Xavier Institute of Business Administration (XIBA)

Xavier Institute of Business Administration (XIBA) A Jesuit Business School

St. Xavier’s College (Autonomous),

Palayamkottai - 627 002

CURRICULUM

REGULATION 2018

XIBA

XAVIER INSTITUTE OF BUSINESS ADMINISTRATION

St.Xavier’s College (Autonomous), Palayamkottai

SYLLABUS-2018 REGULATION

SEMESTER – I

COURSE CODE SUBJECT TITLE PERIOD/

HRS

MARKS /

CREDITS

TOTAL

CREDITS

18 XB 101 PRINCIPLES & PRACTICES OF MANAGEMENT

60 Hrs 4

28

18 XB 102 COMMUNICATIVE SKILLS FOR MANAGERS 60 Hrs 4

18 XB 103 ACCOUNTING FOR MANAGERS 60 Hrs 4

18 XB 104 QUANTITTIVE METHODS 60 Hrs 4

18 XB 105 MANAGERIAL ECONOMICS 60 Hrs 4

18 XB 106 INFORMATION COMMUNICATION

TECHNOLOGY MANAGEMENT 60 Hrs 4

18 XB 107 PERSONAL GROWTH LAB 60 Hrs 4

SEMESTER – II


HRS MARKS /

CREDITS TOTAL

CREDITS

18 XB 201 PRODUCTIONS & OPERATIONS MGT 60 Hrs 4

30

18 XB 202 ORGANISATION BEHAVIOUR 60 Hrs 4

18 XB 203 ENTREPRENEURSHIP DEVELOPMENT 60 Hrs 4

18 XB 204 RESEARCH METHODOLOGY 60 Hrs 4

18 XB 205 FINANCIAL MANAGEMENT 60 Hrs 4

18 XB 206 MARKETING MANAGEMENT 60 Hrs 4

18 XB 207 HUMAN RESOURCE MANAGEMENT 60 Hrs 4

18 XB 5001 FRENCH/HINDI 30 Hrs 2

SEMESTER – III (Any Two Specialization)


HRS

MARKS /

CREDITS

TOTAL

CREDITS

18 XB 301 STRATEGIC MANAGEMENT 60 HRS 4

30

18 XB 302 BUSINESS ETHICS 45 HRS 3

18 XB 303 BUSINESS ANALYTICS & MACHINE LEARNING FOR DECISION MAKING

45 HRS 3

HR SPECIALIZATION

18XB H01 INDUSTRIAL RELATIONS AND LABOUR LAWS 45 HRS 3

18XB H02 TRAINING & DEVELOPMENT 30 HRS 2

18XB H03 TALENT MANAGEMENT 30 HRS 2

FINANCE SPECIALIZATION

18 XB F01 FINANCIAL MARKETS 45HRS 3

18 XB F02 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

45HRS 3

18 XB F03 FINANCIAL MODELLING USING EXCEL 15HRS 1

MARKETING SPECIALIZATION

18 XB M01 CONSUMER BEHAVIOUR 45 HRS 3

18 XB M02 RURAL MARKETING 30 HRS 2

18 XB M03 E-TAILING MANAGEMENT 30 HRS 2

OPERATION SPECIALIZATION

18 XB P01 LOGISTICS AND SUPPLY CHAIN MANAGEMENT 45 HRS 3

18 XB P02 ADVANCED PRODUCTION MANAGEMENT 45 HRS 3

18 XB P03 WORLD CLASS MANUFACTURING 15 HRS 1

SUMMER INTERNSHIP

18XB 5002

SUMMER INTERNSHIP

8 WEEKS 6

SEMESTER – IV


HRS

MARKS /

CREDITS

TOTAL

CREDITS

18 XB 401 ORGANISATIONAL CHANGE & DEVELOPMENT 60 HRS 4

32

18 XB 402 INTERNATIONAL BUSINESS MANAGEMENT 45 HRS 3

18 XB 403 TOTAL QUALITY MANAGEMENT 45 HRS 3

HR SPECIALIZATION

18XB H04 LEADERSHIP, INFLUENCE AND POWER 45 HRS 3

18XB H05 PERFORMANCE & COMPENSATION MANAGEMENT

30 HRS 2

18XB H06 EMPOWERMENT & EMPLOYEE ENGAGEMENT 15 HRS 1

18XB H07 HR ANALYTICS 15 HRS 1

FINANCE SPECIALIZAION

18 XB F04 DERIVATIVES MANAGEMENT 45HRS 3

18 XB F05 MERGER & ACQUISITION 45HRS 3

18 XB F06 ADVANCED FINANCIAL ANALYSIS 15HRS 1

MARKETING SPECIALIZATION

18 XB M04 PRODUCT AND BRAND MANAGEMENT 45 HRS 3

18 XB M05 SERVICES MARKETING 45 HRS 3

18 XB M06 MARKETING ANALYTICS 15 HRS 1

OPERATION SPECIALIZATION

18 XB P04 PROJECT MANAGEMENT

45 HRS 3

18 XB P05 MATERIALS MANAGEMENT 45 HRS 3

18 XB P06 SUPPLY CHAIN ANALYTICS 15 HRS 1

MAJOR PROJECT

18XB 5003 MAJOR PROJECT 4 WEEKS 6

Total Credits - 120

Stand (Additional Credit) -1

Extra Credits

SEMESTER-I




Course Code: 18 XB 101 Credits: 4

Title: Principles and Practices of Management Hrs: 60

I. Course Description

This course is designed to be an overview of the major functions of management. Emphasis is on

planning, organizing, controlling, directing, and communicating. Upon completion, students

should be able to work as contributing members of a team utilizing these functions of

management.

This course Discusses and communicates the management evolution and how it will affects future

managers. It also identifies and evaluates social responsibility and ethical issues involved in

business situations and logically articulate on such issues.

II. Course Objectives

To help the students illustrate the ways in which the practice of Management evolves as

firms grow in size and provides a basic framework for understanding the roles, skills and

functions of a Manager.

To make the students focus on the principles, concepts and techniques that can be used in

carrying out these functions

To make the students explore the tasks that today’s Managers perform and go deeper into

the key areas that managers need to master in order to run successful and profitable

businesses

III. Assurances of Learning (AOL) Upon completing this course a student will be able to:

Differentiate business, commerce and industries and to know the different types of business organizations

Understand the basic concepts and principles of Management Realize the importance of planning and decision making and be able to formulate different

plans for a business Develop an organization structure for a business Understand the principles of direction and the basic concepts of motivation Learn the requirements of an effective control system

IV .Course Content

UNITS CONTENTS HOURS

UNIT - I

Evolution of Business and forms of business Concepts of business, commerce and industry- Business systems and forms (sole Proprietorship, Partnership, cooperatives and Joint stock companies)-Principles of Management -Evolution of Management -Management as Science or art-Approaches to Management- Functions of Management

12 Hrs.

UNIT - II Planning and Decision Making Planning and its types-Planning and its steps- Decision making Process of Decision making- Methods of Decision making

12 Hrs.

UNIT – III

Organizing Meaning and Nature of Organizing- Organizing and its purpose Organizational Structure- Departmentation- Line and Staff Functions Delegation – Decentralization

12 Hrs.

UNIT - IV

Directing

Human Factors in Management- Motivation- Basic concepts in theories of Motivation- Need Hierarchy Theory-Theory X and Theory Y- Needs Achievement Theory- Two Factors Theory, Process Theories- Vrooms Expectancy Theory -Goal Setting Theory and Equity Theory

12 Hrs.

UNIT - V

Controlling Meaning and Nature- Process- Types of Control Feed forward and preventive control- Control of overall performance Requirements for Effective control

12 Hrs.

V Pedagogy & Assessment

This course will be taught by lecturers using power point presentation

Students will be involved in Case discussion in the class room

Formative Assessment The students will be assessed on the basis of case studies, presentation and the report of visit to business organizations identifying the nature of business

Summative Assessment

Test on MCQs, Tests and writing Case analysis

VI Significance

1. Relevance to Local/National/Regional/Global Developmental Needs

When management is considered a science, the knowledge that a manager uses to keep an

organization moving effectively in a given direction largely has its origin in rigorous scientific

research acquired in strict adherence to the scientific method. When management is viewed

as art, knowledge about how to keep an organization moving successfully in the right

direction is in tune with primal human nature and springs from a manager’s intuition,

imagination, and creativity. This is applied in National Regional and Global context. Unit-I

gives a clear picture on this issue.

2. Focus on Employability/Entrepreneurship/Skill Development

Understanding and displaying good management skills will help to position an individual for

a successful career no matter what level an individual is starting at. But learning the

essential role that good management skills play in the workplace is predominant.

Management skills are something that is heard a lot about in the business. In the broadest

sense, management skills can be nearly anything that enables a person to manage others

effectively. While some skills will vary based on industries, there are several that are

universal across nearly every work environment. The functions of Management are

addressed in a broader sense from Unit-II to Unit-V where in Entrepreneurship and skill

development is much focused upon.

VII Course Materials

Mandatory Koonz.H & Weihrich.H.(2011).Essentials of Management: An International Perspective. (8ed) New

Delhi, India: Tata McGraw – Hill Publishing Company Ltd

Additional Readings James A.F.Stoner & R.Edward Freeman. (2011). Management.(4

th ed). Prentice Hall Englewood Cliffs,

New Jercy 07632.

Sherlekar, S.A.( 2013).Modern Business Organisation Management, New Delhi, India: Himalaya

Publishing House.





Title: Communication Skills for Managers Hrs: 60


The course Communication Skills for Managers prepares students for the challenges of the society.

In the learning, students develop and integrate knowledge, creativity, ethical practice, and skills.

Students also examine and produce work in oral, written, and visual communication and practice

skills in group and intercultural communication.

III. Course Objectives

To enable the students understand the basics of the English Language and apply the rules

correctly.

To help them develop their vocabulary by learning new words and phrases.

To enhance their listening and reading skills to express their ideas with confidence

To enable the students acquire skills to handle professional programmes effectively

III. Assurances of Learning (AOL)

Upon completing this course a student will be able to:

Demonstrate critical and innovative thinking. Display competence in oral, written, and visual communication. Apply communication theories. Proficient in Business Communication

IV .Course Content


UNIT - I

Communication Principles of communication – Organizational Communication - Effective leadership communication –Miscommunication -Customizing Communication Barriers to Communication

12 Hrs.

UNIT - II

Reading Identifying information – Skimming -Comprehension -Skimming Phonetics

12 Hrs.

UNIT – III

Applied Grammar

Parts of Speech-Tenses, Direct -Indirect Speech,-Active/Passive

Voice-Punctuation Marks-Common Errors and Misappropriations

Building Advanced Vocabulary-Prefix, Suffix, Homonyms and Homophones

12 Hrs.

UNIT - IV

Listening and Speaking

Attention Span-Rehearsing a response- Managing Environmental

factors-Extempore-Rhetoric-Accent-neutralization-Organization

Ideas- Telephonic Skills-Managing Events

12 Hrs.

UNIT - V

Writing Business Communication -E-mail- Memos-Minutes and Agendas- Academic Writing- Report Writing-Case Analysis -Managing Social Networks.

13 Hrs.


Students will be made to

Watch films that model conversation skills.

Reinforce active listening.

Offer group presentations and assignments.

Ask open-ended questions.

Use tasks and activities that foster critical thinking.

Offer reflective learning opportunities.

Students will be assessed from their presentations & Assignments

VI Significance

1. Relevance to Local/National/Regional/Global Developmental Needs:

In a globalized world, effective communication is a necessity. When friends, relatives, and

colleagues need to reach all corners of the world, the importance of global communications is on

high in the world today. Learning the importance of global communications and implementing

effective communications policies are key to helping a global organization thrive in this new

world. The contents from Unit-I to Unit-V helps effective communication in the National,

Regional and Global context.

2. Focus on Employability/Entrepreneurship/Skill Development English is not only the official language for 53 nations but also it is the language of science,

aviation, computers, diplomacy and tourism. It is the most commonly spoken language in the

world by around 400 million people.

The understanding of the language can be enhanced by building the skills- LSRW: Listening,

Speaking, Reading and Writing. However, the language is augmented if we have a good

vocabulary, write the correct spellings with proper usage of grammar and knowing the correct

format while writing. To build in the fundamentals of the language, we need to focus on these

basic skills. Unit –III deals with Grammar and exercises which help an individual to improve

his/her English speaking skills


Mandatory Exercise Materials exclusively prepared by the course instructor relevant for each unit

Additional Readings

Kevin T. McCarney “The Secrets of Successful Communication: A Simple Guide to Effective Encounters in Business”

Sanjay Kumar (2015) Communication Skills: Oxford University Education




Course Code: 18XB103 Credits: 4

Title: Accounting For Managers Hrs: 60 I. Course Description

This course focuses on the Basics of Financial Accounting by highlighting the rules of Double Entry System of book keeping to prepare Trial Balance as the basis for preparing the Final Accounts of the firms. It involves understanding the Financial Statements and acquires the techniques of Analysis and their interpretation to know the financial results of the business. It explains the various elements of Cost by preparing the Cost Sheet used by the manufacturing units. It examines the significance of Break-even concept by making cost-volume-profit analysis.


To introduce the Basics of Financial Accounting.

To guide the students to understand and analyze the Financial Statements to know the

financial soundness of the business.

To highlight the relevance of Cost Sheet preparation and Costing Techniques.

To describe the Marginal Costing Technique and Cost-Volume-Profit analysis .

To illustrate various Budgets prepared by the organizational departments, variance analysis

and recent finance trends.


At the end of the course, students will be able to:

Identify the basic accounting procedures adopted in a business firm.

Understand the various types of financial statements prepared by business and their interpretation of the financial data and Develop methods and techniques of Financial Analysis along with Cash Flow Statement& Fund Flow Statement.

Differentiate the various accounting types such as Financial Accounting, Cost Accounting and Management Accounting used in business organizations.

Understand the different elements of Cost Sheet and types of cost of manufacturing industries.

Understand the concept of Budgeting and Variance Analysis for control in a business organization.

IV. Course Content


UNIT - I

Financial Accounting

Introduction – Definitions – Basic Accounting Standards –

Basics of Accounting Concepts – Conventions – Depreciation

accounting – Straight line and written Down Value methods -

Preparation of trading, Profit and loss accounts and balance

sheet.

12 Hrs.

UNIT - II

Financial Analysis

Nature and components of Financial Statement – Common size

and Comparative analysis – Ratio analysis –Preparation of cash

flow and fund flow statements.

12 Hrs.

UNIT – III

Cost Accounting

Elements and Types of costs - preparation of cost sheet– Job

costing – ABC System of overhead allocation - Process costing

– Valuation of inventory – FIFO, LIFO Methods.

12 Hrs.

UNIT - IV Marginal Costing and Profit Planning

Use Of Marginal Cost In Decision Making – Cost Volume Profit

Analysis - Absorption Costing.

12 Hrs.

UNIT - V Management Accounting

Budgeting and Budgetary Control – Preparation of budgets –

Zero Base Budgeting – Standard Costing and Variance Analysis.

12 Hrs.


This course will be handled by class room lecturers using power point presentation. Students will be taught the basic concepts and also be asked to apply them in practical exercises during class hours and home work assignments.

Adequate number of illustrations and Case Studies relating to each unit will be discussed and solved.

The proforma of the accounting statements and financial reports will be introduced.

The students will be assessed on the basis of

Practical Assignments for problems solving,

Case Analysis,

Presentation,

Snap tests and

Live Project.

VI Significance


Accounting Professionals employ an inquiring mind to their work founded on the basis of their

knowledge of the company’s financials and they ensure the quality of financial reporting.

Unit – I contents are relevant to the Local and National Needs with Basic Accounting Standards

and Accounting Conventions.

Unit – II contents are relevant to the Local, Regional and National Needs with the Financial

Analysis Techniques.

Unit – III, IV and V are having global applications for making inventory decisions, Price

Determinations, Cost-Volume Analysis and Standard Costing.


Given the importance of Employability skills and entrepreneurial skills to individuals and

business, the contents from Unit-I, Preparation of trading, Profit and loss accounts and balance

sheet, contents from Unit-II, Common size and Comparative analysis – Ratio analysis –

Preparation of cash flow and fund flow statements and Unit-IV Breakeven Point and their

analysis for various types of decision-making like single product pricing, multi product pricing,

replacement, sales etc.are significant.

3. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics

Contents from Unit-III which contains Methods of calculation of these costs and their roles in Management decision making like sales, replacement, buying etc requires professional ethics. Also in Unit –V, Standard costing and Variance analysis also needs to be handled with professional ethics. Hence these contents are relevant to Professional ethics

VII. Course Materials

Mandatory

Maheswari S.N., MaheswariS.K. (2013).A text book of Accounting for

Management.(3rded.).New Delhi, Vikas Publishing House Pvt. Ltd.

Additional Readings

Jain S.P., Narang K.L. (Reprint 2015).Cost Accounting. New Delhi, Kalyani Publishers.

Khan and Jain.(2013). Management Accounting.( 6th Ed.). Mumbai, Tata McGraw Hill.

Arora M.N& Priyanka Katya (2017).Cost and Management Accounting.New Delhi, Vikas Publishing House Private Ltd.




Course Code: 18 XB104 Credits: 4

Title: Quantitative Methods Hrs: 60

I. Course Description The techniques/methods covered during this course will help manager take optimal decision

under several real-life situations as portrayed below

Data is unavailable

Data is not fully available

Data is not accurate

Indirect data is available

The course is divided into broad categories

Descriptive statistics: This enables you to present and describe data

Inferential Statistics: This enables you to draw conclusions based on information from samples

Modelling & forecasting: This enables you to ‘model’ trends/behaviours and predict/ forecast

for Unknown scenarios


To equip students with quantitative techniques and tools that aid in management decision-making.

To empower students with forecasting models and tools to aid in resource optimization,

profit maximization and other operational problems in business.

III. Assurances of Learning (AOL) At the end of the course, a student will be able to:

Collect, present and interpret data to solve business problems even if data is incomplete, inaccurate and partially unavailable.

Use appropriate statistical tools and techniques to evaluate business problems and arrive at better decisions.

Solve business level operational problems using various statistical models and forecasting techniques

IV. Course Content


UNIT – I

Data Presentation, Data Interpretation and Measures of

Central tendency, Dispersion & Probability Distributions

Histogram, Frequency Polygon, Ogive and Pie Chart, Frequency

Distributions -Measures of Central tendency: Mean, Median,

Mode.

Measures of Dispersion: Range, Standard Deviation.

Probability Distributions: Binomial distribution, Poisson

distribution and Normal distributions - Importance and

characteristics of Normal Curve and Computation of areas

under normal curve.

12 HRS

UNIT – II

Matrices and Functions: Matrices – Operations on matrices – inverse of a square matrix – Functions – Construction – Linear and Quadratic – Zeros of functions – Applications.

8 HRS

UNIT – III

Estimation, Methodology of Hypothesis Testing & Decision

Rules

Estimation: Point Estimation and Interval Estimation,

Computation of Confidence Intervals for Mean and Proportion

Methodology of Hypothesis Testing: Null & Alternate

Hypothesis, Level of Significance: Type I & Type II Errors

Decision Rule: One tailed and Two tailed tests

10 HRS

UNIT – IV

Correlation, Regression & Time Series Analysis

Simple Correlation Analysis: Properties, Assumptions,

Computation of Coefficients. Regression: Uses, Properties,

Calculating Regression Equation -Time series Analysis:

Components - Secular trend – Measurements – Graphic

Method, Semi - Average Method, Moving Average Method

and Method of Least Squares

10 HRS

UNIT – V

Operational level Statistics Modelling with Linear Programming: Introduction, Formulation of Linear Programming Problem (LPP), Graphical method for solving LPP, Simplex Method for solving LPP, Application problems Network Analysis: Introduction, Critical Path Activities, Constructing a Network, Identifying the Critical Path, Float Analysis, Programme Evaluation and Review, Application problems Assignment Problem: Introduction, Hungarian Assignment Method, Monte Carlo Simulation, Maximisation problem, Travelling Salesmen problem, Application problems.

20 HRS


Pedagogy: Class sessions are intended to be discussion sessions, not lectures. Teacher after introducing the basic concepts will lead the class into practical business application of the quantitative technique studied.

Learning of Statistics is not complete without practical experience of problem solving. Hence, problems will be solved in the class, home assignment will be given for a group / individual, students will be exposed to statistical software (Excel) solutions. Assessment:

Formative Assessment: Home Assignment, Class Presentation (group / Individual), Class Quiz,

Snap Tests, Mini Project

Summative Assessment: Semester Exams, Viva Voce,

VI Significance


Today, business decisions need to be made in real time, with an understanding of the changes

that are likely to occur in the future at local, national and global level. Concepts of UNIT I include

Application of Matrices in business, determination of break-even point for cost/revenue

functions, and equilibrium price for supply/demand functions. concepts of UNIT I include

Measures of Central Tendency and Dispersion and Theoretical Probability Distributions, concepts

of UNIT IV include Prediction and estimation using Correlation Analysis and Regression Analysis

and forecasting using Time Series Analysis enable students get acquainted with making such

decisions at all levels.


Management executives and entrepreneurs struggle with challenges in the business

environment. So, they need to be mentally alert to the changes happening around them. All the

five units help students develop their analytical and decision making skills to solve business

related problems and help them become readily employable in the job market.


Mandatory Levin, I. Richard (2017), Statistics for Management, Special Indian Edition, (8th ed.), Pearson. Pradeep Prabhakar Pai (2012), Operations Research: Principles and Practice, Oxford publications.

Additional Readings Anderson, Sweeney,(2017) .Williams Statistics for Business and Economics. (13th ed) Cengage Hamdy A. Taha, (2010).Operations Research: An Introduction, (9th ed), Pearson publications. Frederick S Hillier et. al.,(2015). Introduction to Operations research, (10th,ed), McGraw Hill Publication M.V.Durga Prasad, (2011). Operations research, Cengage

Xavier Institute of Business Administration (XIBA)

A Jesuit Business School



Course Code: 17 XB 105 Credits: 4 Title: Managerial Economics Hrs: 60


This course focuses on the essential aspects of Managerial Economics that helps the students on the

various concepts. It involves understanding all aspects of the managerial economics includes:

Economic Theories, Demand and supply analysis, Production Theory and Cost concept, Market

Structure and Pricing Policies and Macroeconomic concept.


To understand the Managerial Economics and its relationship with decision sciences.

To impart knowledge in demand and supply concepts in micro-economic framework.

To understand the market structures and price determination.

To understand the macroeconomic concepts.



Know the basic concepts of Managerial Economics.

