Xilinx Confidential

Home Page Redesign

Victor SolanoyAugust 7, 2007

Xilinx Confidential

What is a Home Page?

• The home page is the entry point for the user to a Web site.

• The purpose of a home page is to orient the users to the Web site– It emphasizes the site’s purpose and the value of its offerings.– It sets the standards and expectations for the rest of the site.– It establishes the brand.

Source: The Science and Art of Effective Web and Application Design

Xilinx Confidential

Current Design

• Overwhelming and confusing -- too much information, too many options

• No clear indication of what Xilinx does

• Page must be read – poor home page practice

• Corporate branding of Xilinx is lost

• Messaging in banners is less effective

• No area for persistent advertising

Xilinx Confidential

Proposed Design

• Top banner cycles between 3 banners for improved messaging

• Improved delivery of banner messages due to cleaner design

• Uncluttered design is easy to view and understand

• Logical grouping of links improves scanning

• Clearer understanding of what Xilinx offers

• 3 sub-banners (lower) allow persistent promotions

Xilinx Confidential

Home Page Efficiency

• Coding (comparing new to current)– Less home page specific JavaScript to manage

• Navigation– Reduction in total number of links– Improved link groupings– Strong “scent” design for prospects and current customers

• Maintenance– Content maintenance limited to banners– Improved support for translation, particularly phonetic spelling

for Japan.

Xilinx Confidential

Future Improvements• Better connection to corporate visual id• Revisit header/footer to better align new home page• Continual improvement of home page through consistent

monitoring• Keep site liquid to evolve the home page in step with business and

industry trends• Localized content support for global sites

– Individualized by region, allowing modification per local needs– Better spacing for improved character legibility and phonetic spelling– Less graphics and more text options

• Improvements to gallery pages– Product comparisons– Product positioning

Xilinx Confidential

More information can be found at

http://teamx/mktg/web/designteam/homepage/default.aspx

Xilinx Confidential

Additional Sources• Additional Research:

– MarketingSherpa: B-to-B Web Site Home Page Design– 2006 CMP Media Usage Study

• General home page heuristics– Norman-Nielsen Group– UIE– HFI

• Sites studied:– IBM– HP– Altera– NVidia– Sun

• Design team usability summary is available in the Home Page Usability Summary Document.