Services is our inaugural event in Sweden, and we are thrilled to be holding it here in South Sweden, one of the world’s hotspots for media technology revolution.

A stellar gathering of international digital media luminaries has been assembled here in Malmö – joining us from China, India, the US, the UK, Europe and Australia.

Today we will explore the major trends and industry developments in location based services; business models and revenue strategies; interaction and interfaces; opportunities, technologies, best practices and success stories from around the world.

Everyone at X|Media|Lab is here to help you, and especially with your own LBS ideas. The Pro Day Conference and the Lab are your opportunities to create long-term and high-value professional networks with some of the world’s leading digital media professionals – please take full advantage of that.

Our great thanks to the host of brilliant people and our partners we have worked with to make XML Sweden possible, and our great thanks to you for being a part of it!

We look forward to welcoming your participation and to showcasing the world-class innovations of South Sweden in X|Media|Lab events around the globe.

Let’s enjoy ourselves, and build towards your further international success!

Best wishes,

Brendan Harkin Megan ElliottDirector, X|Media|Lab Director, X|Media|Lab

Presented by:

GREETINGS!

Arranged by:

In Partnership with:


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Are we really the “Crown of Creation”?

With the sheer amount of digital development going on one might foresee a Homo Digitalis around the corner.

This thing with geographical information systems and the new Internet of things and places is certainly gonna be a quantum leap for mankind. Just as the old Internet was.

Today it’s even hard to remember a time without email and cell phones. Tomorrow we will not remember what it was like to have paper maps, physical guide books, or car theft, for that matter. Since the maps of the universe are going to be in our pockets, the guide books will be hyper localized and interactive and the cars will always tell you where they are….

The list of what will change when LBS comes around is gonna be very very long. And the thrilling task of finding out how it’s gonna change the way we do things really could get me going…

But I’m not going to, since we’ve got a great set of really smart people here at X|Media|Lab Sweden to help us out with that task.

Most welcome to the first (but not last) Lab in Sweden and to an amazing conference day. My strong belief is that it’s going to change your mind set for ever. The media evolution and the human evolution are happening!

Cheers!

/sten :)

Sten SelanderDirector of Business Development, Nordic Game Program

Please accept our very warm welcome to Sweden and the region of Skåne. We are happy that you are sharing these days focusing on Location Based Services with us. We believe that positioning data and geo- tagged services will play a major role in the development of all media and related industries. We trust your time at the first X Media Lab Sweden will reinforce and encourage your own efforts in these directions. Media Evolution is dedicated to promoting growth in the media industries, and we are proud to partner together with Kulturkraft Syd in bringing the X Media Lab event to Malmo.

Regards

Christer MånssonCEO of Media Evolution

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Welcome to Sweden Welcome to the Future

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INTERNATIONA

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MENTORS

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Johan’s background is in media, design and the marketing industry where he has served as the CEO for several companies. Johan is also one of the founders and board members for the World Internet Institute which is conducting research on the use and impact of digital communication technologies on people and society. The World Internet Project conducts over 60,000 interviews in some 30 countries around the world every year to gain knowledge about the effects and use of Internet. Johan was recently appointed “European Cluster Manager of the Year”, by the European Union.

Ivo is responsible for the Layar Partner Network, the premium tier of the Layar developer community.

He joined Layar in November 2010, and is tasked to build, grow and facilitate a global network of passionate and dedicated developers. By offering tools, information and business opportunities to Layar Partners, Ivo stimulates the growth of the overall Layar ecosystem. He acts as the link pin between Layar’s product development team and the Layar Partners, and has a pivotal role in scaling up the internal organisation to support a flourishing developer community.

fpx.se

worldinternetproject.net

Ivo has held a variety of positions before he joined Layar. His work experience includes mobile networks, phones and content, gained during his 10 years at Nokia. At Nokia Networks, he sold VAS platforms to mobile operators. He also spent 4 years at Forum Nokia, supporting Nokia’s developer community to bring their apps to the market through various channels, including the predecessor of the Ovi Store (Nokia Download!). In his last role at Nokia he was responsible for the global video preload programme, bringing Hollywood movies and other videos to Nokia’s high-end smartphones.

Ivo is a native to the Netherlands and holds a Master’s degree in Applied Physics from Delft University of Technology.

Follow Ivo @brnvld

layar.com

Johan P Bång Ivo van BarneveldManaging director, Swedish geographic Information Cluster organisation, Future Position X (gävle)

Manager layar Partner network, layar (amsterdam)

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MarC rené gardeyaFounder and Ceo, hoppala (Möglingen)

Hoppala is an augmented reality agency, building content and content creation tools for mobile augmented reality applications. Hoppala is the creator of the popular AR Content Management System “Hoppala Augmentation”, Germany’s first member of the Layar Partner Network and one of the world’s leading Layar agencies.

Their most popular recent projects include the “Berlin Wall 3D”, the 3D mobile AR marketing campaign for U.S. restaurant chain Quiznos and mobile AR application for “GelbeSeiten”, Germany’s No. 1 yellow pages.Hoppala has also built mobile AR applications for

Qype, the leading recommendation portal in Germany, Great Britain and France and for Los Angeles based U.S. ticketing service Ticket Channel.

Marc has a master in mathematics and computer science and has been working in the field of software engineering and web applications for more than 15 years.

Follow Mark @hoppalaagency

hoppala-agency.com

gIgI Wang Chair emeritus of the MIT/Stanford venture lab (San Francisco)

Gigi is the Chair Emeritus of the MIT/Stanford Venture Lab (where she remains on the Board) and is Managing Partner at MG-Team, an international strategic marketing and business development firm for mobile, web services and telecom companies.

Previously, she was the SVP of Marketing and Alliances for July Systems, a mobile Internet company providing mobile retailing and marketing solutions to carriers and media brands including AT&T and MTV. Prior to July, she was CEO & Co-founder of AsiaQuest, a company providing market entry services for companies entering Asian markets. Her team

developed relationships with Asian operators including LGTel and Telstra for its clients. She had also started up the International Carrier Marketing group and lead VOIP Product Marketing for Ascend Communications (acquired by Alcatel-Lucent).