Understand the importance of Demand a nd Supply analysis.

Learn the market structure and pricing policies.

Know the Production theory and cost concept.

IV. Course Content


UNIT - I

Introduction To Managerial Economics Definition, Nature & Scope- Economic Principles relevant to Managerial Decisions-

Managerial Theories of Firms - Relationship of Managerial Economics with Decision

Sciences.

12 Hrs.

UNIT - II

Demand And Supply Analysis Meaning- Types - Determinants of Demand- Demand Function -Law of Demand - Types of Elasticity of demand - Demand Forecasting ‐ Qualitative Methods of Demand Forecasting - Quantitative Methods of Demand Forecasting - Econometric Method- Regression - Supply - Determinants of Supply - Market Equilibrium.

12 Hrs.

UNIT – III

Production Theory And Cost Concepts Introduction - Types of Inputs- Production Function- Production Function with

One Variable Input and Two Variable Inputs- Returns to Scale- Cost Concepts-

Kinds- Short and Long run cost curves.

12 Hrs.

UNIT - IV

Market Structure And Pricing Policies

Perfect Competition - Monopolistic Competition - Monopoly - Oligopoly - Kinked

Demand Curve - Cartel arrangements – Pricing methods in practice.

12 Hrs.

UNIT - V

Macro Economic Concepts

Gross Domestic Product - Gross National Product - National Income- Measurements- Inflation ‐ Types - Measuring Inflation – Fiscal and Monetary Policies.

12 Hrs.


Pedagogy


Students will be involved in discussion in the class room

Case Studies, group discussions on current issue relating to the managerial economics will be

discussed.

Assessment will be done in two ways namely

Formative Assessment: Concept Test, Case discussion, Seminar Presentation, Assignment

Summative Assessment: Written Test- Group Discussion and Presentation of Case Study and

Concept Viva.

VI Significance


Unit-5 consists of macroeconomic concepts that focus on National Income, Gross Domestic

Product, Gross National Product, Inflation, Fiscal and Monetary Policies which are relevant to the

economy level of the nations.


Unit-4 consists of various market structures, such as Perfect competition, Monopolistic competition,

Monopoly and Oligopoly that give the idea about the nature of business and the Pricing methods will

aid to know about the pricing strategies can be applied in the business.

3.Relevance to Gender Equality, Environment and Sustainability, Human Values and

Professional Ethics

Unit-3 consists of production functions of the companies. It focus on the product should be safe for

the environment and sustainability for the society.


Mandatory Geetika, et al.(2017).Managerial Economics. New Delhi: McGraw Hill Education.

Additional Readings Jinghan M, Stephen J.(2013). Managerial Economics. New Delhi: Vrinda Publications.




Course Code: 18 XB 106 Credits: 4 Title: Information Communication and Technology Management Hrs: 60


This is an introductory course on Information and Communication Technologies. Topics include ICT terminologies, basic of information system, operating systems, Managing Devices, hardware and software, networking, internet and World Wide Web, and ICT based applications.


To make the students learn the basic concepts of IT and Operating Systems.

To equip the students with skills for effective use of Office Automation Systems.

To familiarize the student with the basic concepts of Networking and use of cloud computing.



Know the basic concepts of information system.

Understand the documentation and presentation.

Learn the process of Microsoft Excel and its functions.

Know the notebook and its tools.

Learn the various computer net work and cloud.

IV. Course Content


UNIT - I

Basics of Information System

Components, Resources and types, Operating Systems: Unix,

Linux, Android, Apple, iOS, Blackberry, Windows: Windows

Explorer, Nero, Managing Devices, Computer Viruses, Anti-

viruses.

12 Hrs.

UNIT - II Word 2013

Navigating and Reading Documents -Editing and Composing

12 Hrs.

Documents - Formatting Documents – Presenting information, Power Point 2013: Designing and Creating Presentations - Creating on-slide Content – Adding Animation and Multimedia.

UNIT – III

Excel 2013

Creating and Editing Worksheets - Manipulating Numbers and

Text - Formatting Worksheets - Manipulating Workbooks and

Worksheets - Creating Charts and Graphics.

12 Hrs.

UNIT - IV

Note 2013

Working with Notebooks, Sections and Pages – Using

Organization Tools – Sharing Notes with Others – Using One

Note Everywhere – Saving time with One-Note.

12 Hrs.

UNIT - V

Networking Computer Networking; LAN,WAN, Extranet, Internet, Wireless, network, Bluetooth, Wi Fi Search Engines, Cloud Computing Concepts, Type and Applications, Social Media for Knowledge Sharing; Discussion Forum , Linked-in-Blogs Charts, Groups, Apps and online Services

13 Hrs.


Computers are used for teaching in the computer lab. This is a very different style of teaching from use of multimedia in the classroom. In this method, 4 or 5 students are given a computer. The teacher prepares a ppt for a topic and loads it on all the computers. The ppt contains instructions, tasks and questions for students to respond to. It is made to encourage discussion among the group members, collate their ideas and share. The topic is presented through related situation.

This can be tailored to suit students of different abilities. - Students can store their work in a word doc for the teacher to see and respond. - The presentation can end with a discussion about the topic. - Making the students to use the various applications on the computer to make their responses more interesting

VI Significance


The ability to give rapid solutions for problems is enhanced through learning MS word and MS

excel. Contents from Unit-II and Unit-III enable the learners to quicken their documentation and

presentation. Unit-IV enables gathering thoughts and ideas in one single and more effective way

of recording minutes of the meeting with shared meeting notes.

2. Focus on Employability/Entrepreneurship/Skill Development:

Gaining hands on experience on Microsoft Office Word 2013 (Unit-II), Microsoft Office Excel 2013

(Unit-III) and Microsoft Office Note 2013(Unit-IV) offers scope for employment, as these are the

basic technological skill, much expected from a post graduate.

3. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics: Contents in Unit-V, Social Media for Knowledge Sharing, Discussion Forum, Linked-in-Blogs

Charts, Groups, Apps and online Services educate students on the etiquettes to be followed while

writing a blog and ethics to be followed while posting content on any social networking sites.


Mandatory

O’ Brien A. James, M. Markas George, Behl Ramesh (2010), Management Information System

Tata McGraw Hill Education Pvt.,( 9th ed), New Delhi.

Additional Readings

Ben M. Schorr, Echo Swinford, Beth Melton, Mark Dodge,(2014). Step by Step – Microsoft Office

Home and Student 2013”, (1st ed) PHI Learning Publications.

Raj kumar Buyya et. Al. (2011), Cloud Computing principles and paradigram, John Willy & Sons





Title: Personal Growth Lab Hrs: 60


This course examines personal development by exploring a wide variety of ways in which to change, grow, and achieve one’s creative potential. The focus is on the discovery of self and the authentic search for self identity. The class advances a multi-faceted approach to personal development combining theory, personal experience, and self-reflection. This course integrates personal and professional growth through the development of positive self-image and self-esteem, and strategies for personal effectiveness.


The students will learn the aspects and types of personality.

The students will discover themselves through major psychometric tests.

The students will be able to analyze their values, attitudes, habits, emotions and develop personal effectiveness.

The students will discover their interpersonal behavioural orientations and improve their interpersonal relationship.

III. . Assurance of Learning

At the end of the course the students will be able to

Understand Personality theories and Approaches Discover their personality types traits, values, skills and interests Improve their self-image and self-esteem by tackling negative thought patterns and learn

positive new ones Learn strategies for coping with stress, anger, and other negative emotions Harness self-discipline and make positive life changes Develop Positive attitude and analyze their personal values. Discover their interpersonal behavioral orientations and improve their interpersonal

relationship

IV. Course Content


UNIT – I Self Awareness, Self Acceptance, Self Disclosure, Feedback, Intra personal Conflict, Assertiveness.

12 Hrs.

UNIT – II Understanding Personality: Theories, Types and Approaches. 12 Hrs.

UNIT – III Personal Value Analysis, Understanding Attitudes, Forming Habits, Managing Stress.

12 Hrs.

UNIT – IV Interpersonal Relationship: Trust, Interpersonal Conflict, FIRO-B, FIRO-F.

12 Hrs.

UNIT – V Transaction Analysis: TA and Self-Awareness, Script, Structural Analysis, Life Positions, Transactions, Games and Strokes, Life

Scripts

12 Hrs.

V. Assessment

a. Formative Assessment (100 marks)

Module Tests and discovery write-ups (50 Marks): The students have to attend tests and

submit write-ups on their self for each of the topics mentioned in the course plan. This will

help them to deepen their self discovery and develop strategies for personal growth

Personal Journal (20 marks) : The students maintain personal journal writing down thoughts and feelings concerning the personal discovery and reflection. The journals must contain the actual reflection on the continuous personal discovery process and personal growth. The journal entries will occasionally be read by faculty and evaluated towards the end of the course.

Viva Voce (20 Marks): The students have to read at least one personal development book as recommended by the faculty and present a summary, reflection and review.

Class Participation and Presentation (10 marks): The students will be assessed on how much they participate in the class and what interest they evince in the subject and are willing to learn.

b. Summative Assessment (100 marks) 1. Written Test (60 marks) 2. Personal Growth Presentations (40 marks)

Develop an eight minute presentation regarding your own personal development and journey. You will go into some aspects of your own personal development and journey, and present it for summative Assessment. They will identify factors, situations and people in

their life which have promoted or inhibited positive change, and then share their analysis and insights in the course. It can be very creatively expressed in the form of video, music, art etc… It must include self discovery, self concept, personal effectiveness and interpersonal relationship. It must be followed by an 8 page write up about their personality.

VI. Significance

1. Focus on Employability/Entrepreneurship/Skill Development:

A history of engagement with particular cultural affordances shapes a person with an associated

set of residual tendencies such that what appear to be “personal” dispositions are in a form of

context in person: embodied traces of a person’s engagement with ecological structures of mind

that continually reconstitute the person’s habitual ways of being. This

A successful global leader is someone who can operate effectively across national boundaries

and cultures, defining goals that will appeal to a diverse set of people, whether individuals in

their own company or external groups and organizations.

Working effectively within different cultural contexts is important, but a truly global leader

needs to acquire a keen sense of intercultural understanding as well. All these factors which

focus on Employability and Skill Development is much emphasized in Unit-I, Unit-IV.


Mandatory

o Basic Materials (Anthology is given during the course.) o As there is no one text book which can be a reference material, they will be given materials

from various books

o Cases/Different Exercises/Instruments

Additional Readings

Johnson, W. Wilson. (2013). Reaching Out: Interpersonal Effectiveness and Self Actualization. (13 ed.). New Jersey: Prentice-Hall.

II- SEMESTER





Course Code: 18 XB 201 Credits:4

Title: Productions & Operations Management Hrs: 60

I. Course Description Production and Operations Management (POM) focuses on carefully managing the processes

to produce and distribute products and services." Conventionally speaking Major, overall

activities under POM, include product creation, development, production and distribution.

Major functions of POM include Managing purchases, Inventory control, and Quality control,

Storage, Logistics and Evaluations. Focus will be efficiency and effectiveness of the processes.


To make the students gain Knowledge on production and operations management system, various strategies and trends in production and operations system

To apply the techniques related with forecasting, capacity & aggregate planning and inventory control to improve productivity.

To gain the Skills of using Operations Research Models in Scheduling, Project location, facility and layout planning.


At the end of this course, the students will have learnt

Demand Forecasting and Capacity Planning

The Relationship to Master production schedule

The various methods to improve productivity

Scheduling Techniques and Facility Lay out in the context of Project Management

IV. Course Content


UNIT - I

Introduction To Production And Operations Management Production and operations management system – Relationships with the other functional areas – Operations / Manufacturing strategies – Role of operations in strategic management- Recent trends in production and operation management- Elements of competitive priorities –Nature of international operations management .

12 Hrs.

UNIT - II

Forecasting, Capacity And Aggregate Planning Demand Forecasting – Overview of qualitative and quantitative methods. Capacity planning – long range, types, rough cut plan, capacity requirements planning (CRP), Developing capacitive alternatives. Aggregate planning – Approaches, costs, Relationship to master production schedule. Overview of MRPI , MRP II and ERP.

12 Hrs.

UNIT – III

Design Of Products, Service And Work Systems Product Design-influencing factors. Approaches, legal, ethical and environmental issues. Service operations – types, strategies, scheduling (Multiple resources and cyclical scheduling). Work study – objectives, procedure. Method study and motion study. Work measurement and productivity–Measuring productivity and methods to improve productivity.

12 Hrs.

UNIT - IV

Materials Management Materials management – objectives, planning, budgeting and control. Overview of materials management information systems (MMIS). Purchasing - Vendor rating and value analysis – Inventory Management - EOQ – Models with purchase discounts – ABC and other classification Models. Stores management – nature, layout, classification and coding. Overview of JIT

12 Hrs.

UNIT - V

Project And Facility Planning Project management – Scheduling techniques, PERT, CPM. Location decision – for new and existing organizations –Facility layout – principles, types, planning tools and techniques - Environmental Considerations in Production and Operations Management.

14 Hrs.


Discussions on the afore mentioned topics, with a continuous case study in the form of mapping across the new models of Strategy, Pyramidal Model of Product and Activity spread and Four Stage Analytical model of different core and support POM functions.

As the course will proceed, participants will be expected to map their own organizations and discuss the same in subsequent sessions leading to the final presentation.

Participants in groups will also select and get approved any one core or support POM function and develop a presentation based on the including examples from his/her own industry/organization

VI. Significance

1. Relevance to Local/National/Regional/Global Developmental Needs: Contents from Unit-I recent trends in production and operation management, elements of

competitive priorities, nature of international operations management and contents from

Unit-II qualitative and quantitative methods of decision making, MRPI, MRP II and ERP and

contents from Unit-III service operations strategies and content from UNIT-IV Inventory

Management techniques enables the student to understand the issues in administrating the

businesses and design appropriate strategies at all levels.

2. Focus on Employability/Entrepreneurship/Skill Development Topics such as capacity Planning (Unit-II), work study, factors influencing product design,

legal, ethical approaches and environmental issues in product design (Unit-III) and content

from Unit–IV facility layout educates students on following standard procedures in

designing quality products.

3. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics Students learn the necessity to be eco-friendly from Environmental Considerations in

Production and Operations Management in Unit-V. In vendor rating and value analysis

(Unit-IV) emphasizes the importance of human values in client-supplier relationship.


Mandatory Aswathappa K, ShridharaBhat K. (2010). Production and operations management. (6th ed).

New Delhi: Himalaya Publishing House.

Additional Readings Norman Gaither, Gregory Frazier. (2008).Operations management. South Western Cengage

learning.






Title: Organization Behavior Hrs: 60

I. Course Description Human Resources Specialists need a fundamental understanding of the interactions that occur

among people in the workplace. This Organization Behavior course provides the student with

the tools to understand and evaluate individual, group and organizational processes. The

student will also gain an appreciation of the relevance of the study of organizational behaviour

to the practice of human resource management..


To make students understand human behavior in work place

To understand the different styles of leadership in organizations

To make them adept to the organizational change and its climate

To accommodate themselves to the recent trends in OB


At the end of this course, the students will be able to analyze and apply the different OB models in the organization they work for

identify the processes used in developing communication and resolving conflicts know the group dynamics and demonstrate skills required for working in groups (team

building)

Identify the various leadership styles and the role of leaders in a decision making process.

understand the organizational culture and describe its dimensions Be able to implement of organizational change.

IV. Course Content


UNIT - I

Basics of Organizational Behaviour

Definition -Importance & Scope of OB- Evolution of OB

Framework of OB- Different models of OB: autocratic, custodial,

supportive and collegial - Challenges and Opportunities for OB

12 Hrs.

UNIT - II

Individual Behaviour & Group Behaviour

Personality – concept, determinants, theories and applications

Perception – Attitudes

Motivation – Theories of Motivation

Groups in organizations – Nature, Types & Influence – Group

Dynamics – Group Development – Group Decision Making - Teams –

Nature & types – Creating effective teams.

12 Hrs.

UNIT – III

Leadership, Power & Conflict

Leadership- Meaning & Importance - Leadership Styles – Theories

Power – Sources Of Power – Power Centres -Power And Politics

Conflicts‐ Concept, Sources, Types, Management.

12 Hrs.

UNIT - IV

Organizational Climate And Organizational Change

Organizational culture and climate - Factors affecting organizational

climate - Job satisfaction - Determinants & Measurements, Influence

on behaviour -Organizational change – Importance , Stability Vs

Change- Proactive Vs Reaction change – The change process –

Resistance to change – Overcoming resistance- Organizational

Development

12 Hrs.

UNIT - V Recent Trends in OB Culture based influences in International OB- Global communication, ICT influence on behavioral dimensions, Research issues in OB.

15 Hrs.


Multi-disciplinary programs and projects, student cantered pedagogy.

Use of Multimedia (power point presentation, audio, visuals)

Case Studies, Games, Simulations, Group Activities, Role Play.

Guest Lectures

Scenario Analysis, Group Discussions, Quiz, one on one discussion

The students will be individually evaluated on their presentation and Snap tests will be conducted for important concepts.

VI Significance

1. Relevance to Local/National/Regional/Global Developmental Needs: The International strategy which is the continuous and comprehensive management

functions designed to help companies operate and compete effectively across national

boundaries is much in relevance in Unit-1. While companies' top managers typically develop

global strategies, they rely on all levels of management in order to implement these

strategies successfully. This is much emphasized in Unit-1& 4. The unit-5 contents which help

solidify the influence of organizational behaviour in recent trends meets out the Local,

National, Regional and Global Needs

2. Focus on Employability/Entrepreneurship/Skill Development The contents in Unit -3 & Unit-4 features contents that quickly and effectively teach about

leadership styles, organizational structure, decision making methods and more which are the

major factors of skill Development, Entrepreneurship and Employability.

3. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics Despite many initiatives aimed at changing organizations into gender-balanced or gender-

equitable workplaces, change is inevitable at best. This concept is much relevant in Unit- 4.

Unit-II & III studies the role of human and sentiment factors and increasing mental ability of

human resources with the concepts such as humanity, ethics and hearth tendencies that is

mingled or mixed with work, business and management.


Mandatory Robbins SP, Judge TA, Vohra N. (2011). Organizational Behavior. New Delhi: Pearson.

Additional Reading Aswathappa K, Reddy GS.( 2011). Management &Behavioural Process. New Delhi: Himalaya

Publishing House


A Jesuit Business School St. Xavier’s College (Autonomous),

Palayamkottai -627 002


Title: Entrepreneurship & Development Hrs: 60

I. Course Description This course focuses on the essential aspects of entrepreneurship that motivates the students on the

skills and helps them to start a new business it involves understanding the process of

entrepreneurship, business plan, and project planning. It examines the practical aspect of

entrepreneurship.


This course will develop the creativity and entrepreneurial initiative to the students.

This course will focus on understanding the entrepreneurial process and the resources

needed for the successful development of entrepreneurial ventures.

The students will know the role and importance of entrepreneurship for economic

development.


At the end of the course, students will be able to: Understand the basic concept of entrepreneurship Know the process of entrepreneurship Realize the importance of business plan for a business Understand the project planning for a business Understand the innovation for a business growth Learn the importance of entrepreneurship for economic development

IV. Course Content


UNIT - I

Entrepreneurship Introduction Definition- Functions-Roles- Skills-Characteristics of successful entrepreneurs- Types of entrepreneurs- Intrapreneurship- Myths concerning entrepreneurship-Entrepreneurship and socio-economic development.

12 Hrs.

UNIT - II

Entrepreneurship Eco System Factors affecting entrepreneurship development-

Entrepreneurship process- Entrepreneurial mindset-

Entrepreneurship‘s challenges-Government’s role in promoting

entrepreneurship -Women entrepreneurship –Rural

entrepreneurship-Social Entrepreneurship

12 Hrs.

UNIT – III

Business Plan Idea to opportunity mapping– Business modelling- Business plan-Types of business plan-Sections of a business plan- Creative problem solving-Marshalling resources-Competitor and Industry analysis.

12 Hrs.

UNIT - IV Entrepreneurship And Project Planning Successful Model of Entrepreneurs- Feasibility Analysis- Market Analysis-Technical Analysis- Financial Analysis.

12 Hrs.

UNIT -V

Business Creation Financing for growth-Innovation for business growth-Entrepreneurial growth strategies-Family business-Sickness and remedial assistance-Merger- Acquisition-Franchising-Technology driven entrepreneurship-Sustainability, Climate change and entrepreneurship.

12 Hrs.



Students will be involved in discussion in the class room

- Case Studies, group discussions on current issue relating to the entrepreneurship will be

discussed.

- The students will be assessed on the basis of case studies, presentation and the report of

meet the entrepreneurs and identifying the nature of business and entrepreneurship.

Assessment

- Formative Assessment: Concept Test, Case discussion, Seminar Presentation, Organisation

visit

- Summative Assessment: Written Test- Group Discussion and Presentation of Case Study-

Organisational Report and Personal Viva

VI. Significance

1. Relevance to Local/National/Regional/Global Developmental Needs Unit-1 consists of entrepreneurship and socio economic development that focus on the need

of Local, National, Regional and Global needs.

2. Focus on Employability/Entrepreneurship/Skill Development Unit-1 consists of skills and characteristics of entrepreneur.Unit-2 consists of the over view of

entrepreneurship process .Unit-3 consists of business plan, creative problem solving.

Unit-5 consists of Innovation for business growth, Entrepreneurial growth strategies and

franchising that focus on starting a new business and enhances the entrepreneurship skills.

3. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics Unit-5 consists of sustainability, climate change and entrepreneurship that focus on the

climate change and its impact on enterprises and individuals. It also focuses on sustainability

and the sustainable practices adopted by the enterprises.


Mandatory

Raj Shankar.(2012) Entrepreneurship Theory and Practice (8ed) New Delhi, India: Tata

Additional Readings Desai V. (2013). Entrepreneurial Development Potential beyond Boundaries. Mumbai:

Himalaya Publishing House.



Palayamkottai -627 002


Title: Research Methodology Hrs: 60

I. Course Description This course is designed to provide students with the necessary knowledge and skills to take up a

small independent research project. The student will be helped to learn the different steps involved

in research process and solve a research problem they identify and undertake. They will develop

skills to look at a social situation critically, adopt a suitable method of studying the problem

scientifically and arrive at a suitable conclusion.

These competencies and skills will include: defining a research problem; reviewing relevant

literature; identifying a researchable problem; identifying appropriate research objectives; selecting

an appropriate research design; constructing instruments for collecting data; analyzing data both

manually and with SPSS; and reporting results.


