X100 . Mario Kounio . Graphic Persuasion

100XM A R I O K O U N I O g raphic pe rsuas ion

100Xm a r i o k o u n i o g raphic pe rsuas ion

10 projects in 100 pages

portfolio g r a p h i c p e r s u a s i o ndesigner m a r i o k o u n i o 02/100

Graphic designercreates the misconception that my mission is to only create graphics. It’s theideas behind the images.

My goal is to persuade. Mining my subject for jewels of excellence and presenting an enticing gift to my audienceis my objective. Breaking throughthe clutter is my fi rst priority.

Graphic designer creates the misconception that my mission is to only create graphics. It’s the ideas behind the images.

My goal is to persuade. Mining my subject for jewels of excellence and presenting an enticing gift to my audience is my objective. Breaking through the clutter is my first priority.

I call it graphic persuasion.

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06-1718-2930-4142-5152-5960-7172-7980-8788-9394-97

I II III IV V VI VII VIII IX X

chapter i n d e x

IncrEdible adventures Royal Enfield re-brand Onirografos film festival Burton cosmetics The Barkley pet spa Liberal edutainment To err is better Culture food Typography Illustration

Bran

ding

Pack

aging

Bo

oks

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I

category B r a n d i n ginstructor v a r i o u s course t h e s i schapter i n c r e d i B l e a d v e n t u r e s

Design and food. And by extension food and culture.

In a globalized world, cuisine plays an ever increasing role in ethnic relations. IncrEdible expands people’s understand-ing by combining exotic foods with cultural media. Making it more interesting to try new...

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TV shows or museums can’tcompare to an experience thatcombines taste and information.The senses are bombarded.



Needed a food brandingchallenge. Selling grilled crocodile and snake salads by turning fear into interest is what I came up with.


Needed a food brandingchallenge. Selling grilled crocodile and snake salads by turning fear into interest is what I came up with.





making it into an experience prompts more people to try it.



incr-edible.net

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II

category B r a n d i n ginstructor h u n t e r w h i m m e r course n a t u r e o f i d e n t i t ychapter i r o y a l e n f i e l d r e B r a n d

Stylish motorcycles and roadtrips. Maps and type.Vintage photos of the world. Retro into modern and back again.

Just some of the reasons I chose to redesign the brand. Royal Enfield lives in the realm of the mythic.

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Its a dream of mine toown one and drive itup and down India with my best mates.Who wouldn’t beinterested in having such an interesting subject to design for.

category B r a n d i n ginstructor h u n t e r w h i m m e r course n a t u r e o f i d e n t i t ychapter r o y a l e n f i e l d r e B r a n d


that includes bikes and


that includes bikes and guns too




similarities with knight-hood were obvious. So, I described the brand in royal terms.




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III

category B r a n d i n ginstructor h u n t e r w i m m e rcourse i n t e g r a t e d c o m m u n i c a t i o nchapter o n i r o g r a f o s f i l m f e s t i v a l

Decoding the mind of a mad genius is a thrill.

My greatest memory from this journey is throw-ing the watercolors in a bathtub and taking shots of it with my camera for hours. A big mess that was great to play in.

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category B r a n d i n ginstructor h u n t e r w i m m e r course i n t e g r a t e d c o m m u n i c a t i o nchapter o n i r o g r a f o s f i l m f e s t i v a l


A good metaphor for theamazing creative process that inspired so many newways of seeing.



It got crazy. A fl ood of ideas that were strangely appropriate appeared...




Color against texture. The organic and mechanical trying to coexist


Pandemonium was the intend-ed look. Terry Gilliams fi lms are branded by this type of insanity. Exciting visuals that defy explana-tions and vernaculars to create new paradigms.




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IV

category p a c k a g i n ginstructor t h o m a s m c n u l t y course p a c k a g i n g d e s i g nchapter B u r t o n c o s m e t i c s

Function on the slope is the basis for this line of cosmetics. Plus the pizzaz they need to exist in the snowboarding world.

The Burton tradition for graphics and color was the perfect sandbox for fun and innovative ideas.

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Burton’s 77 cosmetics are specifi cally designed for the slopes. They cater to the sun-care, skin hydra-tion and thermal needs of winter sports enthusiasts.

category p a c k a g i n ginstructor t h o m a s m c n u l t ycourse p a c k a g i n g d e s i g nchapter B u r t o n c o s m e t i c s



The graphics and packsare inspired by the linescarved on the mountainby the riders.



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V

category p a c k a g i n ginstructor t h o m a s m c n u l t ycourse p a c k a g i n g d e s i g nchapter t h e B a r k l e y p e t p r o d u c t s

Just love dogs!

My vision is a luxury spa/hotel for pets. The brand is perfectly characterized by the hero—Scottish terrier—on the packs. Food, treat, grooming and accessories color coded appropriately.

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more masculine thanthe usual fl owery spathe usual fl owery spa


more masculine than the usual flowery spa

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VI

category B o o kinstructor j e r e m y s t o u t course v i s u a l c o m m u n i c a t i o nchapter l i B e r a l e d u t a i n m e n t

When it comes to children education and entertain-ment are indistinguishable. Or they should be.

Liberal ideas should be the basis for all things that kids are exposed to. My own unconventional education lead me to explore other...

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Oddly personal revelations came weekly. Mindmaps and auto writing with questions I hadn’t previously...

category B o o kinstructor j e r e m y s t o u tcourse v i s u a l c o m m u n i c a t i o n schapter l i B e r a l e d u t a i n m e n t







Making a more liberal system of edutainment is a mine-field. Humor goes a long way when addressing serious...

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VII

category B o o kinstructor a r v i s a n t o s course t y p o g r a p h ychapter t o e r r i s B e t t e r

Hard to rely on mistakes to inspire a design.

The research into the happy accident is very interesting though. So is trying to cause them and figuring out the ones that offer insight into the creative process.

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category B o o kinstructor a r v i s a n t o scourse t y p o g r a p h ychapter t o e r r i s B e t t e r

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Liberating and frustrating process.Packed with useful lessons and new visuals that had an impact on my personal style.

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Turns out stupidity is more powerful

than god

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VIII

category B o o kinstructor j a y w i l k i n s o n course t y p o g r a p h ychapter c u l t u r e f o o d

Cuisine is one of the cornerstones of culture.

Taste rules our lives. Most of our time and money is spent there. As a designer I see the possibilities around culinary products and by extention their interest.


Eating can also be described as consuming culturejust as art is often described as“food for the soul”

category B o o kinstructor j a y w i l k i n s o ncourse t y p o g r a p h ychapter c u l t u r e f o o d



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type and artwrapped andserved hot


type and artwrapped andserved hot

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IX

course v a r i o u schapter t y p o g r a p h y

Experimenting with type is probably one the most enjoyable parts of my job.And I don’t get to do it very often.

Type is the alpha and omega. Where I started and the bottom line. Even when drawing, type is...





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X

chapter i l l u s t r a t i o n

Illustration is my first love. Translating concepts into visuals is exhilarating.

The process also lends amazing insight into my own mind and lets me explore my style infinitely. Enjoyable meditation and a source of revenue.

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chapter i l l u s t r a t i o n

istock has been an inspiration for me

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Thanks!

The past four years have been amazing. I wouldn’t have made it through these big changes though without my mother.

My gratitude to my incredible instructors; Phil, Mary, Hunter, Jeremy, Thom, Carolina, Ariel, Alice and Jay. And to all of the great staff at the Academy of Art University. For their patience and insightful work.


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X100 . Mario Kounio . Graphic Persuasion