As an Internet pioneer, she launched the TRUSTe Internet privacy program in 1996 and also started up Pacific Internet in Singapore (IPO on NASDAQ in 1999), along with holding sales and business development positions at Pacific Bell (acquired by SBC/AT&T). Gigi holds Bachelor’s and Master’s degrees in Mechanical Engineering from Stanford University where she was President of the Engineering Honour Society, and a Masters in Business Administration from the Haas School of Business at UC Berkeley.

Gigi is also Co-Chair, Location Based Services SIG - Wireless Communications Alliance and Adjunct Professor of Entrepreneurship at National University of Singapore.

vlab.org

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gaBrIele greSTaowner, Founder & deputy Chairman, digital Magics group (Milan)

Gabriele Gresta is one of the world’s leading experts in digital media and technologies, specialising in viral projects, participative television and new TV formats.

By age 15, he was Software Development Director for multinational Alpha Center Int. At 16 Gresta created the first super-learning system with various technical internships in the UK, US and Australia.

He created the Mato Grosso digital dance music project, reaching N° 1 of the Italian Dance Chart. In five years Mato Grosso hit N°1 several times and produced 22

albums. A TV host, writer and producer of hit programmes on channels such as MTV and Tmc2, he hosted Altromondo, the first daily Italian TV show dedicated to video games.

In 1995 he founded cross-media agency Bibop Research Int and made headlines when he sold 40% to Telecom Italia in 1999 for 11 billion lira.

In 2000 he created and produced the first ever TV format that used “SMS” as a form of interaction: 2008 for TV Italia1. In 2003, Gresta founded the Digital Magics Group, a digital media company incubator focused on the production and distribution of interactive cross-media content and formats for different platforms. In the past 12 months, Digital Magics has raised 15 million euros from partners and private investors which has been invested across the group’s 22 companies.

Follow Gabriel @GabrieleGresta

digitalmagics.com

bibop.com

vIShal gondalFounder and Ceo, Indiagames ltd (Mumbai)

While most kids were grappling with the realities of growing up, Vishal took a head start and started his first company – FACT, soon after finishing school at the ripe young age of 16.

In 1999, he founded Indiagames, then a five member team. Today he leads a global operation with over 300 employees and offices in Mumbai, Beijing, London and Los Angeles. Indiagames is an award winning multi-platform games company, developing games for wireless, console and online gaming platforms, and works with top game publishers, handset manufacturers, Hollywood studios

and mobile operators across the globe.

Vishal is recognized as being instrumental in starting and growing the Gaming Industry in India.

Vishal was part of The Nokia Advisory Council for Games and actively advises Nokia on wireless and gaming technologies and is a much sought after speaker at gaming and wireless technology conferences. Indiagames was featured amongst Red Herring Asia’s Top 100 companies in 2005.

Vishal has been recognised as one of the ‘Top 40 Indian Entrepreneurs’ by Business Today and among the ‘20 Fab Indians to Watch Out For’ by The Week magazine. Most recently he was listed among the top 50 executives in mobile content by Mobile Entertainment Magazine.

Follow Vishal @vishalgondal

indiagames.com

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ToMI ahonen International expert on nordic and asian Mobile Industries (hong Kong)

Mr. Tomi T Ahonen is the author of eleven bestselling books on mobile telecoms, technology and media.

Translated into several languages, he is the father of numerous industry tools, theories and concepts, and is referenced in over 100 books by other authors. Mr. Ahonen has been quoted in over 300 press articles in major media like the Wall Street Journal, Business Week, the Economist and Financial Times, and is often seen on TV across the world. He lectures twice per year at Oxford University’s short courses on digital convergence and next

generation telecoms and he has presented papers at over 250 conferences in 40 countries.

Before starting his own consulting company in 2001, Tomi Ahonen was the Global Head of Business Consultancy for Nokia and earlier the company’s first Segmentation Manager, Mr. Ahonen also oversaw Nokia’s 3G Reserach Centre. Before that he worked for two operators/carriers in Finland, and started his technology career on Manhattan at one of the world’s first internet service providers, OCSNY. Mr. Ahonen’s accomplishments include creating the world’s first fixed-mobile service bundle; setting the world record for taking market share from the incumbent; and creating the world’s largest billing system covering 45 independent telecoms operators. Tomi Ahonen holds an MBA from St John’s University New York City and lives currently in Hong Kong.

Follow Tomi @tomiahonen

tomiahonen.com

communities-dominate.blogs.com

7thmassmedia.com

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dale herIgSTad ChrIS deerIngFour times emmy award Winner, and Winner of the inaugural Interactive emmy award (london, los angeles)

Former President of Sony Computer entertainment – europe (london)

With twenty-five years in graphic design for television and film, and over a dozen years experience working with interactive user interface design, Dale brings a unique perspective to his role as Schematic’s Creative Director and co-founder.

Dale has designed more than 15 network broadcast packages. He directed and designed the on-air graphics for three Winter Olympics for CBS (Albertville 92, Lillehammer 94, and Nagano 98), ultimately winning three Emmy awards for this work. His user interface experience bridges Enhanced and Interactive TV, the

Chris Deering has led multicultural motion picture video and computer game publishing for nearly 3 decades, initially as Vice President – International for Atari game consoles and computers, and subsequently as Executive Vice President and COO for Columbia Pictures International Video, and from 1995 to 2005 as President of Sony Computer Entertainment - Europe (SCEE).

At SCEE he led the team that has sold over 80 million consoles and facilitated the sale of over 1 billion games. Most of SCEE’s original management team, set up by Chris, remains at the core of PlayStation leadership,

Internet, and broadband networks, as well as emerging wireless media. Leading development in interactive television, Dale designed the interface for Time Warner’s groundbreaking Full Service Network in Orlando.