To understand the concepts and processes of research in a business environment.

To understand the concept of measurability in research.

To help students understand the techniques of research.

To learn methods of data analysis and use of statistics

To help the students to prepare a research proposal

To help the students do an independent research



Understand the basic concepts of research, the process of research and research designs.

Review the relevant literature, formulate a research problem, formulate the objectives of the study, identify the variables and make them measureable formulate hypotheses if needed.

Learn different methods of research, both qualitative and quantitative and learn different methods of data collection

Identify an appropriate research design, prepare instruments of data collection, using the variables identified and method of data collection

Analyze the data, both quantitative and qualitative, using SPSS or any other method and prepare a quality research report.

Write a research proposal

III. Course Content


UNIT - I

Introduction to Research, Definitions, Nature, Scope, Significance, Scientific Method, Research Process, and Research Designs: Exploratory, Descriptive and Experimental.

12 Hrs.

UNIT - II

Review of Literature, problem formulation, Concepts, Variables – Hypotheses – Measurement: types of scales

12 Hrs.

UNIT – III Qualitative and Quantitative Studies, Data Collection Methods, Observation, Focus Group Discussions, In-depth Interviews, Case Study.

12 Hrs.

UNIT - IV Principles of constructing tools, Sampling Design, Methods of Sampling. Data collection

12 Hrs.

UNIT -V

Data Analysis; Techniques of writing a research report, Precautions in Preparing the Research Report; Preparing a research report; Guidelines for effective documentation, Reference and Citation.

12 Hrs.


The students pursue their research project preparation, along with this course. They learn the

concepts, process and tools of research and simultaneously take the corresponding part of their

research. Their project guides will help them to have clarity and apply their learning to their project,

continuously.

Assessment

A test will be conducted on first two units to test the students’ understanding of the research

concepts. Submission of research problem, objectives, variables and hypotheses related to their

major project.

A Test will be conducted on Unit – III.

Their respective guides continuously monitor their progress and evaluate them as they preparing the

various stages of research.

The students need to prepare a Questionnaire for their study, which will be evaluated by their

guides. The students using secondary data must do a pilot analysis.

VI. Significance


With an understanding of a research is essential to economic and social development of our

globalised society, students are trained to conduct research which is critical to support business,

government and society's need to make decisions based on the evidences collected. The purpose

of this course is making students conduct research to inform action via sending the results of

their study to local officials, policy-makers, and community leaders. All the FIVE UNITS of this

course help the instructor to make each student a good researcher.


As research is a basic requirement for any entrepreneur to derive a business plan, this course

gives students the knowledge of how to conduct a market research. UNITS IV and V prepare

students with the skills set necessary to perform statistical analysis and helps develop research

skills which are required and highly valued by employers.


UNIT I, II, IV, V insists the importance of ethical consideration for conducting researches


Mandatory

Kumar, Ranjit. (2014). Research Methodology – A step-by-step guide for beginners. (4 ed.).

New Delhi: SAGE Publications India Pvt. Ltd.

Additional Readings Cooper, Donald R. and Chindler, Pamela S. (2013). Business Research Methods. (12 ed.). New

Delhi. Mc-Graw Hill Education.

Chawla Deepak and Sondhi Neena. (2011). Research Methodology, Concepts and Cases.

(1 ed.). New Delhi: Vikas Publishing House Pvt. Ltd.

.


St. Xavier’s College (Autonomous), Palayamkottai - 627 002

CourseCode: 18 XB 205 Credits: 4

Title: Financial Management Hrs: 60

I. Course Description This course focuses on the significance of Financial Management and the Role of Finance

Manager. It involves Capital Budgeting evaluation techniques including: Payback period, NPV, ARR, IRR and Profitability Index. It highlights the various forms of capital structures and how to ascertain the Cost of Capital. It facilitates short term fund planning by cash management techniques. It examines various factors influencing dividend policies of the firm and depicts the emerging trends in finance with reference to Block Chain and Crypto Currency System.


To Identify the Goals of Financial Management.

To describe how to evaluate Capital budgeting proposals for long-term investments Decisions.

To highlight the significance of Cost of Capital to determine the capital structure of the firm.

To introduce the concept of working capital management.

To depict the various Dividend Policies for the Value Creation for the firm and to illustrate the recent finance trends in business.

III. Assurance of Learning (AOL) At the end of the course, students will be able to: Know the significance of Financial Management and the Role of Finance Manager. Understand Capital Budgeting evaluation techniques.

Identify the various forms of capital structures and how to ascertain the Cost of Capital. Understand the need for maintaining adequate Working Capital. Learn the Dividend Theories and also Value Creation for a business firm will be learnt by the

students.

IV. Course Content


UNIT - I

Introduction To Financial Management

Scope, Objectives and Goals of Financial Management –

Emerging role of Financial manager – Time value of money -

Risk and Return – Fundamentals and measurement of risk of

single asset, measurement of risk and standard deviation for a

portfolio – Role of beta and CAPM.

12 Hrs.

UNIT - II

Investment Decision

Capital budgeting decision- Methods of evaluating investments

– Payback Period –ARR - NPV- IRR – Profitability Index.

12 Hrs.

UNIT – III

Capital Structure Decisions

Concept of Cost of Capital- Cost of long term debt - preference

shares - equity shares - retained earnings – Computation of

weighted average cost of capital – Role of leverages in capital

structure decision – types of capital and Capital structure

theories – optimal capital structure and EBIT - EPS approach to

capital structure decisions – P/E Ratio.

12 Hrs.

UNIT - IV

Short Term Finance

Concept of working capital – Estimation and Management of

working capital – Receivables, Inventory and Cash

management.

12 Hrs.

UNIT - V

Value Creation & Recent Trends

Concepts of ex-dividend and cum dividend – Factors

influencing dividend policy – Dividend policy and share

valuation – Modigliani and Miller Model, Walter and Gordon

Models – Shareholder value creation – Market Value Added –

Economic Value Added – Recent Trends in Finance – Block

Chain, Crypto Currency and Bitcoin.

12 Hrs.

V. Pedagogy & Assessment

Pedagogy

This course will be handled by class room lecturers using power point presentation. Students will be

taught the basic financial concepts and also be instructed to apply them in practically during class

room exercises and practical assignments.

Adequate number of illustrations and Case Studies relating to each unit will be discussed and solved.

The proforma of the accounting statements and financial reports will be introduced. The students will be assessed on the basis of

Practical Assignments for financial decisions,

Case Analysis,

Group/Individual presentations

Seminars of the relevant topics,

Snap Tests and

Live Project.

Assessment

Formative Assessment: Concept Test, Case Analysis and Seminar Presentation.

Summative Assessment: Written Test, Concept Viva, Assignments for problems and Presentations.

VI .Significance


Financial Managers are responsible for the financial health of an organization. They produce

financial reports, direct investment activities, and develop strategies and plans for the long-term

financial goals of their organization.

Unit – I contents are relevant to the Local and National Needs with Emerging role of financial

manager and Risk-Return Analysis.

Unit – II and Unit – IV contents are relevant to Local/National/Regional/Global Developmental

Needs with Capital budgeting decision, Methods of evaluating investments and Working Capital

Management.

Unit – III and V are having global applications for making Capital Structure Decisions and

Dividend Decisions.


Given the importance of Employability skills and entrepreneurial skills to individuals and

business, the contents from Unit-I, Emerging role of Financial manager ,Estimating Time value of

money and Risk and Return Analysis, contents from Unit-II, Capital Budgeting Techniques and

Making Long Term Investment Decisions and Unit-IV ,Concept of working capital – Estimation

and Management of working capital – Receivables, Inventory and Cash management

VIII. Course Materials

Mandatory Khan, Jain.( 2014). Financial Management.(7th ed.).New Delhi, Mc. Graw Hill Education

((India) Private Limited.

Additional Readings Pandey I.M. Financial Management. (11th ed.).Noida ,Vikas publishing house Pvt Ltd.





Course Code: 18XB206 Credits:4

Title: Marketing Management Hrs: 60


This course focuses on the key features of Marketing and its concepts. It involves understanding

the approaches towards the consumers in consumer market and industrial market and

strategies to reach the consumers. It examines the implications of emerging marketing

challenges, trends and innovativeness of the marketers towards their segmented consumers.


The objective of this course is to

• Encourage the students to learn the selling and marketing concepts.

• Make the students understand the approaches towards the consumers

• Make the students Know the factors influencing consumers in purchasing, Decision making

process,

• Identify the Pricing strategies, promotional strategies and its way to reach the consumers.

• Examine the implications of emerging marketing challenges, trends.


At the end of this course, the students will be able to understand

Marketing concepts

Marketing environment and consumers

Implementation of marketing activities

Market analysis and research

IV. Course Content


UNIT - I

Introduction

Core concepts –Need, want and demand Benefits and Customer

Value -Approaches to marketing – product, production, sales,

marketing concepts - Selling versus Marketing –Holistic

Marketing-Marketing Environment-Macro and Micro

12 Hrs.

UNIT - II

Assessing Value and Consumer behaviour

Over view of Consumer behaviour in Industrial market and

consumer market(B to B & B to C)- Decision making process-

Industry and Competition Analysis-Unique selling proposition

-Marketing Information System and Marketing Intelligence-

Marketing Research-Concepts of market potential and market

share.

12 Hrs.

UNIT – III

Defining Value

Segmentation – Concepts-Bases for segmentation – Targeting –

Positioning-Marketing Mix-Product Classification-PLC-Product

Development process-Pricing Strategies-Creating Brands,

Branding Strategies-Packaging Strategies.

12 Hrs.

UNIT - IV

Distribution Channel

Level & Types- Functions-Channel Decisions-E-commerce

Promotion: Advertising, Sales Promotion-Direct Marketing,

-Personal selling, Public relations

12 Hrs.

UNIT - V

Developing and sustaining Growth CRM, Customer relationships management- Customer acquisition & Retaining-Competitive Strategies-Socially responsible and Cause related marketing-Recent trends and types of marketing – Social Marketing

12 Hrs


• Use of power point presentation, role play and GD for concept understanding. • Necessary case studies to understand the process of marketing strategies which will be

supported by industry experts. • Course materials will be given on performance standards. Individual and team assignment

preparation • Written Test, Assessment through Group Discussion, Subject Viva, Presentation on

marketing survey and their findings

VI. Significance


The concepts in Unit II gives clear understanding about consumer behavior in the global

perspective. Over view of Consumer behaviour in Industrial market and consumer market(B to

B & B to C)- Decision making process-Industry and Competition Analysis-n-Marketing

Information System and Marketing Intelligence-Marketing Research-Concepts of market

potential and market share brings global perspective where these are very relevant for global

development.


By carrying out Market research in Unit II, Personal selling, Direct marketing, Sales promotion

and Public relations contents in Unit IV focuses more on employability, developing

Entrepreneurial skill and other skill development.

3. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics Contents regarding costumer value and marketing environment in Unit I and Socially

responsible and Cause related marketing-Recent trends and types of marketing – Social

Marketing in Unit V are relevant to environment and sustainability, furnishes the ethical point

towards society and the management.


Mandatory Ramasawamy VS, Namakumari S. (2016). Marketing Management. New Delhi: McGraw Hill.

Additional Readings

Kotler P, et al. (2016). Marketing Management. New Delhi: Pearson.

Koshy Abraham et al. (2007). Marketing management (13th ed). New Delhi Pearson

Education

Kumar Arun N. and Meenakshi N. (2011). Marketing management (5th ed) New Delhi: Vikas

Publishing House.




CourseCode: 18 XB 207 Credits:4

Title: Human Resource Management Hrs: 60 I. Course Description

This course focuses on the essential aspects of HRM that motivates the students on the various skills.

It involves understanding all aspects of the management of people at work, including:

planning, job analysis, recruitment and selection, training and development, performance

management, remuneration and benefits, career development, and dealing with HR accounting

& auditing. It examines the implications of emerging organizational challenges for human resource

management practices.


To develop the student’s ability to think critically and analyze opportunities to improve

organizational performance.

To provide the student with analytical skills to utilize Human Resources metrics and

technological applications to enhance the effectiveness of recruitment, training,

development and retention of human resources.

To strengthen the student’s understanding how the alignment of human resources strategy

with the organization as a whole.

To strengthen the student’s abilities to work in and lead teams that culturally and

geographically diverse.

III. Assurance of Learning (AOL)


Know the basic concepts and functions of human resource management.

Understand the importance of Human Resource Planning and methods of Job Analysis.

Learn the process of recruitment, selection and placement.

Know the various methods of training and development.

Learn the various compensation and appraisal methods.

IV. Course Content


UNIT - I

HRM & SHRM Human Resource Management (HRM): Overview of HRM:

Meaning - Nature - Scope -Functions – Objectives -

Environment of HRM: External Forces & Internal Forces – Role

of HRM in Strategic Management - Opportunity and

Challenges of HRM. HR policies - Strategic Human Resource

Management-Difference between SHRM and HRM-Harvard

model of HRM

12 Hrs.

UNIT - II

Human Resource Planning & Job Analysis

Human Resource Planning (HRP): Meaning - Importance -

Factors affecting HRP- HRP Planning Process – Job Analysis

(JA) and Job Design (JD) - Process - Methods - Problems -

Factors affecting Job Design - Job Design Approaches – Job

Evaluation (JE).

12 Hrs.

UNIT – III

Recruitment, Selection & Orientation

Recruitment: Meaning - Importance - Recruitment Process -

Evaluation - Recruitment Methods – Selection - Selection

Process - Barriers to Effective Selection – Orientation –

Induction and its importance- Placement.

12 Hrs.

UNIT - IV

Training And Development & Performance Appraisal Training and development: Nature of Training - Training

Process –Training methods -Performance Appraisal -

Objectives –Altruism - Appraisal Process – Challenges & Issues

of PA- Performance Management System

12 Hrs.

UNIT - V

Employee Benefits And Services Employee Remuneration: ESOP Components - Theories of

Remuneration - Incentives – Employee Benefits and Services –

Executive Remuneration – Employee Retention, Retirement

Benefits. Compensation - Types of Wages - HR Accounting -

HR Audit

14 Hrs.


The use power point presentation and G D for concept understanding. Necessary case studies to

understand the process of performance appraisal which will be supplemented by a practitioner

from industry. Course materials will be given on performance standards. Individual and team

assignment preparation of appraisal forms conducting performance appraisal for different type

of employments.

VI. Significance


The contents in Unit –I namely Strategic Human Resource Management, Virtual Organization and

Balance Score Card ties directly to the number one issue of executives today: strategy execution.

It provides a framework to align everyone in the organization around a mission and vision. It

allows organizations to be more responsive to changes in the competitive landscape. In fact, all

these remain as one of the top-performing frameworks in use today in both National and Global

levels


Training and development is the field which is concerned with organizational activity aimed at

bettering the performance of Individuals and groups in organizational setting. It is a combined

role often called human resources development (HRD) meaning the development of “Human”

resources to remain competitive in the Marketplace. Providing entrepreneurs with business

skills to help them grow their firms is important, but one size does not fit all. Policymakers

achieve greater impact by better targeting their training interventions. The contents in Unit III

and IV focus on Employability, Entrepreneurship and Skill Development.

3. Relevance to Gender Equality, Environment and Sustainability, Human Values and

Professional Ethics

In today’s modern times, however, although the laws are in place for gender equality and equal

pay, inequality and a pay gap remains in many workplaces across the nation.

Workplace gender equality can only be achieved when employees are able to access and enjoy

the same rewards and opportunities, equal pay for work of equal or comparable value, and all

occupations and industries and roles are accessible, regardless of gender. This concept is very

much addressed in Unit-V


a. Mandatory

Dessler, G. (2016). Human Resource Management. (14thed.). Delhi, Pearson.

b. Additional Readings

Durai, P. (2016). Human Resource Management. (2nded.). Delhi, Pearson.

SEMESTER III





Title: Strategic Management Hrs: 60

I. Course Description The ultimate test for a practicing Manager is to implement the theories that have been learnt to obtain

the competitive advantage for the organization. This strategic part involves taking decisions keeping in

view the status of the organization, the competitive environment etc. The organizations differentiate

themselves from other by ways of their strategies. The strategies at all the three levels namely top,

middle and at lower level are critical for the survival of the firm.

II. Course Objectives To understand the strategy formulation process

To understand the importance of strategies for the survival of the firm

To be able to evaluate and implement suitable strategies

To familiarize with the emerging models in business strategies

III. Assurances of Learning (AOL) At the end of this course, the students will have learnt the following:

Basic concepts of Strategic Management process. Focus on how firms formulate, implement and evaluate corporate business strategies. Mastery over the tools used to analyze the industry and competitors. Skills required for evaluating and implementing strategies to sustain a firm‘s competitive

advantage

IV. Course Content UNITS CONTENTS HOURS

UNIT -1

STARTEGY AND PROCESS

Introduction to Strategic Management, concept of strategy and the strategic

management process, Vision, mission, and purpose – business definition,

objectives and goals- Corporate, business and functional level strategies –

Intended and emergent strategies - corporate governance and social

responsibility - case study.

12 HRS.

UNIT-2

COMPETITIVE ADVANTAGE

External environment- Industry analysis – Porter‘s Five Force Model – Industry

life cycle analysis – strategic groups in the industry – Macro forces influencing

industry – Internal Analysis - Competitive Advantage and Distinctive

Competencies

- The value chain – Analyzing competitive advantage and profitability –

sustaining competitive

12 HRS.

UNIT -3

STRATEGIES

The generic strategic alternatives- stability, expansion, retrenchment and

combination strategies – Vertical integration – diversification and strategic

alliances Learning effects – Experience curve –Portfolio analysis: BCG matrix-

GE matrix Parenting Fit matrix – McKinsey 7s frame work – Red Ocean and

Blue Ocean strategies- strategic outsourcing –Diversification – Acquisition –

Restructuring – New ventures – Strategies in global environment

12 HRS.

UNIT-4

STRATEGY IMPLEMENTATION AND EVALUATION

The implementation process, Resource allocation, Designing organizational

structure-Designing strategic Control Systems- Matching structure and control

to strategy- Implementing strategic change-politics-power and Conflict-

Techniques of strategic evaluation and control-case study.

12 HRS.

UNIT -5

OTHER STRATEGIC ISSUES

Managing Technology and Innovation- Strategic issues for Non Profit

organizations. New Business Models and strategies for internet Economy-

Bench Marking and Balance score card - case study

12 HRS.


The learning with be through a combination of lecture sessions with PPT and case study analysis, live

project assignments and Seminars.

VI. Course Evaluation

Students will be evaluated on the following components:

Assessment tool Percentage of final grade

Class participation and Viva Voce 10%

Assignment/Projects/Any other tests 20%

Internal Assessment test 20 %

Final Summative Assessment test 50%

Total 100%

VII.Significance


The course (Unit II, III and IV) helps students in both understanding and identifying business strategies

that companies should adopt to tackle various national/ global economic and political forces faced by

them. Unit V specifically talks about the recent developments and emerging business models in national

global scenario.


Understanding business strategy is important for any MBA students when he takes up a job. Strategy

determines the organizational structure, organizational policy and various programs. For an

Entrepreneur, this course is vital and it will help him/her get a birds eye view of the whole business and

help in formulating the competitive strategy for his/her business.


Professional Ethics

Various new models of Business strategyhas evolved that is both inclusive, participatory and sustainable.

two such models are social entrepreneurship, farm producer companies. Unit V of this course will

educate students on how such innovative models are differentiating themselves from business.


Mandatory

Hill C, Jones G. 2009. Essentials of Strategic Management. Cengage Learning: New Delhi.

Charles W.L Hill and Jones . Strategic Management-an integrated approach: engage Learning

Additional Reading Arthur A Thompson, A J Strikland III John E Gamble , Arun K. Crafting and executing strategy :Jain

Prentice Hall

Subbarao P .Business Policy & Strategic Management (Text &cases)., Himalaya Publishing: New Delhi.

Fred R David. Strategic Management: Prentice Hall





Title: Business Ethics Hrs: 45


With the rapid commercialization of business and industrial activities and fierce competition, fraudulent

practices have corrupted the value systems of society. Businesses as legal entities are accountable to the

key stakeholders both internal and external. Global phenomena like climate change, environmental

degradation, resource depletions are redefining the way business must be carried out. With increasing

awareness of this scheme of things, there is a stronger demand side pull from consumers / customers for

ethical and sustainable products / services. The course is all about practitioners and other stakeholders

realizing the fact that doing business ethically is the only way forward for any company to sustain its

operations in the long run. For corporate governance, sustainability and practice of ethical principles are

becoming part of business strategy and are increasing embedded in strategic planning.


To expose students to ethical issues with special emphasis on ethical dilemmas in corporate world.

To sensitize students to evaluating and applying societal values and culture.

To expose students to ethical decision making frameworksand principles that guide and support businesses in behaving responsibly.

To promote among students a holistic view of business and its impact on society, environment and economy (triple bottom line).

To develop the capacity of decision making with due emphasis on ethics in the organizational context

III. Assurances of Learning (AOL) At the end of this course, the students will have learnt the following: Define, explain and illustrate the theoretical foundations of business ethics; Re-examine their knowledge of business and economic concepts from an ethical perspective;

Explain and illustrate the importance, for business and the community, of ethical conduct;

Recognize and resolve ethical issues in business;

Reflect on and critically examine their own values and the importance of the ethical dimension in business and workplace decision making; and,

Confidently apply systematic ethical reasoning to business dilemmas and communicate

effectively in oral and written forms these, using the concepts, logic and rhetorical conventions of business ethics.

IV. Course Content UNITS CONTENTS HOURS

UNIT -1

CONCEPT OF BUSINESS ETHICS :

Meaning, importance of Ethics and nature of Business Ethics

Why Should Business be Ethical, Globalization as Context and Sustainability as

Goal of Business Ethics.

Need for ethical functioning – benefits of ethical business – Ethics and Business

- emerging business ethics issues -–misconceptions about business ethics.

Types of Ethical Dilemma, How We avoid Ethical Dilemmas,

9 HRS.

UNIT-2

ETHICALPRINCIPLES: Theories in Ethics (Normative & Descriptive),

Ethical Principles and Theories – Kohlberg’s Moral Development theory –

Rights and Duties –Ethics and law - Conflicts and Ethical Dilemmas – ethics and

values - Indian system of values.

9 HRS.

UNIT -3

ETHICAL DECISION MAKING: Ethical Decision Making – Moral Framing, Moral Intensity

Individual factors affecting ethical Decisions: values and beliefs

Organizational factors: culture, structure, nature of relationships

How to Use Ethical Theories. Various Frameworks to Resolve Ethical Dilemma.

