Be impressed, quite simply.ROAD PRESENCE

You know you’re looking at truly greatdesign when what appears simple at firstglance turns out to be ingenious andstimulating once you discover thethoughts and details that make up thewhole. And as with any luxury item – afinely crafted watch, a bespoke suit – itsbeauty might be obvious, but its truevalue is only revealed when you discoverthe expertise, the craftsmanship and thepassion that went into making it.Theall-new Volvo XC90 has this quality.Appropriately for a full-sized SUV, itexudes power, particularly with theupright grille and the strong shoulders,

both of which are classic Volvo style cues.As exterior designer Anders Gunnarsonsays, “The car has an attitude thatexpresses confidence and self-belief. Ifyou’re proud and relaxed about yourposition in the world, you’ll stand upright– just like the Volvo XC90.” But despitethis sense of presence, the design is alsoexquisitely subtle: “It grows on you,” saysThomas Ingenlath, Volvo Car’s SeniorVice President of Design. “It’s not allspectacle – it’s about leaving the propor-tions and the technology underneath tocreate the drama. You suddenly realisehow much sheet metal movement there is

in the side section – how it grows over therear wheel. It’s about perfect execution,and that took such a long time toachieve.“The task to design the rear wasmore difficult”, says Ingenlath. “We didn’twant to use the elements that everyoneelse is using to make a car look morepowerful. Most other car manufacturersare using horizontal lines. We usedvertical lines. That is something that canbe difficult. If you are good at it, you givea car an incredible status. We achievedthat kind of status by reduction – notgoing into the horizontal but stayingproud and upright. That is a nice aspect.”

“As with any luxury item – a finely crafted watch, a bespokesuit – its beauty might be obvious, but its true value is onlyrevealed when you discover the expertise, the craftsmanship

and the passion that went into making it.”

Onyx Black

Crystal White Pearl

Luminous Sand Metallic

Magic Blue

First Name______________________________________________ Last Name______________________________________________

Date of Birth____________________________________________ Anniversary_____________________________________________

Primary Number___________________________________________ Alternate Number______________________________________

Choice of Volvo XC90

Magic Blue with Amber in Charcoal Interior and Linear Walnut Decor inlay

Luminous Sand Metallic with Amber in Charcoal Interior and Linear Walnut Decor inlay

Crystal White Pearl with Amber in Charcoal Interior and Linear Walnut Decor inlay

Onyx Black with Blond in Blond Interior and Linear Walnut Decor inlay

For Internal use

Customer Address____________________________________________________________________________________

____________________________________________________________________________________________________

City_______________________________ State____________________________ Pin_____________________________

Dealership name______________________________________________________________________________________

Tentative date of delivery_______________________________________________________________________________

Advance booking amount received from customer-`______________________________________________________

in words____________________________________________________________________________________________

Sales Consultant’s name________________________________________________________________________________

Sales Consultant’s contact number_______________________________________________________________________

Sales Consultant’s signature____________________________________________________________________________

Customer Signature___________________________________________________________________________________

PRIVILEGE