Dale began his career in the late 70’s, working with TV industry giant, Harry Marks. In 1998, he founded H Design, which created network branding packages for Fox Network, Fox Sports Net, WebMD Television, and National Geographic Channels International. He pioneered new spatial navigation interfaces for Sony, as well as new enhanced programming for CSI, Survivor Africa, Life360, and Turner Classic Movies. A sought after speaker around the world, Dale has taught design, information architecture, and animation at California Institute of the Arts, Art Center College of Design, and UCLA. He serves on the board of the Interactive Television Alliance.

Follow Schematic @schematic

schematic.com

now including the management of Sony’s worldwide game development studios.

From 2006 to 2010, Chris served as Chairman of the Board for Codemasters, the world’s leading independent video game developers; and as Chairman of the Edinburgh Interactive Entertainment Festival. He was a board director at Malmö based Wayfinder Systems, a GPS navigation software firm, before it was acquired by Vodafone in 2009. Chris was also a board member of Malmö-based Sony Ericsson in 2004 - 2005.

Chris currently serves as Chairman of Stockholm based Music Myne and is a board member at PlaySpan of Santa Clara, California.

Follow Chris @chrisdeering

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ParIS BuTTFIeld-addISonCo-founder, Secret lab (hobart)

Paris wears many hats: author, co-founder of Secret Lab, researcher, mobile product and technical guru.

Paris has degrees in HCI, computer science, medieval and modern history and enjoys designing, producing and building awesome experiences for mobile. Paris also works with Meebo, Inc., one of the fastest growing consumer Internet companies, building awesome mobile experiences for mobile users. He is also a Graduate Researcher in information management at the University of Tasmania.

An expert in the mobile space, Paris is the co-author of the books

iPhone and iPad Game Development For Dummies and Unity Mobile Game Development For Dummies.

Paris is co-founder of Secret Lab Pty. Ltd., leading production and design efforts in the mobile game and app development space.

Paris founded and led ithinkitworks Pty. Ltd. from 2001 to 2008, spearheading product development and design efforts on a variety of platforms including desktop Linux, Windows, Mac OS, Palm OS, Windows Mobile/Pocket PC and others.

Paris is a highly experienced and sought after software developer, product and project manager. Key experiences include Objective-C/Cocoa on the Macintosh and iPhone/iPod Touch and iPad platforms, Java on Blackberry and Google Android and C# on Windows Mobile. Open GL ES and Unity are also favourites.

A frequent sought after speaker at conferences, workshops and training sessions internationally, Paris was recently awarded the prestigious 2010 Tasmanian Pearcey Award, and three 2010 Tasmanian ICT Awards.

Follow Paris @parisba

secretlab.com.au

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noah FalSTeIn alvIn Wang graylInPresident, The Inspiracy

(San Francisco) Ceo and Co-founder, mInfo Inc (Shanghai)

Noah is the head of the longest-running Game Design Consultancy company in the world, and specialist in applying game design principles to new technologies.

Noah Falstein has been a professional game developer since 1980, and was one of the first few employees at LucasArts Entertainment, The 3DO Company, and Dreamworks Interactive. As head of The Inspiracy, a freelance game design consultant since 1996, he has been an industry leader in applying timeless game design principles to new areas including location based entertainment, serious games,

Mr. Graylin is the CEO of mInfo, the leading Mobile Search Service in China providing natural language search services to users throughout China via SMS, WAP, IM and embedded client applet.

Mr. Graylin is a seasoned technology entrepreneur and business leader with over 15 years of management experience, seven of which are in Greater China. Mr. Graylin co-founded mInfo in early 2005. Prior to mInfo, he was the founder and CEO of two other technology start-ups in the US, one in personalized e-marketing and the other in online financial tools for consumers.

mobile games, social games, motion-sensor devices, and more. Most recently he is a co-founder of a stealth-mode startup specializing in location based technology with some revolutionary applications in entertainment and business. His clients have included Disney, Hasbro, LucasArts, Sega, Shell Oil, Cisco, Intel, Microsoft, and Citibank. He was the first elected head of the International Game Developers Association and the design columnist for Game Developer magazine for 6 years.

Falstein will be speaking on fundamental principles of game design and how they need to be re-evaluated to match the creative, technical, social, and business considerations of geolocation-based titles.

Follow Noah @nfalstein

theinspiracy.com

In the mid-90’s Mr. Graylin helped establish the Intel organization in Shanghai, and grew Intel’s consumer business in China from $50M to $300M over a three year period. He also led Asia Pacific marketing for Intel Online Services in the late’90s. Additionally, Mr. Graylin ran the global Enterprise and Consumer business units at Trend Micro in 2001-2003 (while based in Taipei), and security products/services business at WatchGuard Technologies (based in Seattle), with respective yearly revenues in excess of US$200M, US$100M and US$80M. He delivered sizable double digit revenue growth for all three businesses units. Mr. Graylin began his career at IBM designing next generation processors for the AS/400 mini-computer family.

Mr. Graylin earned an MS in Computer Science from the Massachusetts Institute of Technology and holds an MBA from MIT’s Sloan School. He graduated top of his department with a BS in Electrical Engineering from the University of Washington.

Follow Alvin @AGraylin

minfo.com

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KaJSa lundFall orvar SäFSTröMCeo, lociloci (Stockholm)

Sweden’s most well known and sought after game journalist, lecturer and debater (Malmö)

Ms. Lundfall, CEO of family location service Lociloci, started her career in sales and marketing positions of large systems towards operators at Ericsson and later Nortel Networks, working in Stockholm as well as in the UK.

After leaving the multi-national companies in the late nineties, Ms. Lundfall has used her entrepreneurial skills in CEO roles for start-ups. She co-founded one of the first sms service providers, she has CEO experience from mobile TV and IP infrastructure start-ups. In 2006, she was appointed CEO of location supplier Mobilaris, and from there she founded the

Orvar writes for numerous newspapers and magazines, lectures on popular culture and games, and has led a seminar on game culture in Swedish parliament. He is also the producer of video game music concerts, currently holding the world attendance record for a game concert (17 000 at Joystick in 2006). Säfström has a background in film, having twice been voted “Best Swedish film critic of all time” by the readers of leading national newspaper Aftonbladet. From 2003 to 2006 he co-hosted Filmkrönikan on the Swedish television network SVT.

spin-off Visibilly, the first location aggregator in Scandinavia. Visibilly was later acquired by Lociloci. Ms. Lundfall holds a MSc in Industrial Engineering and Management from The Institute of Technology at Linköping University in Sweden.