9 HRS.

UNIT-4

CORPORATE SOCIAL RESPONSIBLITIES: Corporate Social Responsibility – Social Performance, Social Audit –

Stakeholders concept – Triple Bottom Concepts - CSR towards the internal

and external stakeholders of business

9 HRS.

UNIT -5

ETHICS AT WORK

Contextualizing Business Ethics – Employees, Customers, Suppliers,

Competitors, Marketing, Advertising, Finance, Operations, IPR, Insider

Trading and IT – Environmental ethics.

Ethical leadership, Corporate governance – Whistle Blowing.

9 HRS.

Cases and Exercises

Ethics & value clarification Exercise - Queen Elizabeth III: Ocean liner Exercise, Adapted from: Raths, L.E.,

Harmin, M., & Simon, S.B. (1966). Values and teaching. Columbus, OH: Merrill Publishing Co.

Case that could be used

1. Monsanto Attempt to Balance Stakeholders

2. Coca-Cola struggles with Ethical values

3. Fraud of the Century - The Case of Bernard Madoff (same as The Legend of Lies)

4. Sathyam / Enron - Questionable Accounting practices

5. Best Buy Fights against Electronic Waste

6. Nike: managing Ethical Missteps – From sweatshops to Leadership in Employment Practices

7. King Fisher - unethical exit

8. Insider Trading at Galleon Group

9. GalxoSmithkline Experiences High Cost of Product Quality Issue

10. The Greater Common Good – Arunthathi Roy Essay - http://www.narmada.org/gcg/gcg.html

11. Ketan Parekh Scam

12. Reebok Case

13. Ponzi Scheme

14. Union Carbide

15. Exxon mobile Oil Spill Scam

Seminar :Student Presentation

Class is divided into groups of 4 -5 members each. Each group will choose a real ethical case and a movie

for review of ethical issues. The group will be evaluated as part of class assessment.

Topics identified for this year are listed below

Some Topics for Movie Review are

1. Inconvenient Truth

2. Inside Job

3. Pirates of the Silicon Valley

4. Wall Street / Wolf of Wallstreet

5. Enron: Smart Guys in the Room.

6. Good Kill

7. The Legend of Lies

8. Blood Diamond

9. Thank you for Smoking

10. Concussion

11. Inside Job

12. Hotel Rwanda

13. Walmart

14. Black Gold

15. Catch me if you can

16. Guru


Learning will be through a combination of text book reading, case analysis, movie/ situational analysis,

assignments, exercises & workshops etc.



Class participation& Viva- Voce 15 %

Assignment 10 %

Case Study Analysis / Seminars 10%


Summative Assessments test 50%

Total 100%

http://www.narmada.org/gcg/gcg.html

VI.Significance


Business Ethics is of utmost importance in this fast-changing globalised world where business is

beginning to have far reaching impact on environment, society and development. Climate

Change, environmental pollution, the new CSR provision of Companies Bill 2013, global supply

chains, movement of polluting industries to 3rd world countries, are some of the pressing issues

that calls for sustainable business approaches. Managers of tomorrow need to develop a

holistic view of the impact of business and apply ethical framework in decision making. Unit I

and II and III will lay the foundation for this.


Employers are looking for managers who can take ethically right, socially conscious and

strategically profitable decisions. Students will know about the various factors that influence

ethical decision making and be empowered to use ethical frameworks in taking ethical

decisions. Students will also be able to appreciate the connection between behaving ethically

anddeveloping sustainable business in a globalized world.


Professional Ethics

The focus of Unit IV is on linking ethical behaviour of business to sustainability (environment,

equal development and profit). Unit V demonstrates how ethics will playout at work. This will

include ethical behaviour of leaders, sexual harassment principles, corporate governance

structures, protecting the whistle blowers etc. Unit II elaborates on the various ethical

theories, Indian value systems and principles of rights and duties .


Mandatory

A C Fernand . Business Ethics: An Indian Perspective :Pearson Publication

Additional Reading

Marianne M Jennings. Cases in Business Ethics :Cengage Publication

Crane, Andrew and Dirk Matten. Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization: Oxford publishers.

Daniel Albuquerque. Business Ethics: Oxford publishers.

Laura P Hartman. Perspectives in Business Ethics:McGraw –Hill international

Velasquez, Manuel G .2006. Business Ethics: Concepts and Cases. 6th ed. New Delhi: Prentice Hall of India (P) Ltd.





Title: Business Analytics & Machine Learning for Decision Making Hrs: 45


This course introduces students to the science of business analytics while casting a keen eye

toward the artful use of numbers found in the digital space. Machine learning is changing the

way businesses look at data and presenting new analytics opportunities for companies of all

sizes. Students will learn how to program in R and how to use R for effective data analysis. This

course also covers practical issues in statistical computing which includes programming in R,

reading data into R, accessing R packages, writing R functions, debugging, and organizing and

commenting R code. Students will also get exposed to Tableau which is a data analytics and

visualization tool used widely in the industry today.


To develop an understanding of basic concepts of business analytics and its importance in managerial decision making

To learn basics of R

To know various data importing techniques in R

To understand application of Descriptive and Inferential Statistics and Probabilities & ‘Regression Techniques’ in R

To introduce the students to data visualization tool to better understand and report findings


At the end of this course, the students will have learnt the following:

Need for business analytics and machine learning in knowledge era

Role of R in solving complex analytical problems

Application of R in Business by the giants like Google, Facebook, etc.

Perform Data Cleaning which is to be ready for analysis

To understand the use of Visualization tool for presenting data

IV. Course Content


UNIT-I

INTRODUCTION OF BUSINESS ANALYTICS

Introduction to Business Analytics and its Importance in Knowledge

Era. Categorization of Analytical Methods. Big Data. Business

Analytics in Practice – Web Analytics, Healthcare Analytics and

Analytics for Government and Non-Profits.

9 HRS.

UNIT - II

OVERVIEW OF R

Understanding Business Analytics and R, Compare R with other

software in analytics. Install R, Perform basic operations in R using

command line, Learn the use of IDE R Studio, Use the ‘R help’

feature in R.

9 HRS.

UNIT - III

DATA MANIPULATION IN R

Data sorting, Find and remove duplicates record, Cleaning data,

Recoding data, Merging data, Slicing of Data, Apply functions.

DATA IMPORT TECHNIQUES IN R

Reading Data, Writing Data, Basic SQL queries in R, Web Scraping.

9 HRS

UNIT - IV

BASICS OF STATISTICS, LINEAR & LOGISTIC REGRESSION

Basics of Statistics - Inferential statistics, Probability, Hypothesis,

Standard deviation, Outliers. Correlation, Linear Regression, Logistic

Regression.

9 HRS

UNIT - V

DATA VISUALIZATION WITH TABLEAU

Introduction to Data Visualization - Overview of Tableau - Connect

to the Data - Data Visualisations - Graphs and Charts - Other

Functionalities - Drill Down and Drill Up - Trend Line – Forecasting –

Clusters – Dashboard – Story. Tableau & R - integrating Tableau

with R.

9 HRS.


The learning with be through a combination of lecture sessions with PPT, practical sessions in

computer laboratory and discussion sessions by experts.


Class participation and Viva Voce

Assignment/Projects

Internal Assessment test

Final Summative Assessment test

VI. Significance

Relevance to Local/National/Regional/Global Developmental Needs:

Business Analytics (BA) has gained much prominence with the advent of high speed internet,

cheaper computing processing power and lower storage cost. Companies treat data as a

corporate asset and leverage it for a competitive advantage. Unit I introduce students to how

companies can use BA to gain insights that inform business decisions and can be used to

automate and optimize business processes. UNIT II, UNIT III, and UNIT IV will help the students

master the basics of R. The R language is widely used among statisticians for data analysis and it

is a leading tool for machine learning, statistics, and data analysis. By using R, students can create

objects, functions, and packages and make meaningful decisions at all levels. UNIT V helps

students learn the art and science of converting data into readable graphics.

Focus on Employability/Entrepreneurship/Skill Development

Unit II to IV helps students to become data analysts and research programmers. Unit V teaches

students to use visualization tool in presenting their results. Skills acquired through this course

increases employability of the students.

Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional

Ethics

The entire course enables students taking data driven decisions which impact environment as a

whole.


Mandatory

U Dinesh Kumar. 2017. Business Analytics. Publisher: Wiley India.

Larry Pace. 2012. Beginning R: An Introduction to Statistical Programming. Publisher: Apress.

Additional reading

R N Prasad, SeemaAcharya. 2016. Fundamentals of Business Analytics, 2nd Edition. Publisher: Wiley India.

James R Evans. Business Analytics.: Pearson India.

SEMESTER IV





Title: Organizational Change & Development Hrs: 60

I. Course Description This course is designed to provide students with a conceptual framework addressing the strategic importance of managing change and organization development (OD) in various agencies, human service organizations, community organizations and other settings. This course is designed to provide students with both the conceptual framework and the practical skills needed to design, implement and evaluate effective change and OD programs. The course will be taught from the perspective that students will one day be a stakeholder involved in some aspect of managing change and OD, whether as an employee, manager, or internal or external consultant delivering (or creating, or enabling) programs for organizational clients.

II. Course Objectives To make the students understand the Impact of Change

To Prepare students for Impending Changes

To make the students Deal with Resistance

To Becoming an Agent for Change

To Building Good Relationships and Increased Confidence and Motivation


After completing this course, students will be able to:

Understand the fundamentals of managing change by identifying the levels of change, the misconceptions about change and the importance and benefits of change.

Identify the steps of a change process, analyze a change situation, choose an action while avoiding risks, create a sense of urgency, set goals, motivate employees, prevent failure, and monitor the progress of a change.

Recognize the truths and misconceptions about change differentiate between change and transition, identify the factors that affect the response to change, recognize the styles of response, and identify the strategies to manage the endings phase.

Identify the information required during the new beginnings phase, as well as strategies to manage the new beginnings phase.

IV .Course Content


UNIT – I ORGANISATIONAL CHANGE: Meaning- Forces- Types – Theories of Change-Recent Approaches-Models of Change-Techniques –Skills-and Strategy for Managing Change.

12 HRS.

UNIT – II

MANAGING CHANGE IN HR: Issues relating to Human Resource Process and Functions- HRD for Managing Change- HR Initiatives for Managing Change in Indian Organizations and in Global context.

12 HRS.

UNIT – III

ORGANISATIONAL DEVELOPMENT (OD): Meaning –History- Process-OD interventions- Types - Role of OD consultant-Applications of OD in India- New Trends in Indian Business Scenario-Need for

OD interventions.

12 HRS.

UNIT – IV

LEADING AND EVALUATING ORGANIZATIONAL CHANGE: Visionary Leadership – Leadership Framework –Creating Shared Vision- Role of leaders in the Phase of Organizational change. Measurement and methods

of evaluation – Feedback Process – Continuous Incremental Change.

12 HRS.

UNIT – V

MANAGING CHANGE IN KNOWLEDGE ERA: Importance - knowledge management and Implementation-Steps in implementation of Knowledge Management-Learning Organization- Disciplines and Operational Approaches of Learning Organizations- Guidelines to Build Learning-Integrated Model for Managing Organizational

Change – Developing Organizational Culture.

12 HRS.


The case study format involves the professor leading students through a historical analysis of a business

situation. In case studies, students are expected to come up with a solution to some of history’s toughest

business problems. Cases are commonly used as the driver for interactive classroom discussions and there

is an expectation of strong class participation from all students.

Formative Assessment

The students will be assessed on the handling of cases, Role plays for Managing change in HR and Live Projects.


Seminar presentation and Test on Concepts.

VI. Significance


The inevitability of development and the ways of unleashing human expertise through

Organizational Development for the purpose of improving performance are discussed in New

Trends in Indian Business Scenario and Need for OD interventions (Unit-III).


The importance of catalyzing the change process, the role of change agents and the skills

required to communicate and overcome the inertia towards change are discussed in Unit-I.

These topics enable the students to make the others embrace change with only a little

resistance.

3. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional

Ethics

Developing a conducive Organisational Culture (Unit-V), change models and change theories

(Unit-I), HRD for Managing Change (Unit-II) and Essentials for the Effective Management of

Change in work processes (Unit-IV) teaches both the hard and soft approaches of handling the

change and professional, ethical way of managing change.


Mandatory

Nilanjan S, Bhattacharya MS, Sengupta RN. (2006). Managing Change in Organizations. New Delhi: PHI.French

Additional Readings

WL, Cecil HB. (1999). Organizational Development. 6th ed. New Delhi: PHI.

LorArussy (2018). Next Is Now: 5 Steps for Embracing Change―Building a Business that Thrives into the Future. Simon & Schuster





Title: INTERNATIONAL BUSINESS MANAGEMENT Hrs: 45

I. Course Description In this era of globalization, business operations have moved beyond national boundaries and have

become truly global. Business now have the power to source material, money and man power from across

the globe to satisfy the needs of their customers. Local businesses are now facing competition from global

giants and multinationals are now finding new customers in in unexplored areas. This happens within the

confines of established global trade treaties. Even the environmental Impact of business is no longer local,

and customer is demanding accountability across the global supply chains. This course will help the

management students to understand the global nature of today’s business.

II. Course Objectives To understand the concept of globalization, environmental and trade framework guiding

international trade.

To understand the key import and exports of India

To help the students acquire a global perspective on management in terms of cross-cultural understanding and adaptation.

To understand basic concepts of establishing global business

III. Assurances of Learning (AOL) At the end of this course, the students will have learnt the following:

The way of managing people across cultures in business

The concepts, theories and approaches of International business

The process of global business and practical steps involved in international business

IV. Course Content


UNIT -1

ENVIRONMENTAL FRAMEWORKS:

Approaches to international Business: Political, Economic, Social, Cultural, Legal

and Technological factors - Types of InternationalBusiness, international

collaborations, Global supply chains, and Global markets. Case studies of

successful MNCs.

9 HRS.

UNIT-2

INTERNATIONAL TRADE THEORIES:

Mercantilism, Theory of Absolute Advantage, Theory of Comparative Advantage,

Heckshler-Ohlin, The Leontief’s Paradox, Product life cycle theory,

Porter’s diamond model- Purchase Power Parity. Multi National Corporations,

organization, design and structures.

9 HRS.

UNIT -3

ORIGIN AND IMPORTANCE OF INTERNATIONAL ORGANISATIONS: GATT/WTO/IMF/WORLD BANK/UNCTAD, IPR, TRIPS, TRIMS, Tariff

and Non-tariff Barriers, Economic integration: Reasons, Levels of integration,

Trade Blocks, Economic alliances – NAFTA, EU, ASEAN, SAARC, Rise of new

economies: BRICS, India and China.

9 HRS.

UNIT-4

COUNTRY SELECTION OPERATIONS AND INDIA’s EXPORT AND IMPORT

Country evaluation and selection, Modes of entry- Licensing, joint ventures and

Export Management- World economic growth and environment – World financial

environment – world trade and foreign investment trends; Recent growth in

International business . International business negotiations& diplomacy: Asset

protection,

multilateral settlements. Export Scenario, Import-Export Policy, Export

Documentation and Procedure, Globalization: reasons, drivers and restraining

forces. Globalization with social responsibility

9 HRS.

UNIT -5

CROSS CULTURAL MANAGEMENT :

Cultural Diversity, Hofstede’s Cultural Dimension, Comparison of Countries-India,

EU, USA, China, Japan, Trompenaars’ Cultural Dimensions, Role of Culture,

Perceptions, interpretations and attitudes across cultures , Similarities and

Differences across cultures, Organizational Cultures in MNCs

9 HRS.


The learning with be through a combination of lecture sessions with PPT and case study analysis, live

project assignments and Seminars.

VI. Course Evaluation



Class participation and Viva Voce 10%

Assignment/Projects/Any other tests 20%


Final Summative Assessment test 50%

Total 100%

VII.Significance


The whole course is designed to help students get a holistic view of business is done in a

globalised world. Business is no longer isolated, and Managers need to learn to tap the

synergies possible through national and global integration and prepare for meeting challenges

posed by the same. Unit II and III are designed to help student understand the international

trade theories and organisations/ framework that help in this integration.


The course will prepare managers to work across various cultures and educate them on the international policies affecting cross border operations.


Professional Ethics

Global supply chains and Global markets has forced to look at companies to change the way

they saw their own carbon foot print. This course will help students understand how

empowering communities, preserving environment and respecting various cultures is crucial

for running global business.


Mandatory

Rugman A M, Hodgettes, Richard M. International Business :3rd edition, Pearson Education.

Additional Reading

Daniels, John et al. 2010. International Business: Environment and Operations.13th edition. New

Delhi: Pearson Edition.

Francis Cherunillam, 2010. International Business: Texts & Cases. PHI Learning Pvt. Ltd.





Title: Total Quality Management Hrs: 45


The objectives of this course is to introduce the main principles of business and social

excellence, to generate knowledge and skills of students to use models and quality

management methodology for the implementation of total quality management in any

sphere of business and public sector.


To learn the basic concepts of quality and quality from organizational point of view.

To learn the concept of total quality management from western and Japanese approach.

To learn the internal politics, quality culture, education and training of the organization.

To be aware of international/national Quality awards.


At the end of this course, the students will have learnt the following

TQM approach for manufacturing/service organization in length.

Various Quality terms like Tolerance and Variability, PDCA cycle, Crosby’s 10 points and Deming’s 14 Points.

International/national Quality awards

The concept of Six sigma, BPR.

Quality Management and Quality systems.

IV. Course Content


UNIT – I

Introduction: Definitions – TQM framework, Benefits, Awareness and Obstacles. Quality– Vision, Mission and Policy Statements. Customer Focus – Customer Perception of Quality, Translating needs into requirements, Customer Retention. Dimensions of product and Service Quality. Cost of Quality.

9 HRS.

UNIT – II

Overview of the contributions: Overview of the contributions of Deming, Juran Crosby, Ishikawa, Taguchi techniques – Introduction, Loss Function, Parameter and Tolerance design, Signal to Noise Ratio. Concepts of Quality circle, Japanese 5S principles.

9 HRS.

UNIT – III

Statistical Process Control(I) –The Contemporary Issues Meaning and significance of statistical process control (SPC) – Construction of Control Charts for variables and attributes. Process Capability – Meaning, Significance and Measurement – Six sigma concepts of Process Capability. Reliability Concepts – Definitions, Reliability in series and parallel, and Product Life Characteristics curve. Total Productive Maintenance (TPM) – Relevance to TQM, Terotechnology. Business Process Re-engineering (BPR) – Principles, applications, reengineering process, benefits and limitations.

9 HRS.

UNIT - IV

Statistical Process Control(II)- The Contemporary Issues Quality functions development (QFD) – Benefits, Voice of customer, information organization, House of quality (HOQ), Building a HOQ, QFD process. Failure mode effect analysis (FMEA) – Requirements of Reliability, Failure Rate, FMEA stages, Design, Process and Documentation. Seven Old (statistical) tools. Seven New Management tools. Benchmarking and POKA YOKE.

9 HRS.

UNIT - V

Quality Management Systems: Introduction to IS/ISO 9004:2000 – Quality Management Systems – Guidelines for Performance Improvements. Quality Audits. TQM Culture, Leadership – Quality Council, Employee Involvement, Motivation, Empowerment, Recognition and Reward.

9 HRS.


The learning will be by lecture session, power point presentation and discussion,

problem solving, case study, group discussion.

Assessment


Continuous Internal Assessment Tests

Case Analysis

Presentations

Snap tests and

Individual Assignments

VII. Significance


Quality assurance managers play a crucial role in business by ensuring that products meet certain thresholds of acceptability. They plan, direct or coordinate quality assurance programs and formulate quality control policies by setting standards for quality and ensuring that manufacturing processes comply with standards at both national and international level.

Unit – I contents are relevant to the Local and National Needs with TQM framework, Benefits, Awareness and Obstacles. Unit – II contents are relevant to the Local, Regional and National Needs with statistical process control (SPC)–Construction of Control Charts for variables and attributes, Process Capability and Concepts of Quality circle.

Unit I contents, Customer Focus –Customer Perception of Quality, Unit II contents – Overview of the contributions of Deming, Juran Crosby, Ishikawa, Taguchi techniques and Japanese 5S principles, Unit III, Total Productive Maintenance(TPM), Business Process Re-engineering (BPR), Unit IV contains Management tools, Benchmarking and POKA YOKE and Unit V contents, IS/ISO 9004:2000 are having Global Applications.


Given the importance of Employability skills and entrepreneurial skills to individuals and business, contents from Unit-III, Statistical Process Control, Failure mode effect analysis (FMEA)–Requirements of Reliability, FMEA stages, Design, Process and Documentation and contents from Unit – V, Quality Audits, TQM Culture, Leadership – Quality Council, Employee Involvement, Motivation, and Empowerment are significant. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics

Contents from Unit-I, Dimensions of product and service Quality. Cost of Quality & Unit – III Six sigma concepts of Process Capabilities, Unit – IV, House of quality (HOQ), Unit – V contents, Guidelines for Performance Improvements Recognition and Reward. are significant to Employability and Entrepreneurship skill.


TEXTBOOKS:

Dale H.Besterfield et al. 2004. Total Quality Management.3rded. Pearson

Education:Delhi.

ShridharaBhat K. 2010. Total Quality Management – Text and Cases. 1st ed.Himalaya

Publishing House: Delhi.

HR SPECIALISATION

III SEM

Industrial Relations and Labour Laws - 45 Hours 3Credits

Training & Development -30 Hours 2Credits

Talent Management -30 Hours 2Credits

IV SEM

Leadership, Influence and Power -45Hrs 3Credits

Performance & Compensation Management -30Hrs 2Credits

Empowerment & Employee Engagement -15Hrs 1Credits

HR Analytics -15Hrs 1Credits




Course Code: 18 XB H01 Credits: 3

Title: Industrial Relations & Labour Laws Hours: 45

I. Course Description This course focuses on institutional structures, policies and procedures in industrial relations,

conflict resolution under arbitration and bargaining. The course covers topics that include the

nature and purposes of the legal system and industrial law, the law concerning the contract of

employment, Trade union law and industrial law powers of governments. The course is

intended to provide students with knowledge of labour laws, especially the nature and scope

of labor law, the rationale of labor laws in organizations, the international labor organization,

occupational hazards and risk, and managing employee relations at work.


To recognize the different industrial relations systems To distinguish the procedure concerning worker participation and participatory institutions

and instruments of trade union representation

To analyze the field of labor relations in an interdisciplinary manner

To examine the theoretical aspects, problems and issues in arbitration and bargaining and

models of bargaining and arbitration

To synthesize proposals for legislative initiatives


At the end of this course, the students will be able to reflect on the following:

The basic concepts of Industrial Relations.

