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This presentation contains forward-looking statements within the meaning of the Securities Act of 1933, as amended, and the Securities Exchange Act of 1934, as amended, and are subject to risks, uncertainties, and other factors that could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: the effects of economic conditions, competition, programming availability and quality, technological developments, developmental difficulties and delays, the availability of capital to finance growth, the impact of government regulations, and other factors detailed, from time to time, in the Company’s filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date of this presentation. The Company expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.
XM Stock Price – Full Year 2004
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XM’s stock appreciated over 43% in 2004
XM Gets Rave Reviews
“XM is the market leader; its equipment is smaller and less expensive, chiefly because XM has developed
more sophisticated technology.”– Wall St. Journal, April 27, 2005
“A technological marvel. All baseball all the time, and it is highly addictive”
– Sports Illustrated, April 25, 2005
“Hardcore music buffs will likely do better with XM.”– Smart Money, March 2005
“Satellite radio is growing, and XM is top of the dial.”– BusinessWeek, August 26, 2004
XM Targeting Mass Market Opportunity
Over 230 million registered vehicles in the US
Over 110 million US households
Over 75% of the US population age 12 and older listens to radio daily and 94% tune in on a weekly basis
Addressing large markets with high radio listening penetration
Sources: Bureau of Transportation Statistics 2003, A.C. Neilson Media Research January 2004, Consumer Electronics Association, Radio & Marketing Fact Book 2003
Demonstrating A Mass Market
Achieving Broad Listener Appeal
Male
Female
34%
66%
Gender
35–4445–54
18–3455+
Age
24%
Source: Arbitron Custom Listening Study Spring 2004
24%26%
26%
Demonstrating a Rapidly Growing Subscriber Base
XM Expects to End 2005 with 5.5 Million Subscribers
XM Subscribers (000’s)
2001 2002 2003 2004
1,680
30 76 137 202347
483692
930
1,360
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2,100
Q2
2,500
Q3
3,200
Q4
5,500
2005
Annual Guidance
3,770
Q1 May
4,000
And Leading the Satellite Radio Industry
7 Out of 10 Satellite Radio
Subscribers Have XM
Satellite Radio Subscriber Growth by Quarter
Source: XM Radio and publicly disclosed subscriber information
Since National Launch XM Has Expanded Channel Lineup and Invested In Content
Converted to 100% Commercial-Free Music
Including original music programming specials such as – “Then Again Live”and “Artist Confidential”
Increased to 151 Channels from 100 Channels with the addition of:
Bob Edwards, Opie & Anthony, Dr. Laura, G. Gordon Liddy, Tony Kornheiser and Air America
16 channels of Major League Baseball and 9 channels of College Sports
21 channels of XM Instant Traffic & Weather in 21 Major Markets
Bringing Live Music and Listeners Back to Radio
Over 1000 Live Performances at XM, including: Wynton Marsalis, Melissa Etheridge, Lenny Kravitz, Phil Collins, Randy Newman and Brian Wilson
Original programming including:
• Music Series Artist Confidential and Then…Again…Live
• From Bebop to Hip-Hop featuring Quincy Jones
• XM Presents Jazz at Lincoln Center
• Welcome to Da Chuuch with Big Snoop Dogg
• Tom Petty's Buried Treasure
Premium Sports ProgrammingCollege sports from the ACC, Big 10 and Pac 10, complete coverage of the2006 World Cup, season long IRL and NASCAR coverage, PGA Golf andsports talk from ESPN, Fox Sports and Sporting News
XM launched exclusive, 24-hour Major League Baseball radio channel, “Home Plate”, featuring baseball greats Cal Ripken Jr., Rob Dibble, Kevin Kennedy, Larry Bowaand Buck Martinez
And Major League Baseball
21 dedicated channels offering in-depth, up-to-date information about road and weather conditions
Provide traffic and weather conditions, with continuous, real-time updates 24 hours a day, seven days a week
The most comprehensive, on-demand traffic and weather updates available on the radio today
XM Instant Traffic & Weather