Follow Lociloci @Lociloci

lociloci.com

INTERNATIONA

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VIP’S

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MarTIn SnyggManager FPX lab (gävle)

Martin has a background in film studies and media as well as computer science and is coordinating all of the projects in FPX Lab and supports the cluster with technological expertise. The converging field between social media and location based services is Martins number one focus at the moment and recent projects in FPX Lab spans from syndromic surveillance of epidemiological spreads in rural China to tracking Dala horses shipping from Dalarna to Shanghai.

Follow Martin @martinsnygg

fpx.se

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With over 4+ years experience in the international ePayments markets Electra is a dynamic, entrepreneurial commercial sales and marketing-oriented executive who is internationally mobile, trilingual and able to influence at a senior level with a blue chip background. Specializing in the digital/media contents, online gaming and social networking sector with in depth knowledge for the drivers required to provide solutions to all growing eCommerce strategies.

Adept at understanding the needs of the business and tenacious at developing new bonds, securing customer loyalty and forging

Izzie and Santiago are the co-founders and management tandem at Creative Media Farm, the digital design studio behind praised X|Media|Lab’s graphic concepts for events such as Sounds Digital (London), Kre8tif! (Malaysia), XML China Series and XML Sweden.

Izzie comes from the dreamy & melancholic Montevideo, where she first trained to become an insightful and skillful designer. During the past decade Isabel has consistently worked as a designer, advertisement consultant, and project manager for renowned media and advertisement agencies in her hometown.

strong relationships with both internal and external partners. Electra has extensive international experience in Europe, Asia, and North America.

ClickandBuy International Limited is an End to End, Full-Service Global Payments Provider, providing online payment, risk management and payment security services to merchants globally. Top brands including Apple iTunes, EA, Codemasters, Trend Micro, Big Fish Games are among those that trust ClickandBuy with their eCommerce Solutions.

Specialties:

e-Payments strategies, Micro Payments Support and Billing, mCommerce, Customer not Present Fraud Prevention, International Payment process flows, Credit Card Payments, Alternative Payments, Strategic consultations, Targeted Marketing Campaigns

Follow ClickandBuy @ClickandBuy

clickandbuy.com

Aside from being the better half of the studio, Izzie acts as Creative Director and Project Manager, keeping a dutiful and yet gentle eye on a widespread, multicultural team across time zones and languages.

Santiago is a dynamic example of a generation that, as John Maeda defined, is made of “creative leadership”. He comes from this new breed of hybrids who find their comfort zone in stepping outside the box: a true craftsman-entrepreneur capable of seamlessly toggling between colliding worlds of business and art, creativity and profitability, inspiration and duty. He began building site a lustrum ago, and ever since he has steadily continued to expand his interests into the adjacent areas of design, usability and user experience.

Their Spain-based studio is built on the foundations of its founders’ cultural syncretism of Uruguayan and European heritage, whereupon their team delivers magnificent user-centered designs for forefront clients, such as Mailchimp or X|Media|Lab.

Follow Creative Media Farm @cmfarm

creativemediafarm.com

eleCTra CouTSoFTIdeS

SanTIago MelluSo & ISaBel BaeZ

Senior Sales executive at ClickandBuy (london)

Creative Media Farm (la Coruña)

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nIColeTTa IaCoBaCCI

SelCuK KIPer

head of Multiplatform, european Broadcasting union (geneva)

Founder, Synopsis Creative Services (Istanbul)

Nicoletta Iacobacci is a seasoned multimedia and transmedia producer. Since 2006 she has been Head of Multiplatform at the EBU where she manages Eurovision TV and EBU’s transmedia activities and projects, co-ordinating and supporting the most interesting and innovative TV professionals in European public service media.

From 2002 until 2006 she spearheaded RAI’s Interactive Factory and the activities of experimental content for Digital Storytelling and Interactive TV productions at various universities in Roma (La Sapienza), Firenze (Master Multimedia), Milano

Selcuk formed Synopsis Creative Services in 1998 with the mission of concept creation and production of events. Since then, Synopsis has provided acclaimed and unforgettable events for UEFA, the Turkish Republic (Parliament, Football Federation), Abu Dhabi Media Company, and Qatar Government. He is a member of IAAPA, WEF (World Economic Forum), and TESDER. Since 2008, Selcuk has also served as the Board Member of United BMB Group, and in 2010 he formed M.I.T. Enterprise Forum of Turkey where he is the Co Chair.

(Brera, IULM), and Torino (IED).

Between 1993 and 2002 Nicoletta led the RAI New York Multimedia Factory, as well as produced and co-wrote multiple TV series, documentaries and live events. In 1993 she created and managed RAI’s first website: planetitaly.it

Nicoletta’s background comprises graphic design, television producer, costume and set design for theatre and TV. She holds a Master in Communication Arts (Computer Graphics) from NYIT.

ebu.ch

synopsis.com.tr

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STen SelanderBusiness development director, nordic game Program (Malmö)

The Serious Games Institute (SGI) is a global thought leader in how to use games for more than just entertainment. Its core mission is to facilitate the growth of serious games, virtual worlds and to connect industry specialists through research and development into the use and effects of these products, platforms and technologies. In addition to applied research, the SGI incubates digital media companies, provides access to finance/funding for projects and has a global network of labs in Europe, Asia and North America. Since opening in 2007, the SGI has worked with over 500 companies from around the world in areas

Sten Selander is Business Development Director at Nordic Game Program. He has a background in entrepreneurship, business and application development for new media and new cultural expressions, media production and product development, design and manufacturing. With over 32 years of experience within media, art and design fields, and with the last 10 years within games and interactive media Selander stands on firm ground when it comes to strategic issues for the games industry and new media. Selander also has a background in executive management at start-up and fast growing companies.

as diverse as Technology Enhanced Learning, Health, The Environment and Sustainable Development, Smart Spaces (Integrating physical and virtual environments), Interface technologies, Emergency Planning and Disaster Management, Artificial Intelligence and Robotics, Virtual Commerce, Collaboration and Networking, Mobile and Wireless, and Relationship Management.