The importance of Trade Union and Collective Bargaining.

The recent amendments in different labour enactment. The nature and scope of labor laws The rationale of labor laws in organizations Managing employee relations at work.

IV .Course Content


UNIT – I

INDUSTRIAL RELATIONS: Meaning-objectives approaches- trends-

Discipline and disciplinary action: objectives –forms and types-causes of indiscipline-types-steps-

elements of good disciplinary system-Douglas McGregor’s Hot Stove Rule of discipline.

9 HRS.

UNIT – II

EMPLOYEE GRIEVANCES: Grievance Procedure- Characteristics-Sources-

Techniques-Procedure-Model. Industrial Disputes- Outcome of Industrial Disputes-Investigation and

Settlement Under ID Act -

8 HRS.

UNIT - III

COLLECTIVE BARGAINING: Objectives, Characteristics, Classification-Process and Essentials Of

CB. Domestic enquiry- Arbitration, conciliation and Adjudication

8 HRS.

UNIT – IV

WORKERS’ PARTICIPATION AND EMPOWERMENT: Features – Objectives-Levels and Methods Of WPM-Essential Prerequisites For Effective WPM-Significance Of WPM-Obstacles Of WPM-Employee Empowerment, Standing Orders

8 HRS.

UNIT – V

LABOUR LAWS: Employment & Indian Labour Law 2018, Factories Act, 1948 –Trade Union Act 1926 - Workmen‘s Compensation Act 1923 – The Employees‘ Provident Funds & Miscellaneous Provisions Act, 1952 – The Employees‘ State Insurance Act, 1948 – The Industrial Employment (Standing Orders) Act, 1946 – The Minimum Wages Act, 1948 – ILO Conventions, contract Laborers’ act 1970, Plantation Laborers Act 1951-Company’s Act 2013- Workplace Harrassment Act 2013

12 HRS.


Much of the subject involves case studies and readings. These activities require students to do

weekly reading commentary. Students are expected to have read any prescribed reading

articles (including the relevant text chapter) prior to weekly sessions and engage in necessary

group discussions during class. Through engaging with lectures, online learning activities,

materials and participating in lecture and tutorial discussions, students will gain an

appreciation for industrial relations.

Formative Assessment: The students will be assessed on the handling of cases, Role plays

for Employee Grievances and Live Projects.

Summative Assessment: Seminar presentation and Test on Concepts.

VI. Significance


The relevance and continuing existence of industrial relations, as a field of academic study, is

facing a number of challenges, particularly in English-speaking countries, as union

membership declines, collective bargaining coverage shrinks and the number of strikes wanes

each year. Yet issues of employment and workplace relations remain significant to economic

prosperity and social harmony, particularly with the changing nature of work and of

employment contracts. All these concepts are addressed in Unit-I and Unit-II


Having empowered employees is the dream of every leader. All managers want people who

show initiative by taking on and completing tasks with little guidance. Of course, the

expectation is that these people will perform only in ways consistent with company

objectives and values. Knowing the employees can help when setting and supporting

performance goals and these contents are much established in Unit-IV


Professional Ethics

The different traditions of industrial relations are clearly stated by the researchers that the

focus of contemporary industrial relations is on the regulation, control and governance of

work and the employment relationship. It is a multidisciplinary field of study that provides a

multi-level understanding of relationships at work. It should be noted that industrial relations

is also a policy-oriented field of study which has multiple and competing goals. This study is

much focused in Unit-III and Unit-V


Mandatory:

Sarma, A M., (2013). Industrial Relations and Labour Laws. 2nd Edition. Mumbai: Himalaya Publishing House.

Additional Readings:

Subbarao, P., (2010). Essentials of Human Resource Management and Industrial Relations. 3rd Edition.Mumbai:Himalaya Publishing House,





Title: Training & Development Hrs: 30


This course deals with the process of training and developing people in organisations. It covers a

variety of approaches to instruction and learning with practical application. It also includes the

study of core functions of human resource development and the development of an

understanding of workplace competency standards. The course helps to design and conduct

needs analyses and also helps to plan, implement and evaluate training programs. The training

techniques and the skills required to deliver a training program and various evaluation methods

are described in this course.


To explain the role of training and development in human resources management

To describe the psychology of the learning process on which training is based

To analyze the training needs of an organization.

To assess, design, access and implement various methods, techniques and sources of training.

To evaluate the value of the training once completed from the individual employee and the

organization's viewpoint.


At the end of this course, the students will have learnt the following:

The concept of training needs and its importance

The Designing a training programme for the group

The ways to conduct training need assessment.

The Training programmes conducted in various industries

IV .Course Content


UNIT -1

APPROACH TO TRAINING: Introduction to training: need and importance of Training and development in organization. A Systematic Approach to Training & Development- Training phase - HR Audit –A tool for HR effectiveness, Performance appraisal – Training Needs Assessment and Analysis- Development cycle.

6 HRS.

UNIT-2

TRAINING & CURRICULUM DEVELOPMENT Trainee readiness - Developing a Training Module – Curriculum development- Steps in Curriculum Development –Training Plan -Planning for Implementation.

6 HRS.

UNIT -3

METHODS OF TRAINING: Instructional Approaches: Internal Training Vs External Training. Training Methods- On the job, Off the job training, Role of Trainers, Qualities of Good Trainers – Corporate training - Training to trainers, Machine Learning & On Line Training

6 HRS.

UNIT-4

TRAINING EVALUATION Training Evaluation and Measurement: Introduction to evaluation process, Introduction to criteria development, choosing criteria measures. Evaluation- Experimental Designs, quasi experimental design, The Models of Training Evaluation- Kirkpatrick’s, Kaufmann, Anderson’s Value Of Learning Model, Brinkerhoff’s Success Case Method, CIRO Model, Philip’s Evaluation Model

6 HRS.

UNIT-5

PRACTICUM IN TRAINING

Training in Service Industry – Training in Manufacturing Industry – Training for Entrepreneurs- Sales Training

6 HRS.


Exploring the training programmes conducted in various companies in the internet.

Integrating the pedagogical simulation with the Elaboration of the Session Planning and Application of Evaluation Techniques and Tools

Formative Assessment: Presentation on the various training programme conducted in various industries

Presentation on Management games relevant to On the Job training programmes

Summative Assessment:

Developing a training program

Format: The student should develop a training program for an organisation

The students should ensure gathering of appropriate information about the organisation

and the trainee(s) to analyse their training and/or career development needs.

A complete written work in report format, including a letter of transmittal, title page,

executive summary, an introduction, background issues, information about the

organisation the position, the trainee, the analysis, the conclusions and the

recommendations.

The design and method implications should be described

The report should be approximately 2,500 words in length. Neatness, layout, legibility, and

readability will carry weight age.

Evidence of sufficient research to correctly identify organisational needs Analysis, Logical

development of arguments, integration of various sections interrelationship of ideas

presented, logical conclusions are the key areas for Assessment

VI. Significance


While HR professionals have acknowledged the value of conducting HR audit exercises, they

still struggle with overcoming the complexity of the processes and making them more

efficient. Conducting HR audits is an integral part of an HR professional’s role in any company.

Not only will an HR audit help a company ensure it’s in compliance and conformance with the

law, but it will help HR professionals standardise processes, identify risk areas, and tie HR

goals to strategic business goals. Studying the content of HR survey and HR Audit in the

National, Regional and Global context is the need of the hour. This is much relevant in Unit-II


Unit-III and IV focuses on the significance of the entrepreneurial environment and

entrepreneurial motivation. It discusses the entrepreneurship training methods. The methods

of training conducted in various industries is much addressed in Unit –IV


Professional Ethics

Training Evaluation is an integrated, result oriented training approach are used across a range

of sectors and domains in a variety of contexts. It addresses some of the most pressing

concerns, such as designing effective strategies and related monitoring and evaluation and

responding to training in a complex context. Yes, Training Evaluation also needs to be

considered in a complex intervention such as emergence of activities and outcomes, different

perspectives and inter-relationships that impact success, sustainability and transferability. All

these are very much addressed in Unit-V


Mandatory:

Rolf Lynton P, PareekUdai (2011). Training for Development. New Delhi : Vistaar Publications.

Additional Readings

Sahu R, K. (2005) .Training for Development. New Delhi: Excel Books.





Title: Talent Management Hrs: 30

1. Course Description

Management of talent in the workplace is a matter of central concern to all managers and not only

to HR professionals. Therefore, all managers, irrespective of their functional areas, are called on to

solve problems that involve significant Talent Management issues. Basic knowledge and better

understanding of Talent Management would help them in solving such problems. This course aims

at imparting knowledge of Talent Management and Employee Relations.

2. Course Objectives

To assess an organisation’s approach to Managing talent and its alignment with overall

business strategy

To devise strategies for developing, engaging and retaining key talent

To learn the techniques for fostering a culture that supports Talent Management efforts

3. Assurance of Learning

At the end of this course, the students will be able to:

Understand the importance and application of Talent Management

Comprehend the uses of Talent Management in Human Resource Information system

4. Course Content


UNIT -1

SCOPE AND SIGNIFICANCE OF TALENT MANAGEMENT

Talent Management Process-Techniques of talent management -Pillars of Talent Management – Benefits of Talent Management-Talent Management Consulting- Talent Management as a profession -Talent Management - Challenges

6 HRS.

UNIT-2

TALENT HIERARCHY

Six Cs for creating effective talent Management -Types of talent- Building a Talent Supply Chain –

Recruitment, selection and Acquisition of Talent- Transitioning- Retention of Talent

6 HRS.

UNIT -3

TALENT MANAGEMENT AND ITS IMPLEMENTATION

Competency Mapping – A Strategic Approach to Talent Management in Workplace - Knowledge sharing-Formulation of Talent Management strategy and Programme – Critical Success Factors in Talent Management Implementation

6 HRS.

UNIT-4

TECHNOLOGY AND TALENT MANAGEMENT Technology Components for Talent Management –Maximizing Talent through Cloud- E -Commerce

and Talent Management - - Talent Rediscovery for Recruiting.

6 HRS.

UNIT-5

TALENT MANAGEMENT MODELS & TOTAL QUALITY TALENT MANAGEMENT

Talent Management Models – The 5 Bs, The AARRR Model- Total Quality Talent Management- Bench Marking,

Metrics and Talent Management.

6 HRS.

V.Pedagogy

The subject involves case studies and readings. These activities require students to do weekly

presentation on browsing the various Talent Management process observed in companies.

The students will be assessed on the presentation and their participation in Case Discussions.

VI. Significance


Today's workforce has matured and candidates have become increasingly savvy about what they

need both skills and job application perspective. Technology and Talent Management and Talent

Management Implementation which are found in unit-1, 2, 3 & 4 is very much relevant to

National Regional and Global context.


Today's global economy has created a more complex and dynamic business environment in

which most organizations must learn to compete effectively to achieve success and sustainable

growth. There is considerable evidence that organizations worldwide face formidable talent

challenges. The ability to attract, develop, and retain a needed supply of quality talent is a

challenge facing all organizations. The contents in Unit-5 examine the effect of quality talent

management on organizational success.


Berger D R, Lance A B. 2003. The Talent Management Handbook Creating Organizational Excellence by Identifying, Developing and Positioning Your Best People. New Delhi :McGraw-Hill.





Title: Leadership, Influence and Power Hrs: 45


This course focuses and increases the student’s awareness of their current leadership styles

and abilities. The more leadership styles they have, the more situations they can handle. They

will also appreciate the impact their leadership style has on those who work with them. This is

also designed to help all managers and leaders develop the essential skills to influence and

motivate their staff to achieve exceptional performance.


To explain the meaning of leadership and how to recognize leadership qualities in yourself

and others

To describe how leadership has evolved and how to merge historical approaches with

today’s leadership approaches.

To explain the importance of providing direction, alignment, relationships, personal

To classify the primary reasons for leadership derailment and provide strategies to avoid

it.

To distinguish the six fundamental transformations in today’s leadership within

organizations and their leaders.


At the end of the course, students will be able to: Gain knowledge and understanding of leadership foundational theories and models Cultivate a sense of self-awareness through identifying a leadership vision, mission, style

and values Demonstrate communication skills and the ability to interrelate with others Enhance awareness and commitment towards effective citizenship and social responsibility Exhibit knowledge and awareness of diversity around identities, cultures, and society

IV .Course Content


UNIT – I

THE EVOLUTION OF LEADERSHIP Defining Leadership - Characteristics of a Leader -Leadership Principles - A Brief History of Leadership -The Great Man Theory -The Trait Theory - Leadership Functions- Qualities of Leadership

9 HRS.

UNIT – II

TYPES OF LEADERSHIP Functional Leadership- Stewardship- Servant Leadership- Situational Leadership –Cross Cultural Leadership- Fiedler's Contingency model of leadership-Women in Leadership-Global Leadership

9 HRS.

UNIT – III

A PERSONAL INVENTORY An Introduction to Kouzes and Posner - Model the Way -Inspire a Shared Vision - - Set Leadership Goals - Address the Goals - Create a Personal Mission Statement- Creating an Action Plan- Choose a Role Model -Being an Inspirational Role Model- Seek Experience - Enable Others to Act - Identifying the Benefit for Others .

9 HRS.

UNIT - IV

LEADERSHIP & CHANGE Hall marks of Leadership-Leadership and Power-Leadership and Hierarchy- Leaders as Encouragers & Motivators-Team Leaders – Trip wires for team leaders- Being a successful Change leader -Transformational and Transactional Leadership

9 HRS.

UNIT - V

CHALLENGES IN LEADERSHIP Challenges of Leadership- Creating Mutual Respect - The Importance of Trust – Empowering Leadership and Empowered workforce- Handling Conflicts and Conflict Resolution- Challenges for Leaders in Merger & Acquisition.

9 HRS.


Helping students learn as a leader where they build on the natural curiosity that young people

have. Since learning takes place through experience, the main focus is to provide

opportunities for hands-on learning. They will be exposed to various leadership styles through

real time situations.

Formative Assessment

The students will be assessed on the handling of cases, Role plays for Situational

Leadership, Inspirational Role Model and Live Projects.


Seminar presentation and Test on Concepts.

VI. Significance


A team or any business organization will be composed of individuals who come from totally

different educational, social, economic and cultural backgrounds. Experienced employees also

have different work experiences and corporate cultural backgrounds. This puts each individual

at a different emotional maturity level when they join the organization. These topics are well

dealt in Unit-I & III

A situational leader can help ease tension in the workplace by leading his team to concentrate

on their responsibilities at work. He can adjust to the situation by exercising the task-oriented

leadership approach and keeping his employees on the right track of achieving organizational

goals, despite having different political belief systems. These topics which are relevant of

National, Regional and Global Developmental Needs are focused in Unit-II


A well-formed plan of action will provide a leader with clarity to better prioritize and allocate the time and other resources. Essentially, the actions plan will become a guidebook, setting the leader back on track on the days that are filled with competing priorities. This concept which is a part of Entrepreneurship and skill development is very much focused in Unit-III


Professional Ethics

Creating trust within a business culture is a key foundation of leadership success. Trust is hard to measure and doesn’t come with an absolute ROI, and business leaders might be tempted to shift their efforts and focus away from such an intangible commodity. So before tackling the ‘how’ of creating trust in leadership, it is worth recapping on the ‘why’, to reinforce the pivotal role trust plays, and what happens when trust is absent. These human values are well observed in Unit-III


a. Mandatory Colin, G. (2014). Influential Leadership: A Leader's Guide to Getting Things Done: New Delhi, India: Kogan Page.

b. Additional Bacon, T. R. (2011). The Elements of Power: Lessons on Leadership and Influence. New Delhi, India: AMACOM. Northouse, P. G. (2014). Leadership theory and practice. New Delhi, India: SAGE.




Course Code: 18 XB H05 Credits: 2 Title: Performance & Compensation Management Hrs: 30


The course Performance Management aims to provide extensive theoretical knowledge with practical overtones for students, and application-based knowledge for professionals to successfully implement performance management systems and strategies. The course describes the Compensation management in organizations, including the role of human resources management in dealing with employees, and methods used to provide compensation. It also highlights the importance of maintaining the capable education qualification, the value of developing their skills, and the significance of providing the appropriate atmosphere for them. With such comprehensive knowledge and practical skills HR students would be able to develop their capabilities as future manager to manage performance in any organization.

II. Course Objectives The course is designed broadly:

To enable the students learn the achievement of superior standards of work performance. To help the students identify the knowledge and skills required for performing the job

efficiently as this would drive their focus towards performing the right task in the right way. To create a basis for several administrative decisions strategic planning, succession

planning, promotions and performance based payment. To promote understanding of the nature of industrial employees compensation package,

Principles regulating different components and their role in the compensation package


At the end of the course the students will be able to Share a common understanding on how performance management systems can be

effectively utilised to raise the performance of individuals and teams

Identify and practise some performance management strategies and techniques to enhance the performance and motivation in under-performing and high performing team members.

Understand the Legally required employee benefits.

Learn some of the implications for strategic compensation and possible employer

approaches to managing legally required benefits

IV. Course Content


UNIT – I

PERFORMANCE MANAGEMENT Performance management Process- Process of Performance information systems - Sources of management information – Achieving Optimum performance.

6 HRS.

UNIT – II

PERFORMANCE ANALYSIS Performance analysis in private sector organizations -Divisional performance and transfer pricing- Performance analysis in nonprofit organizations and the public sector

6 HRS.

UNIT - III

COMPENSATION MANAGEMENT & SIGNIFICANCE

Compensation and Non-compensation Dimensions - 3-P Concept in Compensation Management - Concept of Salary Structure-Limitations of Job Related Compensation-Competency based Compensation

6 HRS.

UNIT – IV

PAY REVISIONS & PERFORMANCE PLANS Pay Commission-Wage Boards- Public Sector Pay Revision-Compensation Strategy at Micro Level, Concept of Equity-Pay for Performance Plans -Balancing of Internal and External Equity

6 HRS.

UNIT – V

EMPLOYEE BENEFIT PROGRAMS Types of Incentive Schemes- Pre-requisites of Effective Incentive Schemes -Merits and Demerits of Incentives - Classification of Employee Benefits- Cafeteria style Benefit Plans- Tax Management

6 HRS.

V. Pedagogy and Assessment

The students will be taught with real time examples and Cases. Role Plays will be conducted for Performance Management

The students will be enlightened on Employee benefits by gathering inputs from small & Medium enterprises

Assessment

The students will be assessed based on the analysis of cases, Participation in Role Plays and Snap Test.

VI. Significance 1. Relevance to Local/National/Regional/Global Developmental Needs:

The public sectors of different countries are shaped by many factors, but they share common challenges. Those challenges make public sector performance management more complex than it is in the private sector. Module-I deals with the role of the public sector with respect to economic growth and the increasing interdependencies of public and private sectors. Performance Coaching and Improvement is dealt in Unit-1&2 wherein the contents give much relevance to Human values and professional ethics.


Compensation structure includes a specific solution to one of the biggest public sector challenges – the alignment of policy to outcomes. Compensation and Pay structure which are very much relevant to Entrepreneurship and start ups are much focused in Unit -3,4&5


Mandatory Dipak Kumar Bhattacharyya (2011). Performance Management Systems and Strategies,

Pearson India

Additional Readings Mousumi S. Bhattacharya Nilanjan Sengupta (2008). Compensation Management, JBCD

publications

https://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Mousumi+S.+Bhattacharya&search-alias=stripbooks

https://www.amazon.in/s/ref=dp_byline_sr_book_2?ie=UTF8&field-author=Nilanjan+Sengupta&search-alias=stripbooks




Course Code: 18 XB H06 Credits: 1 Title: Employee Empowerment & Engagement Hrs: 15


Empowerment plays a significant role in unleashing and realizing human potential. Undoubtedly some writers have noted 1990s as “empowerment era”. Right from the initial socialization of a new comer, to growth and even survival of employees in the face of organizational downsizing in every sphere of employees’ organizational life, empowerment plays a critical role. This course also focuses on engagement that is consistently shown as something given by the employee who can benefit the organisation through commitment and dedication, advocacy, discretionary effort, using talents to the fullest and being supportive of the organisation’s goals and values.


To enhance skill to initiate employee empowerment

To understand the outcomes of engagement for organisations and their employees and

how they can be measured


At the end of the course, students will be able to: Understand the concept of empowerment, and barriers towards empowerment Enhance skill to initiate employee empowerment Re-look at the organizations where empowerment has been initiated.

Explore how engagement is defined in the practitioner, consultancy and academic

literature and overlaps with other concepts

Reconnoitre what are thought to be the outcomes of engagement for organisations and

their employees and how they can be measured

IV.COURSE CONTENT


UNIT – I

Empowerment An over view of empowerment- Characteristics of empowered organization- Shape for empowerment- Conditions necessary for empowerment

3 HRS.

UNIT – II

Guidelines for empowerment Guidelines- Factors affecting empowerment- Empowerment cycle Elements of an empowered management style- problems involved in empowerment- Benefits of empowerment

3 HRS.

UNIT - III

Employee Engagement Background to engagement- Employee Engagement strategies Manager support- Loyalty- Measuring employee engagement- Improving Employee engagement.

3 HRS.

UNIT – IV

Variations in Employee Engagement Enabling Engagement in Practice- Developing a culture supportive of engagement- Barriers to engagement

3 HRS.

UNIT – V

Understanding the Drivers of Engagement Engagement correlations- Engagement model- Goal oriented engagement

3 HRS.

V. Pedagogy and Assessment

The use power point presentation and G D to understand basic concept.

Necessary case studies to understand the process of EEE which will be supplemented by a practitioner from Industry.

Assignments will be given on performance standards

Individual and team assignment will be given to explore on empowerment in companies

The students will be assessed on the presentation of case, Role Plays.

VI. Significance 1. Focus on Employability/Entrepreneurship/Skill Development

Engaged employees feel aligned with their organizations' purpose, values and vision. Their

work is meaningful to them because their leader helps them see the connection between

what they do and the success of the organization. The effective leader also understands

that gaining their team's commitment to the organization's values increases the team's

performance standards as well as their engagement. It is very much evident that there is

greater Focus on Employability, Entrepreneurship and Skill Development in the course contents as

a whole


Professional Ethics

An engagement model which is a framework that defines collaboration between a client and an

outsourcing vendor determines a level of control and responsibility, as well as provides a base

for further relationship development. This is very well focused in Unit-V. The content of this

unit is much relevant to Gender equality and sustainability.