XM NavTraffic Available in OEM and Retail AftermarketFirst integrated satellite/GPS traffic system
Traffic data overlaid on navigation display
Continuously updated, real-time traffic alerts and time-to-destination
Available factory-installed in 2005 Acura RL and Cadillac CTS
Available for aftermarket installation in Pioneer's AVIC-N2 and Alpine NVE-N872A navigation system
XM Has Built Superior OEM Partnerships
38%
6%
56%
XM Radio Partners
Non Exclusive orUnaligned
General Motors
Honda
Toyota
Hyundai
Nissan
VW / Audi
Porsche
Kia
Subaru
Suzuki
XM is the exclusive OEM factory-installed distribution partner or preferred provider of data services to over 55% of the OEM marketplace
GM and Honda to Produce Nearly 2 Million XM-Equipped Vehicles in 2005
And is Winning OEM Deals
Nissan selected only XM to supply satellite-delivered data services XM radio offered as an option on all models of Nissan and Infiniti vehicles (18 models in total)
Hyundai first automaker to add standard XM to full vehicle lineupStarting in 2006, XM will be factory installed in Hyundai models
Toyota selected only XM for factory installationToyota and XM enter into long term data services agreement
XM Leads Retail AftermarketProducts and Pricing• Full range of car, home and portable products
• Price points low, medium and high -- from $99 - $299
Placement and Partners• Broad distribution in national, regional, local and specialty retailers
• Product presence in multiple store locations (car, home, portable)
• Partnerships with industry leaders
Promotion• Controlled use of in-store and other promotions
• Cost-efficient technology and equipment subsidies
• Cost-efficient growth channels
XM Offers Superior Products Led by SKYFi2 and Roady2
Built in wireless FM transmitter
Tune select by song and artist
Portability with home kits and boombox options
SKYFi2 offers first ever “pause and replay” in satellite radio and personalized stock ticker and sports scores
Roady2 is industry’s smallest and lightest satellite radio
Products will be offered from Delphi, Pioneer and Tao
Listen to XM at home, at work, in the car or on the go
“My XM” memory mode allows user to store five hours of XM’s content
Built in wireless FM transmitter
Personalized stock ticker and sports scores
Includes car kit, home kit, rechargeable battery, headphones,
antennas and more
XM Expands Lineup of XM2GO Handheld Products
For a low cost, XM integrates into a broad range of home devices (i.e., stereo receivers, DVD players) -- simply plug an XM Connect-and-Play home antenna (MSRP: $49.99) into an XM-Ready audio product
The first XM-Ready products are available now from Yamaha – they include several home receivers and home theater systems
Other manufacturers of XM-Ready products will include Eton, Pioneer, Denon, Harmon Kardon, LG Electronics, Onkyo, Thomson/RCA, Polk Audio and Boston Acoustics
XM Introduces “Connect-and-Play”Technology
XM Radio and AOL Join ForcesThe leading satellite radio company and the leading interactiveservices company join forces to create a new online radio service
Consumers will have the ability to select a free, web radio sample offering or an enhanced premium service for a low monthly fee
In addition, XM will integrate select AOL original programs such as AOL Music Sessions and AOL Music LIVE! into the satellite radioservice
Car Manufacturers – GM, Honda, Toyota, Hyundai and others
Marketing – JetBlue, AirTran, Starbucks, Avis, National, Alamo
Online Distribution – Dell, Microsoft and AOL
Marketing & Distribution Partners
New Pricing Approach• XM customers have reacted well to new pricing approach, something
we attribute to its unique implementation
$12.95 monthly rate became effective April 2, 2005
XM offered existing subscribers the opportunity to lock-in lower $9.99 monthly rate with a 1, 2, 3, 4 or 5 year pre-paid payment plan
Expansion of XM basic service package included XM Radio Online and Opie & Anthony – previously $6 per month
No change to XM Family Plan Pricing of $6.99
• XM subscribers have embraced the annual and multi-year pre-paid plans – subscribers paying at least one year in advance now represent 34 percent of the total subscriptions*
* Pre-payment rate is as of March 31, 2005