One of our current projects is to commission 8-10 prototype applications for a number of clients including organisations such as the Police, The Herbert Museum, and Shakespeare’s Birthplace Trust.

seriousgamesinstitute.co.uk

[email protected]

Follow Sten @sten_selander

nordicgame.com

SerIouS gaMeS InSTITuTe

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dJoeMIla vIegen dr Zhang aIhua Serial entrepreneur (amsterdam)

Professor, Beijing Film academy and harbin Institute of Technology (Beijing, harbin)

Djoemila Viegen is best described as a serial entrepreneur. She is producer/owner, JensenFrisbee, Amsterdam.

Djoemila has over 19 years experience in the screen industries and television. She produced over 45 films, documentaries, television series and shorts. In 2007 she produced the film Highland Gardens in Hollywood for VPRO Television, one of the Netherlands leading public broadcasters. Her production company JensenFrisbee also produces commercials and corporate films. Currently in development is a short movie from director Rishi Chamman.

Dr. Zhang Aihua is a professor of the Department of New Media and Technology of Harbin Institute of Technology in P.R. China (top 8th university in all China). She got her BA in Beijing, MA in Canada and PH.D in United States. She has taught for a variety of universities in both East and West, including Beijing Film Academy, Beijing Foreign Studies University, HIT, Ohio University, and Chicago Loyola University.

Dr. Zhang has wide research interests. Her recent book publications include: Advertising in New Media, 2010; Contemporary Hollywood: New Strategies in

Next to producing screen-based media, Djoemila also produces media events for NPO - the umbrella organisation for the Netherlands Public Broadcasting and NPOX, a one-day digital media festival which attracts 2000 screen practitioners from across the Netherlands.

She recently started a new company R.I.M.A (Revolution In Material Apparel) with business partner Rima Freeman. With this innovative fashion label they won Start Up Weekend in Geneva this past November. From there they are building and collaborating with other brands on their label.

Since 2009, Djoemila has been Project Director for X|Media|Lab Amsterdam and is now working to establish XML EU. She recently produced the second X|Media|Lab: Future in Journalism in the Netherlands and is creating a portfolio of X|Media|Lab activities in the Netherlands for 2011.

jensenfrisbee.com

xmedialab.com

Globalization, 2009; Films in the East and West: A Study in Comparative perspective, 2008.

Dr. Zhang’s courses range across New Media Studies, Film Studies, Media Cultures, Chinese Art and Film etc. Her field exploration has led her to many parts of the world, including North America, Australia, and Europe. Dr. Zhang has been instrumental in building many bridges between scholars and media professionals in and out of China for mutual cooperation and communication benefits.

bfa.edu.cn

en.hit.edu.cn

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Paul ranSon dan lICarIFounder, Slam Productions (Warwickshire)

digital Media Consultant (Birmingham)

Paul has been developing digital content since the early 1980’s when he wrote his first published games. A serial entrepreneur Paul has been the Development Director of Codemasters and Eidos. He has run 3 successful businesses as Managing Director. In 1996 Paul sold his first business computer games business to Eidos which subsequently raised money on the LSE and NASDAQ. In 2010 his latest venture called Slam Productions Ltd was ranked 96 in the top 100 development companies around the world by the independent games organization Develop 100. Paul is a qualified PRINCE 2 practitioner but also

has massive experience at the agile development described by SCRUMM.

Slam Productions is currently engaged in the development of a number of mobile apps for iPhone and Android handsets that have been developed with the SGI for the NHS and Herbert Art Galleries.

slam-productions.co.uk

Dan is a Digital Media Consultant working for the Serious Games Institute. Other clients include the Custard Factory, the Digital Media Academy and several games and digital agencies assisting them in business and project development and sourcing of finance/funding. Dan has over 18 years international experience, predominately in the B2B space having worked for a public affairs agency in Seattle, the largest bank in the world in their London HQ, four UK universities, a credit card company, two management consultancy practices and three regional economic development organisations.

seriousgamesinstitute.co.uk

custardfactory.co.uk

digitalmediaacademy.org

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MarTyn BroWnCo-founder, Team17 (yorkshire)

A creative manager with 25 years in the games industry, 20 years as a founding director at Team17, one of the world’s best-known Independent games developer-publishers. Worked on over 60 games on 20 gaming platforms, everything from computer to console, to handheld to mobile.

Managed the studio and in particular, Team17’s early adoption of digital self-publishing, handled PR, executive design and production and business development for the last 8 years.

Managed the brand development and direction of WORMS™ which

has been an incredible success in digitally distributed games in recent years; No.1 on Xbox Live Arcade, No.1 on PSN, No.1 on Steam, No.1 App Store (33 countries) as well as awards for the title itself.

Martyn prides himself on his ability to mentor and educate through sheer spirit and zest for life.