VI. Course Materials a. Mandatory

Markwick, G. R.S. (2009). Employee Engagement. Brighton BN1 9RF,UK : Institute For Employment Studies.

b. Additional Robinson, D. (2004). The Drivers of Employee Engagement . Falmer, U K : Institute For Employment Studies.




Course Code: 18XB H07 Credits: 1 Title: HR Analytics Hrs: 15


This course focuses on HR Analytics. It ventures into business partnering opportunities and aligning HR matrices with the strategic business goals. HR Analytics is the application of data gathering and business analytics methods in human resource processes. Its goal is to provide organizations with insights for managing employees effectively so that the achievement of business goals is more efficient. The main challenge of the HR analytics certification is to gain as much knowledge to become capable of identifying the most relevant and significant data and learn how it should be used to predict competencies so that organizations get the maximum return on investments in human capital.


To understand the Leveraging of strategic workforce planning to make better decisions

To calculate the ROI of HR interventions and selection methods

To connect different data sets

To clean and structure data


At the end of the course, Students will be able to:

lead an HR analytics team or develop an analytics function from scratch

Have detailed knowledge of every step in the analytics process and be able to

manage the HR analytics process from front to back

identify which people-related challenges are apriority and develop a business case

accordingly

Have sufficient knowledge of statistics and data mining processes to direct (a team

of) data analysts/scientists

Know where to extract (HR) data, identify common data formats and how to work

with data

Know the most effective way to visualize and present data and translate outcomes

into actionable insights

Have the knowledge and tool to head the implementation of data-driven HR

practices throughout the organization

IV. Course Content, Pedagogy & Assessment

SN Theme Teaching/Learning

Strategy Resources Assessment

01

Introduction to HR Analytics: Characteristics of HR analytics. Strategic focus for HR analytics. HR Analytics with HR Functions

Presentation / Case study

Case discussion -10

02

HR Analytics Model Understand the HR analytics maturity model. Agile HR Analytics

presentation Case Study

Snap test - 10

03

Data Analysis: How to manage data and automate it. Importance of a pilot analysis The different tools HR analytics can use. The advantages of data warehousing.

(working session) Case study Quiz -5

04

Cleaning and Metrics: The purpose of HR metrics/data. Efficient Metrics Data Cleaning HR data into plots and graphs in R. HR Metrics. Create the link between CSF’s and KPI’s. Transform strategic goals to HR metrics.

Presentation Case study Interview - 5

05

Reporting: Predictive Analytics. Reporting & Advising. Data Visualization. Bonus: Interview Max Blumberg.

Presentation

(survey)

(exercise)

Video presentation

Writing research assignment - 20

V. Pedagogy & Assessment External Experts will be invited to conduct the course.

VI. Significance In sum, HR analytics will move from an operational partner to a more strategic center of

excellence. Companies are now realizing company success is built on people, and the

course HR analytics can light the way from intangible theory-based decisions to real ROI

through Better hiring practices, Decreased retention, Task automation, Process

improvement, improved employee experience, more productive workforce, and improved

workforce planning through informed talent development. All the components in this course

are very much relevant to National Regional and Global Developmental Needs


Real Time Cases

FINANCE SPECIALISATION

FINANCE SPECIALISATION

SEMESTER III

COURSE

CODE

SUBJECT TITLE SESSIONS/

HRS

MARKS/

CREDITS

18 XB F01 Financial Markets 45 3

18 XB F02 Security Analysis and Portfolio Management 45 3

18 XB F03 Financial Modelling using Excel 15 1

SEMESTER IV

COURSE

CODE

SUBJECT TITLE SESSIONS/

HRS

MARKS/

CREDITS

18 XB F04 Derivatives Management 45 3

18 XB F05 Merger & Acquisition 45 3

18 XB F06 Advanced Financial Analysis 15 1





Course Code: 18 XB F01 Credits: 3

Title: FINANCIAL MARKETS Hrs: 45


This course aims to develop students understanding the basic principles of financial

markets. It provides them the knowledge of securities traded in those markets. Students will

then be exposed to the functions and regulations of Capital Market and Bond market,

Derivative Market and Forex Market. This course helps students understand the broad concepts

and mechanism of functioning of various financial markets and its regulatory and policy

framework within which intermediaries and market participants evolve and operate. It also

addresses the impact of global trend in Indian Financial Market.


To prepare students with a good understanding of the fundamentals of financial market

and its regulations.

To keep students updated on the latest discourse on practical issues and policies in the

domestic and international financial environment.

To understand some of the key issues of Derivatives Market.

To discuss the continuing corporate scandals and corporate governance failures.

To address the impact of global trend in Indian Financial Market.


At the end of the course, students will be able to learn:

The role and structure of Indian Capital Market.

Types and functions of securities market and its regulatory environment.

The importance of derivatives market and fundamentals of Indian Derivative Market.

Growth and functions of foreign exchange market.

IV. Course Content


UNIT - I

CAPITAL MARKET

Introduction to Indian Financial Market – Segments: Capital Market –

Evolution and growth – Functions – Participants –

Constituents of Indian Capital Market – Regulatory Environment.

Money markets – functions of money market –money market

instruments.

Bond Market in India: Government Bond Market - Yield Curve –

Fundamentals, Types and Factors. Interface between Capital

Market and Bond Market - Interface between Stock Market and Bond

Market - Interface between Capital Market and Money Market.

10 HRS.

UNIT - II

SECURITIES MARKET

Primary Market - Methods of Floating New Issues, Eligibility norms

for public issue - types of issue, Green shoe option - ASBA

(Applications Supported by Block Amount) - Qualified Institutional

placement, Book Building - Role of Primary Market - Regulation of

Primary Market.

Secondary Market – Trading Mechanisms of Stock Exchanges in India:

BSE, NSE, OTCEI - Regulations of Stock Exchanges. Securities and

Exchange Board of India (SEBI).

10 HRS.

UNIT - III

DERIVATIVE MARKET

Introduction to Derivatives, Development and Growth of Derivative 9 HRS

Markets: Commodity Derivatives Market: Forward Markets

Commission (FMC), Multi Commodity Exchange of India Ltd (MCX),

National Commodity & Derivatives Exchange Limited (NCDEX), Indian

Commodity Exchange Limited (ICEX) – Financial Derivatives Market.

India International Exchange INX). Evolution of Derivatives Market in

India, Regulation of Financial Derivatives in India.

UNIT - IV

FOREIGN EXCHANGE (FOREX) MARKET

Introduction to Forex Market in India - Forex dealing - Foreign

exchange regimes - Factors affecting foreign exchange.

8 HRS

UNIT - V

RECENT TRENDS IN INDIAN FINANCIAL MARKET

Emerging trends in Capital Markets- Issues and Challenges - Corporate

Governance Failure - Lessons from Financial Frauds - Impact of Global

Trend in Indian Financial Market.

8 HRS


Interactive class lectures

Case study analysis

Group Discussions

Quiz



Group presentations on Case Studies

Snap Tests

Class Participation

Written Examination

VI. Significance


Financial market not only helps in mobilization and collection of scattered savings from

different sections of population, but they also help to increase the overall level of savings and

investment and allocate more efficiently scarce savings among most desirable and productive

investments in accordance with the national priorities. Knowledge gained from UNIT I. UNIT II

and UNIT III prepare the students to learn the curriculum according to the local and national

need & UNIT IV & UNIT V contents ensure the National and Global needs.


Traders need to have a healthy thirst for information and a desire to find all the relevant

data that impacts the securities they trade. Students must have an adequate education in

financial market. An important skill every student needs to be employable is the ability to

understand the operations of UNIT I-Capital Market, UNIT II-Securities Market, UNIT III-

Derivatives Market and UNIT IV-Forex Market.

Relevance to Gender Equality, Environment and Sustainability, Human Values and

Professional Ethics

The financial industry has given us countless scandals and news stories about financial

professionals who have defrauded investors, employers, government and their peers. There is

no doubt that greed is a powerful emotion, but sometimes unethical behavior boils down to a

lack of education on basic principles of financial standards. UNIT I, UNIT II, UNIT III , UNIT IV

and UNIT V explain the regulations related to ethical trade practices and also enlightens to what

extent financial markets foster and facilitate more sustainable business practices.


Bhole L. (2004). Financial Institutions and Markets (4th Ed.). Tata McGraw-Hill Publishing Company Limited. Gomez C. (2009). Financial Markets, Institutions, and Financial Services. PHI Learning Private Limited.






Title: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Hrs: 45


This course is an in-depth study of security analysis and Portfolio Management. Students

will first develop a strong theoretical knowledge of various investment avenues and will start

assessing risks associated with those securities. Students will then be exposed to the analysis of

securities, industries, companies and economy of the select country to apply their theoretical

knowledge to understand the process of constructing, managing and evaluating Portfolios.


To acquaint the students with various investment avenues

To make students understand various risks and return associated with each security.

To analyze the present and future value of securities by using fundamental and technical

analysis

to give practical knowledge and experience in stock market through trading on virtual

platforms

To develop the skills required to Construct, Evaluate and Revise a Portfolio for a specific

investment policy.


At the end of the course, students will be able to reflect on:

The types of investment The risk-return trade-off of different types of securities The estimation of present and future value of a security using fundamental and

technical analysis The method of constructing and managing portfolios and Strategies of Portfolio

Revision. The skills required to engage in live stock market trading.

IV. Course Content


UNIT - I

INVESTMENT SETTING

Investment: Meaning - Financial and Economic Meaning of

Investment - Characteristics and Objectives of Investment - Types

of Investment - Investment Vs Speculation Vs Gambling -

Investment alternatives – Risk and return concepts.

7 HRS.

UNIT - II

FUNDAMENTAL ANALYSIS

Economic Analysis: Economic Forecasting and Stock Investment

Decisions - Forecasting Techniques – Industry Analysis: Industry

Classification - Industry Life Cycle – Company Analysis: Measuring

Earnings - Forecasting Earnings - Applied Valuation Techniques –

Graham and Dodds Investor Ratios.

9 HRS.

UNIT – III

TECHNICAL ANALYSIS

Fundamental Analysis Vs Technical Analysis – Dow Theory – Trend

- Trend Reversals – Chart Patterns – Oscillators - Market Indicators:

Moving Average, Relative Strength Index (RSI) and Rate of Change

(ROC). Efficient Market Theory.

10 HRS.

UNIT - IV

PORTFOLIO CONSTRUCTION

Portfolio Construction - Approaches, Markowitz Model - Efficient

Frontier – Constructing Optimal Portfolio – Capital Asset Pricing

Model (CAPM) – Arbitrage Pricing Theory (APT).

9 HRS.

UNIT - V

PORTFOLIO EVALUATION AND REVISION

Portfolio Evaluation – Mutual Funds - Sharpe’s – Treynor’s -

Jenson‘s Performance Measures of Portfolio Evaluation, Portfolio

Revision - Portfolio Revision Strategies.

10 HRS.


Each concept will be introduced and explained by lectures, chalk and board method and

power point presentations.

Hands-on practice exercises.

Analysis of select companies will be done through excel.

Learning will take place by playing virtual stock market trading game and it will be

assessed at the end of the course by having the discussion.

Students will be taught to construct portfolios through excel operation with CAPM

Model and revision of portfolio will also be done through excel.



Group presentations

Snap Tests

Excel will be applied to do company analysis and technical analysis in practice and it will

be assessed individually and as a group

Written Examination

VI. Significance


An analyst must have an understanding of the securities and security market. To

mobilize savings and investment, not only the knowledge of securities in local market is enough

but it requires the knowledge of National and Global markets. So following are the Contents

relevant in preparing students for local to global developmental requirements, UNIT I -

Investment alternatives; UNIT II – Fundamental Analysis; UNIT III – Technical Analysis.


Security or Investment analysts are valued for their ability to employ investment of an

organization with an anticipation of required return. UNIT I – Evaluation of Risk and Return,

UNIT II – Fundamental Analysis, UNIT III – Technical Analysis, UNIT V – Evaluation and revision

techniques are the contents that help developing employability skill of students those who

want to take up their career in the field of Securities Market.


Professional Ethics

It is a responsibility of an every individual to encourage ethical and fair trade practices in

the market. Contents from UNIT III – Economic Analysis, Industry Analysis and Company

Analysis encourage them to have an understanding of the environment in which they make

trade and Contents from UNIT IV & UNIT V – Portfolio Management enable them become

effective investment analysts who bridge gap between the needs of Investors and companies to

make sustainable investment and to set sustainable capital market.


Pandian P. 2001. Security Analysis & Portfolio Management. New Delhi: Vikas Publishing

House Private Ltd.

Donald E. Fischer, Ronald J. Jordan. 2011. Security Analysis & Portfolio Management.

8th ed. New Delhi: Prentice Hall of India Private Ltd.






Title: Financial Modelling using Excel Hrs: 15


This course is aimed at equipping candidates with advanced model building skills

required to build powerful models in finance with the help of excel. This hands-on course is

designed to equip students to explore the practical usage of advanced Excel functions. This

emphasizes computer-based modeling and forecasting.


To understand the basic and advanced features of excel for financial model building

To learn how to build models in excel to suit one’s purpose

To build models in different areas of finance

To understand how financial modeling enhance decision making process.


At the end of the course, students will be able to

Critically analyze and evaluate financial statements using excel.

Prepare cash budget and do break even analysis.

Acquire the skill of leverage analysis, understanding the utility of time value of money and

rate of return.

Determine the cost of capital, investment decision and portfolio diversification.

IV. Course Content


UNIT - I

FINANCIAL STATEMENT ANALYSIS

Construction of the income statement, the balance sheet and the

statement of cash flows with data for selected company - financial

ratios to benchmark a company’s performance against

competitors.

3 HRS.

UNIT - II

FINANCIAL FORECASTING

Trend function for forecasting sales - Regression analysis with

Excel’s built-in regression tools.

3 HRS.

UNIT - III

BREAK EVEN AND LEVERAGE ANALYSIS

Break-even points - Degree of operating leverage, Degree of

Financial leverage, and Degree of Combined leverage – Working

Capital Management - Change in Working Capital.

3 HRS.

UNIT - IV

TIME VALUE OF MONEY AND RATE OF RETURN

Present value and future value of a stream of cash flows using

Excel – Calculating Intrinsic value and required rate of return using

the Capital Asset Pricing Model.

3 HRS.

UNIT - V

FINANCIAL MANAGEMENT

Capital budgeting decision techniques - payback period, discounted

payback, NPV, PI, IRR - Risk-adjusted discount rate – Portfolio risk

measures

3 HRS.


The course will be taught by lecture, Power Point Presentation and Discussion, Problem

solving using MS Excel in the area of financial statement analysis and financial

forecasting

Assigning activities in Excel

Expert Discussion



Class Participation

Ability to build Financial modelling in Excel

VI. Significance


It is the essential task of a financial analyst to evaluate the financial health of the

prospective company. A financial analyst should be able to track the financial report to ensure

smooth running of the business. This involves preparing budgets, analyzing trends, and creating

MIS reports etc. To execute these tasks students must prepare themselves acquire the skill of

preparing financial statements, financial forecasting as well as financial modeling. Contents,

from UNIT I to UNIT V, are relevant to Local to Global Developmental Needs.


Analytics have become mandatory now-a-days. As graduates in MBA, students must

equip themselves with the knowledge of doing analysis and build model. Contents of UNIT I to

UNIT V aids students acquire knowledge of advanced financial functions in Excel.


Professional Ethics

Finance can play a role in allocating investment to sustainable companies and projects

and thus accelerate growth. From UNIT V, Students learn how they should integrate

sustainability with Capital Budgeting Decisions.


Timothy R. Mayes. (2016). Financial Analysis with Microsoft Excel. Boston: Cengage Learning.

Scott Proctor K. (2010). Building Financial Models with Microsoft Excel: A Guide for Business

Professionals. New Jersey, USA: Wiley.






Title: DERIVATIVES MANAGEMENT Hrs: 45


For the purpose of Price discovery and Risk Management, the students are trained to be

experts in financial derivative market with the help of the knowledge obtained. This course is

designed to be an overview of the Derivatives Market and Management. This course discusses

and communicates the types of instruments and how the regulatory environment will have

impact on Derivatives Instruments Valuation. It also identifies how Derivative is best used as

risk management tool to transfer the risk associated with the underlying asset to the party who

is willing to take that risk.


To help the students to understand the concepts of various derivative instruments used

in the financial and commodity markets.

To gain knowledge of managing investment risks by using suitable derivative

instruments.

To explore the Mechanics of derivatives trading

To learn Pricing and Valuation of Derivative instruments.

To familiarize with recent trends in Indian Derivative Market.


Upon completing this course a student will be able to:

Gain the concepts of various derivative instruments used in the financial and commodity

markets.

Acquire knowledge of managing investment risks by using suitable derivative

instruments are understood by the students.

Get insights on the procedures and systems being followed in derivative markets in

India.

Learn the methods of pricing of the instruments in Derivatives Market.

IV. Course Content


UNIT - I

INTRODUCTION

Introduction to Securitization - Introduction to Financial Derivatives

– Different Classification of Traders – Types of Derivative

Instruments - Types of Order - OTCEI and Exchange Traded

Derivatives Market. Introduction to Trading, Clearing, Settlement.

7 HRS.

UNIT - II

FORWARD AND FUTURES

Forwards – Futures – Specifications of Futures Contract –

Operations of Margin – Daily Settlement – Hedging Strategies Using

Futures - Short and Long Hedges – Basis Risk – Cross Hedging.

Determination of Forward and Futures Price – Valuation of Forward

and Futures Price.

10 HRS.

UNIT – III

OPTIONS

Options: Call and Put - Mechanics of Options Trading –Option

Contract Pricing – positions in Options contract - Factors affecting

Option Prices.

8 HRS.

UNIT - IV

VALUATION OF OPTIONS

Trading Strategies: Spreads - Bull - Bear - Box - Butterfly – Calendar.

Options Pricing Model: Black Scholes Model, one-Binomial Model.

Live Trading in Futures and Options Market.

14 HRS.

UNIT - V

RECENT TRENDS IN DERIVATIVE MARKET

Credit Derivatives: Features – Benefits –Risks – Credit Derivative

Instruments– Credit Derivatives Market in India. SEBI regulations for

Retail Traders in the derivative markets.

6 HRS.


The course will be taught by lectures, chalk and board method, discussion, problem

solving using MS Excel, Case studies and power point presentations.

Discussion on contemporary issue related to real world derivative market.

Virtual trade in futures and options



Group presentations

Snap Tests

Analysis in Excel

VI. Significance


Sophistication of market participants, Globalization of finance, regulatory modernization

and technological advancement are the key drivers for the growth of derivative market at local,

national and global level. For the purpose of Price discovery and Risk Management, the

students are trained to be experts in financial derivative market with the help of the knowledge

obtained from UNIT I – Overview of Derivative Market, Types of Derivative traders, various

derivative instruments and types of order in Derivative Trading; UNIT II – Hedging Strategies;

UNIT III - Mechanics of option trading.


Understanding derivative Valuations plays a vital role in taking up career in the

derivative market. UNIT I – types of order; UNIT II – Determining price of Forwards and Futures,

Valuation of Forwards and Futures, Convenience Yield, Cost of Carry; UNIT IV – Price

determination and valuation of Options, option trading strategies helps students to develop

skills necessary to be employable in derivatives market.


Professional Ethics

Derivatives play a pivotal role in Economic Development. Lack of a qualified ethical

analysis is the main reasons of financial management mistakes. UNIT V – Understanding the

futures of Indian Derivative Market helps students to be ethical trade practitioners.


John C. Hull. 2012. Options Futures and other Derivatives. 8th ed. New Delhi: Pearson

Education.

Gupta S L. 2008. Financial Derivatives Theory concepts and problems. Eastern Economy

Edition. New Delhi: Prentice Hall of India Private Ltd.






Title: MERGER & ACQUISITION Hrs: 45


This course is designed to be an overview of the Merger as a strategic Process. Emphasis

is on Reasons for Merger and students should be able to understand the Legal Procedure of

Merger. This course Discusses and communicates the types of Merger and how it will have

impact on Business Valuation. It also identifies and evaluates the Merger Proposal and business

risks involved in corporate restructuring decisions and incorporation in business.


To help the students illustrate the Reasons for Merger decisions in Corporate Sector and

Strategic Approaches to incorporate it during the restructuring situations.

To make the students focus on Types of Mergers and the legal procedure for merger.

To make the students explore the Ways how mergers take place in corporate sector and

the Methods of corporate restructuring.

To teach how business managers add value to their companies or enterprises.

To make the students understand why the valuation of a business is a necessary activity

for many purposes, including security analysis, mergers and acquisitions, and a wide

variety of other situations.


Upon completing this course a student should be able to:

Differentiate Merger, Acquisition and Takeovers and to know the different types of

Merger.

Understand the basic concepts of Mergers & Acquisitions.

Make SWOT Analysis.

Learn the Corporate Restructuring Methods.

Understand the Legal Procedures to be complied with for an effective restructuring.

Know the Approaches of Business Valuation.

IV. Course Content


UNIT - I

CORPORATE RESTRUCTURING

Different methods of restructuring – joint ventures – sell off and

spin off –divestitures – equity carve out – leveraged buy outs (LBO)

– management buy outs – master limited partnerships – employee

stock ownership plans (ESOP).

9 HRS.

UNIT - II

TYPES OF MERGERS

Reasons for merger, legal procedure for merger, types of merger ,

benefits and cost of merger – theories of mergers – operating,

financial and managerial synergy of mergers – value creation in

horizontal, vertical and conglomerate mergers – internal and

external change forces contributing to M & A activities.

8 HRS.

UNIT – III

MERGER PROCESS

Evaluation of merger proposal-managing financial risk, market risk,

business risk - Organizational and human aspects – managerial

challenges of M & A - Dynamics of M&A process- identification of

targets-negotiation-closing the deal.

8 HRS.

UNIT - IV

MERGER & ACQUISITION

A strategic perspective- Industry life cycle and product life cycle

analysis in M&A decision, Strategic Financial approaches to M&A-

SWOT analysis, BCG matrix, Porter’s Five forces model.

8 HRS.

UNIT - V

BUSINESS VALUATION :

Valuation - approaches – discounted cash flow valuation – relative

valuation – valuing operating and financial synergy - Valuing

corporate control - Accounting for amalgamation - pooling of

interest method, purchase method - Valuing of LBO Methods of

financing mergers – cash offer, share exchange ratio - Mergers as a

capital budgeting decision - Takeover defenses – financial defensive

measures.

12 HRS.


This course will be taught by lecturers using power point presentation.

Students will be involved in discussions in the class room

The students will be assessed on the basis of case studies, presentation and assignments

on corporate restructures.