team17.com

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CONFERENCE

DELEGATES

Tomi Ahonen

Sara Ali Student / Malmö Univeristy

Jenny Allgulander Student / Malmö Univeristy

Johannes Amilon CEO / Vitamin Interactive

Lars Andersen Project Manager / Nordic Game

Yasemin Arhan Media Evolution

Erik Arvedson Creative Technologist / LBi Sweden

Daniel Arvidsson Post Doc / Center for Primary Health Care Research

Bobbi Augustine Sand Creative Director / Ozma Speldesign

Isabel Baez Co-founder / Creative Media Farm

Johan P Bång CEO / Future Position X

Petra Berggren PR/Kommunication / Media Evolution

Asa Berglund Enhetschef / Stadsbiblioteket, Malmö

Olle Bjerkås Festival Producer / The Borderland

Johan Blid Art Director / First Flight Communication Agency

Oscar Bodin The Bearded Ladies Consulting

Will Bone Director of interactive content / Resonance

Anders Borg CEO / Abiro

Gabriel Borgius Webbredaktör / Ystad Kommun

Lars Boman

Ivar Boson Ixagon

Johan Brissmyr Popdevelop

Magnus Brobeck Business Unit Manager / 556731-5907

Fredrik Broman Interaktionsdesigner / NetPort.Karlshamn/X-Ovation

4140


Martin Brown

Paris Buttfield-Addison Co-founder / Secret Lab

Oscar Carlborg Project Manager

Klas Cederin GIS Engineer / Center for Primary Health Care Research

Genti Cifliku Projektledare / Kulturförvaltningen Malmö Stad

Pablo Collazo Designer and IT-guy / Celemi

Elektra Coutsafides Senior Sales Executive / ClickandBuy

Alicia d´Ailly Mediaproducent / Delight Video & Web

Johan Dahlén Business Development / Media Evolution

Lars Dahlqvist Verksamhetsledare / Teatercentrum

Fredrik Davidsson Head of Innovation / Teknograd

Chris Deering

Jerker Edenborg Interface Developer / LBi

Erica Elfström Producent/Regissör / RåFILM

Megan Elliott Director / X|Media|Lab

Fredrik Emmerfors Vd / Ljudambassaden

Eva Engqvist Vice Rektor / Malmö Högskola

Ingela Envall Projektsamordnare inkubator / Ystad Kommun

Ma Lorena Escandon Quintanilla Business developer / MashPop

Emma Estborn Portfolioplanner / Media Evolution

Kristoffer Ewald Senior Vice President Strategy / Guava

Stefan Fallgren Projektledare / SVID

Noah Falstein

Ivana Filipcev Student / Malmö Univeristy

Heidi Forbes Öste Social Strategist, Author, Speaker / 2BalanceU AB: Social Strategy Consulting

Per Gifvars Customer Relations / CocoCloud Handelsbolag

Thierry Giles UX Designer / Tactel AB

Jon Goland Market Insight / TU

Vishal Gondal Founder and CEO / Indiagames Ltd

Kevin Grant Indoor Navigation / Qubulus

Gabrielle Gresta Owner, Founder & Deputy Chairman / Digital Magics Group

Jonas Gruvö Head of Mobile Services / Sydsvenska Dagbladets AB

Anders Guldstrand Creative Developer / LBi Sverige AB

Mathias Gullbrandson CEO / The Story Lab

Micke Gunnarsson Business Developer / NetPort.Karlshamn AB

Alejandro Gutierrez Lopez CEO / Retail

Johan Gyllenspetz Popdevelop

Daniel Hägglund Interface Designer Dreamler / The Borderland

Mikael Håkansson PM / HiQ Skåne AB

Richard Hall CEO / Screensolutions

Per Hallin Creative Director / Advertising Agency

Annika Hanell Marknadschef - Privat / NE Nationalencyklopedin

Brendan Harkin Director / X|Media|Lab

Cowley Harris Developer / BTH Innovation

Vildan Hasanbegovic Strategic Business Development / Sony Ericsson

Hampus Hedberg Hankell Senior artist / Vitamin Design

Kristin Heinonen Internet Strategist / Good Old

Lennart Helmbold Future Learning / Media Evolution

4342


Dale Herigstad Co-founder / Schematic

Anders Høeg Nissen DR Historie og videnskab / DR

Jenny Holmlund Creative Director / Scantags.se

Niclas Holmqvist Consultant / Cloudberry Communications

Nils Holmström Web Developer / First Flight Communication Agency

Axel Jacobson Interaction Designer / Ixagon

Pär Jakobsson Student / Malmö Univeristy

Sara Johannesson Projektledare/webbadmin / Sydsvenskan

Pontus Johansen Superlativo

Peter Johansson Solution Architect / Cybercom Sweden

Mats Jonsson Business Developer / NetPort.Karlshamn AB

Jessica Källman Praktikant / Ystad Kommun

Robert Karlsson Verksamhetsledare / KulturKraft Syd

Johannes Karlsson Student / Malmö Univeristy

Selcuk Kiper IAAPA

Daniel Kipowski Business Development Manager / Invest in SkÂne

Jonas Knutsson Developer / Cybercom Sweden

Lars Krantz Owner / Alaz AB

Sophie Labrosse World Investment Conference and the i7 Innovation Summit

Nicoletta Lacobacci Curator / TEDxTransmedia

Liselott Lading VD / Aspekta Propeople AB

Peter Lång Art.dir / Scen3

Per Larsson

Joel Larsson Popdevelop

Caroline Larsson Project Manager / LBi Sweden

Anders Leander Interaction designer

Sara Leckner Student / Malmö Univeristy

Dan Licari Digital Media Consultant / Serious Games Institute

Joakim Lindblom Superlativo

Mats Lindoff Owner / Lindoff Technology AB

Jonas Lindqvist Project Berlin

Janna Lindsjö Interaction designer / Cybercom Sweden

Erik Lindström Project Leader / The Borderland

Kenny Lövrin iPhone/ios developer / 556731-5907

Bengt Lundahl Strategist/Partner / Advertising agency

Anna Lundbergh Business Analyst / Skånetrafiken

Kajsa Lundfall CEO / Lociloci

Niklas Lundgren Student / Malmö Univeristy

Björn Lundgren Senior Lecturer / Malmö Högskola

Emma Malmqvist Arkeolog / HistoriskaSkyltar

Christer Månsson VD / Media Evolution

Jenny Månström Publikutvecklare / Malmö Stadsteater

Ants Maran Founder and CEO / Qubulus

Emma Mellander Executive Producer / Nordic Game Program

Santiago Melluso Co-founder / Creative Media Farm

Fredrik Meurling CTO / Mobile Loyalty Europe AB

Anders Mildner Writer/Journalist

Kim Missler Student / Malmö Univeristy

4544


Ray Monner CEO, Founder / TuneRights Sweden AB

Anders Nilsson BTH Innovation

Anders Nilsson Director / BTH Innovation

John-Patrik Nilsson Developer / CocoCloud Handelsbolag

Charlie Norberg MedieInstruktör / Kulturpedagog / Malmö Kulturstöd / KBU

David Nordin Project Berlin

Roland Norgren Process Manager R&D / Future Position X

Maarten Noyons Board Member / Paca Mobile Center

Anders Oelmann System Architect

Axel Olsson Student / Malmö Univeristy

Tomas Ottosson Application manager / LBi Sverige AB

Jon Ovander Creative / Dynamic Dog AB

Niels Paarup-Petersen Political Advisor Centerpartiet / Region SkÂne

Lars Palm Project Manager / Future Position X

Daniel Persson Student / Malmö Univeristy

Samuel Persson Dataföreningen Södra Kretsen

Martin Persson PM / HiQ SkÂne AB

Thomas Persson Sales manager / Nationalencyklopedin

Margareta Persson Arkeolog / HistoriskaSkyltar

Bo Peterson Dr / Malmö Högskola

Sara Ponnert Business Development / Media Evolution

Albin Ponnert Ponnert Film och Media

Lars Porthan

Niels Prösch Developer/Architect / BTH Innovation

Filip Rafstedt Art Director / Advertising Agency

Toomas Randsalu GIS-samordnare / Karlshamns kommun

Paul Ranson Founder / Slam Productions

Marco Rene Gardeya Founder and CEO / Hoppala

Jacob Riis Communications Director / Nordic Game

Erik Robertson CEO / Nordic Game Resources AB

Andreas Rönnqvist Project Manager / Screensolutions

Joakim Rosén Teacher / Malmö Univeristy

Hans Roupe Scentekniker / Moomsteatern

Ulrika Rudqvist Head of Marketing and Communication / 556787 1701

Petra Rundqvist Filmstrateg / Ystad Kommun

Arash Saeidihaghi CEO / Eplinovo AB

Orvar Säfström

Miriam Säfström

Johan Salo Do-Fi

Lisa Samuelsson Communication officer / ULI Service AB

Thom Saunders Online Producer / Oogadooga.com

Michaela Schmied Superlativo

Michaela Schmied Creative Director / SweetAR

Sten Selander Business Development Director / Nordic Game Programme

Martin Snygg Manager, FPX Lab / Future Position X

Kalle Söderberg The Bearded Ladies Consulting

Hossein Sohrabi VP / Eplinovo AB

Thore Soneson Producent Manusförfattare / Egen Produktion

4746


Erik Stenberg Innovation and Cluster Manager / Mobile Heights

Anna Storåkers Promotor / Debaser

Carina Ström Student / Malmö Univeristy

Sofia Ström Student / Malmö Univeristy

Carin Strümpel-Alftrén Arkeolog / HistoriskaSkyltar

Kristina Sundquist Professor / Center for Primary Health Care Research

Peter Svärd Art Director / First Flight Communication Agency

Lennart Svensson Region Skåne

Johan Svensson Development Dreamler / The Borderland

Daniel Svensson Konsultant / HiQ Skåne

John Swindells Creative Producer / Oogadooga.com

Jiaman Tang International Projects Assistant / Future Position X

Haraldur Thormundsson The Bearded Ladies Consulting

Martin Thörnkvist Media Evolution

Richard Topgaard Media Strategist and Developer / MEDEA

Ivo van Barneveld Manager Layer Partner Network / Layar

Djoemila Viegen Project Director / X|Media|Lab Amsterdam

Magnus von Wachenfelt Overall Production Manager / IKEA Communications AB

Annika Waern Co-director, Mobile Life Centre / Stockholm University

Sara Wåglin Web/Marketing / Debaser

Stefan Wahlstedt Projektledare / Malmö lärcentrum

Sebastian Wallin Popdevelop

Erik Wallin CEO / City Conversity AB

Magnus Wallon Do-Fi

Alvin Wang CEO and Co-founder / mInfo Inc

Gigi Wang Chair Emeritus / MIT/Stanford Venture Lab

Magnus Wigrup Student / Malmö Univeristy

Gavin Wilson

Rikard Windh Founder / CEO / Scantags

Thomas Wingate Producer Dreamler / The Borderland

Aihua Zhang Professor / Harbin Institute of Technology

Sofia Zhou Sales / HiQ Skåne

Dina Zolotarevskai VD

Alexander Zolotarevski Founder / Crowdser AB

48 49


Nordic Game Program

Computer games are fast becoming a favourite among the new generation of media consumers in the Nordic countries. The mission of the Nordic Game Program is to ensure access to high-quality Nordic computer games for children and young people.

To assist secure a broad availability of

Media Evolution

Media Evolution is a media cluster and a member based organisation that brings together the TV, web, games, music, film, publishing, communication, mobile and digital media industries in southern Sweden. With more than 100 members, Media Evolution focuses on creating business development, partnership opportunities and building global networks to stimulate growth, job quality Nordic computer

games both now and in the future, the Program has a range of activities which includes the Nordic Game conference and related events, Nordic Game activities at games industry events around the globe, as well as Nordic game development support, information and infrastructure activities.

The Nordic Game Program is a part of the Nordic cultural cooperation and is funded by the Nordic Council of Ministers, and administered by Nordic Game Resources AB, a Swedish limited company. It was launched in 2006 and is planned to end in 2011.

creation and innovation.

Media Evolutions goal is to create the leading European platform for media innovation.

Media Evolution runs projects and events across five different areas:

Business Development

Games & Learning

Venues

Business Intelligence

Innovation & Development

nordicgameprogram.orgnordicgame.comnordicgame.netFollow us on Facebook: http://www.facebook.

com/#!/pages/Nordic-Game/220309720184

Follow Media Evolution @mediavmediaevolution.se (An English version of the web site will

be launched shortly, stay tuned1)

50


KulturKraft Syd

KulturKraft Syd is a programme for empowerment in the area of performing arts, music, film and television in the south of Sweden. The aim of the project is to give professionals within this area the opportunity of professional development and means of creating new forms of cooperation within the cultural field.