Snap Tests

Class Participation

Written Examination

VII. Significance


Businesses always think of adopting new strategies to combine their company with

another company rather than standing alone. It takes place by way of Mergers & Acquisitions.

Mergers are more of a level playing field, with each company standing to benefit from the deal,

but still involve negotiation and plenty of due diligence on the part of both parties. Merging

with a competitor allows companies to acquire a larger market share. The value of the business

could quickly grow if it’s bought by or merges with an industry-leading brand with high levels of

consumer confidence. The initial offer is outlined in a Letter of Intent, followed by intense

negotiations, and the signing of a purchase agreement to legalize the deal. The contents of Unit

1, II, III and IV are included in National Regional and Global context.


Strategic Decision Making skills will help the managers to implement the corporate

restructuring successfully. Understanding the Merger process will help them for a successful

career in corporate mergers. Analytical skills to predict the impact of restructuring decisions in

terms of risk and changes in business values will ensure their bright career in the corporate

sector. All these are addressed with the contents in a broader sense from Unit-II, Unit III, Unit IV

and Unit V.

Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics Mergers and Acquisitions play a pivotal role in corporate growth. Lack of a qualified ethical

analysis is the main reasons corporate failures. UNIT I, III and IV – Regulatory Framework helps

students to be ethical business Managers to take strategic decisions.


James. C. Van Horne.(2009). Fundamentals of Financial Management. (13thed).New Delhi,India: Pearson education.

Khan M.Y.(2017). Financial Services.(9thed). New Delhi,India: Tata McGraw Hill.

Ernst and Young.(2018). Master Guide to Merger and Acquisition in India.(5thed). New Delhi,India:Wolter S Kluwer.






Title: ADVANCED FINANCIAL ANALYSIS Hrs: 15


The course provides an understanding of the use of the financial statements and to develop

skills in the analysis of financial statements for economic decision-making. Students will

develop expertise in analyzing financial statements for investments, credit, business and

management decisions. It develops an appreciation about the utility and applicability of

“Advanced Management Accounting Techniques” with practical and strategy aspects as an

essential and integral component of management information for the purpose of the entire

financial decision making process.


To introduce Accounting Standards

To teach the implications of AS. (AS 14 onwards).

To make the students focus on US GAAP, UK GAAP and Indian GAAP.

To teach Financial Analysis applying Advanced Management Accounting Techniques.


Upon completing this course a student should be able to:

Make a thorough comparative study of US GAAP, UK GAAP and Indian GAAP

Have Creative Accounting Procedures

Understand Accounting for Amalgamation

Know Advanced Cash Management Techniques

Learn the Critical Evaluation of Sample Annual Reports

IV. Course Content


UNIT - I Accounting Standards and their implications. (AS 14 onwards)

3 HRS.

UNIT - II US GAAP, UK GAAP and Indian GAAP 3 HRS.

UNIT – III Amalgamation Accounting 3 HRS.

UNIT - IV Advanced Cash Management Techniques

3 HRS.

UNIT - V Annual Reports Evaluation 3 HRS.


This course will be taught by lecturers using power point presentation.

Students will be involved in discussions in the class room

The students will be asked to attend workshops on financial analysis.




Snap Tests

Class Participation.

VI. Significance


The contents of Unit 1, II, III and IV are included in National Regional and Global context.


This financial analysis course is perfect for any aspiring financial analysts working in

investment banking, financial planning and analysis (FP&A), equity research, corporate

development, and other areas of finance and accounting. All these are addressed with the

contents in a broader sense from Unit-II, Unit III, Unit IV and Unit V.


Professional Ethics

Accounting Frauds and Scandals are the key issues in Corporate Governance. UNIT I and

II – Accounting Standards help students to be ethical business Managers to take financial and

investment decisions.


Thomas R. Robinson, Elaine Henry, Wendy L. Pirie, Michael A. Broihahn, Anthony T.

Cope. (2015). International Financial Statement Analysis.(3rded).US,John Wiley & Sons.

https://www.wiley.com/en-us/search?pq=%7Crelevance%7Cauthor%3AThomas+R.+Robinson

https://www.wiley.com/en-us/search?pq=%7Crelevance%7Cauthor%3AElaine+Henry

https://www.wiley.com/en-us/search?pq=%7Crelevance%7Cauthor%3AWendy+L.+Pirie

https://www.wiley.com/en-us/search?pq=%7Crelevance%7Cauthor%3AMichael+A.+Broihahn

https://www.wiley.com/en-us/search?pq=%7Crelevance%7Cauthor%3AAnthony+T.+Cope

https://www.wiley.com/en-us/search?pq=%7Crelevance%7Cauthor%3AAnthony+T.+Cope

MARKETING

SPECIALIZATION

MARKETING SPECIALISATION

SEMESTER III & IV

SEMESTER III

COURSE CODE SUBJECT TITLE HRS MARKS/ CREDITS

18 XB M01 CONSUMER BEHAVIOUR 45 HRS 3

18 XB M02 RURAL MARKETING 30 HRS 2

18 XB M03 E-TAILING MANAGEMENT 30 HRS 2

SEMESTER IV


18 XB M04 PRODUCT AND BRAND MANAGEMENT 45 HRS 3

18 XB M05 SERVICES MARKETING 45 HRS 3

18 XB M06 MARKETING ANALYTICS 15 HRS 1




Course Code: 18 XB M01 Credits: 3

Title : CONSUMER BEHAVIOUR Hrs: 45 I. Course Description

The course examines consumer behaviour from different disciplinary perspectives. This course is used to develop and understanding about the many aspects of consumer behaviour and its applications in marketing. It will help the students take a holistic view of the buyer; it will equip them with knowledge of various models and frameworks to help understand buyer behaviour and align the knowledge with formulation of appropriate marketing strategies.


To understand the theoretical and conceptual concepts of buyer behavior.

To know the factors that influence consumers for buying.

To know the decision making process of the consumers.


In this course, the students will be able to

Understand the consumer behavior and link them with marketing strategy.

Analyze the psychological, social and cultural dimensions that influence the individual’s consumption related behavior.

Understand the consumer decision making process and apply them in real world situations.

IV .Course Content


UNIT – 1

INTRODUCTION:

Meaning-Relevance of Consumer Behaviour Study-Development of Consumer Behaviour as a separate

field of study-Nature and Importance of Consumer Behaviour- Characteristics of Indian Consumer –

Changing Indian Consumer Behaviour.

9 HRS.

UNIT-2

INDIVIDUAL DETERMINANTS ON CONSUMER BEHAVIOUR: Consumer Motivation – Consumer Personality –Consumer Perception and Life Style – Consumer

Learning –Attitude and Behaviour.

9 HRS.

UNIT - 3

SOCIAL PROCESSES: Social class- Culture- Subculture-Cross Cultural Marketing Analysis-Problems in Cross Cultural

Marketing Analysis-Reference Group and Family Influences.

9 HRS.

UNIT - 4

CONSUMER DECISION MAKING: Meaning-Buying Motives-Buying Roles-Types of Decision Making -Models- Households Decision

Making. Diffusion of innovations-Opinion leadership-Consumer Satisfaction.

9 HRS.

UNIT - 5

CONSUMERISM AND RECENT TRENDS: Consumerism in India-Reason behind rise of Consumerism-Benefits of consumerism – Consumer Protection

Act-Relationship Marketing-Organizational Buying Behaviour.

9 HRS.


This course will be taught through lectures and discussion, using multimedia such as (power point

presentation, audio visuals), Case Studies based on the concepts, reading articles from the business

magazine and news papers. Students also assessed on group presentation, assignment, role play and

concept viva.

Formative Assessment: The students will be assessed on the case studies and concept viva


VI. Significance


The key content of the subject is on consumer behaviour. Unit I Characteristics of Indian consumer – Changing Indian consumer behaviour and Unit II Consumer Motivation – Consumer Personality –Consumer Perception and Life style – Consumer Learning – Attitude and Behaviour relevant to the national and Global consumers which helps in developing marketing skills related to consumers.


The contents from Unit-IV Buying motives-Buying roles-Types of decision making -Models- Households decision making. Diffusion of innovations, Opinion leadership, Consumer satisfaction and Unit V - Relationship marketing-Organizational buying behaviour- Online consumer behaviour emphasize the importance of employability and gaining entrepreneurship skills.

3. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics Contents from Unit-III Individual determinants and Unit-V application knowing about consumerism Lifestyle of consumers will explore to gender equity, Environment and sustainability and human Values. VII Course Materials

Mandatory:

Majumdar R.2010.Consumer Behaviour: Insights from Indian Market. New Delhi: PHI Learning Private Ltd.

Additional Readings: Nair S. 2011.ConsumerBehaviour in Indian Perspective. Mumbai: Himalaya Publishing House Pvt Ltd.



Course CODE: 18 XB M02 CREDITS: 2

TITLE: RURAL MARKETING Hrs: 30


The course introduces the student to the various aspects of Indian rural markets as the study of

rural marketing has become significant because of the saturation of the urban markets and the

increase in the purchasing power of the rural population. It covers aspects like relevance and scope

of rural market in India, the dynamics involved in the behaviour of rural consumers, rural marketing

research, and rural market segmentation and targeting. It also goes in details for explaining the

product strategy adopted by the companies for rural market, pricing strategy and rural distributions

includes traditional and modern channels.


To understand the importance of Rural Markets in business

Sensitize to the needs and behaviour of consumers and channels

Utilize the understanding on custom of rural markets, channels and competition in marketing decision making

III .Assurances of Learning (AOL)

At the end of this course, the students will be able to reflect on

The concept and characteristics of the rural market

The evolution of rural market

The rural marketing environment The consumer buying behaviour model in rural market The marketing research process and its application in rural areas The bases of segmenting rural consumers and targeting The process of developing effective rural communication

IV .Course Content


UNIT – I

INTRODUCTION OF RURAL MARKET: Concept & Scope of Rural Market – Rural market structure – Characteristics of Rural Market-Evolving Rural Consumer- Rural vs urban market.

6 HRS.

UNIT – II

RURAL MARKETING ENVIRONMENT: Evolution of Rural Marketing-Rural Environment-Rural Economic Structure-Rural Infrastructure-Rural Employment Generation Programmes-Government Initiatives.

6 HRS.

UNIT - III

UNDERSTANDING RURAL CONSUMERS: Rural Consumer Behaviour- Factors Influencing Consumer Behaviour- Buyer Decision Process– Rural marketing Research.

6 HRS.

UNIT – IV

CREATING VALUE FOR RURAL MARKET: Segmentation-Targeting-Positioning for Rural Market – Rural Marketing Mix – Product Strategy – Pricing Strategies.

6 HRS.

UNIT – V

RURAL COMMUNICATION & DISTRIBUTION: Communication Strategies for Rural Markets-Challenges in Rural Communication –Distribution in Rural Markets-Rural Logistics.

6 HRS.




magazine and news papers. Students also assessed on group presentation, assignment, quiz and

concept viva. In live project, to get the practical knowledge the students will visit the rural market

and observe the activities of rural market. The students will submit the observation report based

on the report they will assessed.

Formative Assessment: The students will be assessed on the case studies, concept viva and

Live Projects.


VI. Significance


The content from Unit-I consists of defining rural India; characteristics of evolving rural consumers and emerging rural India focus on meet the needs of local, National and Regional level.


The content from Unit-II consists of rural infrastructure, government support, and its relevance to marketing. It also focuses on the initiatives in the rural employment generation programme that will focus on the employability.


Professional Ethics

The content from Unit-II consists of demographic, physical, social and cultural environment of

rural area. Unit-IV consists of product decisions, product strategies and packaging products for

the rural markets that focus on environment and sustainability.


Mandatory: Kashyap P.,(2016). Rural Marketing.3rd Edition.New Delhi: Pearson India Education Services Pvt.Ltd.


Krishnamacharyulu CSG, Ramakrishnan L., (2011).Rural Marketing: Text & Cases.2nd Edition. New Delhi: Pearson.




Course Code: 18 XB MO3 Credits: 2

Title:- E-TAILING MANAGEMENT Hrs: 30

I .Course Description

This course deals with analyzing target market, developing E-tailing framework, mix elements, reviewing E-store planning techniques used by retailers. The course also includes discussions of changing impact among consumers and of government regulations.

II .Course Objectives

To evaluate the students marketing managing ability

To provide awareness about E-tailing idea among students in national as well as in Global level

To Understand of his/her competency level in Decision making

III. Assurance of Learning (AOL)

At the end of this course, the students will be able to Understand the history of e-tailing which helps to inform development of contemporary e-tail strategy.

Articulate and implement industry standard approaches to the E-store planning, and visual merchandising.

Develop a merchandise plan and budget.

Understand and apply the promotional elements of e-tailing

IV .Course Content


UNIT – I

UNIT I INTRODUCTION TO THE WORLD OF E-TAILING

Frame work of E-Tailing- Architecture of E-Tailing-Growth-Essentials of E-Tailing-E-Catalog-

Support services in E-tailing

6 HRS.

UNIT – II

UNIT II E-MARKET PLACE

E-Market place and features: Business –to-buseness—Business-to-Consumer—Consumer-to-consumer—

Consumer-to-consumer-to-Business—Business-toAdministratiion—Consumer-to-Administration-Advantages

and disadvantages

6 HRS.

UNIT - III

UNIT III CUSTOMER BUYING BEHAVIOUR

Process of Purchasing-Factors influencing purchasing pattern-Trust and e-

interactivity of the consumers-consumer values in e-tailing

6 HRS.

UNIT – IV

UNIT IV E TAIL MARKETING STRATEGY

Segmentation- product categories-prohibited items on e -tailing-Pricing strategies-place of

e-tailing-Promotion strategies-SWOT

6 HRS.

UNIT – V

UNIT V TECHNOLOGY IN GLOBAL E -TAILING BUSINESS Online credit card based system-Web security-Mobile Commerce-E-Security system-Secure electronic transactions-Trends in Neural Marketing.

6 HRS.



weekly reading commentary. Students are expected to have read any prescribed reading articles

(including the relevant text chapter) prior to weekly sessions and engage in necessary group

discussions during class. Through engaging with lectures, online learning activities, materials and

participating in lecture and tutorial discussions, students will gain an appreciation on E-Tailing.

Formative Assessment: The students will be assessed on the handling of cases, Role


VI. Significance


The key contents of the subject is on E-tailing where it helps to know about the Changing

Indian consumer behaviour and their purchase pattern, E-Tailing is very relevant to the

national and Global consumers which helps in developing virtual marketing skills related to

consumers as well as industrial buying behaviour focus on

Employability/Entrepreneurship/Skill Development. Online consumer behavior emphasizes

the employability and gaining entrepreneurship skills.


Professional Ethics

Security system in E-tailing, Contents like e-commerce laws, security system, online credit

card based system explore to gain individual empowerment ,VPN, SSL may have relevance to

Environment and sustainability and human values.III and Unit-V


Mandatory Mickey Kosloski and Sharon Davis (2015). Retailing and E-tailing.: DECA Coach Activities first Edition, NOCTI's Retail Merchandising

Additional Readings: Samant Yuvraj (2010). The Rise of E-Tailing in India, LAP Lambert Academic Publishing




Course Code: 18 XB M04 Credits: 3 Title : PRODUCT AND BRAND MANAGEMENT Hrs: 45

I .Course Description

This course is to learn fundamentals of Product and Brand Management. The aim of Product

Management Part is to make participants understand competition at product level as well as brand

level. Two broadly important aspects namely Product Management from competition point of view

and Product Management from New Product Development and Innovation point of view are to be

covered. The course enables the students understand principles of Branding, role of brands,

elements and components of brands, brand equity etc. The main aim for Brand Management is to

make sure that students understand implications of planning, implementing and evaluating

Branding Strategies


To evaluate the students ability towards branding any product or service To assess their level of awareness about the branding strategies and communicating the

brand in national as well as in Global level To Understand of his/her competency level in Decision making


At the end of this course, the students will be able to reflect on

The methods of managing Brands

Global practices on branding

Managing and implementing branding strategies

Challenges and opportunities in branding communication and promotion

IV .Course Content


UNIT – I

UNIT – I INTRODUCTION TO PRODUCT MANAGEMENT

Product & Product Strategy- product in theory & in practice-Product life cycle- product

portfolio-marketing plan and product launch-branding a product.

9 HRS.

UNIT – II

UNIT – II BRAND STRATEGIES:

Strategic Brand Management process – Building a strong brand – Brand positioning – Establishing Brand

values – Brand vision – Brand Elements – Branding for Global Markets – Competing with foreign brands.

9 HRS.

UNIT - III

UNIT III BRAND COMMUNICATIONS

Brand image Building – Brand Loyalty programmes – Brand Promotion Methods –

Role of Brand ambassadors, celebrities- Visual Merchandising – On line Brand

Promotions: Digitalization norms and procedure-Process-Impact

9 HRS.

UNIT – IV

UNIT IV BRAND EXTENSION

Brand Adoption Practices – Different type of brand extension – Factors influencing Decision

for extension – Re-branding and re-launching.

9 HRS.

UNIT – V

UNIT V BRAND PERFORMANCE Measuring Brand Performance – Brand Equity Management - Global Branding strategies - Brand Audit – Brand Equity Measurement – Brand Leverage -Role of Brand Managers– Branding challenges & opportunities

9 HRS.



weekly reading commentary. Students are expected to have read any prescribed reading articles

(including the relevant text chapter) prior to weekly sessions and engage in necessary group

discussions during class. Through engaging with lectures, online learning activities, materials and

participating in lecture and tutorial discussions.

Formative Assessment: The students will be assessed on the handling of cases, Role-play


VI. Significance


The key content of the subject is on branding and brand management. Unit II Strategic Brand

Management process – Building a strong brand – Brand positioning – Establishing Brand values

– Brand vision – Brand Elements – Branding for Global Markets – Competing with foreign

brands and On line Brand Promotions and Digitalization norms and procedure-Process-Impact

in Unit III are relevant to the national and Global consumers which helps in developing

marketing skills related to branding.


The content from Unit III and Unit-V gives information on Brand communication and Brand

performance. Brand image Building, Brand Loyalty programmes, Brand Promotion Methods,

Role of Brand ambassadors, celebrities, Measuring Brand Performance, Brand Equity

Management, Global Branding strategies, Brand Audit , Brand Equity Measurement. All these

contents focus much on Entrepreneurship Skill


Professional Ethics

Contents from Unit II Establishing Brand values, Brand vision and Unit-V Role of Brand

Managers– Branding challenges & opportunities are much relevant to gender equity,

Environment and sustainability and human values.


Mandatory:

Kevin Lane Keller, Strategic Brand Management: Building, Measuring and Managing, Prentice Hall, Edition, 2012.

Moorthi YLR, Brand Management – I edition, Vikas Publishing House 2012

Additional Readings Lan Batey, Asain Branding – A Great way to fly, PHI, Singapore, 2015.

Paul Tmepoal, Branding in Asia, John Willy, 2000.

Ramesh Kumar, Managing Indian Brands, Vikas Publication, India, 2002.





Title: Services Marketing Hrs: 45


The course consists of the theoretical and applications of marketing of services. It is intended to

appreciate the unique challenges involved in managing the services and analyze the strategies to

deal with these challenges. It also gives insights about the foundations of services marketing,

customer expectations of services and gap existing in the service delivery processes and service

Quality.


To know the distinct challenges of services marketing

Design service quality measurements to build customer loyalty.

To know the effectiveness and efficiency of customer service offerings.

The integration of new technologies and issues facing today's customer service providers and service managers.


At the end of this course, the students will be able to

Understand the unique characteristics of services, extended services marketing mix and

their marketing implications.

Differentiate from goods and services.

Understand the dimensions of service quality and the various gaps that can occur during service delivery.

Learn the various steps to develop a new service and to prepare a service blue print.

Understand employees’ role and customers’ role in service delivery. Develop strategies to match demand for and capacity of services.

IV .Course Content


UNIT – I

Introduction: Services -Classification of Services -Characteristics of services- Service and Technology- Service Sector Growth in India - Service and Technology- Expanded marketing Mix for services - Issues, Challenges and opportunities of services Marketing - Services Marketing Triangle.

9 HRS.

UNIT – II

Focus on the Customer: Customer Expectations of Service - Customer Perceptions -Consumer Research in Service-Building Customer Relationships-Service Recovery.

9 HRS.

UNIT - III

Service Design: Service Innovation and Design-Service Blueprinting – Customer Defined Service Standards - Physical Evidence and the Servicescape.

9 HRS.

UNIT – IV

Delivering and Performing Service: Employees’ Roles in Service Delivery-Customers’ role in service delivery –Self Service Technologies- Strategies for Enhancing Customer Participation.

9 HRS.

UNIT – V

Managing Service Promises: Capacity Constraints- Demand Patterns-Strategies for Matching Capacity and Demand-Yield Management-Waiting Line Strategies-Pricing of Services.

9 HRS.

V .Pedagogy & Assessment



magazine and news papers. Students also assessed on group presentation, assignment, quiz and

concept viva. In live project, to get the practical knowledge the students will visit the service

organizations and know the practical side of services.

Formative Assessment: The students will be assessed on the case studies, concept viva and

Live Projects.


VI. Significance


The content from Unit-I consists of Service and Technology, Service sector growth in India and Issues,

Challenges and opportunities of services marketing that will meet the needs of local, National and Regional

level.


The content from Unit-II consists of Customer Expectations of Service, Customer Perceptions, Consumer

Research in Service and Building Customer Relationships that will focus on the employability.


Professional Ethics

The content from Unit – IV consists of Employees’ Roles in Service Delivery and Unit-Consists

Of Pricing of Services that will relevance to the professional ethics.


Mandatory:

Zeithaml, V.A, et.al. (2013). Services marketing – Integrating customer focus across the firm. (6 th ed.). New Delhi, India: McGraw Hill Education (India) Pvt. Ltd.


Lovelock Christopher, et al. (2016). Services Marketing – People, Technology, Strategy (8th ed.). U.S.A: World Scientific Publishing Co.Inc.

Karunakaran. K.(2014). Services Marketing-Text and Cases in Indian Context: Himalaya Publishing House Pvt Ltd.





Title: Marketing Analytics Hrs: 15

I . Course Description

The course examines the basics of marketing analytics, as the students already gone through with

business analytics course this will be a continual insight on business analytics very specifically on

marketing. This course brings out the sales and promotional analytics, behavioural analytics, social

media analytics and inventory analytics.


To understand the basics of marketing analytics

To know the significance of analytical tools relevant to marketing


At the end of this course, the students will be able to

Understand the marketing analytics basics

Understand the technical and operational challenges in marketing analytics

Understand the role of analytics in sales and promotion, consumer behavior, social media and inventory

IV.Course Content


UNIT – I

Introduction to Marketing Analytics Basic Concepts of Marketing Analytics-Importance-Steps to Marketing Analytics-Marketing Analytics Solutions

3 HRS.

UNIT – II

Sales and Promotion Analytics Basic Concepts-Sales Analytics Tools-Visual Analytics-Pipe Drive CRM-Sales Data-Technical Challenges-Operational Challenges

3 HRS.

UNIT - III

Behavioural Analytics Concepts-Types-Component of Behavioural Analytics-Tools-Google Analytics

3 HRS.

UNIT – IV

Social Media Analytics Concepts-Tools-Sentiment Analytics-TAT Reports-Online Reputation Tools-Social Listening Tools

3 HRS.

UNIT – V

Inventory Analytics Role of Analytics in Inventory Optimization-Methods-ABC Analysis-FSN Analysis-VED Analysis-HML Analysis-SDE Analysis

3 HRS.


This course will be taught by inviting expertise visiting faculty and the assessment can be made

through assignment and practical examination.

VI. Significance


Social media and Google analytics topics will ensure the global perspective and contributes in

global development needs


The content of the course equips the learners more on marketing analytics that will enhance

the skill development and focus on employability

3. Relevance to Gender Equality, Environment and Sustainability, Human Values and Professional Ethics Reputation tools, social learning tools,methods of inventory analytics and behavioural analytics

will focus in the ethical area in the business


Mandatory

Marshall et.al. (2018). Digital Analysis for Marketing. (1sted.). Newyork: Routledge.

OPERATIONS

SPECIALISATION




OPERATIONS SPECIALISATION

SEMESTER III & IV

SEMESTER III


18 XB P01 Logistics and Supply Chain Management

45 3

18 XB P02 Packaging and Distribution Management

45 3

18 XB P03 World Class Manufacturing 15 1

SEMESTER IV


18 XB P04 Project Management 45 3

18 XB P05 Materials Management 45 3

18 XB P06 Supply Chain Analytics 15 1




Course Code: 18 XB P01 Credits: 3

Title: Logistics and Supply Chain Management Hrs: 45


This course involves basic methods of analysis in planning, organizing and controlling

supply chain operations, to ensure that the right product/service, in the right quantity, in the

right condition, is delivered to the right customer at the right place, at the right time, at the

right cost. Students develop the ability to conceptualize, design, and implement supply chains

aligned with product, market, and customer characteristics.


To make students understand the importance of major decisions in supply chain

management for gaining competitive advantage.

To enable students to build and manage a competitive supply chain using strategies,

models, techniques and information technology.


At the end of the course, students will be able to: Understand supply chain management concepts and theories considering a variety

of business situations. Apply supply chain management strategies to assist other functional areas of a

business organization. Explore the key issues associated with the design and management of Supply

Networks. Learn the importance of logistics management. Balance the technical and managerial competencies such that they will be able to

function successfully in their chosen field.

IV. Course Content


UNIT-1

INTRODUCTION

Supply Chain – Fundamentals –Evolution- Role in Economy (Globalization) -

Importance - Decision Phases -Supplier- Manufacturer-Customer chain. - Enablers/

Drivers of Supply Chain Performance. Supply chain strategies.

9 HRS.

UNIT-2

STRATEGIC SOURCING

Outsourcing – Make Vs. buy - Identifying core processes - Market Vs Hierarchy -

Make Vs. buy continuum -Sourcing strategy - Supplier Selection and Contract

Negotiation. Creating a world class supply base- Supplier Development - World

Wide Sourcing.

9 HRS.

UNIT-3

SUPPLY CHAIN NETWORK

Distribution Network Design – Role - Factors Influencing Options, Value Addition –

Distribution Strategies - Models for Facility Location and Capacity allocation. Supply

Chain Network optimization models. Impact of uncertainty on Network Design -

Network Design decisions using Decision trees.

9 HRS.

UNIT-4

PERFORMANCE MEASUREMENT AND COSTS

Performance Measurement – Need, System, Levels and Dimensions, Internal and

External Performance Measurement, Logistics Audit. Total Logistics Cost – Concept,

Accounting Methods. Cost – Identification, Time Frame and Formatting.

9 HRS.

UNIT-5

CURRENT TRENDS

Supply Chain Integration - Building partnership and trust in SC Value of Information:

Bullwhip Effect - Effective forecasting - Coordinating the supply chain. SC

Restructuring - SC Mapping -SC process restructuring – IT in Supply Chain - Agile

Supply Chains -Reverse Supply chain. Agro Supply Chains. Green SCM.

9 HRS.


The learning will be by lecture session, power point presentation and discussion,

problem solving, case study, group discussion on contemporary issue related to real world

supply chain management and seminar presentation. The students will gain knowledge and

understand the content and techniques of supply chain management at the levels that are

recognized in the corporate world. Students play the Beer Simulation Game to help tie

together core supply chain management concepts and tools.

Assessment


• Continuous Internal Assessment Tests

• Case Analysis

• Presentations

• Snap tests and

• Individual Assignments

VI. Significance

Relevance to Local/National/Regional/Global Developmental Needs

SCM is important as it increases competitiveness and customer satisfaction. It plays an

integral part of a firm’s success. Efficient running of supply chains ensure quick delivery of the

products to the end-users for a low cost by the firms. The contents of Unit I, II, III and IV are

included in national, regional and global context.


Careers in supply chain management and logistics management make sure that goods

and services get into the hands of consumers. The scope for purchasing agent, operations

Manager, Logistics Analyst, Purchase Management and production planning are focused in Unit

I, II, III and V.


Professional Ethics

Unit I, II and IV are significant in terms of human values, sustainability and environment

with supplier relationships, locational decisions and trust in supply chain value information.


TEXT BOOKS:

Janat Shah .2009. Supply Chain Management – Text and Cases. Pearson Education.

Sunil Chopra , Peter Meindl . Supply Chain Management-Strategy Planning and Operation. PHI Learning /

Pearson Education.





Title: Packaging and Distribution Management Hrs: 45


This course gives students a managerial knowledge of packaging and how physical

distribution and transport modes support order processing and distribution. Emphasis is

placed on the integration of core logistics functions, total cost integration, and supply chain

management to create competitive advantage.


The purpose of this course is to acquaint the students with the concepts which are helpful in developing and managing distribution channels so as to have competitive edge.

The course is designed to familiarize students with the concepts, techniques and the practical aspects of the key decision making variables in distribution channel management.

III. Assurances of Learning (AOL) At the end of the course, students will be able to:

Design effective supply chains

Resolve conflicts

Perform cost/benefit analyses

Manage logistics

Improving customer service through supply chain strategies

IV. Course Content


UNIT-1

Introduction to Packaging

History and development of packaging - Packaging principles-

Packaging Cost Vs. Product cost. Barcodes, machine vision and

RFID. Value Analysis - Packing and Value Engineering.

Packaging Laws - Marking and Labelling, Eco-friendly Packaging

for Exports, Scientific Packaging, Standardization in Packaging,

Quality assurance.

13 Hrs.

UNIT-2

Introduction to Distribution

Distribution – Definition – Need for physical distribution –

functions of distribution. The distribution concept – system

perspective. Physical distribution trends in India and in the world.

12 HRS.

UNIT-3

Transportation management

Transport Industry in India. Legal types - Modes of transportation

– Railways, Road, Sea, Air. Transport Security - Trends in Modern

Transport. Transport mode selection methods – costs Vs speed–

rate profiles. Transport regulations – national and international.

7 HRS.

UNIT-4

Order processing

Defining Order Processing – order acquisition – order entry –

document processing – status reporting – factors affecting

processing time – Customer service.

6 HRS.

UNIT-5

Distribution Control & Evaluation

Transport & Logistics organizations - Functions –structure –

hierarchy. Distribution control – stages of control process –

standards & goals– performance report - measurement –

monitoring – corrective action.

7 HRS.


The course will be taught by lecture session, power point presentation, case study and

group discussion on Distribution Management. The students will learn to do a comprehensive

analysis of a company with particular emphasis on the packaging value engineering and

distribution management.

Assessment



• Case Analysis

• Presentations

• Snap tests and


VI. Significance


Distribution involves variety of functions such as customer service, shipping, warehousing, inventory control, packaging, receiving, stores location planning etc. The contents of Unit II are having international and national relevance and unit III and IV are having global significance to facilitate the distribution functions effectively. Packaging includes standardization and quality assurance at local and national level.


Transportation Management (Unit III) and Order Processing (Unit IV) are having more

employment opportunities.


Professional Ethics

Unit I, II and IV are addressing Human values, sustainability and professional ethics.


TEXT BOOKS:

Kapoor Satish K., and Kansal Purva, Basics of Distribution Management: A Logistical Approach, Prentice HALL of India. D K Agrawal, Distribution and Logistics Management: A Strategic Marketing Approach, Macmillan publishers India 2007. Alan Ruston, Phil Crouches, Peter Baker, The Handbook of Logistics and Distribution Management. Kogan Page India New Delhi.





Title: World Class Manufacturing Hrs: 15


The initiation of industrial revolution, manufacturing has emerged globally. In

competitive business environment companies must improve their manufacturing practice

which is lean, efficient, lucrative and flexible. This course is a group of concepts, which

develops standards for production and manufacturing for organizations to follow.


To familiarize the students with the concepts of Business excellence and competitiveness.

To apprise the students with the need to meet the current and future business challenges.

To prepare the students to understand the current global manufacturing scenario.

III. Assurances of Learning (AOL) At the end of the course, students will be able to: Demonstrate the relevance and basics of World Class Manufacturing. Identify the factors of competitiveness and performance measures based on which,

global manufacturing success is attained. Draw current Status of Indian Manufacturing scenario and design and develop a

roadmap to achieve world class manufacturing status.

IV. Course Content


UNIT-1

INFORMATION AGE AND GLOBAL COMPETITIVENESS

The Emergence of Information Age. Competition and Business

Challenge, Operating Environment. Globalization and

International Business - Global Competitiveness and

Manufacturing Excellence. World Class Manufacturing and

Information Age Competition - Manufacturing Challenges,

Problems in Manufacturing Industry.

3 Hrs.

UNIT-2

CUTTING EDGE TECHNOLOGY

Value Added Engineer in - Hall’s Framework. Schonberger’s

Framework of WCM. Gunn’s Model. Maskell’s Model.

3 Hrs.

UNIT-3

COMPETITIVE INDIAN MANUFACTURING

Manufacturing Performance and Competitiveness - Indian Firms:

Manufacturing Objectives and Strategy. Usage of Management

Tools and Technologies, Manufacturing Management Practices.

Lean Manufacturing. IT Infrastructure and Practices - Strategic

Intent Framework.

3 Hrs.

UNIT-4

GLOBALIZATION AND WORLD CLASS MANUFACTURING

Generic Manufacturing Strategies for Information Age; Planning

Methodology and Issues in Strategic Planning of WCM;

Performance Measurement - POP System, TOPP System and

Ambite System.

3 Hrs.

UNIT-5

THE FUTURE WCM MANUFACTURING STRATEGY

Futile Search for an Elusive Link, Manufacturing Strategic Intent

Classification, Translating Intent into Action.

3 Hrs.


The course will be taught by lecture session, power point presentation, case study and

group discussion. The students will learn to do a comprehensive analysis of a company with

particular emphasis on manufacturing processes.

Assessment



• Case Analysis

• Presentations

• Snap tests and


VI. Significance


The objectives of World-Class Manufacturing efforts are to maintain market share, improving profitability and improving the firm's ability to compete in a global market place. Learning challenges in Manufacturing Industry (Unit – I) and Usage of Management Tools and Technologies, Manufacturing Management Practices, IT Infrastructure and Practices and Strategic Intent Framework in Unit – III enables students to address developmental needs at national and global levels.


Learning Manufacturing Performance and Competitiveness in Unit – III and Generic

Manufacturing Strategies for Information Age, Planning Methodology and Issues in Strategic

Planning of world class manufacturing strengthens the students ability to give strategic insights

to manufacturing firms and there by become more relevant to the manufacturing industry.


Professional Ethics

Environment and sustainability will be discussed in detail in Manufacturing Strategic

Intent (Unit – III), Strategic Intent Classification and Translating Intent into Action (Unit – V).


TEXT BOOKS:

BS Sahay, KBS Saxena & Ashish Kumar. World Class Manufacturing- A Strategic

Perspective. Rajiv Beri for Macmillan India Ltd.

Ron Moore. Making Common Sense Common Practice – Models for Manufacturing

Excellence. Butter Worth Heinemann





Title: Project Management Hrs: 45 I. Course Description

Projects are an increasingly important aspect of modern business. Therefore, the course

underlines the importance of understanding the relation between projects and the strategic

goals of the organization. This course guides students through the fundamental project

management tools and behavioral skills necessary to successfully manage projects from start to

finish.


This course develops the competencies and skills for planning and controlling projects

and understanding interpersonal issues that drive successful project outcomes.

Identify and analyze factors for successful projects, as well as reasons for failure based

on specific case studies in the context of effective Risk Management.


Upon completion of the course, students will be able to: Understand project management design, development, and deployment. Use project management tools, techniques, and skills Apply project management principles in business situations to optimize resource

utilization, time optimization and manage quality. Align critical resources for effective project implementation Identify and use key performance metrics for project success Recognize and mitigate the early seeds of failure in the project life cycle

IV. Course Content


UNIT-1

INTRODUCTION TO PROJECT MANAGEMENT

Project Management–Definition–Goal-Life cycles. Project Selection

Methods. Project Portfolio Process– Project Formulation. Project

Manager– Roles- Responsibilities and Selection – Project Teams.

8 HRS.

UNIT-2

PLANNING AND BUDGETING

The Planning Process – Work Break down Structure – Role of

Multidisciplinary teams. Budget the Project – Methods. Cost

Estimating and Improvement. Budget uncertainty and risk

management. Projects in IT industry.

8 HRS.

UNIT-3

SCHEDULING & RESOURCE ALLOCATION

PERT & CPM Networks - Crashing – Project Uncertainty and Risk

Management–Simulation–Gantt Charts–Expediting a project–

Resource loading and leveling. Allocating scarce resources –

Goldratt‘s Critical Chain.

9 HRS.

UNIT-4

CONTROL AND COMPLETION

The Plan-Monitor-Control cycle–Data Collecting and reporting–

Project Control – Designing the control system. Project Evaluation,

Auditing and Termination. Hands on Training- Microsoft Project

Manager, Asana Software.

12 HRS.

UNIT-5

PROJECT ORGANISATION &CONFLICT MANAGEMENT

Formal Organization Structure – Organization Design – Types of

project organizations. Conflict –Origin & Consequences. Managing

conflict – Team methods for resolving conflict. Legal Aspects of

Project Management.

8 HRS.


The course will be taught using lectures, case studies, articles and reading materials. The

students will be assessed on their participation and performance in case discussions, class room

participation, regular class tests and timely submission of their assignments. Experts from

industry will deliver hands on experience to students in project scheduling using software like

Asana and Microsoft Project Manager.

VI. Significance

Relevance to Local/National/Regional/Global Developmental Needs

Project management enables student to acquire behavioural and technical skills needed

to succeed in a temporary work group. The trends in organizational structure involving matrix

structure and holocracy require candidates with behavioural and technical skills to meet

developmental needs at both national and international level. These relevant skills are

developed in Units II and III.


Gaining knowledge on Expediting project (Unit – III) and hands on training on Microsoft

Project Manager, Asana Software (Unit – IV) increases the scope of being employed.


Professional Ethics

In Unit I and Unit V the human values and professional ethics are discussed in terms of

role of project managers in managing conflict.


TEXT BOOKS:

Clifford Gray, Erik Larson. 2005. Project Management. Tata McGraw Hill Edition.

John M Nicholas.2012. Project Management for Business and Technology - Principles and

Practice.4thEdition.Pearson Education.





Title: Materials Management Hrs: 45 I. Course Description

To introduce the student to the concept, functions, objectives and importance of

material management function in an organization. Also to give them idea of material

management linkages with other areas of management, supply chain management, purchase

management, warehouse management and production processes.


This course reflects material management for efficiency.

To provide functional knowledge of materials management, materials planning, stores

management as well as warehousing for both services as well as manufacturing sector.

To provide theoretical and practical exposure for application of such concepts.



Understand the store-keeping function and the accounting procedure involved in it.

Create material requirement plan for an organization.

Apply various inventory management techniques.

Formulate optimal inventory policies for supply chain networks, including calculation of economic order quantities, reorder points, average inventory with/without combined variability, and fill-rates.

Make decisions regarding supplier selection.

IV. Course Content


UNIT-1

INTRODUCTION

Operating environment-aggregate planning-role, need, strategies,

costs techniques, approaches master scheduling-manufacturing

planning and control system-manufacturing resource planning

enterprise resource planning-making the production plan.

9 HRS.

UNIT-2

MATERIALS PLANNING

Materials requirements planning- bill of materials-resource

requirement planning- manufacturing resource planning- capacity

management- scheduling orders- production activity control-

codification.

9 HRS.

UNIT-3

INVENTORY MANAGEMENT

Policy Decisions–objectives-control -Retail Discounting Model,

Newsvendor Model; EOQ and EOQ models for uniform and variable

demand With and without shortages -Quantity discount models.

Probabilistic inventory models.

8 HRS.

UNIT-4

PURCHASING MANAGEMENT

Establishing specifications-selecting suppliers-price determination-

forward buying-mixed buying strategy-price forecasting-buying

seasonal commodities-purchasing under uncertainty-purchasing of

capital equipment international purchasing. E-Procurement.

8 HRS.

UNIT-5

WAREHOUSE MANAGEMENT

Warehousing functions – types - Stores management-stores

systems and procedures-incoming materials control-stores

accounting and stock verification-Obsolete, surplus and scrap-value

analysis-material handling- operational efficiency productivity- cost

effectiveness-performance measurement. Warehouse Insurance.

9 HRS.


The course will be taught using lectures, case studies, articles and reading materials.

Students learn the basic concepts in class and learn to apply in business situations. The students

will be involved in peer learning activities like developing and posing questions to their peers,

brainstorming solutions to problems, conducting quizzes and debates.

Assessment


• Continuous Internal Assessment Tests,

• Case Analysis,

• Presentations,

• Snap tests and

• Individual Assignments.

VI. Significance


The supply of proper quality of materials is essential for manufacturing standard products. The avoidance of material wastage helps in controlling cost of production. Material management is essential for every type of concern. It is the process of planning, organizing, staffing, directing and controlling the flow of materials from their initial purchase to destination. Unit III, IV and V are addressing the Local, Regional and Global requirement of Materials Management in Industries.


Knowledge acquainted in Unit II, III, IV and V regarding various inventory management

techniques, supplier selection techniques, stores accounting and stores management intensifies

the probability of being employed or becoming an entrepreneur.


Professional Ethics

Suitable management of inventory and warehouse and considering green practices of supplier

(Unit I to III) are relevant to sustainability, environment, Values and Ethics in Business.


TEXT BOOKS:

J.R.Tony Arnold, Stephen N. Chapman, Lloyd M. Clive. Materials Management. Pearson. 2012. P.Gopalakrishnan. Purchasing and Materials Management. Tata McGraw Hill, 2012 A.K. Chitale, R.C. Gupta. Materials Management Text and Cases. PHI Learning, 2nd Edition, 2006.





Title: Supply Chain Analytics Hrs: 15 I. Course Description

This course introduces the primary methods and tools encountered in supply chain

management. In present time of intense global competition, customers are demanding more

variety, with better quality and service at lowest cost. This means that in order to be

successful, firms need to develop supply chain strategies and logistical capabilities that serve

the needs of their customers at the same time maximizing overall profitability. All supply

chains, in order to function properly, must focus on the huge opportunity that exists in their

analytics.


To treat the subject in depth, by emphasizing on the advanced quantitative models and methods in logistics and supply chain management and its practical aspects and latest developments in the field.

III. Assurances of Learning (AOL) Upon completion of the course, students will be able to:

Understand the importance of the basics of Business Analytics and Optimization

Understand the importance of the basics of Supply Chain Analytics and Optimization

Analyze the level of uncertainty associated with the supply of products and services to targeted customer segments and justify the choice of a supply chain strategy and its fit with competitive strategy.

Explain the role and applications of Descriptive Analytics in a Supply Chain

Formulate and solve optimization models using Predictive Analytics in a Supply Chain

Explain the role and applications of Prescriptive Analytics in a Supply Chain

IV. Course Content


UNIT-1

INTRODUCTION

Understanding and defining the supply chain analytics (SCA)-

Relating Operations Management with SCA. Importance of SCA in

the flow of material, money, information and ownership.

3 HRS.

UNIT-2

SUPPLY CHAIN ANALYTICS

What involves in SCA. Key issues in SCA. Concept of Descriptive

Analytics in a Supply Chain - Discussion on a few SCA applications in

India. Decision Domains in in supply chain analytics

3 HRS.

UNIT-3

FOUNDATION OF BUSINESS ANLAYTICS

Introduction to Modeling, Approaches for Optimization and

Simulation, Modeling software. Data and its role in Analytics -

Analytics of a Transportation problem in a Supply Chain-

Managerial implication of results of analytics

3 HRS.

UNIT-4

PRESCRIPTIVE ANALYTICS

Network Planning in a Supply Chain - Importance of Network

Planning - Design of Logistics Network using Heuristics (or)

optimization. Concept of 3PL/4PL in a Supply Chain.

3 HRS.

UNIT-5

A CASE STUDY OF SUPPLY CHAIN ANALYTICS

3 HRS.


The course will be taught using lectures and case studies. Students learn the basic

concepts in class and learn to apply in business situations. The course will be taught by subject

experts who will be invited from outside institutions.

Assessment


• Case Analysis,

• Presentations,

• Snap tests.

VI. Significance


Analysing the enormous data available using current computing advancement enables the learner of this course to make meaningful inferences. The findings of these analyses are useful and appropriate as these are evidence based. Thus all the units’ deals with the development of any supply chain at global and national levels.


Acquiring knowledge on Descriptive Analytics (Unit-II), Predictive Analytics (Unit – III)

and Prescriptive Analytics (Unit-IV) makes the students most required in the industries.


TEXT BOOKS:

J.R.Tony Arnold, Stephen N. Chapman, Lloyd M. Clive. Materials Management. Pearson. 2012. P. Gopalakrishnan. Purchasing and Materials Management. Tata McGraw Hill, 2012 A.K. Chitale, R.C. Gupta. Materials Management Text and Cases. PHI Learning, 2nd Edition, 2006.