KulturKraft Syd is a 2-year project financed by the European Social Fund until February 29, 2012. During this time we hope to find a way to make the project permanent. The project is a cooperation between the entire cultural life in our region; institutions, organisations, companies and independent groups as well as individuals.

kutlurkraftsyd.se

53


FPX

Future Position X (FPX) is Europe’s leading cluster for innovative and expanding use of geographical information technology (GIT). We are developing location based services, media and solutions for the future green society and the smart city. FPX has one of the most modern facility’s for research, development and testing of new internet and mobile applications and services based on Geographical IT (GIT) and Location based services (LBS) in Europe.

FPX was founded in 2006 as a non-profit cluster organization with the aim to build a European center of excellence, an independent arena for GIS (geographic information systems) development, demonstration, marketing, and knowledge exchanging. In 2010 FPX was rewarded with the European cluster manager of the year award.

The members of FPX cluster in Sweden have more than 26000 employees with a turnover of over 44 billion SEK. The network of FPX covers more than 15 countries and has offices in Beijing, Wuhan and Zhuhai in China.

If you have an idea for a new product, service or company, contact FPX-lab! We can help you to test, develop, validate and demonstrate GIT and LBS applications and services in a realistic multi-user environment. Via our incubator we can help you finance and start up your company, and via our vast global network we can get you kick started in the international market place.

[email protected]

52

Minc

Minc runs three different operations under the same roof: Minc/Incubator, Minc/Workspace and Minc/Meetings. Our ambition is to help entrepreneurs achieve faster growth with fewer risks in a creative and network based environment, and to create a platform for meetings between young entrepreneurs, traditional industry and commerce, and research and innovation.

Follow Minc @mincmalmominc.se

[email protected]

55

NOTESUP

COM

ING

EVEN

TSSWeden: loCaTIon BaSed ServICeS Jan 21-23rd

Sydney: dIgITal dIreCTIonS Mar 4-5Th

auSTIn: XMl@SXSW Mar 13-14Th

MuMBaI: FICCI-FraMeS Mar 25-27Th

PerTh: WhaT’S your STory?: InTeraCTIve SToryTellIng aPrIl 15-17Th

london: SoundS dIgITal May 4-6Th

aMSTerdaM: youTh CulTure May 18-19Th

Sydney: oPera houSe gloBal MedIa IdeaS June 10-12Th

ShanghaI: ChIna anIMaTIon MarKeT July TBC

BeIJIng: IMMerSIve MedIa auguST TBC

Kuala luMPur: anIMaTIon and gaMeS nov TBC

56 57

NOTES


58

X|Media|Lab is the internationally acclaimed creative industries event. XML creates a meeting place uniquely designed to assist companies and people get their own creative ideas successfully to market, through concept development, business matching, and direct access to world-class networks of creative professionals.

Each XML is a unique event where people with original digital media ideas connect with a superb international network of independent creative thinkers, technology wizards, commercialization experts, potential business partners, and potential financial resources. The focus of XML is always on you and your ideas.

X|Media|Lab specialises in building high-value professional networks between the emergent creative industries in China, India, the Middle East, and North and South Asia: the new geographies and new media hotspots that have the highest growth markets, the biggest numbers of consumers, the largest youth markets, and the greatest emerging talent pools. We also stage X|Media|Labs with partners in selected traditional media hotspots including London, Los Angeles, Sweden and Amsterdam.

The ‘X’ in X|Media|Lab stands for cross-platform, cross-disciplinary, and cross-cultural. Cross-roads, intersections, collaboration, meeting places, and the critical moments when something new might happen – these are our guiding thoughts.

Lastly, ‘X’ marks the spot! We look forward to welcoming your participation at any X|Media|Lab in the time-zone within which we always operate: the near future!

xmedialab.com / [email protected] / @xmedialab

About X|Media|Lab

58

lBS experiences through Innovative Inputs and outputs: Chris Deering – Former President of Sony Computer Entertainment – Europe (London)

engagement, metrics, gamification and location: Paris Buttfield-Addison – Co-founder, Secret Lab (Hobart)

augmented reality: the next mass medium: Ivo van Barneveled – Manager Layer Partner Network, Layar (Amsterdam)

Mobile augmented reality - From Science Fiction to Fact: Marc René Gardeya – Founder & CEO, Hoppala (Möglingen)

3.00 PM neTWorKIng and reFreShMenTS

3.30 PM SeSSIon Four: The hard Where and the Soft Where? (opportunities, technologies, best practices, and success stories from around the world)

Crossing virtual Frontiers: Noah Falstein – President, The Inspiracy (San Francisco)

China: location, Mobile Search and Commerce: Alvin Wang Graylin – CEO & Co-founder, mInfo (Shanghai)

lociloci: the art of knowing where your loved ones are: Kajsa Lundfall – CEO, Lociloci (Stockholm)

Flipping the coin: realities of game Based locations: Orvar Säfstöm – Sweden’s most well known and sought after game journalist, lecturer and debater (Malmö)

5.00 PM neTWorKIng reCePTIon @ MInC

9.00 aMWelCoMe and oPenIng reMarKS

9.15 aM SeSSIon one: location, location, location! (major trends and industry developments)

Screens as location: Dale Herigstad – Co-founder, Schematic (London, Los Angeles)

location Services are the key for tomorrow’s smart city: Johan P Bång – MD, Future Position X (Gävle)

location – Transforming life and love: Gigi Wang – Chair Emeritus, MIT/Stanford Venture Lab (San Francisco)

10.45 aM neTWorKIng and reFreShMenTS

11.15 aM SeSSIon TWo: everything in the right place (business models and revenue strategies)

Social Tv and location Based audience: The next generation Interactive Tv is here! Gabriele Gresta – Founder, Digital Magics Group (Milan)

location… changes the game!: VishalGondal – Founder & CEO, Indiagames (Mumbai)

Tomi Ahonen – International Expert on Nordic & Asian Mobile Industries (Hong Kong)

12.45 PMlunCh & neTWorKIng

1.45 PMSeSSIon Three: In Keeping with Touch (interaction & interfaces)

The Ins and outs of Whereabouts: enhancing

Documents

XML Sweden "Location Based Services" Program